WiLD Leaders
WiLD Leaders is a non-profit leadership development organization that delivers the WiLD Trust Platform, combining the WiLD Trust Index and the WiLD Toolkit of 10 sequential assessments, to individuals, teams, and organizations through coaching, training, and certification programs in the US and India.
- Company typePrivate
- Founded2017
- HeadquartersKirkland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WiLD Leaders does
WiLD Leaders, Inc. is a privately held, non-profit leadership development organization headquartered in Kirkland, Washington, that delivers the WiLD Trust Platform, an integrated ecosystem combining the WiLD Trust Index (an organizational trust measurement survey) and the WiLD Toolkit (a sequence of 10 developmental assessment tools with personalized Feedback Reports). The platform is grounded in four decades of industrial-organizational psychology research and is operationalized through the WiLD Methodology, which positions trust as the connective tissue between performance and well-being. WiLD Leaders sells to three primary customer layers: individual leaders (self-directed toolkit subscriptions and 12-session executive coaching engagements), teams (group coaching cadences of 60-90 minute monthly or quarterly sessions), and organizations (the WiLD Experience Intensive, organizational trust assessments, and facilitator certification programs). A three-tier certification pathway, including Certified WiLD Trust Coach and Certified WiLD Toolkit Master Coach, builds a credentialed network of internal facilitators, and digital badges issued via Credly formalize the credentialing.
Revenue is generated through a mix of subscription (annual WiLD Toolkit access, often bundled with the Experience Intensive), professional services (executive and team coaching, the 2-day Experience Intensive training), and licensing-like fees for certification programs, supplemented by physical products such as WiLD Question Cards and the Whole Leader Workbook. Distribution is high-touch and direct-sales-led, supported by thought-leadership channels including a weekly podcast, blog, email newsletter, and a high volume of speaking engagements. The company maintains a small core operational team complemented by a network of certified coaches and facilitators, and has documented enterprise and higher-education customers spanning the US and India, including Heineken, Blue Origin, Alaska Airlines, PRICOR Technologies, Wheaton College, and Immanuel University Hyderabad. The company is founder-led by Dr. Rob McKenna, bootstrapped, and has not raised external funding.
WiLD Leaders firmographics
Firmographics- Name
- WiLD Leaders
- Legal name
- WiLD Leaders Inc.
- Website
- https://wildleaders.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WiLD Leaders is a non-profit leadership development organization that delivers the WiLD Trust Platform, combining the WiLD Trust Index and the WiLD Toolkit of 10 sequential assessments, to individuals, teams, and organizations through coaching, training, and certification programs in the US and India.
- Ownership category
- akta.pro rank
WiLD Leaders industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Management Services (8741), Services-Membership Organizations (8600)
- akta.pro primary industry
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
- akta.pro secondary industries
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)
Keywords
Where WiLD Leaders is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WiLD Leaders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- WiLD Toolkit Subscriptions: Annual subscription access to all 10 assessment tools in the WiLD Toolkit. One year of access included with WiLD Experience Intensive registration.
- WiLD Experience Intensive Training: Two-day comprehensive live virtual interactive program that develops leadership capacity and trains facilitators in the WiLD Trust Platform. Includes toolkit access and expert coaching.
- Coaching Services: Individual coaching with WiLD Executive Coaches using the WiLD Toolkit over 12 sessions. Also team coaching engagements with 60-90 minute monthly or quarterly sessions.
- Certification Programs: Three-tier certification pathway including Certificate in Whole Leader Development, Certified WiLD Trust Coach, and Certified WiLD Toolkit Master Coach with associated training and examination fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WiLD Experience Intensive - 2-day comprehensive training program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
WiLD Leaders product offering
Product offeringCore offering
WiLD Leaders provides whole-leader development through the WiLD Trust Platform™, combining the WiLD Trust Index measurement survey and the WiLD Toolkit's 10 sequential developmental assessment tools with executive coaching, team coaching, the WiLD Experience Intensive training program, and a three-tier coach certification pathway. Its services are delivered to individuals, teams, and organizations globally through direct sales engagement, the self-serve WiLD Toolkit digital platform, and live virtual programs.
