Profit Sports Solutions

What Profit Sports Solutions does

Profit Sports Solutions is a turnkey fitness, wellness, spa, and sports facility solutions provider headquartered in Riyadh, Saudi Arabia, with regional offices across the UAE, Qatar, Bahrain, Egypt, and the United States. The company operates a project-led services model that combines consultation, 3D facility design, equipment sourcing and supply, fitout (flooring, lockers), installation, and ongoing maintenance, delivered under a single contract. It distributes 13+ internationally recognized premium brands including Panatta (exclusive across 20 US states), Xenios USA, Total Gym, The Abs Company, Marpo, Kwell, Eleiko, Ciclotte, Digilock, Fit Interiors, Kraiburg, Orange Padel, and Street Barbell, spanning strength, cardio, functional, core, bodyweight, and outdoor sports categories.

The underlying technical content resides in the represented brands rather than proprietary IP owned by the company: Total Gym's incline bodyweight resistance systems, The Abs Company's bottom-up movement and interactive ball-return patents, Marpo's Dynamic Magnetic Braking rope and tire trainers, and Kwell's KTEX fabric soft equipment. Profit Sports Solutions contributes design, integration, and project management around these platforms. The company also operates a bilingual e-commerce storefront selling premium equipment to consumers and small buyers.

Revenue derives from four streams: equipment supply (hardware sales), turnkey facility solutions (multi-year project contracts with enterprise and government clients), after-sales maintenance (managed services), and education/certification fees from the exclusive ISSA representation in Egypt since 2025. Customers include fitness clubs and gyms, hotels and hospitality groups, boutique studios, schools, rehabilitation centers, residential compounds, and large-scale sports facilities across the GCC, Africa, and the US. The company reports 200+ completed projects, 100,000+ equipment units sold, and 400+ clients accumulated over more than a decade of operation.

Name

Profit Sports Solutions

Legal name

Profit Sports Solutions

Website

https://profitsports.solutions

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Profit Sports Solutions provides turnkey design, supply, installation, and maintenance solutions for fitness, wellness, spa, and sports facilities, distributing 13+ premium global brands across the GCC, Egypt, and the United States for enterprise, hospitality, and government clients.

Ownership category

akta.pro rank

Product category

Fitness Facility Solutions

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Fitness facility solutions
• Sports equipment distribution
• Wellness facility design
• Turnkey gym solutions
• Fitness equipment supply

Headquarters

HQ city

Ar Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Supply: Profit Sports Solutions supplies premium fitness, sports, and wellness equipment across categories including strength training, cardio, functional training, core & abs, and bodyweight equipment. They represent and distribute internationally recognized brands such as Panatta, Xenios USA, Total Gym, The Abs Company, Marpo, Kwell, and others. Equipment sales include both commercial-grade machines and consumer-facing products sold through their e-commerce storefront.
2. Turnkey Facility Solutions: Full project lifecycle management from concept to completion including consultation, 3D design, layout planning, equipment sourcing, flooring, lockers, and installation. This is a significant revenue stream for large-scale projects including government, hospitality, and corporate facilities across GCC, Africa, and USA.
3. Education & Certification Services: Through the exclusive ISSA representative partnership in Egypt, Profit Sports Solutions provides fitness certifications (Certified Personal Trainer CPT), nutrition coach certification, and specialty certifications (group fitness, corrective exercises, youth training). This creates a recurring education revenue stream in the Egyptian market.
4. After-Sales Support & Maintenance: Regular servicing, spare parts, and technical support services to ensure long-term reliability and safety of fitness equipment investments. This generates ongoing service revenue post-installation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Profit Sports Solutions provides turnkey design, supply, installation, and maintenance services for fitness, wellness, spa, and sports facilities. The company distributes branded strength, functional, bodyweight, rope-training, padel, and rehabilitation equipment from international partners to commercial, institutional, and government clients, and supports individual buyers through an e-commerce storefront.

