Avet Reels
Avet Reels is an American manufacturer of premium lever-drag and star-drag fishing reels, all designed and assembled in Chatsworth, California. It sells through 200+ US dealers and nine international distributors, serving sport, charter, and big-game anglers worldwide.
- Company typePrivate
- Founded1989
- HeadquartersChatsworth, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avet Reels does
Avet Reels is an American manufacturer of premium fishing reels founded in 1989 and headquartered in Chatsworth, California. The company designs, machines, and assembles its entire reel portfolio in a single California factory, with only bearings sourced from suppliers in the Los Angeles area. Its product line spans seven core reel series — SX, MX, JX/LX, HX, EX, TRX, and MX STAR DRAG — covering line classes from 12 lb to unlimited, with single-speed, 2-speed, 3-speed, and Raptor dual-drag configurations, plus optional MC Cast magnetic anti-backlash control. The portfolio is anchored on five patented technologies: the MC Cast eddy-current magnetic cast control, the dual direct drive full surface caliper brake system, the woven carbon-fiber dry drag, the silent mechanical dog and gear anti-reverse, and Polar Amplification Technology.
The company operates a hybrid distribution model: reels are sold exclusively through 200+ authorized US dealers (including Bass Pro Shops and West Marine) and nine international distributors covering 14+ countries across EMEA, Asia Pacific, the Middle East, and Africa; while parts, accessories, maintenance supplies, and a paid factory maintenance service are sold direct via the company website. Ancillary revenue streams include branded apparel, padded reel covers, padded cases, power handles, and factory-formulated grease and oil. End customers are primarily sport and charter fishermen, serious recreational anglers, and big-game anglers targeting large pelagic species, with a horizontal segmentation approach based on use case and line class.
Avet Reels LLC is privately held with no institutional investors, no disclosed funding rounds, no parent company, and no public listing. The company reports 11-50 employees and runs an operating subsidiary, the Avet Factory Outlet, as an additional direct-to-consumer channel. No revenue figures, management roster, or founding leadership details are disclosed in available sources, and warranty coverage is limited to US customers.
Avet Reels firmographics
Firmographics- Name
- Avet Reels
- Legal name
- Avet Reels LLC
- Website
- https://avetreels.net
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avet Reels is an American manufacturer of premium lever-drag and star-drag fishing reels, all designed and assembled in Chatsworth, California. It sells through 200+ US dealers and nine international distributors, serving sport, charter, and big-game anglers worldwide.
- Ownership category
- akta.pro rank
Avet Reels industry classification
Industry- Product category
- Fishing Reels
- NAICS
- Saw Blade and Handtool Manufacturing (332216)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)
- akta.pro secondary industry
- Fishing & Tackle Retail (CRAMABAL)
Keywords
Where Avet Reels is headquartered
LocationHeadquarters
- HQ city
- Chatsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avet Reels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fishing Reel Sales: Avet Reels designs, manufactures, and assembles premium fishing reels sold exclusively through authorized dealers. Product lines include SX, MX, JX/LX, HX, EX, TRX series and variants including Raptor and G2 models.
- Replacement Parts: Direct sales of replacement parts for all Avet reel models via website and phone orders. Parts include bearings, gears, spools, handles, drag components, and more.
- Factory Maintenance Service: Premium factory service program including bearing replacement, cleaning, and lubrication. Service prices range from $47 to $64 depending on reel model.
