Kind
KIND is a Norway-founded strategic branding agency that delivers emotional branding, visual identity, and brand strategy to enterprise clients across seafood, marine mobility, luxury, telecom, and technology sectors from offices in Norway, the UK, and China.
- Company typePrivate
- Founded2013
- HeadquartersBryggen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kind does
KIND is an international strategic branding agency founded in Norway in 2013 and headquartered in Bergen. The firm specializes in "emotional branding," a positioning-driven methodology that emphasizes Emotional Selling Points (ESPs) over rational Unique Selling Propositions (USPs), and delivers work through its proprietary Brand Vision Process covering brief/analysis, fact-finding workshops, positioning, expression, and emotional identity design. Services span the full branding stack: strategic positioning, visual identity design, concept development, digital and animation, advertising campaigns, content development, environment design, photography and film, luxury branding, packaging, and tradeshow execution.
KIND serves enterprise clients and market-leading companies globally, with a notable concentration in seafood and aquaculture (Hima Seafood, Coldwater Prawns of Norway, Elska, Gyda, Stingray Marine Solutions, Veer, Eyvi), sustainable marine mobility (BMW's The Icon, Tyde), luxury fashion (Giannotti), telecommunications (Unifon), and regenerative investment (Axolo). The client roster demonstrates a deliberate focus on sustainability-themed and Norwegian-origin categories, with engagements such as a €250M land-based trout farm and a flagship sustainable marine vessel.
The agency operates from four offices (Bergen HQ, Oslo, Aberdeen, Shanghai) and operates a project-based professional services model with multi-year enterprise engagements on a quote-based, custom-pricing basis. KIND owns no parent company and is privately held by founder Tom Emil Olsen (CEO/CCO). The firm is ranked #1 worldwide by the World Brand Design Society for five consecutive years (2021-2025) and was named European Agency of the Year in 2019/20. Pricing is non-public and bespoke; revenue figures are not disclosed.
Kind firmographics
Firmographics- Name
- Kind
- Legal name
- Kind conceptual branding AS
- Website
- https://kindworldwide.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KIND is a Norway-founded strategic branding agency that delivers emotional branding, visual identity, and brand strategy to enterprise clients across seafood, marine mobility, luxury, telecom, and technology sectors from offices in Norway, the UK, and China.
- Ownership category
- akta.pro rank
Kind industry classification
Industry- Product category
- Brand Strategy Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand Strategy & Identity Systems (MPAAAEAA), Visual Identity & Brand Design Systems (BPAFAEAC), Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Kind is headquartered
LocationHeadquarters
- HQ city
- Bryggen
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Kind business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Strategy and Identity Services: Project-based professional services including brand strategy, visual identity design, concept development, implementation, and evaluation for enterprise clients across diverse industries.
- Brand Development Retainers: Ongoing brand development, strategic counseling, and brand management services for established client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise branding engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kind product offering
Product offeringCore offering
KIND is an international strategic branding agency that delivers professional brand-building services to enterprise clients, including brand strategy, positioning, visual identity design, concept development, advertising, content development, animation, environments, photography/film, luxury branding, packaging, and tradeshow stands. The agency applies a proprietary 'Brand Vision' process and an 'Emotional Branding' methodology to create perception-driven brands that appeal to consumers' emotional and rational sensibilities and deliver measurable business value.
Product overview
KIND is an international, multi-award-winning strategic branding agency that provides a full suite of brand-building services to clients worldwide. Rather than offering a software product or platform, KIND delivers professional services including strategic positioning, brand building, visual identity design, digital and animation, advertising campaigns, content development, environment design, photography and film, luxury branding, and packaging. KIND's services are delivered through their proprietary Brand Vision process, which encompasses stages from brief/analysis through strategic counseling, concept development, design, implementation, and evaluation. The agency specializes in 'emotional branding' — creating brands that tell emotive stories and appeal to consumers' emotional states. KIND serves clients across diverse industries including seafood/aquaculture, marine technology, luxury goods, fashion, telecommunications, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Positioning Strategic positioning and brand-building services delivered to enterprise clients through KIND's proprietary Brand Vision process, including fact-finding workshops, brand positioning, brand expression, and brand emotions stages. Aimed at ambitious companies and market leaders seeking differentiated brand positioning.
- Visual Identity Design Visual identity design service that develops logos, identity systems, color palettes, typographic systems, and visual languages for client brands. Used by enterprise clients to create cohesive, recognizable brand presentations.
- Digital and Animation Digital design and animation services supporting brand expression across digital channels, including motion graphics and animated brand assets for enterprise brand engagements.
- Advertising Campaigns Development of advertising campaigns aligned with client brand strategy, including concept creation, copy, and execution, delivered as part of KIND's integrated brand engagements.
- Content Development Creation of brand-aligned content, including copywriting, brand narratives, and storytelling assets, supporting enterprise clients' brand communication needs.
- Environments Design Design of physical brand environments such as retail spaces, offices, and exhibition areas that bring client brands to life in physical settings for enterprise customers.
- Photography and Film Brand-aligned photography and film production, including corporate films, recruitment storytelling, and editorial-style imagery used to communicate brand narratives.
- Luxury Branding Specialized branding service for luxury and premium-positioned brands, including strategy, identity, and execution that supports premium pricing and emotional connection with discerning customers.
- Packaging Design Design of physical product packaging aligned with brand strategy and identity, used by enterprise clients to translate brand expression into tangible product experiences.
