What Datanor does

Datanor OÜ is an Estonian private limited company (founded 2006, headquarters at Kursi 3, Tallinn) that delivers custom enterprise software and mobile applications to large Estonian organizations. Its core engineering practice is built on Java/Spring Boot and Node.js back-ends with React/Vue front-ends, and on React Native and Flutter for iOS and Android, with 25+ senior specialists averaging 4.8 years of tenure and 20+ years of sector experience. The firm's client base reads as a who-is-who of the Estonian economy: Telia, LHV Bank, Coop Eesti, G4S, Kaubamaja, and the Ministry of Foreign Affairs, supported by a distribution mix that combines direct enterprise field sales, mobile app stores, and platform licensing.

The product portfolio spans two layers. The services layer covers bespoke enterprise systems (e.g., LHV core/payments/forex, G4S security-equipment workflows, MoFA business-diplomacy systems) and commissioned consumer apps (Super/Telia, Partnerkaart, Coop Eesti, Citysport, Pargi.ee, mTasku, Helge, BeWell), collectively reaching 390,000 monthly active users. The packaged-products layer comprises the Scan & Go loyalty/wallet platform (processing tens of millions of payments and loyalty transactions, integrated with major Estonian POS systems and EveryPay), an out-of-the-box Keycloak-based SSO solution bundled with Smart-ID/Mobile-ID/ID-card authentication, and the Hermes AI agent platform paired with Estonia-hosted local language models. Revenue mixes professional services with subscription/recurring licensing of the packaged products; pricing is not publicly disclosed and projects are typically multi-year. The firm is founder-led by CEO Indrek Ott, has no external funding rounds or parent company on record, and operates exclusively in the Estonian market.

Name

Datanor

Legal name

Datanor OÜ

Website

https://datanor.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Datanor OÜ is an Estonian software development firm (est. 2006) building custom Java-based enterprise systems and mobile apps for major Estonian organizations (Telia, LHV, Coop, G4S, Kaubamaja), with packaged products in Scan & Go loyalty/payments, Keycloak-based SSO, and the Hermes AI agent platform.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Custom software development
• Mobile app development
• Enterprise software services
• SSO authentication solutions
• Loyalty program platforms

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke Java-based enterprise software development services for large and complex IT systems. Long-term partnerships with mature companies requiring sophisticated information systems.
2. Mobile App Development: iOS and Android app development using React Native and Flutter frameworks. Includes loyalty apps, payment solutions, and consumer-facing applications.
3. AI Solutions: AI integration and implementation services including custom models, quality inspection, log analysis, and AI agent development on Hermes platform.
4. Scan & Go Platform: Loyalty program and virtual wallet platform licensed to retail clients. Processing millions of payments and loyalty transactions.
5. SSO Solution: Out-of-the-box SSO platform product that can be set up quickly for new clients, using Keycloak with Estonian authentication methods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Datanor is an Estonian IT-service company that develops custom-made software and mobile applications for enterprise clients. Core offerings include custom Java-based enterprise software development, iOS/Android mobile app development using React Native and Flutter, packaged products such as an SSO solution built on Keycloak and a Scan & Go loyalty/wallet platform, and AI solutions including the proprietary Hermes AI agent platform and Estonia-hosted local language models for GDPR-compliant deployments.

Product overview

Datanor is an Estonian software development company offering a portfolio of custom development services and packaged products. Their core offerings include mobile app development (iOS/Android using React Native and Flutter), custom enterprise software development (Java-based with Spring Boot, Node.js, React, Vue), and specialized solutions including SSO authentication (Keycloak-based with Estonian e-ID methods), Scan & Go loyalty/wallet platform, and AI solutions (Hermes agent platform, local language models, log monitoring). The product portfolio includes branded apps developed for clients: mTasku (mobile wallet), Partnerkaardi äpp and Coop Eesti äpp (retail loyalty/self-checkout), Super app (Telia), Pargi.ee (parking), Citysport (Nike loyalty), and Helge/BeWell (mental health). Their Scan & Go platform powers multiple retail applications, while Hermes and AI solutions support enterprise automation and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Hermes: AI agent platform for building company workflows that help find information, automate repetitive tasks, and support employees in decision-making. Supports data sovereignty and GDPR compliance.

Products and services

• App Development Services

Quantifiable outcome

• 390,000 monthly active users across developed mobile apps
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• KeycloakcoreTechnology or IntegrationOpen source identity and access management platform used as the foundation for Datanor's SSO solution. All Estonian authentication methods (Smart-ID, Mobile-ID, ID-card) are integrated on this platform.
• LHV Bank (EveryPay)coreTechnology or IntegrationPayment platform integration via LHV Bank's EveryPay platform for card payments, Apple Pay, and Google Pay in Scan & Go solutions.
• IDS, Nixor, Ektaco, StrongPoint, Astro BalticscoreTechnology or IntegrationMajor Estonian POS (point of sale) systems that Datanor's Scan & Go solution integrates with seamlessly.
• CrespectmajorStrategic or Co-development PartnerAI-enabled legal practice management platform. Datanor provides interim CTO services and ongoing software development. Datanor CEO Indrek served as external CTO for Crespect.
• ADM (design partner)minorStrategic or Co-development PartnerDesign partner responsible for UI/UX design of the Coop Eesti app. Datanor provided technical implementation.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nortal: Estonian-headquartered IT services and custom software firm serving government and enterprise across Europe. Directly comparable to Datanor in custom enterprise software, public-sector digitalization, and Nordic/Baltic delivery model.
• Helmes: Estonian software development and IT services company with a similar custom-development-plus-managed-services model. Competes with Datanor for the same Estonian enterprise and Nordic outsourcing clients.
• Proekspert: Estonian-owned custom software and data engineering firm serving Nordic enterprise; comparable in Estonia-centric delivery and focus on Java/data workloads.
• MindTitan: Estonian AI consultancy building machine learning and AI-driven solutions for enterprises; overlap with Datanor's Hermes AI agent platform and AI Solutions service line.
• Mooncascade: Estonian custom software development firm focused on product engineering and mobile/web apps, similar in scale, geography, and customer base to Datanor.

Broad incumbents

• Cybernetica: Estonian-headquartered R&D company specializing in e-governance, identity, and secure software; directly overlaps with Datanor's SSO and Smart-ID/Mobile-ID integration capabilities.
• Tieto (Tietoevry): Large Nordic IT services and software provider serving banks, telecoms, and public sector; competes with Datanor for major Estonian enterprise contracts (LHV, Telia, Coop) as a much larger incumbent.

Regional players

• Scoro: Estonian software product company providing work-management SaaS; comparable as an Estonian-headquartered tech firm that scaled from local roots into recurring-software revenue, analogous to Datanor's Scan & Go/SSO platform trajectory.
• Keyflow (Estonian dev shops cluster): Smaller Estonian software development house serving Estonian and European clients on custom enterprise software and integrations, directly comparable in size and geography to Datanor.

Emerging players

• Sisuae Digital (Estonian AI/automation boutique): Small Estonian AI and process-automation consultancy that overlaps with Datanor's Hermes agent platform and AI integration services on enterprise digitalization projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/datanor
• LinkedInlinkedin.com/company/datanor-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datanor