Product overview

Profit Sports Solutions is a turnkey fitness, wellness, and sports facility solutions provider operating across USA, GCC, and Africa. The company designs, supplies, and maintains facilities from concept to completion. Their product portfolio centers on four main equipment brands: Total Gym (incline bodyweight resistance training systems including ELEVATE Jump, ELEVATE Press, ELEVATE Row, ELEVATE Core ADJ, and ELEVATE Encompass); The Abs Company (commercial abdominal and core training equipment including Ab Coaster CS1500, Ab Coaster CS3000, AbsBench X3, Target Abs, Nordic Curl, and AbSolo); Marpo (dynamic magnetic resistance equipment including VLT Rope Trainer, VMX Rope Trainer, and Functional Tire Trainer); and Kwell (Italian-made functional training equipment including Kettlesoft Executive soft kettlebells and Executive Bag weighted sandbags). Additional represented brands include Panatta, Xenios USA, Eleiko, Ciclotte, Digilock, Fit Interiors, Kraiburg, Street Barbell, and Orange Padel. The company also offers ISSA fitness certification programs and operates showrooms in UAE, KSA, Qatar, Bahrain, USA, and Egypt.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Fitness Facility Solutions End-to-end design, supply, installation, and maintenance service for fitness, wellness, spa, and sports facilities, delivered to commercial, institutional, and government clients across the Middle East, North Africa, and the United States.
• ELEVATE Strength Equipment Line Line of commercial strength machines covering jumping, pressing, rowing, core adjustment, and encompassed movement training, sourced through the company's Panatta distribution relationship and supplied to commercial gyms and facility projects.
• Ab Coaster Series Commercial-grade abdominal exercise machines offered in CS1500 and CS3000 models, distributed under The Abs Company brand for commercial gyms, rehabilitation centers, and home fitness buyers.
• AbsBench X3 Multi-functional bodyweight and abdominal bench designed for commercial and home use.
• Nordic Curl Hamstring rehabilitation device for therapy, corrective exercise, and lower-body conditioning, suited to rehabilitation clinics and sports facilities.
• AbSolo Single-user core training device designed for targeted abdominal work in commercial and home settings.
• Marpo Rope Trainer Systems Variable-load and functional rope training systems including VLT, VMX, and Functional Tire models, supplied for functional training areas in commercial gyms and sports performance facilities.
• Total Gym Equipment Bodyweight resistance training equipment distributed under the Total Gym brand, used in commercial gyms, rehabilitation, and home fitness settings.
• Orange Padel Equipment Padel sports equipment supplied through the Orange Padel distribution relationship for sports clubs, residential communities, and dedicated padel facilities.
• ISSA Fitness Education Programs Fitness trainer certification and education courses distributed exclusively in Egypt under the ISSA arrangement, targeted at fitness professionals and trainees.

