Advocacy for All
Advocacy for All is a UK charity founded in 1997 that provides free, independent advocacy services (Care Act, IMCA, Mental Health, Children's, Health Complaints) and self-advocacy groups for people with learning disabilities, autistic adults, and other vulnerable groups across Bexley, Bromley, Croydon, Kent, Medway, and Sutton.
- Company typePrivate
- Founded1997
- HeadquartersMorden, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Advocacy for All does
Advocacy for All (AfA) is a UK registered charity (Charity Number 1064855, Company Number 3407428) founded in 1997 that delivers statutory and non-statutory advocacy services across six South London and Kent geographies: Bexley, Bromley, Croydon, Kent, Medway, and Sutton. The organization completed 940 case reviews in 2023 across 43 local councils and 46 referral sources, serving vulnerable populations including people with learning disabilities, autistic adults, NHS service users navigating complaints, children and young people in care, and adults lacking mental capacity.
The service portfolio comprises One-to-One Advocacy (Care Act, Children's, Health Complaints, IMCA, Mental Health, RPR, Rule 1.2), a network of Self-Advocacy Groups (Bromley Together, Bexley Speaking Up, Sutton Groups, All Together Autistic), the SEAS Programme for autistic adults in Kent and Medway (funded through March 2027), Touch Base crisis-alternative projects, Spot Purchase out-of-area advocacy, and a commercial Easy Read translation service operated by specialists with learning disabilities. The organization's technology footprint is modest: a website-based referral system, multi-channel social media, and content publishing (YouTube, Spotify, ISSUU, Spectrum Online Magazine).
Revenue is generated through five streams: statutory commissioned contracts with local authorities and NHS bodies (subscription recurring), the SEAS Programme (subscription recurring, through March 2027), spot purchase professional services for out-of-area clients, commercial Easy Read translation services, and donations/fundraising. All statutory one-to-one advocacy services are delivered free of charge to eligible clients. GTM motion is sales-led via commissioned contracts with local authorities and NHS bodies, supplemented by professional and self-referrals. The organization partners with MIND in Bexley, MIND in Croydon, Bromley Mencap, the MAPS Project at Volunteer Centre Sutton, and the Together For Sutton consortium for delivery.
Advocacy for All firmographics
Firmographics- Name
- Advocacy for All
- Legal name
- Advocacy for All
- Website
- https://advocacyforall.org.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Advocacy for All is a UK charity founded in 1997 that provides free, independent advocacy services (Care Act, IMCA, Mental Health, Children's, Health Complaints) and self-advocacy groups for people with learning disabilities, autistic adults, and other vulnerable groups across Bexley, Bromley, Croydon, Kent, Medway, and Sutton.
- Ownership category
- akta.pro rank
Advocacy for All industry classification
Industry- Product category
- Social Advocacy Services
- NAICS
- Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Rights & Accessibility Advocacy (BPAGAFAF)
- akta.pro secondary industries
- Legal Aid & Client Advocacy Services (BPAGAEAM), Consumer Rights & Public Interest Advocacy (BPAGAFAK)
Keywords
Where Advocacy for All is headquartered
LocationHeadquarters
- HQ city
- Morden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Advocacy for All business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Statutory Commissioned Services: Core revenue from commissioned contracts with local authorities (Bexley, Bromley, Croydon, Sutton) and NHS bodies for statutory advocacy services including IMCA, Care Act, Health Complaints, Mental Health Advocacy.
- SEAS Programme: South East Autism Support Programme providing one-to-one and group support for autistic adults in Kent and Medway, funded until March 2027.
- Spot Purchase Services: Paid advocacy services purchased on a case-by-case basis outside of main commissioned contracts, including Care Act assessments/reviews, IMCA decisions, NHS Complaints, Children's advocacy, Rule 1.2, RPR advocacy and safeguarding process.
- Easy Read Commercial Services: Easy Read translation services commissioned by local authorities and businesses for producing accessible documents.
