Human Digital Group
Human Digital Group is a Budapest-based B2B consultancy delivering leadership, sales, team, and executive-coaching training to Hungarian corporate clients under the Krauthammer by Lepaya partnership, using proprietary assessments and the Koach mobile coaching platform.
- Company typePrivate
- Founded2017
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Human Digital Group does
Human Digital Group (HDG) is a Budapest-headquartered B2B professional-services firm specializing in leadership development, sales training, team development, executive coaching, and HR consulting for Hungarian corporate clients. The company has operated continuously since 2005 and is incorporated as Human Digital Group Szolgáltató és Tanácsadó Kft. (since 2017), with a headcount of 11-50 employees. HDG delivers its offerings under the Krauthammer brand as the exclusive Hungarian partner of Krauthammer by Lepaya, supplemented by a senior consultant bench drawn from former operating executives across multiple industries.
The firm's product surface blends standardized curriculum with proprietary instruments. It deploys the Koach/Learning Experience System — a gamified mobile coaching platform in continuous use since 2005 — alongside validated psychometric assessments (DISC, EQ, Motivators, Stress) sourced via TTI Success Insights, an in-house six-dimensional team assessment, and the CED sales diagnostic co-developed with Selling Interactions Ltd. and Warwick Business School. Recent additions include the B.E.A.M. team-development program (2025-09), the R.I.S.E. middle-manager program, and AI-era and VR/AR digital-transformation modules, with the HDG Nyári Akadémia (2026-07) opening an open-enrollment individual training channel.
HDG operates a high-margin, custom-quoted services model: corporate engagements are priced per scope, complemented by cohort-based open-enrollment programs purchased individually. Distribution leverages the Krauthammer by Lepaya global methodology and brand, while go-to-market is consultative and relationship-driven. No public pricing, revenue figures, customer logos, or headcount growth data are disclosed, and the firm has no external funding rounds on record, leaving the financial profile of the business substantially opaque to outside observers.
Human Digital Group firmographics
Firmographics- Name
- Human Digital Group
- Legal name
- Human Digital Group Szolgáltató és Tanácsadó Kft.
- Website
- https://humandigitalgroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Human Digital Group is a Budapest-based B2B consultancy delivering leadership, sales, team, and executive-coaching training to Hungarian corporate clients under the Krauthammer by Lepaya partnership, using proprietary assessments and the Koach mobile coaching platform.
- Ownership category
- akta.pro rank
Human Digital Group industry classification
Industry- Product category
- Management Consulting and Corporate Training Services
- NAICS
- Professional and Management Development Training (61143), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industries
- Leadership Development & Executive Coaching (BPAHAGAD), Sales, Customer Service & Soft Skills Training (BPACANAD), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Digital Workplace & Collaboration Consulting (BPAHAEAH)
Keywords
Where Human Digital Group is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Human Digital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate (B2B) Training and Consulting Engagements: Fully customized corporate training programs, workshops, coaching, and organizational consulting sold directly to enterprise and mid-market clients. Engagements are typically structured as multi-day or multi-session programs tailored to the client organization's specific needs. Revenue is recognized as professional services delivered over the engagement period.
- Open Enrollment Training Programs: Publicly scheduled training programs (such as HDG Nyári Akadémia) and workshops available for individual registration. These generate revenue on a per-participant basis for scheduled group events.
- Psychometric and Diagnostic Assessments: Sale or licensing of validated psychometric instruments (DISC, EQ, Motivators, Stress profiles, Ofman's Core Quadrant) and proprietary diagnostic tools (CED, 6-dimensional team assessment) used in conjunction with training and consulting engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Human Digital Group product offering
Product offeringCore offering
Human Digital Group delivers customized corporate training, executive coaching, and organizational consulting services to Hungarian enterprise and mid-market clients. Core service lines include leadership training, sales development programs, team development (B.E.A.M.), individual soft skill development, HR consulting and organizational development, and executive coaching. Programs are delivered in-person or virtually and supported by proprietary diagnostics (6-dimensional team assessment, CED), psychometric tools, and a gamified mobile coaching platform (Koach).
