Morse Group
Morse Group is an independently owned, multi-disciplinary Australian accounting and advisory firm founded in 1934, serving individuals, families, SMEs and primary production businesses across Central West NSW and Western Sydney through four offices spanning tax, SMSF, wealth management, IT and digital marketing consulting.
- Company typePrivate
- Founded1934
- HeadquartersBathurst, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Morse Group does
Morse Group is an independently owned multi-disciplinary accounting and business advisory firm founded in 1934 by Alan Morse in Bathurst, New South Wales. The firm operates through four regional offices (Bathurst HQ, Oberon, Norwest/Bella Vista, Orange) and serves individuals, families, SMEs, and rural primary production businesses across Central West NSW and into Western Sydney. Its core offerings are organised around five operating subsidiaries: Morse Accounting Services (tax returns, accounting & tax compliance, cloud accounting, management accounting and business development); Morse Self Managed Superannuation Services (SMSF formation, administration and advice); Morse Consulting Services (IT, HR, and digital marketing consulting); Morse Wealth Management Services (superannuation, investments, insurance and life planning, delivered under Akambo Pty Ltd's AFSL); and Morse Digital Services.
The underlying technology stack is third-party-heavy rather than proprietary. Morse Group is a Xero Gold Partner and a MYOB Diamond Partner, deploying those cloud accounting platforms to clients. The firm has built a proprietary iOS/Android mobile application that surfaces a log book for mileage, a receipt manager, tax calculators, and embedded Xero/MYOB portals to reduce client administrative burden. There is no disclosed AI/ML capability, API, or platform SDK; integrations are limited to the two named cloud accounting vendors.
The business model is professional-services fee-for-service across the five subsidiaries, supplemented by wealth management trailing and advice fees channelled through Akambo's AFSL. Pricing is negotiated directly and not publicly disclosed. Go-to-market is sales-led and relationship-based, driven by referrals, regional community involvement (local sports clubs, schools, Vinnies CEO Sleepout), thought-leadership content (blog, white papers, monthly newsletters segmented by topic), regional business award participation (Oberon, Western NSW, Orange Banjo awards), and free online client tools (calculators, key dates, tax facts). Customers are predominantly SMBs and individuals in construction, primary production, forestry, transport, retail, tourism and professional services, with documented client tenures of 15-18+ years indicating a stable, distributed book rather than concentrated anchor contracts.
Morse Group firmographics
Firmographics- Name
- Morse Group
- Legal name
- Morse Group
- Website
- https://morsegroup.com.au
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morse Group is an independently owned, multi-disciplinary Australian accounting and advisory firm founded in 1934, serving individuals, families, SMEs and primary production businesses across Central West NSW and Western Sydney through four offices spanning tax, SMSF, wealth management, IT and digital marketing consulting.
- Ownership category
- akta.pro rank
Morse Group industry classification
Industry- Product category
- Accounting & Business Advisory Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH)
Keywords
Where Morse Group is headquartered
LocationHeadquarters
- HQ city
- Bathurst
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Morse Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Accounting Services: Fees for professional accounting and tax compliance services including tax returns, financial statements, reporting, and taxation strategy development. Services provided to individuals, families, businesses, and corporate clients.
- Self Managed Superannuation Fund Services: SMSF formation, administration and advice services. Partners hold SMSF Specialist designations with CA ANZ and CPA Australia.
- Wealth Management Services: Superannuation planning, investments and wealth creation, insurances, business financial planning, and life planning services provided through Morse Wealth Management Services Pty Ltd as a Corporate Authorised Representative of Akambo Pty Ltd.
- Consulting Services: Information Technology consulting (strategic planning, project management, IT assessment, disaster recovery, network management) and Digital Marketing services (social media marketing, e-newsletters, website management, SEO/SEM strategies).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Professional advisory services - terms negotiated directly with clients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Morse Group product offering
Product offeringCore offering
Morse Group provides multi-disciplinary accounting, tax compliance, SMSF administration, wealth management, IT consulting, HR consulting, and digital marketing services to individuals, families, businesses, and corporate clients across Central West NSW. The firm operates through four interconnected service divisions—Morse Accounting Services, Morse Self Managed Superannuation Services, Morse Consulting Services, and Morse Wealth Management Services—and serves as a single-source advisor combining cloud accounting expertise (Xero Gold Partner, MYOB Diamond Partner) with proprietary mobile app tools for client self-service.
