Supplements 101

Name

Supplements 101

Legal name

Supplements101

Website

https://supplements101.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health and Nutrition Educational Content

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Supplement education content
• Nutrition information resources
• Health statistics publishing
• Vitamin guidance articles
• Wellness blog content

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Marketing Commissions: Supplements101 monetizes through affiliate marketing, earning commissions when visitors click on affiliate links and make purchases from vendors. The site features Amazon Associate links and other retailer partnerships. Commissions are earned at no additional cost to visitors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Supplements 101 is an online content publishing platform that publishes expert-reviewed blog articles on dietary supplements, vitamins, nutrition, food safety, and health statistics. The site distributes content for free and monetizes through affiliate commissions earned when readers click retailer links and purchase recommended products.

Product overview

Supplements101 is an informational content-based website and blog focused on nutrition, supplements, and health education. It publishes articles, statistics, and factual content about various health topics including vitamins, minerals, food safety, dietary supplements, and wellness. The site operates as a content publication platform rather than a product-selling platform, monetizing through affiliate marketing partnerships with supplement brands. No distinct branded products, modules, or platform offerings were identified.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Amazon AssociatescoreGTM or Marketing PartnerAs an Amazon Associate, Supplements101 earns commissions from qualifying purchases when readers click Amazon links and make purchases. This is disclosed transparently on the affiliate disclosure page.

Recent moves3 records

Expansion highlights3 records

Direct peers

• MindBodyGreen: Wellness publisher covering supplements, nutrition, and mind-body topics with credentialed contributors and affiliate links. Highly comparable as a content-led, expert-authored supplement/wellness site.
• ConsumerLab.com: Independent tester and publisher of supplement quality, efficacy, and safety reviews. Comparable in addressing consumer supplement confusion through expert analysis, though it monetizes via subscriptions rather than affiliate links.
• Examine.com: Specialist publisher of evidence-based supplement and nutrition research summaries, monetized via affiliate links and member subscriptions. Closest direct peer by topic (supplements-first), expert authorship, and monetization model.
• Dr. Axe: High-traffic wellness and supplement information site built around a credentialed practitioner brand. Comparable in combining expert-authored health/supplement articles with affiliate monetization.
• Medical News Today: Health news and informational publisher covering supplements, nutrition, and lifestyle topics with expert-reviewed content. Operates in the same SEO-led, affiliate-supported health content model as Supplements101.
• SelfHacked: Supplement and health optimization publisher that uses expert/genetics-informed content and affiliate links. Comparable niche positioning around supplements and biohacking with similar expert-led editorial approach.

Broad incumbents

• Healthline: One of the largest consumer health information publishers on the web, covering supplements, nutrition, and wellness with a credentialed editorial team. Directly comparable as a health/supplement content publisher monetized via display ads and affiliate partnerships, but operates at vastly larger scale.
• Authority Nutrition (Healthline Nutrition): Healthline's nutrition and supplement vertical — same parent brand but a closer topical match to Supplements101. Comparable as a supplement-focused informational hub within a broader health publisher.
• Verywell Health: Consumer health publisher covering supplements, nutrition, and medical conditions with expert medical reviewers. Comparable content model and SEO-led monetization, operating as part of a larger media portfolio.
• WebMD: Dominant legacy health-information site covering supplements, nutrition, and medical conditions. Comparable in topic coverage and audience intent, but WebMD is a broad incumbent with a much larger editorial organization and brand authority.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/S101_net
• Facebookfacebook.com/Supplements101net
• LinkedInlinkedin.com/company/supplements101

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supplements 101