Product overview
Human Digital Group is a human development and organizational consulting company offering a portfolio of training, coaching, and consulting services under the Krauthammer brand. The core offering consists of Leadership Training, Sales Development Programs, Team Development (B.E.A.M.), Individual Skill Development, HR Consulting and Organizational Development, and Executive Coaching. These are delivered through in-person, blended learning, and open training formats. Key supporting tools include the proprietary Koach/Learning Experience System (a gamified mobile coaching platform), DISC-based personality assessments, a proprietary 6-dimension team collaboration assessment, the CED (Commercial Excellence Diagnosis) sales diagnostic tool (co-developed with Selling Interactions Ltd. and Warwick Business School), and a Digital Transformation service covering VR/AR and interactive technology deployment. Programs are offered as open trainings, sample programs, and custom corporate engagements. The company does not operate a unified software platform — its products are service-based training and consulting offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Training Programs (Vezetői Tréningek) Customized corporate training and coaching programs covering leadership, change management, design thinking, facilitation, and behavioral change. Delivered in small group formats (6–10 participants) using a blended learning approach, intended for enterprise and mid-market clients seeking leadership development.
- Sales Development Programs (Értékesítésfejlesztő Programok) Sales and marketing effectiveness consulting and training programs combining international methodologies with local market knowledge. Includes the CED (Commercial Excellence Diagnosis) diagnostic for sales team assessment across 12 dimensions; aimed at organizations seeking to improve sales performance.
- B.E.A.M. Team Development Program (B.E.A.M. Csapatfejlesztő Program) Structured team development program addressing workplace collaboration inefficiencies. Provides direction, capability, and momentum for teams to achieve high performance through shared goals, clear processes, trust, and energy; for organizations wanting to elevate team functioning.
- Individual Soft Skill Development Programs (Egyéni Készségfejlesztés) Individual skill development programs covering stakeholder management, stress management, task and time management, energy management and burnout prevention, intercultural and generational differences, emotional intelligence, mindfulness, and positive influence in virtual environments. Targeted at employees and managers seeking personal capability development.
- HR Consulting and Organizational Development (HR Tanácsadás és Szervezetfejlesztés) HR consulting and organizational development services including HR process optimization, AC/DC centers, recruitment support, outplacement, culture change, and employee engagement measurement. Incorporates a proprietary 6-dimension, 30-area team collaboration assessment tool. Aimed at HR leaders and executive teams.
- Executive Coaching Executive coaching service combining practical business solutions with individualized training and coaching. Integrates company strategic goals, values, market interests, and opportunities to support leadership decision-making, organizational effectiveness, and personal performance for senior executives.
- Open Training Programs (Nyílt Képzések) Public training sessions held in Budapest covering leadership, sales, communication, and personal development topics. Includes the HDG Summer Academy series and standalone workshops. Formats include full-day workshops and multi-session programs available for individual registration.
- R.I.S.E. Complex Middle Management Program (R.I.S.E. Komplex Középvezetői Program) Comprehensive middle management development program designed to elevate middle management skills where middle managers are struggling and need structured development support. Targeted at organizations seeking to strengthen their mid-level leadership bench.
- Koach / Learning Experience System (Gamified Mobile Coach) Gamified, smartphone-accessible coaching system developed in-house to reinforce training outcomes. Part of the blended learning approach, using mobile learning methodology to extend learning beyond classroom sessions and integrated with a multi-level measurement framework.
- DISC-based Personality Assessments (DISC Alapú Személyiség Értékelések) Comprehensive personality assessment suite including DISC behavioral styles, motivators, EQ, and stress assessments, available in Hungarian. Used for selection, individual development planning, talent management, career path building, coaching, and team cohesion as part of consulting engagements.
- Digital Transformation Service (Digitális Transzformáció) Digital transformation service with two focus areas: (1) human transformation support — developing collaborative skills of IT professionals, managing internal resistance, attitude change, and culture change; (2) new technology deployment including VR/AR glasses, Smart Markers, and Klaxoon for sales-marketing, training, and event applications.
- CED (Commercial Excellence Diagnosis) Sales effectiveness diagnostic tool developed with Selling Interactions Ltd. and Warwick Business School. Uses a 130-item dynamic questionnaire to assess sales chain effectiveness across 12 dimensions. Based on 200+ client projects and 1,000+ best practice research findings; licensed for delivery in Hungary.
- Sample Programs (Mintaprogramok) Pre-packaged training programs covering strategic thinking and decision-making, visibility and personal branding, stakeholder management, collaboration in manufacturing, conscious leadership in manufacturing, stress management, effective business communication, task and time management, hybrid team leadership, sales management 3.0, and women's leadership development.
Companies that use Human Digital Group
Customer profileSegments2 records
Ideal customer profiles2 records
Human Digital Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Human Digital Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Krauthammer by LepayacoreHuman Digital Group operates as the Hungarian strategic partner of the Krauthammer by Lepaya international leadership and sales development network. The partnership provides access to Krauthammer's global methodologies, training frameworks, and brand, while Human Digital Group delivers these programs in the Hungarian market. Krauthammer is a well-established international corporate training brand with presence across multiple countries.