- Donations and Fundraising: Voluntary donations from supporters and corporate partners, including Easy Read training services and awareness training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Statutory Advocacy - Free Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Advocacy for All product offering
Product offeringCore offering
Advocacy for All is a people-focused UK charity that provides free, confidential, and independent advocacy services to vulnerable people. It delivers one-to-one statutory advocacy (Care Act, IMCA, Health Complaints, Mental Health, Children's, RPR, Rule 1.2), community-based self-advocacy groups for people with learning disabilities and autistic adults, an in-house Easy Read document translation service, crisis alternatives support, and the SEAS Programme for autistic adults in Kent and Medway.
Product overview
Advocacy for All is a people-focused UK charity providing statutory and non-statutory advocacy services across South London and Kent. The organization operates a portfolio of services structured around two core offerings: One-to-One Advocacy Services (covering Care Act, Children's, Health Complaints, IMCA, Mental Health, RPR, and Rule 1.2 advocacy) and Self Advocacy Groups (community groups for people with learning disabilities and autism including Bromley Together, Bexley Speaking Up, and Sutton Groups). Additional services include the Easy Read Translation Service (document accessibility), the SEAS Programme for autistic adults in Kent and Medway, Touch Base Projects for crisis alternatives support, Spot Purchase Advocacy for out-of-area clients, and publications such as the Spectrum Online Magazine. The organization also runs the Money Matters Project addressing cost of living issues. All services are free, confidential, and independent, with operations across Bexley, Bromley, Croydon, Kent, Medway, and Sutton.
Differentiator
Problem solved
Functional benefit
Products and services
- One-to-One Advocacy Services Statutory and non-statutory one-to-one advocacy services including Care Act Advocacy, Children's Advocacy, Health Complaints Advocacy, IMCA (Independent Mental Capacity Advocacy), Mental Health Advocacy, RPR (Relevant Person's Representative), and Rule 1.2 advocacy, provided free, confidentially, and independently to eligible clients in commissioned boroughs.
- Self Advocacy Groups Community-based self-advocacy groups supporting people with learning disabilities and autism to gain confidence and speak up for themselves, including Bromley Together, Bexley Speaking Up, Sutton Groups, Bexley and Bromley All Stars, The A Team, and others.
- Easy Read Translation Service Professional Easy Read document translation service delivered by specialists with learning disabilities, with over 10 years of experience, commissioned by local authorities and businesses to make written information accessible.
- SEAS Programme (South East Autism Support) A continuum of support for autistic adults in Kent and Medway, offering both group peer support through All Together Autistic and one-to-one crisis alternatives through the Touch Base Project, funded until March 2027.
- Touch Base Projects Crisis alternatives support providing up to six weeks of one-to-one self-advocacy for autistic adults or adults with learning disabilities experiencing mental health difficulties, delivered across Kent & Medway, Bromley, and Sutton.
- Spot Purchase Advocacy Paid advocacy services purchased on a case-by-case basis outside commissioned contracts for individuals residing in non-commissioned areas, covering Care Act assessments/reviews, IMCA decisions, NHS Complaints, Children's advocacy, Rule 1.2, RPR, and safeguarding processes.
- Spectrum Online Magazine An online sci-fi film, TV, and books magazine edited by and for people with learning disabilities.
- Money Matters Project A two-year project funded by City Bridge Trust examining how the cost of living crisis affects people with learning disabilities and autistic spectrum conditions.
Quantifiable outcome
- 940 case reviews completed in 2023 across 43 local councils and 46 referral sources
Companies that use Advocacy for All
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Advocacy for All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Advocacy for All partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MIND in BexleycoreCollaborative partnership for providing advocacy services in the London Borough of Bexley, working together to deliver services to residents
- MIND in CroydoncoreJoint provision of advocacy services in the London Borough of Croydon, working in partnership to serve local residents
- Together For Sutton ConsortiumcorePart of the Together For Sutton consortium providing integrated services in the London Borough of Sutton
- Bromley MencapminorCollaboration on Cost of Living project, working together to address cost of living challenges affecting people with learning disabilities and autism
- MIND in CroydoncorePartnership for Community Mental Health Advocacy in Croydon, directing referrals to MIND in Croydon for this specific service
- MAPS Project at Volunteer Centre SuttonminorPartnership to provide advocacy for looked after children, care leavers and children on child protection plan for the London Borough of Sutton
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Advocacy for All competitors and assessment
Company assessmentBroad incumbents
- Mencap: UK's leading charity for people with learning disabilities. AfA partners with Bromley Mencap on the Cost of Living project and shares overlap in serving the learning disability population across the same boroughs.