Product overview
Morse Group is a multi-disciplinary accounting and business advisory firm operating as a unified portfolio of services rather than a modular software platform. The core offering consists of four interconnected divisions: Morse Accounting Services (MAS) covering tax returns, accounting & tax compliance, cloud accounting, and management accounting & business development; Morse Self Managed Superannuation Services (MSMSS) providing SMSF formation, administration and advice; Morse Consulting Services (MCS) offering information technology, digital marketing, and human resources consulting; and Morse Wealth Management Services providing superannuation planning, investments, insurances, business financial planning, and life planning through a partnership with Akambo Pty Ltd. A complementary mobile app integrates with Xero and MYOB cloud accounting platforms, allowing clients to access portals, record mileage, manage receipts, and use tax calculators. The firm also provides online calculators as a client tool. Services span from Bathurst, Oberon, Orange, and Norwest offices in regional NSW, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting & Tax Compliance
Quantifiable outcome
- 18+ year client relationships maintained with businesses like Metalco
- +2 more outcomes
Companies that use Morse Group
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles8 records
Morse Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Morse Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MYOBcoreMYOB Diamond Partner status. Morse Group provides MYOB cloud accounting solutions including MYOB Essentials for online accounting with payroll and MYOB AccountRight for comprehensive business management. MYOB has been a trusted solution for over 20 years in Australia and New Zealand with more than 1.2 million customers.
- XerocoreXero Gold Partner status. Morse Group provides Xero online accounting system services including invoicing, debtors, payables, expense claims, GST reporting, and bulk payments with daily bank transaction imports for streamlined processing.
- Akambo Pty Ltd (t/a Accountants Private Advice)coreMorse Wealth Management Services Pty Ltd (ABN 87 618 008 718) is a Corporate Authorised Representative of Akambo Pty Ltd t/a Accountants Private Advice (AFSL no. 322056). This licensing arrangement enables Morse Group to provide full-scope wealth management and financial planning advice under Akambo's Australian Financial Services Licence.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Morse Group competitors and assessment
Company assessmentDirect peers
- William Buck: Australian mid-tier accounting and advisory firm with similar multi-disciplinary practice model spanning tax, business advisory, and wealth services. Comparable regional/SMB focus and partner-led structure make William Buck a direct competitor for similar clients and talent.
- Pilot Partners: Boutique Australian accounting and advisory firm offering tax, business services, and wealth advisory to private clients and SMBs. Comparable partner-led model and service mix make them a relevant competitor for similar clientele.
- Bentleys Australia: Australian accounting and advisory network offering tax, business advisory, and wealth management to SMB and mid-market clients. Comparable in service breadth, partner structure, and regional/metro office footprint.
- Pitcher Partners: Australian accounting, advisory and wealth management network with comparable multi-service offering and mid-market/SMB client base. Both firms combine accounting with wealth, SMSF, and consulting under a partner-led model.
- Hayes Knight: Australian accounting and business advisory firm with similar SMB and HNW private client focus. Comparable in service breadth including tax, accounting, and business advisory.
Broad incumbents
- PKF Australia: Australian mid-tier accounting and business advisory firm operating through a national network. Comparable services to Morse Group including tax, advisory, and SMSF/wealth services.
- Crowe Australasia: Major Australian accounting and advisory network within the Crowe Global network. Provides tax, audit, advisory, and consulting to mid-market and regional clients across Australia, overlapping with Morse Group's offerings.
- Mazars Australia: Global accounting and advisory firm with Australian operations offering tax, business advisory, and consulting to mid-market clients. Broader than Morse Group but competes in the same service categories.
- RSM Australia: Global mid-tier accounting network with significant Australian presence. Larger and broader than Morse Group but competes for the same mid-market and regional business clients across tax, advisory, and consulting services.
- BDO Australia: Top-tier global accounting and advisory firm with Australian offices across regional and metro areas. Overlaps with Morse Group in providing accounting, tax, and advisory services to mid-market and SMB clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Morse Group social profiles
Digital presenceMorse Group compliance and trust
Trust signalCompliance4 records
Morse Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morse Group leadership team
Management profileNumber of profiles
Profiles7 records
Morse Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Morse Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morse Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morse Group
What does Morse Group do?
Morse Group provides multi-disciplinary accounting, tax compliance, SMSF administration, wealth management, IT consulting, HR consulting, and digital marketing services to individuals, families, businesses, and corporate clients across Central West NSW. The firm operates through four interconnected service divisions—Morse Accounting Services, Morse Self Managed Superannuation Services, Morse Consulting Services, and Morse Wealth Management Services—and serves as a single-source advisor combining cloud accounting expertise (Xero Gold Partner, MYOB Diamond Partner) with proprietary mobile app tools for client self-service.
Is Morse Group a public or private company?
Morse Group is a private company. It is classified as management employee owned and is currently operating.
When was Morse Group founded?
Morse Group was founded in 1934. It employs 11 to 50 people.
Where is Morse Group based?
Morse Group is headquartered in Bathurst, Australia, in the Oceania region.
How does Morse Group make money?
Four revenue lines are on record. Accounting Services are the primary driver. The others are self Managed Superannuation Fund Services, wealth Management Services and consulting Services.
Who are Morse Group's main competitors?
Direct peers on record are William Buck, Pilot Partners, Bentleys Australia, Pitcher Partners and Hayes Knight. Broad incumbents are PKF Australia, Crowe Australasia, Mazars Australia, RSM Australia and BDO Australia.
Does Morse Group have an API?
No public API is recorded for Morse Group.
What industry is Morse Group in?
Morse Group's product category is Accounting & Business Advisory Services. Its primary akta.pro industry code is FSAAACAH, Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite). Its SIC code is 8742.