- TTI Success InsightscoreHuman Digital Group is a licensed user of TTI Success Insights validated psychometric assessment tools, including DISC behavioral styles, Motivators, Emotional Intelligence (EQ), and Stress profiles. These instruments are used to support client assessments, team reports, and individual development planning within training and consulting engagements.
- Selling Interactions Ltd.coreSelling Interactions Ltd. is an English partner that co-developed the CED (Commercial Excellence Diagnosis) sales effectiveness diagnostic tool with Warwick Business School. Human Digital Group is the authorized provider of this diagnostic tool in Hungary, using it to evaluate and improve client sales organizations across 12 dimensions and 130+ questionnaire items.
- Warwick Business SchoolcoreWarwick Business School collaborated with Selling Interactions Ltd. to develop the CED (Commercial Excellence Diagnosis) diagnostic framework. Human Digital Group brings this academically-grounded sales assessment methodology to Hungarian organizations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Human Digital Group competitors and assessment
Company assessmentDirect peers
- DDI (Development Dimensions International): DDI is a global leadership and talent development firm offering assessments, leadership training, and sales enablement to enterprises — a close comparable to HDG's leadership, sales, and team collaboration services, though at much greater scale.
- RHR International: RHR International is a global firm specializing in executive coaching and leadership development for senior executives — directly comparable to HDG's executive coaching and senior leadership development practice.
- Lepaya: Lepaya is the parent company of the Krauthammer network and a direct competitor in the European corporate power-skills and leadership training market, overlapping with HDG's leadership, sales, and team development offerings across enterprise clients.
- BTS: BTS is a global consulting firm specializing in sales transformation, leadership development, and strategy execution with proprietary simulations and assessments — directly comparable to HDG's CED diagnostic and sales/leadership training business.
- Ken Blanchard Companies: Blanchard is a global leadership and management training company with proprietary programs (SLII, Leading People Through Change) sold through licensed partners — closely comparable to HDG's licensed methodology distribution and leadership training model.
- Krauthammer by Lepaya: Krauthammer by Lepaya is the international leadership and sales development network of which Human Digital Group is the Hungarian partner; both sell senior-consultant-led corporate training programs using shared Krauthammer methodologies to enterprise clients.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and talent management — overlapping with HDG's executive coaching, OD, and HR consulting offerings but as part of a much larger portfolio.
- Center for Creative Leadership (CCL): CCL is a globally recognized leadership development research and training provider offering leadership programs, assessments, and coaching — comparable to HDG's leadership training and team development offerings, particularly for senior audiences.
- FranklinCovey: FranklinCovey is a large global leadership and effectiveness training company offering the All Access Pass and signature leadership programs to enterprises — overlapping with HDG's leadership and individual effectiveness offerings but at much larger scale and broader geographic reach.
- Dale Carnegie Training: Dale Carnegie is a long-established global corporate training provider in leadership, sales, communication, and presentation skills — a broad incumbent offering overlapping with HDG's soft-skill and leadership training catalog.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Human Digital Group social profiles
Digital presenceHuman Digital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Digital Group leadership team
Management profileNumber of profiles
Profiles9 records
Human Digital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Digital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Digital Group
What does Human Digital Group do?
Human Digital Group delivers customized corporate training, executive coaching, and organizational consulting services to Hungarian enterprise and mid-market clients. Core service lines include leadership training, sales development programs, team development (B.E.A.M.), individual soft skill development, HR consulting and organizational development, and executive coaching. Programs are delivered in-person or virtually and supported by proprietary diagnostics (6-dimensional team assessment, CED), psychometric tools, and a gamified mobile coaching platform (Koach).
Is Human Digital Group a public or private company?
Human Digital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Human Digital Group founded?
Human Digital Group was founded in 2017. It employs 11 to 50 people.
Where is Human Digital Group based?
Human Digital Group is headquartered in Budapest, Hungary, in the Europe region.
How does Human Digital Group make money?
Three revenue lines are on record. Corporate (B2B) Training and Consulting Engagements are the primary driver. The others are open Enrollment Training Programs and psychometric and Diagnostic Assessments.
Who are Human Digital Group's main competitors?
Direct peers on record are DDI (Development Dimensions International), RHR International, Lepaya, BTS, Ken Blanchard Companies and Krauthammer by Lepaya. Broad incumbents are Korn Ferry, Center for Creative Leadership (CCL), FranklinCovey and Dale Carnegie Training.
Does Human Digital Group have an API?
No public API is recorded for Human Digital Group.
What industry is Human Digital Group in?
Human Digital Group's product category is Management Consulting and Corporate Training Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of BPAHAGAD, Leadership Development & Executive Coaching. Its NAICS code is 61143 and its SIC code is 8742.