- National Autistic Society: UK's main charity for autistic people, providing advocacy, information, and services. NAS operates at national scale where AfA focuses on Kent/Medway via the SEAS Programme and All Together Autistic groups.
- Mind (National): UK's largest mental health charity, providing advocacy and community mental health services across the country. AfA partners with Mind's local branches (Bexley, Croydon) for joint service delivery.
- Rethink Mental Illness: Large national mental health charity that provides advocacy services and influences commissioning policy; overlaps with AfA's Mental Health Advocacy and NHS Complaints services while operating at far greater scale.
Regional players
- Together for Sutton Consortium: Consortium of voluntary sector providers in the London Borough of Sutton in which AfA is a core partner, jointly delivering integrated services and representing a comparable local collaborative model.
Emerging players
- Imagine Independence: North of England-based charity providing advocacy and community support for people with learning disabilities and mental health needs — comparable service portfolio to AfA but operating in a different geographic market.
Direct peers
- The Advocacy Project: London-based independent advocacy charity delivering statutory and community advocacy, including services for people with learning disabilities and mental health needs, overlapping with AfA's core client segments.
- CHANGE: Specialist UK charity led by people with learning disabilities that produces Easy Read information and campaigns for accessibility — closely comparable to AfA's award-winning Easy Read Translation Service.
- POhWER: National UK advocacy charity providing statutory advocacy (IMHA, IMCA, Care Act, NHS Complaints) commissioned by local authorities and NHS bodies — directly competes with AfA in borough-level tenders.
- VoiceAbility: One of the UK's largest independent advocacy charities, delivering statutory and non-statutory advocacy services across many of the same local authority footprints where AfA operates, including IMCA, Care Act, and NHS complaints advocacy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Advocacy for All social profiles
Digital presenceAdvocacy for All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advocacy for All leadership team
Management profileNumber of profiles
Advocacy for All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advocacy for All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advocacy for All
What does Advocacy for All do?
Advocacy for All is a people-focused UK charity that provides free, confidential, and independent advocacy services to vulnerable people. It delivers one-to-one statutory advocacy (Care Act, IMCA, Health Complaints, Mental Health, Children's, RPR, Rule 1.2), community-based self-advocacy groups for people with learning disabilities and autistic adults, an in-house Easy Read document translation service, crisis alternatives support, and the SEAS Programme for autistic adults in Kent and Medway.
Is Advocacy for All a public or private company?
Advocacy for All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Advocacy for All founded?
Advocacy for All was founded in 1997. It employs 51 to 100 people.
Where is Advocacy for All based?
Advocacy for All is headquartered in Morden, United Kingdom, in the Europe region.
How does Advocacy for All make money?
Five revenue lines are on record. Statutory Commissioned Services are the primary driver. The others are SEAS Programme, spot Purchase Services, easy Read Commercial Services and donations and Fundraising.
Who are Advocacy for All's main competitors?
Broad incumbents on record are Mencap, National Autistic Society, Mind (National) and Rethink Mental Illness. Together for Sutton Consortium is listed as a regional player. Imagine Independence is listed as an emerging player. Direct peers are The Advocacy Project, CHANGE, POhWER and VoiceAbility.
Does Advocacy for All have an API?
No public API is recorded for Advocacy for All.
What industry is Advocacy for All in?
Advocacy for All's product category is Social Advocacy Services. Its primary akta.pro industry code is BPAGAFAF, Disability Rights & Accessibility Advocacy, with a secondary code of BPAGAEAM, Legal Aid & Client Advocacy Services. Its NAICS code is 8133 and its SIC code is 8300.