Universidad Villanueva

What Universidad Villanueva does

Universidad Villanueva is a private university headquartered in Madrid, Spain, specializing in undergraduate and graduate education across communication, law, education, business, psychology, and health sciences. The institution was established in 1985 as a university center affiliated with Universidad Complutense de Madrid and transitioned into an independent private university in 2020 after 25 years under that affiliation. It operates as part of the Fomento Centros de Enseñanza educational group, one of Spain's largest educational conglomerates. The university serves approximately 1,344 undergraduate students, 581 master's students, and 215 international students, supported by a faculty of 380–407 professors across four campus buildings in Madrid and Pozuelo de Alarcón. Graduate outcomes are highlighted by a 96% employment rate and 1,295 corporate internship agreements.

The university's core pedagogical platform is the ActiveLearningV+ methodology, which combines in-person instruction with online learning through the virtual campus (campusvirtual.villanueva.edu), supplemented by the Impronta core curriculum covering personal leadership, ethics, sustainability, visual culture, anthropology, and service learning. The product portfolio spans single undergraduate degrees (Business Administration, Marketing, Law, Psychology, Nursing, Pharmacy, Physiotherapy), multiple dual-degree combinations (ADE + Law, ADE + Marketing, Psychology + Law, Education + Psychology), master's programs (MBA, Digital Marketing, HR Management, Legal Practice, Clinical Neuropsychology, General Health Psychology), expert certifications in trauma intervention, suicide prevention, and grief counseling, plus two doctoral programs in digital society sustainability and digital-era governance. Two new Engineering degrees and the La Previa pre-university experience program are scheduled for 2026 launch, signaling expansion into new academic verticals and recruitment funnels.

Revenue is generated primarily through tuition and academic fees across degree, master's, expert, and doctoral programs, supplemented by online merchandise sales and continuing-education courses. Approximately 60% of students receive scholarships or grants. Distribution is predominantly on-campus in the Madrid metropolitan area, complemented by hybrid and online modalities and by international student intake through Erasmus+ and bilateral exchange agreements coordinated by the Villanueva International Office. Pricing is quote-based and not publicly disclosed, and the institution maintains GDPR and Spanish data-protection compliance under Ley Orgánica 3/2018.

Name

Universidad Villanueva

Legal name

UNIVERSIDAD VILLANUEVA, S.A.

Website

https://villanueva.edu

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Universidad Villanueva is a private university in Madrid, Spain, offering undergraduate, master's, doctoral, and expert certification programs across business, law, communication, education, psychology, and health sciences, serving approximately 1,925 students under the Fomento educational group.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education programs
• Undergraduate university degrees
• Master's degree programs
• Doctoral academic programs
• Expert certifications

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: Revenue from undergraduate degrees (Grados), master's programs (Másteres), expert/specialist titles, and doctoral programs. Pricing varies by program with scholarships and financial aid available.
2. Merchandise and Store: Online store selling university merchandise including books and other products. Revenue from sales of physical goods.
3. Professional Development Courses: Continuing education courses and expert programs for professional specialization and career development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universidad Villanueva is a private university that sells undergraduate degrees (Grados), master's programs (Másteres), doctoral programs, and expert/specialist certifications across business administration, marketing, law, communication, education, psychology, and health sciences. It delivers these programs using its proprietary ActiveLearningV+ hybrid methodology, supported by an Impronta core curriculum, a virtual campus platform, and over 1,295 corporate internship agreements for practical training.

Product overview

Universidad Villanueva is a private university in Madrid, Spain, offering a comprehensive portfolio of undergraduate degrees (Grados), master's programs (Másteres), expert certifications (Títulos de Experto), and doctoral programs. The institution centers its offering around the proprietary ActiveLearningV+ hybrid methodology combining in-person and online learning. Core undergraduate programs include Business Administration (ADE), Business Analytics, Marketing, Law, Psychology, and Health Sciences (Nursing, Pharmacy, Physiotherapy). Master's offerings span MBAs, Digital Marketing, Psychology specializations (General Health Psychology, Clinical Neuropsychology, Child-Adolescent Intervention), and Education. Expert certifications provide intensive specialization in clinical areas such as Trauma Intervention with EMDR, Suicide Prevention, and Grief Counseling. The university also operates the Campus Virtual online learning platform, Biblioteca-CRAI library service, Career Services department, and Villanueva International Office for exchange programs. All programs incorporate AI tools and technology as part of the applied, multidisciplinary learning approach.