- Accessories: Sale of accessories including reel cases, covers, grease, oil, towels, hats, t-shirts, power handles, and cams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Factory Maintenance Service - SX/SXJ/MX/MXJ Models |
| Unit Pricing | Pay-as-you-go | Factory Maintenance Service - MXJ/MXL Star Drag |
| Unit Pricing | Pay-as-you-go | Factory Maintenance Service - JX/LX/HXJ/HX/HXW Models |
| Unit Pricing | Pay-as-you-go | Factory Maintenance Service - EX and TRX Models |
| Unit Pricing | Pay-as-you-go | Reel Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Avet Reels product offering
Product offeringCore offering
Avet Reels designs, machines, and assembles premium lever drag and star drag fishing reels at its Chatsworth, California factory, sold through a global network of authorized dealers. The product line spans seven core reel series (SX, MX, JX/LX, HX, EX, TRX, and MX STAR DRAG) targeting light to ultra-heavy line classes for sport, charter, and big game fishing. The company also sells replacement parts, padded reel covers and cases, factory-formulated grease and oil, power handles, and a premium factory maintenance service program.
Product overview
Avet Reels is a manufacturer of premium lever drag and star drag fishing reels, all designed, machined, and assembled in Chatsworth, California. The product portfolio centers on seven core reel series: SX Series (entry-level, 15-40 lb), MX Series (mid-size, 20-50 lb), JX/LX Series (large, 25-80 lb), HX Series (heavy-duty, 30-100 lb), EX Series (extra-heavy, 60-130 lb), TRX Series (tournament-grade big game), and MX STAR DRAG Series (star drag configuration). Each series offers multiple configurations including single-speed, 2-speed, 3-speed, and Raptor dual-drag variants, with optional MC Cast magnetic anti-backlash control. The company also sells complementary accessories including padded reel covers, cases, maintenance supplies (grease, oil), power handles, and branded apparel.
Differentiator
Problem solved
Functional benefit
Brands
- Raptor Series: Reels featuring patented dual direct drive full surface caliper brake system with twice the drag pressure of original single drag reels, optimized for modern super braid lines and higher line classes
- G2 Series
- MX STAR DRAG
- M.C. Cast (Magic Cast)
Products and services
- SX Series Entry-level lever drag fishing reel series designed for light to medium line classes (15-40 lb). Available in single-speed, 2-speed, and Raptor dual-drag configurations for sport and charter anglers.
- MX Series Mid-size lever drag fishing reel series for medium line classes (20-50 lb). Features include G2 models, Raptor dual-drag systems, and optional MC Cast magnetic anti-backlash control.
- JX/LX Series Large-size lever drag fishing reel series for medium to heavy line classes (25-80 lb). LX models feature wide spools; JX models feature narrow 'jig' spools. Includes G2, Raptor, and WINCH variants.
- HX Series Heavy-duty lever drag fishing reel series for medium to heavy line classes (30-100 lb). Available in single-speed, 2-speed, 3-speed, and Raptor configurations with optional MC Cast control.
- EX Series Extra-heavy lever drag fishing reel series for heavy line classes (60-130 lb). Available in 2-speed and 3-speed configurations with Topless or Crossbar frame options.
- TRX Series Ultra-power tournament-grade lever drag fishing reel series for big game fishing (80 lb to unlimited line classes). Features quad disc drag systems in 2-speed and 3-speed configurations.
- MX STAR DRAG Series Star drag fishing reel series (non-lever drag) for light to medium line classes (12-50 lb). Features precision machined stainless steel gears, 5.8:1 gear ratio, and optional MC Cast control.
- Reel Covers Padded reel covers with hook and loop fasteners providing protection for reels on or off rods. Available in Small, Medium, Large, X-Large, XX-Large, XXX-Large, and XXXX-Large sizes.
- Reel Cases Heavy-duty padded nylon soft-sided reel cases with adjustable shoulder straps, multiple pockets, and movable padded dividers for storing and transporting reels and accessories. Available in Small and Large.
- Avet Reel Grease Factory-formulated lubricant for gears, cams, clickers, and high friction areas. Same grease used in Avet factory assembly.
- Avet Reels Oil Factory-formulated lubricant for shafts, bearings, gear shift mechanisms, and light friction areas. Not for use on drags. Supplied in a 1 oz bottle.