Product overview
WiLD Leaders is a leadership development organization offering the WiLD Trust Platform™ as its core unified product ecosystem. The platform integrates the WiLD Toolkit (10 sequential developmental assessment tools), the WiLD Trust Index (trust measurement survey), and various coaching and certification programs. Supporting offerings include the WiLD Experience Intensive (2-day training program), WiLD Executive Coaching, WiLD Executive Fellows Program, WiLD Certification Program with digital badges via Credly, the WiLD Conversation (weekly live sessions), and the WiLD Conversation Podcast. Additional products include the WiLD Question Cards and Whole Leader Workbook for facilitation. The company also produces the annual State of Trust at Work Report and publishes content through articles and books including the USA Today bestseller 'Whole Leaders, Wild Trust'. Services are available for individuals, teams, and organizations, with pricing tiers for individual subscriptions, team bundles, and organizational implementations. The platform is accessible at wildtoolkit.com for toolkit access and wildleaders.org for organizational services.
Differentiator
Problem solved
Functional benefit
Brands
- WiLD Trust Platform: The comprehensive platform combining WiLD Trust Index and WiLD Toolkit for measuring and building trust in organizations.
- WiLD Toolkit
- WiLD Trust Index
- WiLD Experience Intensive
- WiLD Executive Fellows Program
- WiLD Certification Program
Products and services
- WiLD Trust Platform Comprehensive leadership development ecosystem combining trust measurement, leadership assessments, and development tools to help organizations build trust-centered cultures and improve performance.
- WiLD Toolkit A set of 10 sequential developmental tools and personalized Feedback Reports providing a comprehensive and intentional development plan for individual leaders and teams, built on decades of research. Sold via annual subscription through wildtoolkit.com and bundled with the WiLD Experience Intensive.
- WiLD Trust Index A trust survey that pinpoints where and whom trust is placed and at what level within teams and organizations, measuring trust across individual, team, and organizational levels. Delivers actionable growth imperatives for clients.
- WiLD Experience Intensive A two-day comprehensive live virtual interactive program that develops leadership capacity through the WiLD Trust Platform and prepares participants to implement the platform as certified facilitators. Includes one year of WiLD Toolkit access, training from WiLD Master Coaches, and SHRM-recognized 15 PDCs.
- WiLD Certification Program Three-tier credentialing program: Certificate in Whole Leader Development, Certified WiLD Trust Coach, and Certified WiLD Toolkit Master Coach, with digital badges issued via Credly for credential management and sharing.
- WiLD Executive Coaching Individual coaching with certified WiLD Executive Coaches using the WiLD Toolkit over 12 sessions, designed for senior leaders and individual contributors seeking whole + intentional leader development.
- WiLD Executive Fellows Program Advanced development program for senior executives committed to whole and intentional leader development, going beyond the standard toolkit and coaching experience.
- WiLD Digital Badges Digital credentials issued through Credly that recognize completion of WiLD trainings and certifications, shareable on LinkedIn and other professional platforms.
- WiLD Question Cards A deck of 50 question cards for ice-breakers and facilitating deeper conversations about leadership development, used by coaches and team facilitators.
- Whole Leader Workbook A workbook providing guidance for working through the WiLD Toolkit and engaging in meaningful development conversations, used by coaches, facilitators, and individual leaders.
Quantifiable outcome
- 46% of employees report daily experience of low trust (Jungle of Trust) - organizations can use WiLD Trust Index to identify and address trust gaps
- +2 more outcomes
Companies that use WiLD Leaders
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
WiLD Leaders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WiLD Leaders partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- Wheaton CollegecoreLong-term partnership where WiLD Leaders serves as the annual leader development system for deans and department chairs. Dr. Sheila Caldwell integrated WiLD Toolkit into campus leadership programs for faculty, staff, and students. Partnership has expanded over multiple years with ongoing engagement.
- Cal Baptist UniversitycoreUniversity partnership for integrating WiLD Toolkit with students to provide leadership development and competitive advantage. Student testimonials indicate positive impact on personal talents, goals, and leadership capabilities.
- University of WashingtoncoreUniversity partner for whole and intentional leader development programs as part of WiLD Leaders' higher education engagement strategy.
- Indiana Wesleyan UniversitycoreUniversity partnership for leadership development programs including Director of Resource Development participation in WiLD Toolkit programs.
- Seattle Pacific UniversitycoreDr. Rob McKenna's academic affiliation. Research partnership including Society for Industrial-Organizational Psychology presentations on learning agility, developing millennials, and future of assessments. Dr. Daniel Hallak's prior professional development role.
- Greenville UniversitysecondaryUniversity partner for leadership development initiatives on campus.
- Northwest UniversitysecondaryUniversity partner for leadership development on campus.
- Southeastern UniversitysecondaryUniversity partner for leadership development programs.
- Loyola Marymount UniversitysecondaryUniversity partner for leadership development initiatives.
- Rensselaer Polytechnic InstitutecoreDr. Tiffany Powell serves as Director of The Arch Academic Programs. Partnership for leadership development with academic programs.