Quantifiable outcome

• 200+ projects completed across 8 countries
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ISSA (International Sports Sciences Association)coreStrategic or Co-development Partner · 1 January 2025Since 2025, ISSA has appointed Profit Sports Solutions as its exclusive representative in Egypt, making them the only authorized and ISSA-certified provider in the country. Profit Sports Solutions offers ISSA's full suite of certifications including Certified Personal Trainer (CPT), Nutrition Coach certification, and specialty certificates (group fitness, corrective exercises, strength & conditioning, youth training). ISSA has over 500,000 students and 50 programs globally. The partnership includes expert-led education combining science and practical application, career support including resume building and interview coaching, and flexible online learning options.
• PanattacoreChannel Partner/ Reseller/ DistributorOfficial Panatta distributor for 20 US states including Michigan, Wisconsin, Illinois, Kentucky, Indiana, Ohio, West Virginia, Virginia, Maryland, Delaware, Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine, and Washington D.C. Panatta is an Italian premium fitness equipment brand known for its aesthetic and functional design.
• Xenios USAcoreChannel Partner/ Reseller/ DistributorXenios USA is a premium functional fitness equipment brand founded in 2009, inspired by the CrossFit movement. They design and manufacture professional training equipment including free weights, functional & conditioning equipment, bodyweight & gymnastics gear, and racks & storage solutions. Served through Profit Sports Solutions' regional distribution network.
• Total GymcoreChannel Partner/ Reseller/ DistributorTotal Gym is a leading bodyweight resistance training equipment brand. Profit Sports Solutions distributes the full ELEVATE product line including Encompass, Core ADJ, Jump, Row, Press, and accessories. Total Gym systems feature incline bodyweight resistance technology with applications from rehabilitation to advanced strength training.
• The Abs CompanycoreChannel Partner/ Reseller/ DistributorThe Abs Company specializes in commercial-grade abdominal and core training equipment. Distributed products include Ab Coaster CS3000, Ab Coaster CS1500, AbsBench X3, AbSolo, Target Abs, and Nordic Curl. Products feature proprietary movement technologies including bottom-up training patterns and interactive touch target systems.
• MarpocoreChannel Partner/ Reseller/ DistributorMarpo manufactures functional training equipment including the VLT Rope Trainer, VMX Rope Trainer, and Functional Tire Trainer. All feature Dynamic Magnetic Braking (DMB) resistance systems that auto-adjust to user intensity. Distributed across Profit Sports Solutions' GCC, Africa, and USA markets.
• KwellminorChannel Partner/ Reseller/ DistributorKwell is an Italian manufacturer of soft fitness equipment including the Kettlesoft Executive kettlebell and Executive Bag. Products use proprietary KTEX technical fabric and NARVIK eco-friendly leather. Distributed through Profit Sports Solutions' portfolio.
• EleikominorChannel Partner/ Reseller/ DistributorEleiko is a premium strength training equipment brand known for Olympic barbells, plates, and racks. Represented through Profit Sports Solutions' brand portfolio.
• CiclotteminorChannel Partner/ Reseller/ DistributorCiclotte is an Italian brand known for its iconic stationary bike design. Distributed through Profit Sports Solutions' brand portfolio.
• DigilockminorChannel Partner/ Reseller/ DistributorDigilock provides electronic locker solutions for fitness facilities. Distributed through Profit Sports Solutions' fitout and locker solutions division.
• Fit InteriorsminorChannel Partner/ Reseller/ DistributorFit Interiors specializes in fitness facility interior design and空间中. Distributed through Profit Sports Solutions' brand portfolio and design services.
• KraiburgminorChannel Partner/ Reseller/ DistributorKraiburg provides flooring and surface solutions for fitness facilities. Distributed through Profit Sports Solutions' fitout solutions.
• Orange PadelminorChannel Partner/ Reseller/ DistributorOrange Padel is a padel court and equipment brand. Distributed through Profit Sports Solutions' sports solutions division, serving the growing padel market in Saudi Arabia and the GCC.
• Street BarbellminorChannel Partner/ Reseller/ DistributorStreet Barbell manufactures outdoor and street fitness equipment. Distributed through Profit Sports Solutions' sports and outdoor solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Matrix Fitness: Commercial fitness equipment brand owned by Johnson Health Tech with strong MENA distribution. Directly comparable to PSS as it sells strength, cardio, and functional equipment to the same commercial end markets through regional partners and direct accounts.
• Technogym: Italian premium fitness equipment manufacturer with global direct sales and distribution including dedicated MENA presence. Competes with PSS for large hotel, sports facility, and government projects while also serving as a potential alternative brand partner.
• Precor: US commercial fitness equipment manufacturer (owned by Amer Sports) with global distribution. Competes for the same hospitality, corporate, and gym facility contracts that PSS targets, often through regional distributors with similar integrator models.
• Core Health & Fitness: Parent company of Star Trac, StairMaster, Schwinn, Nautilus, and Throwdown brands supplying commercial fitness equipment globally. Comparable to PSS in serving the same commercial end customers with multi-brand equipment portfolios distributed through regional partners.
• Gym80: German premium strength training equipment manufacturer with international distribution. Comparable to PSS as it competes in the same premium strength equipment category and serves similar boutique studios and high-end commercial gyms.
• Nautilus Inc. US-based fitness equipment company operating the Bowflex commercial line alongside consumer brands. Comparable to PSS in serving commercial and vertical-market fitness customers with strength and cardio equipment.
• Life Fitness: US-based manufacturer of commercial cardio and strength equipment with global distribution networks and direct enterprise sales. Comparable to PSS because it supplies the same commercial fitness customers (hotels, gyms, sports facilities) through both direct and distributor channels.
• Cybex International: US-based manufacturer of strength and cardio equipment targeting commercial gyms, corporate fitness, and rehabilitation markets. Comparable to PSS as it pursues the same commercial customer base with similar equipment categories.

Others

• Eleiko: Swedish premium strength and weightlifting equipment manufacturer that PSS distributes in MENA. Adjacent as both an upstream brand partner and a comparable premium-equipment manufacturer serving commercial gyms and sports facilities globally.

Direct peers

• Power House Fitness Equipment: UAE-based commercial fitness equipment distributor and integrator serving gyms, hotels, and corporate facilities across MENA. Most direct competitor to PSS as it follows the same multi-brand distribution and facility-solutions model in the same primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profit-sports-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit Sports Solutions