Differentiator

Problem solved

Functional benefit

Brands

• Villanueva International Office: International office managing student exchanges, international programs, and partnerships with universities worldwide.
• Fundación Universidad Villanueva

Products and services

• Grado en Administración y Dirección de Empresas (ADE) Four-year undergraduate business administration degree covering management, finance, marketing, and organizational leadership with hybrid delivery format for prospective undergraduate students.
• Grado en Análisis de Negocios (Business Analytics) Undergraduate degree focused on data analysis, business intelligence, and analytical skills for data-driven decision making in organizations.
• Grado en Marketing Undergraduate marketing degree covering digital marketing, consumer behavior, branding, and marketing strategy with hybrid delivery format.
• Grado en Derecho Four-year undergraduate law degree preparing students for legal practice with comprehensive coverage of Spanish and international law.
• Grado en Psicología Undergraduate psychology degree covering clinical, developmental, social, and applied psychology with practical training.
• Grado en Enfermería Nursing undergraduate degree preparing students for healthcare practice with clinical training in medical settings.
• Grado en Farmacia Pharmacy undergraduate degree covering pharmaceutical sciences, drug development, and clinical pharmacy with in-person instruction.
• Grado en Fisioterapia Physical therapy undergraduate degree preparing students for rehabilitation practice with hands-on clinical training.
• Grado en Publicidad y Relaciones Públicas Undergraduate degree in advertising and public relations preparing students for careers in marketing communications and corporate communications.
• Grado en Periodismo Undergraduate journalism degree covering media production, reporting, and journalism practice.
• Grado en Ciencias de la Actividad Física y del Deporte Undergraduate degree in sports sciences and physical activity covering exercise science, sports training, and athletic performance.
• Grado de Maestro en Educación Infantil Undergraduate teaching degree for early childhood education (0-6 years) preparing students as teachers in pre-school settings.
• Grado de Maestro en Educación Primaria Undergraduate teaching degree for primary education preparing students as primary school teachers.
• Doble Grado en ADE y Derecho Five-year dual undergraduate degree combining business administration with law, preparing graduates for corporate legal roles and entrepreneurial ventures.
• Doble Grado en ADE y Análisis de Negocios Combined business administration and business analytics dual degree integrating management skills with data analysis capabilities.
• Doble Grado en Psicología y Derecho Dual undergraduate degree combining psychology and law, preparing graduates for legal and behavioral science roles.
• Doble Grado en Ciencias de la Actividad Física y del Deporte y Fisioterapia Dual undergraduate degree combining sports sciences with physiotherapy for careers in sports rehabilitation and physical therapy.
• Máster Universitario en Dirección y Administración de Empresas (MBA) Master's MBA program developing leadership and management skills for business administration at executive level.
• Máster Universitario en Marketing Digital Master's program focused on digital marketing strategies, e-commerce, social media marketing, and digital analytics.
• Máster Universitario en Psicolog\u00eda General Sanitaria Master's degree in General Health Psychology qualifying graduates for clinical psychology practice in healthcare settings.
• Máster Universitario en Neuropsicología Clínica Specialized master's in clinical neuropsychology covering brain-behavior relationships, assessment, and rehabilitation.
• Máster Universitario en Acceso a la Abogacía y la Procura Master's degree preparing law graduates for the Spanish bar exam and legal practice as practicing lawyers (abogados/procuradores).
• Máster de Formación Permanente en Periodismo Deportivo Master's program in sports journalism covering sports media, reporting, and broadcasting.
• Máster Universitario en Formación del Profesorado Master's degree qualifying graduates to teach at secondary education level in Spain.
• Máster Universitario en Dirección y Gestión de Recursos Humanos Master's program in human resources management covering talent management, organizational behavior, and HR strategy.
• Experto en Intervención en Trauma, EMDR y otras técnicas Expert certification in trauma intervention covering EMDR technique and other evidence-based approaches for clinical practice with trauma patients.
• Experto en Intervención en Suicidio y Autolesiones No Suicidas Expert certification focused on suicide risk assessment, crisis intervention, prevention strategies, and postvention in clinical and community settings.
• Experto en Intervención en Duelo Expert certification in grief and bereavement intervention covering clinical evaluation and therapeutic accompaniment through loss processes.
• Programa de Doctorado en Sostenibilidad de la Sociedad Digital Doctoral program focused on sustainability in the digital society, researching digital transformation's impact on social and environmental sustainability.
• Programa de Doctorado en Gobernanza Global y Democracia en la Era Digital Doctoral program examining global governance and democracy in the digital age, addressing digital transformation of political systems.
• ActiveLearningV+ Methodology Proprietary hybrid teaching methodology combining in-person and online education through real case work, debates, challenges, and portfolio building across multiple subjects.

