Marquis Motor Homes Centre

Name

Marquis Motor Homes Centre

Legal name

Auto-Sleepers Group Ltd

Website

https://marquisleisure.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Primary revenue from sale of new and used motorhomes, campervans, and touring caravans across 12 UK branches. Revenue is generated through one-time vehicle transactions with varying price points from approximately £20,000 to over £120,000.
2. Aftersales Services: Service and maintenance revenue from NCC/AWS Approved Service Centres at all 12 branches. Includes routine servicing, crash repairs, and parts supply.
3. Accessories: Parts and accessories sales including awnings, bike racks, WiFi, reversing cameras, and consumable parts. Most common parts sourced within 24-48 hours.
4. Finance Commission: Commission revenue from arranging finance through Black Horse Lender and other partners. 8.9% APR for new vehicles and used up to 1 year old; 10.9% APR for used vehicles over 1 year old.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marquis Motor Homes Centre is the UK's largest caravan and motorhome dealer network, retailing new and used motorhomes, campervans, and touring caravans across 12 branches nationwide. The core offering is a one-stop leisure vehicle retail and aftersales ecosystem, bundling vehicle sales with finance (Black Horse), insurance, part exchange, NCC/AWS Approved servicing, parts and accessories, LPG refilling, and proprietary AutoMarq and CaraMarq used-vehicle guarantees. Customers browse inventory online but complete transactions and vehicle handover at physical branches.

Product overview

Marquis Motor Homes Centre is the UK's largest caravan and motorhome dealer network operating as a single unified retail platform across 12 branches nationwide. The core product portfolio consists of new and used motorhomes, campervans, and touring caravans from European manufacturers including Auto-Trail, Auto-Sleepers, Benimar, Mobilvetta, Elnagh, Adria, Coachman, and McLouis (Fusion). These are complemented by a comprehensive suite of aftersales services including NCC/AWS Approved workshop servicing, the proprietary AutoMarq and CaraMarq guarantee programmes for used vehicles, leisure finance options, insurance, vehicle part exchange, LPG gas refilling, accessories, and aftercare support including instructional videos. The offering is structured as a one-stop leisure vehicle retail and support ecosystem rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• AutoMarq: Industry-leading 3-year guarantee program for pre-owned motorhomes up to 15 years old
• CaraMarq

Products and services

• New and Used Motorhomes New and used motorhomes from leading European manufacturers in A-Class and Coachbuilt configurations, sold to individual consumers for personal leisure use across 12 UK branches.
• New and Used Campervans New and used campervans from Panama, Auto-Trail, Auto-Sleepers, Benimar, Mobilvetta and Adria, featuring pop-top and fixed roof conversions, sold to individual leisure consumers.
• New and Used Touring Caravans New and used touring caravans from Adria and Coachman, in single and twin axle configurations, sold to individual leisure consumers with dedicated display sites at four branches.
• Motorhome and Caravan Servicing & Repairs NCC/AWS Approved workshop servicing including routine servicing, conversion servicing, crash repairs and bodywork for motorhomes, campervans and caravans at all 12 branches.
• Parts and Accessories Sale of motorhome and caravan parts and accessories including awnings, bike racks, WiFi, reversing cameras, and consumable parts, orderable from any branch.
• AutoMarq 3-Year Used Motorhome Guarantee Proprietary 3-year guarantee programme covering pre-owned motorhomes up to 15 years old, providing peace of mind on used vehicle purchases.
• CaraMarq Used Caravan Guarantee Proprietary guarantee programme covering pre-owned caravans up to 15 years old, offering industry-leading coverage on used caravan purchases.
• Leisure Vehicle Finance Credit brokerage arranging Hire Purchase and loan finance through Black Horse, with 8.9% APR representative on new vehicles and 10.9% APR representative on used vehicles over 1 year old, structured by in-house finance specialists.
• Motorhome and Caravan Insurance Motorhome and caravan insurance arranged through Marquis for individual leisure vehicle owners.
• Vehicle Part Exchange and Valuation Trade-in valuation and part exchange services enabling customers to upgrade from or sell their existing motorhome, campervan, or caravan as part of a new purchase.
• Manufacturer Warranty Service Manufacturer warranty administration and claim support for new and existing vehicles, delivered by trained technicians across the branch network.
• LPG Gas Refill Service LPG gas refilling for motorhomes and caravans, available exclusively to Marquis customers and Auto-Sleepers owners at the Durham, Exeter, and Surrey/Sussex branches.
• Personal Export Service Assistance for customers exporting vehicles outside the UK, including documentation and dealer-partnership scheme support.
• Awning Department Specialist awning sales and fitting service for motorhomes and caravans.
• Aftercare Tutorial Video Library Online instructional how-to video library covering heating, energy, kitchen appliances and campsite pitching, supporting customer self-help after purchase.

Quantifiable outcome

• Industry-leading 3-year AutoMarq guarantee on pre-owned motorhomes up to 15 years old
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and major.

