Acierto.com
Spanish online price-comparison platform aggregating 30+ insurers and 40+ financial institutions, offering consumers free, single-form comparisons of insurance, lending, and telecom products since 2007.
- Company typePrivate
- Founded2007
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Acierto.com does
Acierto.com is a Spanish online price-comparison platform that aggregates insurance and financial product offerings from more than 30 insurers and 40+ financial institutions, serving Spanish consumers since 2007. The platform operates 16 product verticals spanning car, motorcycle, home, health, life, burial, travel, rent-default, pet, and personal-mobility insurance, alongside personal loans, mortgages, mini-credits, credit cards, bank accounts, and a recently added fiber and mobile telecom comparator. Users complete a single form — described as taking approximately three minutes — to receive personalised quotes from partner providers, with a call-centre overlay available for hand-holding.
Acierto.com firmographics
Firmographics- Name
- Acierto.com
- Legal name
- ASESOR CONSUMER SERVICES, S.L.
- Website
- https://acierto.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spanish online price-comparison platform aggregating 30+ insurers and 40+ financial institutions, offering consumers free, single-form comparisons of insurance, lending, and telecom products since 2007.
- Ownership category
- akta.pro rank
Acierto.com industry classification
Industry- Product category
- Insurance and Financial Comparison
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industries
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Acierto.com is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Acierto.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Commission from Insurance Providers: Acierto.com earns commissions when users purchase insurance products through the platform. The platform features over 30 insurance providers including Qualitas Auto, MAPFRE, Línea Directa, AXA, Allianz Direct, and others. For insurance operations, the company acts in collaboration with ACIERTO SEGUROS ONLINE CORREDURIA DE SEGUROS S.L.U.
- Commission from Financial Product Providers: Revenue generated from loan, mortgage, credit card, and minicredit referrals when users complete applications through the platform. The platform works with financial institutions including BBVA, Bankinter, Cetelem, Banco Santander, and others (over 40 entities).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free comparison service for all users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Acierto.com product offering
Product offeringCore offering
Acierto.com operates a free online price comparison platform that aggregates insurance offerings from over 30 providers (including MAPFRE, AXA, Allianz Direct, Mutua Madrileña) and financial products from more than 40 entities (including BBVA, Bankinter, Banco Santander, Cetelem) in Spain. Consumers complete a single ~3-minute questionnaire to receive personalized quotes for car, motorcycle, home, health, life, travel, pet, and burial insurance, as well as loans, mortgages, credit cards, and bank accounts. Insurance brokerage activities are conducted through ACIERTO SEGUROS ONLINE CORREDURIA DE SEGUROS S.L.U., and the platform earns affiliate commissions when users purchase products.
Product overview
Acierto.com is a Spanish online comparison platform for insurance and financial products. The platform aggregates offerings from over 30 insurance providers and 40+ financial entities, allowing users to compare and purchase policies and financial products through a unified interface. The core offering consists of multiple comparison verticals: insurance products (car, motorcycle, home, health, life, burial, travel, rent default, pet, and mobility insurance) and financial products (personal loans, mortgages, mini-credits, credit cards, and bank accounts). Users complete a single form to receive personalized comparisons across multiple providers, with the platform earning commissions from partner insurers and financial institutions. The service is free for users and emphasizes objective, independent comparison with guaranteed best prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Comparison (Seguros de Coche) Online comparison service for car insurance policies (third-party, third-party extended, all-risk, all-risk with deductible, vans, daily and monthly policies) from over 30 Spanish insurers, targeted at individual drivers seeking the best price-coverage combination.
- Motorcycle Insurance Comparison (Seguros de Moto) Comparison service for motorcycle and scooter insurance, covering moped, 125cc, classic, all-risk, and daily coverage options from partner insurers, aimed at individual riders in Spain.
- Home Insurance Comparison (Seguros de Hogar) Comparison service for home insurance products including building, contents, tenant, multi-risk, cheap home, all-risk accidental, rental property, and anti-squatting protection policies from partner insurers for individual homeowners and tenants.
- Health Insurance Comparison (Seguros de Salud) Comparison service for private health and dental insurance plans (with/without co-payment, family, child, international, and self-employed plans) from major Spanish health insurers such as Adeslas and Sanitas, targeted at individuals and families.
- Life Insurance Comparison (Seguros de Vida) Comparison service for life insurance products including mortgage-linked life cover, savings plans, and loan amortization coverage, for individual consumers seeking financial protection.
- Burial Insurance Comparison (Seguros de Decesos) Comparison service for burial and funeral expense insurance policies from partner insurers, for individuals and families planning end-of-life coverage.
- Travel Insurance Comparison (Seguros de Viaje) Comparison service for travel insurance policies including ski insurance coverage, for individual travelers.