- Tradeshow Stands and Exhibition Design Design and execution of tradeshow stands, exhibition booths, and experiential brand activations that translate brand strategy into physical event experiences for enterprise clients.
Quantifiable outcome
- 6,900% revenue increase over five years for Coldwater Prawns of Norway following brand repositioning
- +2 more outcomes
Companies that use Kind
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Kind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kind partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Designworks (BMW Group subsidiary)flagshipDesign concept collaboration for The Icon marine vessel. Designworks, with studios in Los Angeles, Munich, and Shanghai, created the design concept while KIND developed the brand identity and positioning. The collaborative project resulted in BMW's new flagship in progressive marine luxury.
- Hans ZimmerflagshipAward-winning film score composer created exclusive sounds for The Icon vessel. With career spanning over 200 films including Gladiator, Pirates of the Caribbean, and The Lion King, Zimmer composed soundscapes that connect technology with emotion for the luxury marine experience.
- Osland HavbrukcoreCollaboration for roe deliveries to Hima Seafood's land-based trout facility. Osland Havbruk, one of Norway's leading broodstock innovators built on more than 60 years of genetic refinement, provides roe for the world's largest land-based trout farm.
- Villa SeafoodcorePartnership for sale, distribution, and marketing of finished trout product from Hima Seafood's facility. Villa Seafood handles the commercial distribution of Hima's premium trout globally.
- World Brand Design SocietycoreKIND has been named Global Agency of the Year for five consecutive years by the World Brand Design Society, the global league table ranking the world's best consumer and corporate brand design agencies. KIND also holds the No. 1 position in the Society's all-time Global Agency Ranking.
- European Design AwardscoreEuropean Design Awards named KIND the best agency in Europe 2019/20 - the most creatively successful agency on the continent. First Scandinavian agency ever to win this award.
- European Association of Communications Agencies (EACA)minorKIND is a member of EACA which promotes honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free-market economy.
- GRAFILL (Norwegian Design Council)minorKIND maintains association with GRAFILL (the Norwegian Design Council) and takes a keen interest in their work promoting visual communication and design excellence.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Kind competitors and assessment
Company assessmentDirect peers
- Lippincott: Strategic brand consultancy combining brand strategy, identity, and verbal identity work for ambitious global brands — directly comparable to KIND's strategic-and-creative positioning.
- Siegel+Gale: Global brand strategy and design firm known for simplicity-driven branding engagements; competes with KIND for enterprise identity work and shares emphasis on strategic clarity and emotional resonance.
- Wolff Olins: London-headquartered strategic branding agency known for ambitious, emotion-led identity work for global brands — directly comparable to KIND in approach, clientele tier, and creative reputation.
- Pentagram: Iconic partner-led design firm producing identity, branding, and creative work for premium global clients — competes with KIND in the high-end visual identity space and shares a craft-driven, award-winning reputation.
- Saffron Brand Consultants: Independent global brand consultancy with a strong heritage in brand strategy and identity for ambitious multinationals — closely aligned with KIND's positioning and clientele.
Regional players
- Bold (NO) / Scandinavian Design Group: Nordic strategic design and branding firm; regional peer that competes for Scandinavian enterprise brand work and shares KIND's design-led, award-oriented approach in the same geography.
Broad incumbents
- Superunion (formerly Brand Union): WPP-owned global brand agency providing strategy, identity, and brand experience work to enterprise clients — overlaps with KIND's premium enterprise positioning but offers broader network reach.
- Interbrand: Long-established global brand consultancy offering strategy, naming, and identity work for enterprise clients — a direct competitor for large multi-market branding mandates where KIND's boutique size is a constraint.
- Landor & Fitch: Global brand consulting and design network with deep enterprise roots; competes with KIND for the same ambitious brand-building engagements but at significantly greater scale and headcount.
- FutureBrand: Interpublic-owned global brand consultancy offering strategy, naming, and identity services — overlaps with KIND's enterprise brand-building work, with broader geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kind social profiles
Digital presenceKind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kind leadership team
Management profileNumber of profiles
Profiles6 records
Kind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kind
What does Kind do?
KIND is an international strategic branding agency that delivers professional brand-building services to enterprise clients, including brand strategy, positioning, visual identity design, concept development, advertising, content development, animation, environments, photography/film, luxury branding, packaging, and tradeshow stands. The agency applies a proprietary 'Brand Vision' process and an 'Emotional Branding' methodology to create perception-driven brands that appeal to consumers' emotional and rational sensibilities and deliver measurable business value.
Is Kind a public or private company?
Kind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kind founded?
Kind was founded in 2013. It employs 11 to 50 people.
Where is Kind based?
Kind is headquartered in Bryggen, Norway, in the Europe region.
How does Kind make money?
Two revenue lines are on record. Brand Strategy and Identity Services are the primary driver. The others are brand Development Retainers.
Who are Kind's main competitors?
Direct peers on record are Lippincott, Siegel+Gale, Wolff Olins, Pentagram and Saffron Brand Consultants. Bold (NO) / Scandinavian Design Group is listed as a regional player. Broad incumbents are Superunion (formerly Brand Union), Interbrand, Landor & Fitch and FutureBrand.
Does Kind have an API?
No public API is recorded for Kind.
What industry is Kind in?
Kind's product category is Brand Strategy Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of MPAAAEAA, Brand Strategy & Identity Systems. Its NAICS code is 541810 and its SIC code is 7311.