• Auto-Sleepers Group LtdcoreOEM/ Whitelabel/ Licensing PartnerParent company of Marquis Leisure. Auto-Sleepers Group Ltd T/A Marquis Motorhomes and Caravans. Registered office at Orchard Works, Willersey, Worcestershire WR12 7QF. Marquis operates as a trading division of Auto-Sleepers Group.
• Trigano GroupcoreStrategic or Co-development PartnerMajor European leisure vehicle group and parent company of Auto-Sleepers Group. Trigano is one of the largest leisure vehicle manufacturers and distributors in Europe, providing manufacturing partnerships and brand backing.
• National Caravan Council (NCC)majorStrategic or Co-development PartnerIndustry body governing the NCC Approved Workshop Scheme. All 12 Marquis service centres have achieved AWS approval through NCC's rigorous assessment process.
• Caravan and Motorhome ClubmajorStrategic or Co-development PartnerPartner in the NCC Approved Workshop Scheme. Marquis holds dealer partnership with the Caravan and Motorhome Club, displaying their logo as approved dealer.
• Camping and Caravanning ClubmajorStrategic or Co-development PartnerPartner in the NCC Approved Workshop Scheme. Marquis holds dealer partnership with the Camping and Caravanning Club, displaying their logo as approved dealer.
• BenimarmajorChannel Partner/ Reseller/ DistributorExclusive UK distributor for Benimar motorhomes and campervans. Marquis offers exclusive new Benimar ranges including Primero, Tessoro, and Benivan lines with special pricing and drive packages.
• MobilvettamajorChannel Partner/ Reseller/ DistributorExclusive UK distributor for Mobilvetta motorhomes and campervans including KEA and K-YACHT T-LINE ranges. Special packages including free NERO pack offers.
• ElnaghmajorChannel Partner/ Reseller/ DistributorExclusive UK distributor for Elnagh Baron motorhome range. Price freeze and free adventure pack offers available.
• PanamamajorChannel Partner/ Reseller/ DistributorExclusive UK distributor for Panama campervans. Marquis offers free Freedom pack with new Panama vehicles.
• Auto-TrailmajorChannel Partner/ Reseller/ DistributorUK dealer for Auto-Trail motorhomes including F-LINE, Excel, Expedition and Imala ranges. Special pricing and package offers available.
• Auto-SleepersmajorChannel Partner/ Reseller/ DistributorUK dealer for Auto-Sleepers motorhomes and campervans including Broadway, Nuevo, Symbol, Fairford and Winchcombe ranges. Marquis operates dedicated Auto-Sleepers Service Centre.
• AdriamajorChannel Partner/ Reseller/ DistributorUK dealer for Adria motorhomes, campervans and caravans including Matrix, Coral Supreme, and Isonzo ranges.
• McLouismajorChannel Partner/ Reseller/ DistributorUK dealer for McLouis Fusion motorhome range. Special Fusion Edition package available for £95.

Scale indicators7 records

Others

• Swift Group: Major UK leisure vehicle manufacturer of caravans, motorhomes and holiday homes; comparable as a competing brand supplier within the same UK dealer ecosystem that Marquis leads.
• Auto-Trail: Major UK motorhome manufacturer and one of Marquis's key new-vehicle brand partners, supplying F-LINE, Excel, Expedition and Imala ranges; relevant as a strategic supplier in Marquis's product ecosystem.
• Bailey of Bristol: One of the UK's largest caravan and motorhome manufacturers and a peer-level supplier; highly relevant as a competing brand ecosystem feeding the UK leisure vehicle dealer channel in which Marquis operates.

Direct peers

• Highbridge Caravans: South West England-based caravan and motorhome retailer with new, used, and servicing operations, comparable in business model and customer base to Marquis's regional branches.
• SMC Motorhomes: Midlands-based UK motorhome and caravan retailer with new, used, and servicing operations, directly comparable to Marquis's multi-branch retail and NCC-approved service model.
• Salop Leisure: Shrewsbury-headquartered UK leisure retailer with multiple caravan and motorhome branches plus holiday parks, competing with Marquis for retail, service, and customer finance attach.
• Travelworld Motorhomes: UK motorhome specialist dealer operating across multiple Midlands locations, directly competing with Marquis for new and used motorhome sales and aftersales across similar manufacturer brand portfolios.
• Brownhills: Established multi-branch UK motorhome and caravan dealer based in Newark, competing head-to-head with Marquis across new/used vehicle retail, manufacturer brand distribution, and aftersales service.
• Lowdhams: Multi-branch UK caravan and motorhome retailer headquartered in Nottinghamshire, directly competing with Marquis for new and used leisure vehicle sales, part-exchange, finance, and aftersales servicing across similar customer segments.
• Don Amott Leisure Kingdom: East Midlands multi-branch caravan and motorhome retailer offering new/used sales, servicing, and awnings — a directly comparable regional UK dealer peer to Marquis.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/marquisleisure
• LinkedInlinkedin.com/company/marquisleisure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquis Motor Homes Centre