Quantifiable outcome

• 96% graduate employment rate
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature2 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• DeloittemajorStrategic or Co-development PartnerProfessional services firm with internship agreement for student practical training. Students gain professional experience at one of the world's leading consulting firms.
• Ruber InternacionalmajorStrategic or Co-development PartnerInternational hospital with internship agreements for health sciences students (Nursing, Pharmacy, Physiotherapy) to gain clinical experience.
• AtresmediamajorStrategic or Co-development PartnerMajor Spanish media group with internship agreements for Communication and Journalism students to gain industry experience.
• RepsolmajorStrategic or Co-development PartnerSpanish multinational energy company with internship agreements for Business Administration and other program students.
• CuatrecasasmajorStrategic or Co-development PartnerLeading Spanish law firm with internship agreements for Law students seeking professional experience in legal practice.
• Fomento de Centros de EnseñanzacoreStrategic or Co-development PartnerParent educational group and one of Spain's largest educational organizations with over 40 years of experience. Universidad Villanueva is part of this group.
• IMMUNE Technology InstituteminorStrategic or Co-development PartnerTechnology institute collaboration for digital skills and technology education partnership.
• San Telmo Business SchoolminorStrategic or Co-development PartnerBusiness school collaboration for entrepreneurship and business education programs.
• Aula SienaminorStrategic or Co-development PartnerHealthcare professional training partnership for specialized medical education programs.
• Erasmus+ (EU Program)majorChannel Partner/ Reseller/ DistributorEuropean Union student exchange program enabling international mobility for both incoming and outgoing students. Universidad Villanueva holds ECHE accreditation.
• Somosierra Residence HallminorChannel Partner/ Reseller/ DistributorStudent residence with agreement offering 10% discount on residence fees plus additional 10% discount on university fees for double discount.
• Santillana Residence HallminorChannel Partner/ Reseller/ DistributorStudent residence with agreement offering 10% discount on residence fees plus additional 10% discount on university fees for double discount.
• Campus HomeminorChannel Partner/ Reseller/ DistributorStudent housing partner offering preferential admission for Universidad Villanueva students and 50% discount on initial housing reservation fee.
• AluniminorChannel Partner/ Reseller/ DistributorStudent accommodation service offering 20% deduction in processing fees for university students and employees.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ESIC Business & Marketing School: ESIC is a Madrid-based private business school specializing in business, marketing, digital marketing, and MBA programs - directly overlapping with Villanueva's ADE, Marketing, MBA, and Master's in Digital Marketing offerings. Both target similar students in business and marketing master's programs.
• Universidad CEU San Pablo: CEU San Pablo is a Madrid-based Catholic-inspired private university affiliated with Asociación Católica de Propagandistas, offering similar humanities, business, law, health sciences, and engineering programs. Both institutions share a Christian-inspired values-based educational approach and compete for the same pool of Spanish students in central Madrid.
• ESERP Business School: ESERP is a Barcelona/Madrid-based private business school offering MBAs, master's in marketing, business, and HR. It competes with Villanueva for the same Spanish postgraduate market, particularly in master's-level professional education.
• EAE Business School: EAE is a Barcelona/Madrid-based business school with strong master's and MBA program offerings across business, marketing, and HR - closely paralleling Villanueva's master's portfolio in Empresa and Recursos Humanos. Both compete for postgraduate professionals in Spain.
• Universidad Francisco de Vitoria: Francisco de Vitoria is a Madrid-based private Catholic university with a strong values-based, humanistic educational approach and offerings across business, law, communication, education, and health sciences. The two institutions share a similar Catholic-inspired mission, Madrid location, and emphasis on personal formation, making them direct competitors in the values-driven segment.
• Universidad Camilo José Cela: Camilo José Cela is a private Madrid-area university offering undergraduate, master's, and doctoral programs in business, education, health, communication, and law. Both institutions compete in the Madrid private university market with similar program breadth and tuition positioning.
• Universidad Pontificia Comillas: Comillas is a prestigious Jesuit private university in Madrid with a strong reputation across business (ICADE), law, humanities, health sciences, and engineering. It is one of Spain's top-ranked private universities and competes with Villanueva for high-achieving students, particularly for law, business, and humanities programs in Madrid.
• Universidad Europea de Madrid: Universidad Europea is one of Spain's largest private universities, operating multiple Madrid-area campuses with comprehensive offerings across business, law, health, communication, and engineering. It competes head-to-head with Villanueva for undergraduate and graduate students in Madrid and overlaps significantly on key programs like business, law, psychology, and health sciences.

Emerging players

• Centro de Estudios Financieros (CEF): CEF is a Spanish private education group focused on business, law, marketing, and HR master's programs with a strong presence in Madrid. It overlaps with several of Villanueva's master's programs but is more niche and specialized, making it an emerging peer in the postgraduate professional education market.

Broad incumbents

• IE University: IE University is a much larger and globally recognized private Spanish university with highly-ranked business, law, and tech programs. It represents the broader incumbent competitor with significantly stronger international brand presence, broader program portfolio, and higher pricing power than Villanueva can match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Univ_Villanueva
• Facebookfacebook.com/UniversidadVillanueva
• LinkedInlinkedin.com/company/universidadvillanueva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Villanueva