Betrue
- Company typePrivate
- Founded2016
- HeadquartersMontpellier, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
Betrue firmographics
Firmographics- Name
- Betrue
- Legal name
- BETRUE AGENCY
- Website
- https://betrue.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Betrue industry classification
Industry- Product category
- Branding and Design Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Betrue is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Betrue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services (Project-based): The agency generates revenue through custom branding, design, and digital development projects. Pricing is established through detailed quotes (devis) based on project scope, with payments structured as 30-35% deposit and 70% upon completion for projects over €1,500 HT. For web projects, payment is split: 40% deposit, 30% at design validation, 30% before go-live.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on scope and complexity |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Betrue product offering
Product offeringCore offering
Betrue is a French branding agency (agence de branding) that sells four core service lines to businesses: brand strategy (audit, platform, naming, architecture, storytelling), brand design (visual identity, graphic guidelines, packaging, photo and video), website and application development (showcase sites, e-commerce, custom apps with maintenance), and digital marketing (SEO, SEA, email, social media). The agency positions itself specifically as the "agence des marques positives," serving companies committed to ecology, ethics, and societal engagement, and delivers projects under a proprietary 4-step methodology.
Product overview
BeTrue is a French branding agency (agence de branding) that offers a comprehensive suite of brand strategy and design services rather than a unified software product. Its core offerings include: Stratégie de marque (brand strategy, audit, platform, naming, architecture, storytelling), Design de marque (visual identity, graphic guidelines, packaging, print, photo, video), Website & application (showcase sites, e-commerce, custom development, maintenance), and Marketing digital (SEO, SEA, email, social media). Additional services include monthly branding support, community management, and content creation. The agency also operates La BeTrue Factory, an internal project management portal for client collaboration. The firm specializes exclusively in serving 'positive brands' committed to ecological, ethical, and societal engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratégie de marque
- Design de marque
- Website & application
- Marketing digital
- Accompagnement mensuel branding
- Community Management
- Création de contenus
Quantifiable outcome
- 68% of companies report that branding consistency contributed to 10-20% revenue growth
- +3 more outcomes
Companies that use Betrue
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Betrue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Betrue partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Online.netminorOnline.net provides web hosting services for the agency's client websites and applications. This is a standard infrastructure partnership common in the web development industry.
- Freelance NetworkcoreBeTrue maintains a network of freelance professionals including community managers, graphic designers, copywriters, and other specialists who collaborate on client projects. Freelancers join through the partner portal (portal.betrue.fr) and can access project management tools, team communication, and coworking spaces.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Betrue competitors and assessment
Company assessmentDirect peers
- CBA (Corporate Brand Agency): French agency specialised in corporate branding, employer brand and internal communications; competes for the same enterprise rebranding and identity mandates that BeTrue targets (e.g., Egis, Vinci-adjacent).
- Ubi Bene: French strategy and brand design consultancy working on brand platforms, naming and identity for corporate and public-sector clients; matches BeTrue's French footprint and strategic-creative service mix.
- Dragon Rouge: Paris-based branding and design agency offering brand strategy, naming, visual identity and packaging across consumer and corporate clients; directly comparable to BeTrue in service mix, project-based pricing and boutique delivery model.
- Carré Noir: Historic French branding and design agency providing brand strategy, identity and packaging for enterprise clients; matches BeTrue's combined strategy-design delivery but with longer heritage and broader scale.
- Saguez & Partners: Independent French branding and design agency delivering brand strategy, identity and retail design for enterprise clients; comparable to BeTrue on project scope, client tier and creative-led positioning.
- BETC: French creative agency with strong brand strategy and integrated campaign capabilities serving major French enterprise clients (e.g., equivalents of Leroy Merlin, M6); comparable go-to-market and enterprise client focus.
- W&Cie: French brand strategy and design agency focused on brand platform, naming and identity work for mid-market and enterprise clients; overlaps with BeTrue's core 'Stratégie de marque' and 'Design de marque' offerings.
- ELSE (Else Design): Independent French design and brand strategy studio offering visual identity, naming and editorial design; close peer in scale, methodology and target client profile.
Broad incumbents
- Landor: Worldwide brand strategy and design network with French presence, covering brand purpose, naming, identity and architecture; comparable on offering but materially larger and more international than BeTrue.
- Interbrand: Global brand consulting firm with a Paris office offering brand strategy, naming, identity and valuation services at significantly larger scale; competes for the same enterprise rebranding RFPs BeTrue enters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Betrue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betrue leadership team
Management profileNumber of profiles
Profiles3 records
Betrue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betrue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betrue
What does Betrue do?
Betrue is a French branding agency (agence de branding) that sells four core service lines to businesses: brand strategy (audit, platform, naming, architecture, storytelling), brand design (visual identity, graphic guidelines, packaging, photo and video), website and application development (showcase sites, e-commerce, custom apps with maintenance), and digital marketing (SEO, SEA, email, social media). The agency positions itself specifically as the "agence des marques positives," serving companies committed to ecology, ethics, and societal engagement, and delivers projects under a proprietary 4-step methodology.
Is Betrue a public or private company?
Betrue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betrue founded?
Betrue was founded in 2016. It employs 1 to 10 people.
Where is Betrue based?
Betrue is headquartered in Montpellier, France, in the Europe region.
How does Betrue make money?
One revenue line is on record: professional Services (Project-based).
Who are Betrue's main competitors?
Direct peers on record are CBA (Corporate Brand Agency), Ubi Bene, Dragon Rouge, Carré Noir, Saguez & Partners, BETC, W&Cie and ELSE (Else Design). Broad incumbents are Landor and Interbrand.
Does Betrue have an API?
No public API is recorded for Betrue.
What industry is Betrue in?
Betrue's product category is Branding and Design Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 541810 and its SIC code is 7311.