Proeduca Altus

Name

Proeduca Altus

Legal name

PROEDUCA ALTUS, S.A.

Website

https://grupoproeduca.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language & Communication Continuing Education (EDAAAEAF)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA)

Keywords

• Online higher education
• Distance learning
• Vocational training
• Executive education
• University degree programs

Headquarters

HQ city

Logroño

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: PROEDUCA generates revenue primarily through tuition fees charged for degree programs (undergraduate, master's, doctoral), professional development courses, and continuing education across its network of universities (UNIR, UNIR Mexico, CUNIMAD, Newman, MIU, UNIPRO, UNIR FP, Decroly, DKS). Programs include official degrees verified by ANECA (Spain), RVOE (Mexico), and other national accreditation bodies, as well as proprietary (títulos propios) programs. The revenue model is subscription-like in that students pay per academic period (semester/year), with pricing varying by program level and type.
2. Executive and Professional Education: Revenue is generated from executive masters programs (Executive MBA, Executive Master in HR, Finance, Marketing, Business Intelligence), corporate training engagements, and professional certification programs. These programs target working professionals and are delivered online, with premium pricing for executive-format offerings.
3. Corporate Partnerships and Institutional Agreements: UNIR maintains more than 14,000 institutional and corporate collaboration agreements worldwide. Revenue is supplemented through corporate partnerships, scholarship programs (e.g., 'Becas Alianza'), and institutional arrangements with governments and organizations across Latin America.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Proeduca Altus operates Grupo PROEDUCA, the leading Spanish-language online higher education group, delivering 100% online undergraduate, master's, and doctoral degree programs across seven universities and complementary educational centers in Spain, Latin America, the US, and Andorra. The group also provides vocational training, executive education, digital marketing education, and social-impact learning programs through a proprietary Campus Virtual platform supporting live online classes, personal tutoring, and continuous evaluation.