- Factory Maintenance Service Premium factory service program including bearing replacement, cleaning, and lubrication of internal mechanisms. Service prices range from $47 to $64 plus shipping depending on reel model. Typical turnaround 7-10 business days.
- HX4.2 Power Handle Power handle assembled for HX, HXJ, and HXW single-speed models. Available in black, green, red, blue, gold, gunmetal, purple, and silver.
- HX5/2 Power Handle Power handle assembled for HX, HXJ, and HXW two-speed and three-speed models. Available in multiple colors.
Quantifiable outcome
- Raptor series provides 40% more drag output than original single drag models
- +2 more outcomes
Companies that use Avet Reels
Customer profileSegments3 records
Ideal customer profiles2 records
Avet Reels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Avet Reels partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional and core.
- 70° NordregionalInternational dealer serving Germany, Austria, and Switzerland. Located at Nagelblick 12, Unterreichenbach, Baden-Württemberg 75399.
- Sunrise Italia di Eusebi MarcoregionalInternational dealer serving Italy, Spain, and France. Located in Pesaro, Italy.
- Ichthyic Co. Ltd.regionalInternational dealer serving Japan. Located at 1-1-4 Honcho Nihobashi, Chuo-Ku, Tokyo 103-0023.
- Los AfishonadosregionalInternational dealer serving Mexico. Located in Ensenada, B.C.
- ROK MAX Sport FishingregionalInternational dealer serving United Kingdom. Located at Venture West, Greenham Business Park, Thatcham RG19 6HX.
- Trailblazer FishingregionalInternational dealer serving South Africa. Located at 197 Main Road, Kalkbay, 7975, Capetown.
- Hayaari MarineregionalInternational dealer serving Abu Dhabi UAE. Located at Khalifa Bin Zayed Street, Plot E5 C24, Abu Dhabi UAE.
- Freediver Company KuwaitregionalInternational dealer serving Kuwait. Located in Shuwaikh Industrial 3, Block C, Kuwait City.
- Hedef Balık Av MalzemeleriregionalInternational dealer serving Turkey. Located at Batı Mahallesi Sahil Bulvarı, Pendik Marintürk Avm 6G/5, Pendik Marina/Istanbul.
- FedExcoreShipping partner used for all parts orders. All parts shipments require signature upon delivery.
- US Dealers (Bass Pro Shops, West Marine, and 200+ others)coreOver 200 authorized US dealers including major retailers such as Bass Pro Shops, West Marine, and numerous local bait and tackle shops across all 50 states.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Avet Reels competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avet Reels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avet Reels leadership team
Management profileNumber of profiles
Avet Reels subsidiaries and ownership
Company hierarchySubsidiaries1 record
Avet Reels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avet Reels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avet Reels
What does Avet Reels do?
Avet Reels designs, machines, and assembles premium lever drag and star drag fishing reels at its Chatsworth, California factory, sold through a global network of authorized dealers. The product line spans seven core reel series (SX, MX, JX/LX, HX, EX, TRX, and MX STAR DRAG) targeting light to ultra-heavy line classes for sport, charter, and big game fishing. The company also sells replacement parts, padded reel covers and cases, factory-formulated grease and oil, power handles, and a premium factory maintenance service program.
Is Avet Reels a public or private company?
Avet Reels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avet Reels founded?
Avet Reels was founded in 1989. It employs 11 to 50 people.
Where is Avet Reels based?
Avet Reels is headquartered in Chatsworth, United States, in the North America region.
How does Avet Reels make money?
Four revenue lines are on record. Fishing Reel Sales are the primary driver. The others are replacement Parts, factory Maintenance Service and accessories.
Does Avet Reels have an API?
No public API is recorded for Avet Reels.
What industry is Avet Reels in?
Avet Reels's product category is Fishing Reels. Its primary akta.pro industry code is CRAMALAM, Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders), with a secondary code of CRAMABAL, Fishing & Tackle Retail. Its NAICS code is 332216 and its SIC code is 3420.