What Panama does

Panama (legal entity: PANAMA SRL, P.IVA 11672920011) is an Italian full-service creative and brand communication agency headquartered in Turin, Italy. Founded in 2016 and operating with approximately 251 employees, the firm provides multichannel creativity and communication services to enterprise clients across food and beverage, automotive, publishing, retail, government, pharmaceutical, and non-profit sectors. Core offerings include branding and visual identity, packaging design, advertising campaigns, trade marketing and POP/POS materials, digital design, and social media content strategy. Panama complements these with an internal video production unit called MOVE, launched in 2024, which handles motion graphics, advertising films, corporate videos, and social media reels through an end-to-end pipeline covering scripting, shooting, editing, and post-production.

The agency's business model is a B2B professional services model: revenue is generated through project-based engagements and ongoing retainer relationships won primarily through competitive creative pitches and direct enterprise relationships. Pricing is custom and scope-based, with multi-year contract cadences. Client acquisition channels include competitive pitches (e.g., won PUFF rebranding against four agencies), direct outreach, and referrals; marketing is conducted via the agency's own website portfolio, Instagram, Facebook, X, and TikTok, supplemented by case studies and participation in industry events. Notable enterprise clients include Ferrero (Nutella, Kinder Cereali), Tic Tac, Kimbo, Parmigiano Reggiano, Grimaldi Lines, Mazda, La Stampa, Eni, Faema, La Cimbali, and Zambon Group. The agency's competitive positioning is built on integrated multichannel delivery, an in-house production capability (MOVE), and a content portfolio demonstrating versatility across industries and markets.

Name

Panama

Legal name

PANAMA SRL

Website

https://panama-design.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Panama SRL is a Turin-based, full-service Italian creative agency offering branding, packaging, advertising, trade marketing, digital, and in-house video production for enterprise brands across F&B, automotive, pharma, and government sectors.

Ownership category

akta.pro rank

Product category

Creative & Brand Communication Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Packaging & Product Brand Design (BPAFAEAG), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Brand identity design
• Advertising campaigns
• Packaging design services
• Trade marketing design
• Video production services

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Panama generates revenue through providing creative and branding services to enterprise clients. Services include brand identity design, advertising campaigns, packaging design, trade marketing, digital design, and video production. Revenue is project-based and retainer-based for ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Panama is a multichannel creative and brand communication agency offering branding, visual identity, packaging design, advertising campaigns, trade marketing/POP-POS design, digital content creation, and video production services to enterprise clients. The agency combines strategy, design, and execution under one roof, supported by its in-house video production unit MOVE, which handles motion graphics, advertising films, corporate videos, and social media reels.

Product overview

Panama is a brand and communication agency (Panama SRL) based in Turin, Italy, offering multichannel creativity and communication services. The agency's core offering is Creatività e Comunicazione Multicanale, which encompasses strategic branding, visual identity design, packaging design, trade activation, digital contents, and advertising campaigns. The agency also operates an internal video production unit called MOVE, which specializes in motion graphics and videomaking for advertising films, corporate videos, event videos, and social media content. Panama serves major Italian and international brands including Grimaldi Lines, Ferrero, Kinder, Kimbo, Tic Tac, Parmigiano Reggiano, Mazda, FAEMA, and La Stampa, among others.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE: Internal videography and motion graphics division dedicated to production of advertising films, event videos, corporate videos and social media reels. Handles full video production process including script, storyboard, shooting, graphic animations, editing, post-production, subtitles and soundtrack.

Products and services

• Multichannel Creativity and Brand Communication
• Branding and Visual Identity Design
• Packaging Design
• Trade Activation (POP/POS Design)
• MOVE Video Production Unit
• Advertising Campaigns
• Digital Content Design

Quantifiable outcome

• Won competitive creative pitch for Grimaldi Lines campaign among multiple agencies
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• LUZminorStrategic or Co-development PartnerPartnership with LUZ content marketing agency for Parmigiano Reggiano 'Scaglie' digital magazine project. LUZ developed content while Panama provided creative direction.
• Havas Life ItalyminorStrategic or Co-development PartnerCollaboration with Havas Life Italy for Zambon Group campaigns (Codex, Fluimucil, Seki) combining Panama's creative services with Havas Life's healthcare marketing expertise.
• Lonely PlanetminorGTM or Marketing PartnerPartnership with Lonely Planet for Kinder Cereali 'Quel momento per te' campaign including contest development and cross-promotion.
• Chora MediaminorStrategic or Co-development PartnerPartnership with Chora Media for production of 'Riconnessioni' podcast as part of Kinder Cereali campaign.
• Paolo IabichinocoreStrategic or Co-development PartnerCreative director Paolo Iabichino provides creative direction for key projects including Parmigiano Reggiano 'Scaglie' and Altroconsumo campaigns. Not a formal company partnership but a key creative collaboration.
• GEDI DigitalminorImplementation/ SI/ Consulting PartnerCollaboration with GEDI Digital (online activities department of Italian publishing group) for La Stampa digital restyling project, working with front-end developers and editorial teams.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Droga5: Independent creative agency within Accenture Song, recognized for high-profile creative campaigns for enterprise brands. Comparable on creative-led positioning for major clients, though much larger and US-centric.
• Wieden+Kennedy: Globally renowned independent creative agency with offices across multiple continents. Represents a larger-scale incumbent comparable on creative reputation and enterprise client work, though broader geographic.

Direct peers

• DLV BBDO: Italian arm of BBDO Worldwide, offering integrated advertising, brand design and digital services to enterprise clients. Competes head-to-head with Panama for Italian creative pitches across FMCG and retail categories.
• TBWA\Italia: Italian operations of TBWA Worldwide, providing full-service creative, brand and advertising services. A frequent competitor in Italian enterprise pitches for the same multinational client roster Panama targets.
• Armando Testa: One of Italy's largest independent creative agencies, headquartered in Turin with a comparable full-service creative offering spanning advertising, packaging and brand design for major Italian and international brands. Highly comparable in scale, location and client mix to Panama.
• H48: Independent Italian creative agency offering advertising, branding and content services. Comparable independent-agency profile targeting enterprise Italian clients.
• Serviceplan Italia: Italian affiliate of Serviceplan Group, offering integrated advertising, digital and brand communication services. Comparable mid-size European creative agency competing in similar enterprise pitch environments.
• VMLY&R Italy: Italian office of VMLY&R (WPP), delivering creative, brand experience and advertising services to enterprise brands. Comparable in offering and target client base to Panama.
• RobilantAssociati: Milan-based independent design and branding agency with strong packaging and visual identity credentials for luxury and FMCG clients. Directly comparable niche overlap with Panama's packaging design practice.

Regional players

• Innocean Italy: Italian branch of Innocean Worldwide, providing creative and brand communications. Regional peer competing in the same Italian enterprise market with global network backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/panama-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panama