Product overview

PROEDUCA ALTUS operates as a diversified educational group offering a portfolio of distinct online and campus-based educational institutions spanning higher education, vocational training, and professional development. The core portfolio centers on UNIR (Universidad Internacional de La Rioja), the flagship online university, complemented by regional institutions including UNIR México, CUNIMAD (Spain), Escuela de Posgrado Newman (Perú), MIU City University Miami (USA), and UNIPRO (Andorra). Supporting offerings include UNIR FP for vocational training, DKS Digital Knowledge School for marketing education, and Decroly for integrated vocational training. All institutions share a common pedagogical model based on live online classes, personal tutors, continuous evaluation, and 24/7 educational resources, unified under the PROEDUCA brand while maintaining distinct accreditation, geographic presence, and academic specializations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• UNIR ranked first globally among Spanish-language online universities (THE Online Learning Ranking, 2024)
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Cámara de Comercio de España-EE.UU. en FloridacoreStrategic or Co-development Partner · 29 May 2026UNIR and MIU City University Miami signed a framework cooperation agreement with the Spain-US Chamber of Commerce in Florida, incorporating Universidad Villanueva. The alliance will launch Miami International Week (October 20-23, 2026), a week of academic and business immersion for MBA students, facilitating research, joint programs, and international career opportunities.
• Universidad VillanuevaminorStrategic or Co-development Partner · 29 May 2026Universidad Villanueva joined the cooperation framework agreement with UNIR, MIU, and the Spain-US Chamber of Commerce in Florida for the Miami International Week initiative.
• Universidad de Los Llanos (Colombia)coreStrategic or Co-development Partner · 22 May 2026UNIR-PROEDUCA and Universidad de Los Llanos co-organized the International Seminar 'Los Futuros de la Educación Superior: empleabilidad, inclusión e inteligencia artificial' in Villavicencio, Colombia, with over 8,000 participants. The collaboration included ASCUN, SUE, FODESEP, ACIET, and the Colombian Postgraduate Network.
• Imserso (Instituto de Mayores y Servicios Sociales, Spain)minorStrategic or Co-development Partner · 29 April 2026UNIR and Imserso co-organized an academic forum on ageism (discrimination based on age), featuring the presentation of two books ('Edadismo: la discriminación del siglo XXI' and 'El edadismo en Egipto, Grecia y Roma'). Imserso enables UNIR students to conduct internships and learn about the institution's social mission.
• Universidad Simón Bolívar (Colombia)minorStrategic or Co-development PartnerAcademic collaboration agreement between UNIR and Universidad Simón Bolívar de Barranquilla for student exchange, joint research, and faculty development.
• UNIMINUTO (Colombia)minorStrategic or Co-development PartnerAcademic collaboration agreement between UNIR and UNIMINOTO for joint programs and educational mobility.
• Universidad Católica de Santiago de Guayaquil (Ecuador)minorStrategic or Co-development PartnerAcademic collaboration agreement between UNIR and Universidad Católica de Santiago de Guayaquil for research and educational exchange.
• Universidad InterNaciones (Guatemala)minorStrategic or Co-development PartnerStrategic alliance and cooperation agreement between PROEDUCA and Universidad InterNaciones in Guatemala.
• Fundación Universitaria Internacional de La Rioja (Colombia)minorStrategic or Co-development PartnerPROEDUCA maintains an alliance with Fundación Universitaria Internacional de La Rioja in Colombia, which offers authorized university education recognized by the Colombian Ministry of Education with qualified program registrations.
• LGminorStrategic or Co-development PartnerLG hosted the final day of UNIR's Madrid Executive Week, welcoming 75 executive MBA students for a debate on global economics, geo-strategy, and technology, with participation from LG's CEO Jaime de Jaraíz.
• SUNEDU (Peru)minorStrategic or Co-development PartnerSUNEDU is the Peruvian regulatory body that licenses and recognizes UNIR's official degrees in Peru, enabling graduates to register their degrees in Peru's National Registry of Degrees and Titles.
• MINEDU (Peru)minorStrategic or Co-development PartnerUNIR maintains cooperation agreements with Peru's Ministry of Education (MINEDU) to support the development of education in the country.
• ICETEX (Colombia)minorStrategic or Co-development PartnerUNIR is supported by ICETEX (Instituto Colombiano de Crédito Educativo y Estudios Técnicos en el Exterior), which promotes higher education through educational loans for students with limited economic resources and good academic performance.
• CLADEA (Consejo Latinoamericano de Escuelas de Administración)minorStrategic or Co-development PartnerUNIR Mexico is a member of CLADEA, an international network of more than 240 higher education institutions in the Americas, Europe, and Oceania dedicated to management education and research.
• OEA (Organization of American States)minorStrategic or Co-development PartnerUNIR institutions across Latin America are members of the OAS, the primary forum for dialogue, analysis, and decision-making among the 35 independent states of the Americas, based on pillars of democracy, human rights, security, and development.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IMF Business School: Spain-based online business and professional education provider. Comparable in online delivery, executive-education focus, and Spanish-speaking working-professional segment.
• UDIMA - Universidad a Distancia de Madrid: Affiliated with the Centro de Estudios Financieros (CEF), UDIMA is a private online university offering official degrees in Spanish. Closely comparable product, customer, and delivery model to UNIR's online offerings.
• OBS Business School: Online business school (part of Planeta Formación y Universidades) offering MBAs and master's programs in Spanish. Direct overlap with UNIR's Executive MBA and corporate training offerings.
• Universidad Isabel I: Private online university in Spain offering official undergraduate and master's degrees fully online. Direct competitor to UNIR in the Spanish online higher-education segment, with similar target learner (working adults).
• Universitat Oberta de Catalunya (UOC): Catalonia's flagship online university and the original Spanish-language fully-online public university. Directly comparable as an established online higher-education institution competing for Spanish-speaking lifelong learners across Spain and Latin America.

Broad incumbents

• 2U Inc. US-listed online program manager enabling universities to deliver online degrees. Comparable as an online higher-education enabler, but serves a different (primarily English-language and US-centric) market.
• Laureate International Universities: Global network of accredited universities operating in many Latin American markets. Overlaps with Proeduca's LatAm presence but as a much larger incumbent with a hybrid (campus + online) model.
• Universidad Europea: Large private university group with both online and on-campus programs across multiple countries, owned by Planeta Formación y Universidades. Competes in the broader private higher-education space but is broader/more diversified than the all-online anchor.
• IE University: Spain-based international university offering degree and executive programs with strong online components. Competitor for executive and master's students in the Spanish-speaking market but with a broader (and more selective) positioning.

Emerging players

• Coursera: Global online learning platform partnering with universities to offer degrees, certificates, and courses. Overlaps with Proeduca's online delivery and continuing-education segments but focuses on English content and degrees-by-partnership rather than owned-and-operated accredited institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupoproeduca

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proeduca Altus