What Fit Interiors does

Fit Interiors, the trade name of GRUPPO P&G SRL, is an Italian contract-furniture manufacturer founded in 1985 and headquartered in Longiano. The company specializes in outfitting changing rooms, wellness areas, fitness centers, and hospitality venues, producing what is described as 30-plus locker lines (including Futura Wood, Factory, Horizon, and Tratto), 11-plus reception desk lines, 20-plus seating and bench lines, 20-plus mirror and shelf lines, and 5-plus shower and toilet partition lines. Products are configurable by material, finish, dimensions, and locking mechanism, with customization executed through a project-based quotation model.

Fit Interiors operates through a project-based B2B go-to-market: specifiers, architects, fitness-chain operators, and hospitality groups contract directly for custom lot runs tied to individual facility build-outs or refurbishments. Distribution is international, with project references across 50-plus countries, multilingual commercial coverage, and a formal Middle East presence via a Riyadh showroom partnership with Profit Sports Solutions. The company is privately held, employs 51-100 people, and holds a 2024 Red Dot Award for the Futura Wood line and a 2026 design collaboration with Giugiaro Design for the Tratto line.

Revenue mechanics are driven by mid-to-large contract values per site, with replacement cycles in fitness and hospitality venues measured in years rather than months. End-customer segments are diversified across international fitness chains, hotels, sports clubs, healthcare and educational institutions, and cultural venues, with the fitness segment appearing most concentrated. The company has no disclosed funding rounds and is family/privately owned under its GRUPPO P&G SRL legal entity.

Name

Fit Interiors

Legal name

GRUPPO P&G SRL

Website

https://fitinteriors.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Fit Interiors (GRUPPO P&G SRL) is an Italian contract-furniture manufacturer founded in 1985 that designs and supplies lockers, benches, reception desks, partitions, and mirrors for changing rooms, fitness centers, wellness spaces, and hotels across 50-plus countries.

Ownership category

akta.pro rank

Product category

Contract Furniture Manufacturing

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)

akta.pro primary industry

Home Gym & Sports Equipment Storage Systems (Non-Construction) (HSAFAHAH)

akta.pro secondary industry

Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)

Keywords

• Contract furniture manufacturing
• Locker systems
• Changing room furnishings
• Wellness spa furniture
• Custom commercial furniture

Headquarters

HQ city

Longiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contract furniture sales: Fit Interiors generates revenue primarily through the sale of manufactured furniture — lockers, benches, mirrors, shower cubicles, and reception desks — to fitness centers, spas, hotels, and other commercial clients. Products are sold as standard catalog items and as custom-designed bespoke pieces. Pricing is quote-based and project-specific, reflecting the custom nature of most installations.
2. Installation and technical services: The company provides on-site assembly and installation services as part of its project delivery, including technical assistance before and during installation. This service is bundled with furniture sales for contract projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fit Interiors designs and manufactures contract furniture for changing rooms, wellness areas, reception spaces, and hospitality environments. The portfolio includes lockers, benches and seating, reception desks and bar counters, mirrors and shelving, and shower cubicles and toilet partitions made from aluminum, HPL, wood, and steel. Products are engineered for high-humidity, intensive-use settings typical of fitness centers, spas, hotels, and corporate facilities, with full customization of dimensions, finishes, colors, and configurations.

Product overview

Fit Interiors is an Italian manufacturer of furniture and fittings for changing rooms, wellness facilities, and hospitality environments. The product portfolio centers on locker systems (over 30 lines including Futura Wood, Factory, Horizon, Tratto, and People), complemented by reception desks and bar counters (11 lines including Alpha, Metropolis, Nordic), seating and benches (20+ lines including Atlas, Combo, Tecno, Up), mirrors and shelves (20+ lines including Frame, Sharp, Velvet, Ritual Reflections), and shower/toilet partitions (5 lines including Studio S, Nexus). The core offering is lockers and changing room furnishings for fitness clubs, wellness/SPA centers, hotels, corporate offices, museums, schools, and medical facilities. Products are distributed internationally to clients including Virgin Active, Gold's Gym, David Lloyd, Technogym, and Anytime Fitness across more than 50 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Locker Systems Modular locker lines (Agora, Alter, Atelier, Athena, Boise, Collective, Corner, Division, Etoile, Factory, Free, Futura, Futura Office, Futura Wood, Horizon, Master, Master Kid, Next, Norma, Open, People, People T, Systema, Task, T-Rack, Tratto, Vela, Zenith) for changing rooms in fitness, wellness, hospitality, corporate, and institutional environments. Materials include aluminum, HPL, wood, and steel, engineered for high-humidity, intensive use, with options for mechanical or electronic locking systems.
• Reception Desks and Bar Counters Reception desk and bar counter lines (Alpha, Metropolis, Nordic, Oasis, Opera, Start Up, Uniko, Universal, Vector, Vega, Vemo) for hospitality, fitness, and wellness reception environments, including entry-level and luxury finish configurations.
• Benches, Sofas, Poufs and Seating Bench, sofa, pouf, and seating lines (Atlas, Aura, Bingo, Birillo, Combo, Lingotto, Luna, Numbers, Panka, Perla, Pilar, Pony, Puff, Pure, Round, Tecno, Traffic, Up, Voga) for changing rooms, lounges, and reception areas, available in padded, cantilever, aluminum, and natural wood configurations.
• Mirrors, Shelves and Sinks Mirror, shelf, and sink lines (Anima, Aster, Base, Block, Circe, Dot Dot, Frame, Halo, Jump, Jupiter, Just, Modus, Plutone, Ritual Reflections, Shape, Sharp, Simple, Velvet, Vesta) for changing rooms, restrooms, and beauty stations, including LED-backlit configurations.
• Shower Cubicles and Toilet Partitions Shower box and toilet partition lines (Eha-Mat, Nexus S, Nexus T, Studio S, Studio T) for changing rooms and restrooms in fitness, hospitality, and wellness facilities, including minimal-frame glass shower configurations.
• Custom Furniture Design and Prototyping Services Bespoke product development service for architects and interior designers, including material research, samples, prototyping, and custom finishes, colors, and configurations, with technical support before and during installation.
• Installation and Technical Services On-site assembly and installation services bundled with furniture sales for contract projects, including pre-installation technical assistance and on-site installation support.