- Immanuel University (Hyderabad, India)coreInternational partnership for leadership development. WiLD Leaders conducted visits to work with leaders at the university. Expansion of global reach.
- The Association for Animal Welfare AdvancementsecondaryCertificate in Whole Leader Development offered through the Association's Learning Center, expanding WiLD Leaders' reach into animal welfare sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WiLD Leaders competitors and assessment
Company assessmentBroad incumbents
- FranklinCovey: Global leadership and organizational performance consultancy built around The 7 Habits and related content; overlaps with WiLD Leaders in delivering enterprise leadership development programs, assessments, and coaching with a focus on trust/culture transformation.
- DDI (Development Dimensions International): Established provider of leadership development solutions, assessments, and coaching for global enterprises; comparable on research-backed assessments and large-scale leadership pipeline programs targeting managers and senior leaders.
- Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice; comparable on enterprise-scale leadership programs, talent strategy, and culture/trust interventions for large organizations.
- Heidrick & Struggles (Leadership Advisory): Global executive search and leadership advisory firm offering executive coaching, team acceleration, and leadership assessments; comparable on high-end executive team engagements and culture/trust work with enterprise clients.
- Gallup: Research-based consultancy offering CliftonStrengths, Q12 employee engagement surveys, and leadership development; comparable in using proprietary assessments and a recurring State of the Workplace research franchise analogous to WiLD's State of Trust at Work Report.
Direct peers
- The Ken Blanchard Companies: Long-standing leadership training and coaching company known for Situational Leadership and other development curricula; overlap with WiLD Leaders in delivering cohort-based experiences, certification for facilitators, and team/individual coaching.
- Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching methodology and certification ecosystem widely adopted by Fortune 500 leaders; most directly comparable to WiLD Leaders in monetizing a named leader's coaching method via certified-coach licensing, books, and structured engagements.
- CoachHub: Digital coaching platform providing scalable 1:1 and team coaching via a vetted coach marketplace; comparable to WiLD Leaders in monetizing trust/leadership content through coach-network-enabled digital delivery to enterprise buyers.
- BetterUp: Enterprise coaching and leadership development platform combining AI-driven assessments with a global coach network and 1:1 executive coaching; directly comparable in delivering outcomes-based coaching engagements to individuals, teams, and organizations.
- Center for Creative Leadership (CCL): Nonprofit provider of executive leadership development, coaching, and assessment programs founded on decades of behavioral science research; closely aligned with WiLD Leaders' research-backed, experience-intensive approach to leader and team development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WiLD Leaders social profiles
Digital presenceWiLD Leaders compliance and trust
Trust signalCompliance1 record
WiLD Leaders financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiLD Leaders leadership team
Management profileNumber of profiles
Profiles5 records
WiLD Leaders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiLD Leaders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiLD Leaders
What does WiLD Leaders do?
WiLD Leaders provides whole-leader development through the WiLD Trust Platform™, combining the WiLD Trust Index measurement survey and the WiLD Toolkit's 10 sequential developmental assessment tools with executive coaching, team coaching, the WiLD Experience Intensive training program, and a three-tier coach certification pathway. Its services are delivered to individuals, teams, and organizations globally through direct sales engagement, the self-serve WiLD Toolkit digital platform, and live virtual programs.
Is WiLD Leaders a public or private company?
WiLD Leaders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WiLD Leaders founded?
WiLD Leaders was founded in 2017. It employs 11 to 50 people.
Where is WiLD Leaders based?
WiLD Leaders is headquartered in Kirkland, United States, in the North America region.
How does WiLD Leaders make money?
Four revenue lines are on record. WiLD Toolkit Subscriptions are the primary driver. The others are wiLD Experience Intensive Training, coaching Services and certification Programs.
Who are WiLD Leaders's main competitors?
Broad incumbents on record are FranklinCovey, DDI (Development Dimensions International), Korn Ferry, Heidrick & Struggles (Leadership Advisory) and Gallup. Direct peers are The Ken Blanchard Companies, Marshall Goldsmith Stakeholder Centered Coaching, CoachHub, BetterUp and Center for Creative Leadership (CCL).
Does WiLD Leaders have an API?
No public API is recorded for WiLD Leaders.
What industry is WiLD Leaders in?
WiLD Leaders's product category is Leadership Development Services. Its primary akta.pro industry code is EDABANAF, Team & Group Executive Coaching (Leadership Teams), with a secondary code of EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching. Its NAICS code is 813 and its SIC code is 8741.