- Rent Default Insurance Comparison (Seguros de Impago Alquiler) Comparison service for rent payment guarantee insurance covering tenant default, legal defense, and eviction assistance, targeted at individual landlords.
- Pet Insurance Comparison (Seguros de Mascotas) Comparison service for pet insurance products covering veterinary expenses, for individual pet owners in Spain.
- Personal Mobility Vehicle Insurance Comparison (Seguros de Movilidad / VMP) Comparison service for personal mobility vehicle insurance covering electric scooters and similar devices, for individual urban mobility users.
- Personal Loan Comparison (Préstamos) Comparison service for personal loans (car, debt consolidation, student, home improvement, business, and self-employed loans, and loans of specific amounts from €300 to €50,000) from over 40 financial entities, for individual borrowers and small businesses.
- Mortgage Comparison (Hipotecas) Comparison service for mortgage products including 100% financing, fixed-rate, mixed-rate, civil servant, young borrower, and commercial property mortgages, targeted at individual homebuyers and property investors.
- Mini-Credit Comparison (Minicréditos) Comparison service for short-term micro-loans (minicreditos) with quick online approval, including products for ASNEF-listed borrowers and small amounts (e.g., €300, €1,000), targeted at individuals needing fast small-sum financing.
- Credit Card Comparison (Tarjetas de Crédito) Comparison service for credit cards from various Spanish banks with different reward structures, fees, and credit limits, targeted at individual consumers.
- Bank Account Comparison (Cuentas Bancarias) Comparison service for current accounts, savings accounts, salary accounts, and online bank accounts from major Spanish banks, targeted at individual consumers opening or switching accounts.
- Fiber and Mobile Comparison (Fibra y Móvil) Comparison service for internet fiber and mobile phone plans from Spanish telecoms operators, targeted at individual consumers seeking combined connectivity deals.
Quantifiable outcome
- Users can potentially save up to 500€ on insurance
- +2 more outcomes
Companies that use Acierto.com
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Acierto.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Acierto.com partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Qualitas AutocoreInsurance provider featured on the Acierto.com platform offering car insurance products. One of the primary insurers available through the comparison tool.
- MAPFRE SeguroscoreMajor Spanish insurance company featured on the platform offering auto, home, and other insurance products.
- Línea DirectacoreDirect insurance company offering car insurance products through the Acierto.com platform.
- AXA SeguroscoreGlobal insurance provider offering auto and other insurance products through the platform.
- Allianz DirectcoreDirect-to-consumer insurance brand of Allianz offering competitive auto insurance rates through the platform.
- AdeslascoreMajor Spanish health insurance provider featured on the platform for health and dental insurance comparisons.
- SanitascoreLeading Spanish health insurance company offering health insurance products through the platform.
- Mutua MadrileñacoreMajor Spanish mutual insurance company offering auto and other insurance products through the platform.
- BBVAcoreMajor Spanish bank whose financial products (loans, mortgages) are featured on the Acierto.com platform.
- BankintercoreSpanish bank offering mortgages and other financial products through the platform.
- CetelemcoreConsumer finance company offering personal loans and credit products through the platform.
- Banco SantandercoreLargest Spanish bank offering bank accounts, credit cards, and other financial products featured on the platform.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Acierto.com competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Acierto.com social profiles
Digital presenceAcierto.com compliance and trust
Trust signalCompliance3 records
Acierto.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acierto.com leadership team
Management profileNumber of profiles
Profiles4 records
Acierto.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acierto.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acierto.com
What does Acierto.com do?
Acierto.com operates a free online price comparison platform that aggregates insurance offerings from over 30 providers (including MAPFRE, AXA, Allianz Direct, Mutua Madrileña) and financial products from more than 40 entities (including BBVA, Bankinter, Banco Santander, Cetelem) in Spain. Consumers complete a single ~3-minute questionnaire to receive personalized quotes for car, motorcycle, home, health, life, travel, pet, and burial insurance, as well as loans, mortgages, credit cards, and bank accounts. Insurance brokerage activities are conducted through ACIERTO SEGUROS ONLINE CORREDURIA DE SEGUROS S.L.U., and the platform earns affiliate commissions when users purchase products.
Is Acierto.com a public or private company?
Acierto.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acierto.com founded?
Acierto.com was founded in 2007. It employs 11 to 50 people.
Where is Acierto.com based?
Acierto.com is headquartered in Madrid, Spain, in the Europe region.
How does Acierto.com make money?
Two revenue lines are on record. Commission from Insurance Providers are the primary driver. The others are commission from Financial Product Providers.
Does Acierto.com have an API?
No public API is recorded for Acierto.com.
What industry is Acierto.com in?
Acierto.com's product category is Insurance and Financial Comparison. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 524210 and its SIC code is 6411.