Quantifiable outcome

• Fit Interiors products are installed in fitness, wellness, and hospitality facilities across Italy, Europe, the Middle East, and other international markets, serving clients ranging from boutique gyms to large hotel chains and thermal parks.

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and notable.

• Giugiaro DesigncoreStrategic or Co-development Partner · 2 February 2026Fit Interiors collaborated with Giugiaro Design to develop the Tratto product line, launched at FIBO 2026. The collection brings automotive-inspired design language into locker rooms and reception areas, featuring metal frame doors, integrated LED handles, and micro-perforated metal fronts.
• StarpoolcoreStrategic or Co-development PartnerFit Interiors partnered with Starpool, a leading wellness company, to furnish the corporate locker rooms for Starpool's own employees. The collaboration focuses on creating comfortable changing areas with relaxing colors and spacious environments that reflect wellness brand values.
• THDP (The Hickson Design Partnership)notableStrategic or Co-development PartnerTHDP, an international architecture and interior design studio with offices in London and Turin, partnered with Fit Interiors for the De Montel Milano project. THDP designed the interior restoration of the historic Liberty stables, and Fit Interiors furnished the locker rooms.
• Visionnaire (Leopoldo Cavalli)notableStrategic or Co-development PartnerFit Interiors worked with Visionnaire and its founder Leopoldo Cavalli on the Darsena del Sale project in Cervia. Visionnaire handled the overall interior concept while Fit Interiors furnished the beauty spa areas including reception, locker rooms, and treatment spaces.
• Antonio CitterionotableStrategic or Co-development PartnerArchitect Antonio Citterio collaborated with Fit Interiors on the Technogym Village project in Cesena, designing custom lockers and seating that integrate with the overall campus design. The lockers feature wood-faced doors with integrated lighting effects.
• Simone MichelinotableStrategic or Co-development PartnerFit Interiors has an ongoing collaboration with architect Simone Micheli on wellness space projects. Rounded wall panel elements and specific seating solutions have been developed together, reflecting a shared vision for contemporary wellness environments.
• Profit Sports SolutionscoreChannel Partner/ Reseller/ DistributorProfit Sports Solutions operates a fitness and wellness showroom in Riyadh, Saudi Arabia, where Fit Interiors maintains a dedicated exhibition area showcasing its product lines. This partnership provides visibility and distribution support for Fit Interiors in the Middle Eastern market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Poltrona Frau: Italian high-end furniture maker (Haworth-owned) specializing in seating and contract furnishings for luxury hotels, executive offices, and premium residential. Comparable to Fit Interiors in the Italian design heritage and premium hospitality segment, though stronger in seating/upholstery than changing-room systems.
• Haworth: US-headquartered global office furniture manufacturer (and owner of Poltrona Frau/Moroso for the high-end hospitality segment). Comparable to Fit Interiors in serving architects and corporate customers, but as a diversified incumbent across workplace, hospitality, and contract.
• Pedrali: Italian contract furniture manufacturer producing seating, tables, and furnishings for hospitality, retail, and corporate environments. Comparable to Fit Interiors as a fellow Italian design-oriented contract furniture brand serving overlapping hospitality and corporate end markets.
• ASSA ABLOY: Global leader in access solutions with a locker/lock business unit serving gyms, schools, and workplaces. Comparable to Fit Interiors in locker hardware/access but operates at vastly greater scale as a diversified incumbent rather than a changing-room specialist.
• Steelcase: US-headquartered global office furniture manufacturer with workplace storage and locker offerings. Comparable to Fit Interiors in the corporate/wellness office segment but as a much broader portfolio incumbent rather than a changing-room specialist.
• dormakaba: Swiss global provider of access and security solutions that includes locker systems (e.g., LEGIC/electronic locker locks) as part of a much broader portfolio. Comparable to Fit Interiors in changing-room environments but at significantly larger scale and with deeper electronics/access capability.

Direct peers

• C+P Möbelsysteme: German manufacturer of lockers, changing rooms, and cloakroom furniture serving industrial, commercial, and sports facility customers. Highly comparable to Fit Interiors' core offering of modular locker systems and accessories for fitness/wellness environments.
• Bisley: UK-based manufacturer of office and workplace furniture including prominent locker and personal storage lines. Comparable to Fit Interiors in the office segment (Futura Office line) and in steel locker systems sold into commercial settings.
• KEMMLIT: German manufacturer specializing in steel/aluminum lockers and changing room cabinets for sports, leisure, and industrial facilities. Directly comparable to Fit Interiors in product category (lockers + changing room systems) and end markets (gyms, sports clubs, public facilities) across Europe.
• Lista AG: Swiss manufacturer of modular locker and workshop storage systems used in workplaces, sports facilities, and public buildings. Comparable to Fit Interiors in modular locker systems, configurability, and emphasis on industrial-quality materials for high-use environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fit-interiors
• Instagraminstagram.com/fitinteriors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Interiors