New Home Builders Sydney

What New Home Builders Sydney does

Executive Building Group, trading as New Home Builders Sydney, is a private, founder-owned residential construction company founded in 2013 by Nathan Heta and headquartered in Hornsby, NSW, Australia. The company specialises in luxury custom home building for individual homeowners across the Sydney, Central Coast, Newcastle, and Lake Macquarie regions, with a stated portfolio of 140+ completed projects spanning custom residences, duplexes, townhouses, home extensions and renovations, and a smaller commercial construction line. Service delivery operates under two engagement models — a Design & Build offering that partners the in-house team with architects and designers from concept through construction, and a Build Only offering for clients with existing plans — with pricing structured on fixed-price, itemised contracts typically ranging from $1,000 to $3,000 per square metre for custom homes and $600,000 to $1.2 million for duplex builds.

The business runs on a project-based, direct-to-consumer sales motion: leads are generated through content marketing (blog, Instagram, Facebook), portfolio referrals, and inbound website enquiries, then converted via in-office consultations at the Hornsby design studio and phone-based sales. Revenue is one-time per project with no recurring or subscription component, and the company deliberately caps concurrent project count to preserve quality and personal attention. There is no proprietary technology stack, software product, or AI/ML capability; the core technology is construction trades, project management, and an in-house interior design team, supported by a standard WordPress-based marketing site.

Operationally, the firm is concentrated in founder risk (Nathan Heta serves as Founder, Director, and Licensed Builder with 20 years of industry experience), with 11-50 employees, no disclosed external investors, no parent company, no M&A activity, and no funding rounds. Brand equity is anchored by two Business Person of the Year awards (Blacktown City Council 2018, Hornsby & Ku-ring-gai Council 2022) and multiple HIA Hunter Awards finalist designations (2022 across Custom Homes, Knockdown Rebuild, and Outdoor categories; 2024 Custom Homes $600k-$800k).

Name

New Home Builders Sydney

Legal name

Executive Building Group

Website

https://execbg.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Building Group, trading as New Home Builders Sydney, is a founder-owned private custom home builder founded in 2013, serving individual homeowners across Sydney, Central Coast, Newcastle, and Lake Macquarie with bespoke residences, duplexes, extensions, and select commercial projects.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Remodelers (236118), Commercial and Institutional Building Construction (236220)

SIC

Operative Builders (1531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Office & Corporate Building Construction (IMAFACAA)

Keywords

• Custom home construction
• Residential building services
• Duplex townhouse construction
• Home extensions renovations
• Commercial construction services

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Building: One-time custom home construction services with fixed-price building costs. Revenue generated through project-based fees for designing and building custom homes, duplexes, townhouses, and commercial projects.
2. Duplex and Townhouse Development: Multi-unit residential construction services for property developers and homeowners looking to maximise property value through duplex and townhouse builds.
3. Extensions and Renovations: Major home extensions and renovation services, transforming existing living spaces to meet evolving client needs.
4. Commercial Construction: Commercial building services including office fit-outs, renovations, full commercial construction, and planning services for construction compliance documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Executive Building Group is a luxury custom home builder delivering design-and-build and build-only construction services across Sydney, the Central Coast, and Newcastle. Core offerings include custom homes, duplex and townhouse developments, major home extensions and renovations, and commercial construction (including office fit-outs and compliance documentation). Projects are delivered under transparent fixed-price contracts with personalised service from initial consultation through to handover.

Product overview

Executive Building Group operates as a full-service custom home building company offering luxury residential construction across Sydney, Central Coast, Newcastle, and Lake Macquarie regions. The company provides a unified service portfolio comprising Custom Homes (their primary offering), Duplex and Townhouse Development, Home Extensions & Renovations, and Commercial Construction. Clients can choose between two engagement models: Design and Build (partnering with architects and designers from concept through construction) or Build Only (for clients with existing plans). The company was established in 2013 and has completed over 140 projects, specialising in bespoke residential properties tailored to individual client lifestyles and budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Homes Bespoke luxury and mid-market custom home building service in which clients work with architects, designers, and the Executive Building Group team to design and construct fully personalised residences tailored to lifestyle, budget, and finish preferences.
• Duplex and Townhouse Development Multi-unit residential construction service delivering duplex and townhouse developments for property owners and investors seeking to maximise land value and investment returns, with expert advisory on multi-unit construction feasibility.
• Home Extensions and Renovations Major home extensions, renovations, and knockdown rebuilds that transform existing living spaces, adding functionality, aesthetic appeal, and long-term value while integrating seamlessly with the existing structure.
• Commercial Construction Commercial building services including office fit-outs, commercial renovations, full commercial construction, and planning services for construction compliance documentation.
• Design and Build Service Comprehensive design and construction engagement partnering with architects, designers, engineers, and planning consultants to design and approve a custom home meeting individual lifestyle requirements from initial concept through construction.
• Build Only Service Construction-only service for clients with existing architecturally drawn plans, including an initial consultation and preparation of a detailed tender proposal.

Quantifiable outcome

• Over 140 high quality building projects completed since 2013
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burbank Homes: One of Australia's largest residential builders headquartered in NSW, offering both volume home ranges and higher-end custom options across Sydney — represents a scaled incumbent threat to EBG's premium custom niche.
• GJ Gardner Homes: National franchise home builder with strong presence across NSW including Sydney, offering both spec and custom home builds — competes for the same homeowner pool with national brand recognition and marketing reach.
• Rawson Homes: Large NSW-based residential builder offering customisable home ranges and knock-down rebuilds across greater Sydney and regional NSW, competing for the same homeowner segment with significantly greater scale.
• Eden Brae Homes: Major Sydney and NSW residential builder offering both project homes and custom designs at lower price points, serving as a competing alternative in the same geographic catchment with higher volume.

Regional players

• Montgomery Homes: Queensland-based custom home builder specialising in luxury bespoke builds and acreage homes — comparable in custom-home service model and premium positioning but operating in a different Australian geography.

Direct peers

• Better Built Homes: NSW custom home builder focused on knock-down rebuilds, duplexes, and custom homes across Sydney's north-west and Hills District — geographically overlapping EBG's Baulkham Hills / Hills Shire catchment.
• Hamlan Homes: Sydney luxury custom home builder focused on high-end bespoke builds for affluent homeowners in the same Sydney upper north shore and northern beaches catchments as EBG, with comparable project scale and pricing bands.
• Vogue Homes: Sydney custom and luxury home builder serving the northern suburbs and Central Coast, with comparable project-based engagement model and direct competition for EBG's high-end residential clients.
• Hudson Homes: Sydney-based custom home builder operating across NSW metro and growth corridors, offering similar project-based custom home, knockdown-rebuild, and duplex services to mid-market homeowners in directly overlapping geographies.
• Domus Homes: Sydney-based bespoke home builder offering design-and-construct services for custom homes, duplexes, and renovations — directly overlapping EBG's service portfolio and customer segment in the Sydney basin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExecutiveBG
• Instagraminstagram.com/executivebuilding
• Xx.com/ExecutiveBG
• LinkedInlinkedin.com/company/executive-building-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Home Builders Sydney