What Axis Atlantico 3000 does

Eje Atlantico 3000 (operating as Eje Atlandtico) is a private Spanish insurance intermediation agency headquartered in Vigo, Pontevedra. It functions as the exclusive Generali agency (Agencia Exclusiva de Generali) in its territory, distributing a focused portfolio of four core retail insurance products: Vida Nuevo (life), Vehfculos Nuevo (vehicle), Hogar Nuevo (home), and Decesos Nuevo (funeral/death). The firm serves two customer segments - Particulares (individual consumers, primary) and Empresas (business customers, secondary) - and claims a portfolio of more than 300,000 customers, self-positioning as probably the largest Generali Exclusive Agency in Spain.

Revenue is generated through insurance intermediation commissions on Generali policies, a recurring model tied to the in-force book and renewal cadence. Go-to-market is sales-led and direct: in-person service at the Vigo headquarters on Rfa do Doutor Cadaval 3, a dedicated phone line (986 447 398), and the ejeatlantico.es website acting as a top-of-funnel content and quote-routing channel. The company employs between 101 and 250 people and operates strictly within Spain.

From a technology and operations perspective, Eje Atlandtico is a traditional intermediary rather than a tech platform: no proprietary technology, AI capabilities, mobile app, API, or patents are disclosed. Its competitive basis rests on the Generali exclusive mandate, the embedded 300,000-customer book, and a stated philosophy of personalized service. There are no disclosed funding rounds, M&A activity, parent company, or leadership changes in the source material.

Name

Axis Atlantico 3000

Legal name

Eje Atlántico 3000

Website

https://ejeatlantico.net

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Eje Atlandtico 3000 is a private Spanish exclusive Generali insurance agency distributing life, vehicle, home, and funeral insurance to over 300,000 individual and business customers via direct sales, phone, and its Vigo-based office.

Ownership category

akta.pro rank

Headquarters

HQ city

Lugo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Intermediation Commission: Eje Atlántico 3000 operates as an exclusive agency for Generali insurance company, earning commissions through insurance intermediation services for life, vehicle, home, and death insurance products. The company serves over 300,000 customers in their portfolio.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Axis Atlantico 3000 (operating as Eje Atlántico) is an exclusive insurance agency that intermediates Generali insurance products in Spain. The company sells four core personal insurance offerings — life (Vida Nuevo), vehicle (Vehículos Nuevo), home (Hogar Nuevo), and funeral/death (Decesos Nuevo) — to individual consumers and business customers, earning commissions on policies placed with Generali.

Product overview

Axis Atlantico 3000 (Eje Atlántico) is an exclusive insurance agency operating under partnership with Generali, offering a portfolio of four core personal insurance products: Vida Nuevo (life insurance), Vehículos Nuevo (vehicle insurance), Hogar Nuevo (home insurance), and Decesos Nuevo (funeral insurance). The company positions itself as an insurance intermediary rather than a technology platform, with its product offerings designed for individual consumers (particulares) seeking personalized coverage across major life risk categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Vida Nuevo Life insurance product offering financial protection and coverage for policyholders' beneficiaries in the event of death. Distributed by Eje Atlántico as a Generali exclusive agency for individual consumers (Particulares) in Spain.
• Vehículos Nuevo Vehicle insurance product providing coverage for automobiles, protecting against accidents, theft, and damages. Distributed by Eje Atlántico as a Generali exclusive agency for individual consumers (Particulares) in Spain.
• Hogar Nuevo Home insurance product covering damages to residential properties and personal belongings. Distributed by Eje Atlántico as a Generali exclusive agency for individual consumers (Particulares) in Spain.
• Decesos Nuevo Funeral and burial expense insurance product covering costs associated with end-of-life services. Distributed by Eje Atlántico as a Generali exclusive agency for individual consumers (Particulares) in Spain.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GeneralicoreStrategic or Co-development PartnerEje Atlántico 3000 operates as the exclusive Generali agency (Agencia Exclusiva de Generali), representing one of the largest global insurance companies. The partnership covers life, vehicle, home, and death insurance products. The company claims to be the largest Generali Exclusive Agency in Spain and possibly in Europe or globally, serving over 300,000 customers through this exclusive representation.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Rastreator: Spain's leading insurance price-comparison platform, enabling consumers to compare and purchase auto, home, and other insurance directly. Represents an emerging distribution channel that increasingly disintermediates traditional agencies like Eje Atlántico.
• Acierto.com: Spanish insurance comparison and brokerage platform serving consumers and businesses across multiple personal lines. Comparable as a digital-first insurance intermediary challenging the traditional agency model in the same Spanish personal-insurance market.

Broad incumbents

• Marsh Spain: Global insurance broker with significant Spanish presence, particularly in commercial and specialty lines. Comparable as a competing insurance intermediary and broker for Spanish businesses and individuals.
• Mapfre: Spain's largest insurance group and the dominant player in Spanish auto and home insurance, with an extensive exclusive-agent network. Sets the benchmark for incumbent agency-driven distribution that Eje Atlántico competes against.
• Catalana Occidente: Large Spanish insurance group with multi-line personal and commercial products distributed through a substantial agency network. Directly comparable as an incumbent competing agency-and-carrier distribution model in Spain.
• Mutua Madrileña: One of Spain's largest insurance groups, offering auto, home, life, and funeral insurance through its own agent and broker network. Comparable as a competing distribution channel for the same Spanish personal-insurance customers.
• Aon Spain: Global insurance and reinsurance brokerage with substantial Spanish operations serving both commercial and personal clients. Comparable as a competing insurance intermediary that competes for the same insurance-buying wallet.

Others

• Generali España: Generali's Spanish insurance carrier subsidiary — the exclusive product partner that Eje Atlántico 3000 represents. Generali defines the product portfolio, sets commissions, and ultimately controls the distribution relationship, making it the most economically connected entity to the agency.

Direct peers

• Línea Directa Aseguradora: Spain's largest direct-to-consumer auto and home insurer, distributing without traditional agents. Comparable as a direct competitor targeting the same personal-lines customers Eje Atlántico serves, but via a digital-first model that bypasses agency commissions.
• Howden Spain: International insurance broker with growing Spanish operations, focused on retail and commercial insurance distribution. Comparable as a multi-line insurance intermediary competing for personal and commercial insurance customers in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ejeatlantico300

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axis Atlantico 3000