What Hager Elektro does

Hager Elektro is the Swedish regional operation of Hager Group, a family-owned European electrical installation solutions provider headquartered in Germany with over seven decades of operational history. The company delivers a comprehensive portfolio of electrical installation products and systems spanning distribution boards and enclosures (gamma, golf, volta, vector, delta, univers up to 1600A, and unimes H up to 4000A), standard components (MCB, RCCB, RCBO, AFDD, surge protection devices), wiring accessories (S.1, 1930, W.1 series), cable management systems (Ateha), and the witty EV charging series covering residential through commercial-fleet applications. Hager also offers the Flow connected energy management system, Agardio monitoring meters, and KNX-based building automation components including domovea visualization, KNX Quicklink wireless radio sensors, and actuators for switching, dimming, DALI lighting control, shutter/blind control, and heating control.

The underlying technology is grounded in the KNX building automation open standard for interoperability, combined with proprietary hardware across the witty EV charging line with smart load balancing capabilities. Products are sold through a multi-tier distribution model: a global electrical wholesale distributor network for enterprise and professional installer buyers, the ShopLink e-commerce platform enabling online configuration and ordering routed through distributor partners, and authorized resellers reaching SMB and consumer segments. Pricing is quote-based and not publicly disclosed, with sales supported by expert consultation.

Hager serves four primary customer segments: residential buildings (distribution cabinets, switches, smart home automation), commercial buildings (KNX building automation, energy monitoring), industrial facilities (high-capacity power distribution and motor protection up to 4000A), and the professional electrician/installer channel that specifies Hager products into end-customer installations. Geographic focus is Europe, with the Swedish entity (Hager Elektro) operating from Gothenburg with 11-50 employees and Stockholm-based sales/marketing operations under the broader Hager Group corporate structure.

Name

Hager Elektro

Legal name

Hager Group

Website

https://hager.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hager Elektro is the Swedish regional operation of Hager Group, a family-owned European electrical installation solutions provider serving residential, commercial, and industrial buildings with distribution boards, KNX building automation, EV charging stations, and energy management systems through wholesale distributors and expert consultation.

Ownership category

akta.pro rank

Product category

Electrical Installation Systems

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)

akta.pro secondary industry

Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)

Keywords

• Electrical installation systems
• Distribution boards
• KNX building automation
• EV charging stations
• Energy management systems

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Electrical Installation Products: Hardware products including distribution cabinets, circuit breakers, cable management systems, switches and outlets, EV charging stations, and KNX building automation components sold through distributors and direct expert consultation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hager Elektro manufactures and supplies a comprehensive portfolio of electrical installation hardware and systems for residential, commercial, and industrial buildings. Its product range includes distribution boards and enclosures (gamma, golf, volta, vector, delta, univers, unimes H), standard protective components (MCB, RCCB, RCBO, AFDD, SPD), KNX-based building automation (domovea, Quicklink), the witty EV charging series, energy monitoring systems (Flow, Agardio), switches and sockets (S.1, 1930, W.1), and cable management channels (Ateha).

Product overview

Hager Elektro offers a comprehensive portfolio of electrical installation solutions organized across multiple product categories: (1) Normkapslingar och fördelningscentraler (enclosure and distribution board systems) featuring gamma, golf, volta, vector, delta, Minigamma, univers, and unimes H series; (2) Normkomponenter (standard components) including Minibrytare (MCB), Jordfelsbrytare (RCCB), RCBO, Ljusbågsdetektor (AFDD), and Överspänningsskydd (SPD); (3) Elbilsladdning witty-serien (EV charging stations) comprising witty one, witty plus, witty pro, and witty park 2; (4) Energiövervakning (energy monitoring) with Flow energihanteringssystem and Agardio; (5) Fastighetsautomatik KNX (building automation) including domovea visualization, KNX Quicklink radio sensors, and actuator/dimmer products; (6) Strömställare & vägguttag (switches and sockets) in S.1, 1930, and W.1 series; (7) Kanalisation (cable management) featuring Ateha mini and skirting channels. The company provides integrated solutions spanning from electrical distribution and EV charging to smart building automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Normkapslingar och fördelningscentraler (Enclosure and Distribution Board Systems)

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Siemens: Broad electrical equipment and building automation portfolio (Sentron, KNX-based GAMMA, Versicharge EV chargers). Competes head-on with Hager on industrial switchgear, residential distribution, and EV charging.
• Hubbell: US-based electrical products manufacturer covering wiring devices, enclosures, and lighting controls. Comparable to Hager on commercial and industrial electrical installation components and switching/socket lines.
• Eaton: Power management company with strong overlap in switchgear, circuit breakers, and enclosures for residential/commercial/industrial markets. Comparable to Hager's higher-amperage univers and unimes H lines.
• Schneider Electric: Global leader in electrical distribution, building automation (Wiser/KNX), and EV charging (EVlink). Directly comparable to Hager across switchgear, distribution boards, smart-building stacks, and EV chargers.
• Legrand: Electrical and digital building infrastructure specialist with comparable ranges in distribution enclosures, wiring devices, and KNX building systems. Closely comparable to Hager's product breadth across residential and commercial segments.
• ABB: Major supplier of low-voltage switchgear, distribution enclosures, and EV charging infrastructure (Terra AC wallboxes). Overlaps with Hager on distribution boards, breakers, and EV charging product lines.
• Leviton: Manufacturer of switches, sockets, lighting controls, and EV charging (Evr-Green). Directly overlaps Hager's S.1/witty product lines and the residential/commercial installer channel.

Emerging players

• Wallbox: EV charging hardware company (Pulsar Plus, Commander 2) with strong residential and bidirectional charging presence in Europe. Comparable to Hager's witty EV charging lineup, especially witty plus/pro.
• ChargePoint: EV charging network and hardware specialist. Comparable to Hager's witty series on the EV charging side, but a software/network-centric business model distinct from Hager's hardware-led approach.

Broad incumbents

• Hager Group: Parent and ultimate brand of Hager Elektro. Operates globally across the same electrical installation categories with broader geographic reach — comparable as the umbrella portfolio that the Swedish subsidiary plugs into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HagerSverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hager Elektro