Kind

What Kind does

KIND is an international strategic branding agency founded in Norway in 2013 and headquartered in Bergen. The firm specializes in "emotional branding," a positioning-driven methodology that emphasizes Emotional Selling Points (ESPs) over rational Unique Selling Propositions (USPs), and delivers work through its proprietary Brand Vision Process covering brief/analysis, fact-finding workshops, positioning, expression, and emotional identity design. Services span the full branding stack: strategic positioning, visual identity design, concept development, digital and animation, advertising campaigns, content development, environment design, photography and film, luxury branding, packaging, and tradeshow execution.

KIND serves enterprise clients and market-leading companies globally, with a notable concentration in seafood and aquaculture (Hima Seafood, Coldwater Prawns of Norway, Elska, Gyda, Stingray Marine Solutions, Veer, Eyvi), sustainable marine mobility (BMW's The Icon, Tyde), luxury fashion (Giannotti), telecommunications (Unifon), and regenerative investment (Axolo). The client roster demonstrates a deliberate focus on sustainability-themed and Norwegian-origin categories, with engagements such as a €250M land-based trout farm and a flagship sustainable marine vessel.

The agency operates from four offices (Bergen HQ, Oslo, Aberdeen, Shanghai) and operates a project-based professional services model with multi-year enterprise engagements on a quote-based, custom-pricing basis. KIND owns no parent company and is privately held by founder Tom Emil Olsen (CEO/CCO). The firm is ranked #1 worldwide by the World Brand Design Society for five consecutive years (2021-2025) and was named European Agency of the Year in 2019/20. Pricing is non-public and bespoke; revenue figures are not disclosed.

Name

Kind

Legal name

Kind conceptual branding AS

Website

https://kindworldwide.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

KIND is a Norway-founded strategic branding agency that delivers emotional branding, visual identity, and brand strategy to enterprise clients across seafood, marine mobility, luxury, telecom, and technology sectors from offices in Norway, the UK, and China.

Ownership category

akta.pro rank

Product category

Brand Strategy Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Strategy & Identity Systems (MPAAAEAA), Visual Identity & Brand Design Systems (BPAFAEAC), Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Strategic branding services
• Visual identity design
• Brand strategy consulting
• Emotional branding
• Brand positioning

Headquarters

HQ city

Bryggen

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy and Identity Services: Project-based professional services including brand strategy, visual identity design, concept development, implementation, and evaluation for enterprise clients across diverse industries.
2. Brand Development Retainers: Ongoing brand development, strategic counseling, and brand management services for established client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KIND is an international strategic branding agency that delivers professional brand-building services to enterprise clients, including brand strategy, positioning, visual identity design, concept development, advertising, content development, animation, environments, photography/film, luxury branding, packaging, and tradeshow stands. The agency applies a proprietary 'Brand Vision' process and an 'Emotional Branding' methodology to create perception-driven brands that appeal to consumers' emotional and rational sensibilities and deliver measurable business value.

Product overview

KIND is an international, multi-award-winning strategic branding agency that provides a full suite of brand-building services to clients worldwide. Rather than offering a software product or platform, KIND delivers professional services including strategic positioning, brand building, visual identity design, digital and animation, advertising campaigns, content development, environment design, photography and film, luxury branding, and packaging. KIND's services are delivered through their proprietary Brand Vision process, which encompasses stages from brief/analysis through strategic counseling, concept development, design, implementation, and evaluation. The agency specializes in 'emotional branding' — creating brands that tell emotive stories and appeal to consumers' emotional states. KIND serves clients across diverse industries including seafood/aquaculture, marine technology, luxury goods, fashion, telecommunications, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Positioning Strategic positioning and brand-building services delivered to enterprise clients through KIND's proprietary Brand Vision process, including fact-finding workshops, brand positioning, brand expression, and brand emotions stages. Aimed at ambitious companies and market leaders seeking differentiated brand positioning.
• Visual Identity Design Visual identity design service that develops logos, identity systems, color palettes, typographic systems, and visual languages for client brands. Used by enterprise clients to create cohesive, recognizable brand presentations.
• Digital and Animation Digital design and animation services supporting brand expression across digital channels, including motion graphics and animated brand assets for enterprise brand engagements.
• Advertising Campaigns Development of advertising campaigns aligned with client brand strategy, including concept creation, copy, and execution, delivered as part of KIND's integrated brand engagements.
• Content Development Creation of brand-aligned content, including copywriting, brand narratives, and storytelling assets, supporting enterprise clients' brand communication needs.
• Environments Design Design of physical brand environments such as retail spaces, offices, and exhibition areas that bring client brands to life in physical settings for enterprise customers.
• Photography and Film Brand-aligned photography and film production, including corporate films, recruitment storytelling, and editorial-style imagery used to communicate brand narratives.
• Luxury Branding Specialized branding service for luxury and premium-positioned brands, including strategy, identity, and execution that supports premium pricing and emotional connection with discerning customers.
• Packaging Design Design of physical product packaging aligned with brand strategy and identity, used by enterprise clients to translate brand expression into tangible product experiences.
• Tradeshow Stands and Exhibition Design Design and execution of tradeshow stands, exhibition booths, and experiential brand activations that translate brand strategy into physical event experiences for enterprise clients.

Quantifiable outcome

• 6,900% revenue increase over five years for Coldwater Prawns of Norway following brand repositioning
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Designworks (BMW Group subsidiary)flagshipStrategic or Co-development Partner · 1 May 2023Design concept collaboration for The Icon marine vessel. Designworks, with studios in Los Angeles, Munich, and Shanghai, created the design concept while KIND developed the brand identity and positioning. The collaborative project resulted in BMW's new flagship in progressive marine luxury.
• Hans ZimmerflagshipStrategic or Co-development Partner · 1 May 2023Award-winning film score composer created exclusive sounds for The Icon vessel. With career spanning over 200 films including Gladiator, Pirates of the Caribbean, and The Lion King, Zimmer composed soundscapes that connect technology with emotion for the luxury marine experience.
• Osland HavbrukcoreStrategic or Co-development PartnerCollaboration for roe deliveries to Hima Seafood's land-based trout facility. Osland Havbruk, one of Norway's leading broodstock innovators built on more than 60 years of genetic refinement, provides roe for the world's largest land-based trout farm.
• Villa SeafoodcoreChannel Partner/ Reseller/ DistributorPartnership for sale, distribution, and marketing of finished trout product from Hima Seafood's facility. Villa Seafood handles the commercial distribution of Hima's premium trout globally.
• World Brand Design SocietycoreOthersKIND has been named Global Agency of the Year for five consecutive years by the World Brand Design Society, the global league table ranking the world's best consumer and corporate brand design agencies. KIND also holds the No. 1 position in the Society's all-time Global Agency Ranking.
• European Design AwardscoreOthersEuropean Design Awards named KIND the best agency in Europe 2019/20 - the most creatively successful agency on the continent. First Scandinavian agency ever to win this award.
• European Association of Communications Agencies (EACA)minorOthersKIND is a member of EACA which promotes honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free-market economy.
• GRAFILL (Norwegian Design Council)minorOthersKIND maintains association with GRAFILL (the Norwegian Design Council) and takes a keen interest in their work promoting visual communication and design excellence.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lippincott: Strategic brand consultancy combining brand strategy, identity, and verbal identity work for ambitious global brands — directly comparable to KIND's strategic-and-creative positioning.
• Siegel+Gale: Global brand strategy and design firm known for simplicity-driven branding engagements; competes with KIND for enterprise identity work and shares emphasis on strategic clarity and emotional resonance.
• Wolff Olins: London-headquartered strategic branding agency known for ambitious, emotion-led identity work for global brands — directly comparable to KIND in approach, clientele tier, and creative reputation.
• Pentagram: Iconic partner-led design firm producing identity, branding, and creative work for premium global clients — competes with KIND in the high-end visual identity space and shares a craft-driven, award-winning reputation.
• Saffron Brand Consultants: Independent global brand consultancy with a strong heritage in brand strategy and identity for ambitious multinationals — closely aligned with KIND's positioning and clientele.

Regional players

• Bold (NO) / Scandinavian Design Group: Nordic strategic design and branding firm; regional peer that competes for Scandinavian enterprise brand work and shares KIND's design-led, award-oriented approach in the same geography.

Broad incumbents

• Superunion (formerly Brand Union): WPP-owned global brand agency providing strategy, identity, and brand experience work to enterprise clients — overlaps with KIND's premium enterprise positioning but offers broader network reach.
• Interbrand: Long-established global brand consultancy offering strategy, naming, and identity work for enterprise clients — a direct competitor for large multi-market branding mandates where KIND's boutique size is a constraint.
• Landor & Fitch: Global brand consulting and design network with deep enterprise roots; competes with KIND for the same ambitious brand-building engagements but at significantly greater scale and headcount.
• FutureBrand: Interpublic-owned global brand consultancy offering strategy, naming, and identity services — overlaps with KIND's enterprise brand-building work, with broader geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kindnorway
• YouTubevimeo.com/kindnorway
• Facebookfacebook.com/kindnorway
• LinkedInlinkedin.com/company/kind-conceptual-branding-as
• Instagraminstagram.com/kindworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind