Creative Channels

What Creative Channels does

Creative Channels (legal name Servicio Internacional de Television, SL) is a Madrid-based, privately held broadcasting and distribution company that operates across European and African markets. The company runs two owned channel brands — Alma Lúcia, dedicated to Portuguese music and Portuguese diaspora communities, and BOMSOM, focused on African music in Portuguese — and distributes them through carriage agreements with six telecom and pay-TV operators: MEO (Portugal), Orange (France, Caribbean, Réunion Island), DIGI (Europe), CV Telecom (Cape Verde), ZAP (Angola and Mozambique), and Free (France).

The underlying technology centers on broadcast playout and distribution infrastructure rather than software or AI: 24/7 playout operations, monitoring and continuity services, and distribution workflows designed to keep channels on air across operator platforms. The service portfolio is organized around three core offerings — TV Projects (channel development, editorial strategy, brand launch), TV Distribution (operator and platform placement), and TV Playout (operational broadcast services) — supplemented by three add-on modules: Broadcast Consulting, Content Operations, and Digital Media. No APIs, mobile apps, AI features, or proprietary patents are disclosed.

Commercially, Creative Channels monetizes through a mix of recurring subscription-style distribution fees for channel placement on operator platforms, managed services for 24/7 playout operations, and professional services for TV project development and consulting. Pricing is not publicly disclosed and is negotiated on a contact basis (phone and email). The customer base is entirely B2B, consisting of large telecommunications operators and TV platforms. Ownership is held equally (33.33% each) by three shareholders — Márcio José Marques Lourenço, João Miguel Ferreira da Silva, and Maria José de Oliveira Gomes — with no institutional investors, funding rounds, acquisitions, or parent-company relationships on record. The company is registered with Spain's CNMC and listed in the Public Register of Audiovisual Media Service Providers, providing regulatory legitimacy for cross-border broadcast operations.

Name

Creative Channels

Legal name

Servicio Internacional de Television, SL

Website

https://creativechannels.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Channels is a Madrid-based private broadcaster that develops and distributes two niche television channels — Alma Lúcia (Portuguese music) and BOMSOM (African music in Portuguese) — through telecom and pay-TV operators across Portugal, France, the Caribbean, Cape Verde, Angola, and Mozambique, offering channel development, distribution, and 24/7 playout services on a B2B basis.

Ownership category

akta.pro rank

Product category

Broadcast Television Services

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

akta.pro secondary industries

Music & Youth Culture Cable Networks (MPABAFAI), International/Multilingual Cable Networks (MPABAFAL)

Keywords

• Television channel distribution
• Broadcast playout services
• International media distribution
• TV project development
• Broadcast operations services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TV Channel Distribution: Distribution of television channels across operators, platforms and international markets. Revenue generated from channel placement and distribution agreements with telecom operators and TV platforms.
2. Broadcast Operations Services: Technical playout and operational services to keep channels always on air. Revenue from service fees for 24/7 playout operations, monitoring, and technical workflow management.
3. TV Projects Development: Channel concept, positioning, editorial strategy, content planning, brand development and launch support for television channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Creative Channels is an international broadcast and media distribution company that develops, produces, and distributes television channels while providing 24/7 broadcast playout and technical operations services. The company connects content brands with telecommunications operators and TV platforms across European and African markets, operating its own branded channels (Alma Lúcia for Portuguese music and BOMSOM for African music in Portuguese). Its portfolio spans the full broadcast lifecycle from channel concept and editorial strategy through international distribution and continuous on-air operations.

Product overview

Creative Channels is a broadcast and media services company operating as a platform of interconnected services organized around three core offerings: TV Projects (channel development and content production), TV Distribution (international operator and platform distribution), and TV Playout (24/7 broadcast operations). These core services are complemented by three supporting modules: Broadcast Consulting, Content Operations, and Digital Media. The company also operates two branded channel sub-brands: Alma Lusã (Portuguese music channel) and BOMSOM Channel (African music in Portuguese). The portfolio is designed to support television projects from concept through delivery, covering the full broadcast lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Alma Lusã: The Portuguese Music Channel dedicated to Portuguese Music, and to all the Portuguese communities spread around the world.
• BOMSOM Channel

Products and services

• Alma Lúcia Channel Television channel dedicated to Portuguese music and to Portuguese communities spread around the world, distributed via cable across multiple international markets through telecom operators.
• BOMSOM Channel Television channel dedicated to African music in Portuguese, featuring entertainment programming with a modern and energetic broadcast identity, distributed across Portugal and African territories via telecom and pay-TV operators.
• TV Projects End-to-end development and production of television channels and original content for broadcasters, content providers, and media brands, covering channel concept, positioning, editorial strategy, content planning, and brand development.
• TV Distribution International content and channel distribution services that connect television channels to telecom operators, OTT platforms, and international markets across European and African territories.
• TV Playout 24/7 reliable playout and operational broadcast services that keep television channels stable, monitored, and continuously on air through dedicated technical workflows.

Quantifiable outcome

• 10+ years of industry presence with proven track record
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MEOcoreChannel Partner/ Reseller/ DistributorLeading telecommunications operator in Portugal offering TV, internet, and digital services. MEO distributes Creative Channels' Alma Lúcia on channel 139 and BOMSOM on channel 142. Represents the company's primary market in Portugal.
• OrangecoreChannel Partner/ Reseller/ DistributorLeading telecommunications operator offering mobile, internet, and digital services across multiple international markets. Orange distributes Alma Lúcia on channel 453 in France, Caribbean, and Réunion Island. Strategic partner for European and Caribbean expansion.
• DIGIcoreChannel Partner/ Reseller/ DistributorTelecommunications operator providing affordable mobile, internet, and TV services in several European markets. DIGI distributes BOMSOM on channel 56 in Portugal, supporting market reach in the European telecommunications space.
• CV TelecomcoreChannel Partner/ Reseller/ DistributorTelecommunications operator providing voice, internet, and digital connectivity services in Cape Verde. CV Telecom distributes BOMSOM on channel 59, providing access to the Cape Verdean market.
• ZAPcoreChannel Partner/ Reseller/ DistributorLeading pay-TV operator in Angola offering satellite television and digital entertainment services. ZAP distributes BOMSOM on channel 101 in both Angola and Mozambique, representing the company's African market presence.
• FreeminorChannel Partner/ Reseller/ DistributorFrench telecommunications operator offering mobile, internet, and digital services. Free distributes Alma Lúcia in France, complementing the Orange distribution partnership in the French market.
• CNMC (Comisión Nacional de los Mercados y la Competencia)coreOthersSpain's National Commission on Markets and Competition - the regulatory entity overseeing audiovisual media service providers. Creative Channels is registered in the PUBLIC REGISTER OF AUDIOVISUAL MEDIA SERVICE PROVIDERS under CNMC jurisdiction.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Red Bee Media: Red Bee Media provides 24/7 playout, channel management and content distribution services for broadcasters globally — analogous to Creative Channels' TV Playout and TV Distribution offerings, with a similar B2B operator-and-broadcaster focus.
• Globecast: Globecast delivers broadcast playout, content management and global distribution services across cable, satellite and digital platforms — matching Creative Channels' combination of technical playout and international distribution services.
• Lusomundo: Lusomundo is a media content and distribution services provider historically active across Lusophone markets (Portugal, Angola, Mozambique) — directly comparable to Creative Channels' role distributing channels into Lusophone Africa and Portuguese-speaking territories.
• TRACE: TRACE operates themed music and lifestyle TV channels distributed internationally via telecom operators and pay-TV platforms — directly comparable to Creative Channels' model of running multicultural music channels (Alma Lusã, BOMSOM) on operator platforms.

Broad incumbents

• Globo Internacional: Globo operates internationally distributed TV channels carrying Portuguese-language content — a major incumbent that competes for operator slots and Portuguese-speaking audiences in the same markets as Creative Channels' channels.
• RTP Internacional: RTP Internacional is the international arm of Portugal's public broadcaster, distributing Portuguese-language content globally through operators — a much larger incumbent addressing a similar Lusophone audience that Creative Channels' Alma Lusã also targets.
• Arqiva: Arqiva is a UK-based broadcast infrastructure provider offering playout, distribution and transmission services across TV and radio — a broader incumbent in the same operational space where Creative Channels operates.

Emerging players

• So DMC (Doğan Music Channel): DMC runs music-focused TV channels distributed internationally via operators — a niche thematic broadcaster in the same genre-category space as Creative Channels' music channels.

Regional players

• ZAP (DStv Angola): ZAP is the dominant pay-TV operator in Angola and Mozambique — Creative Channels distributes BOMSOM through ZAP, making ZAP both a partner and the leading regional distribution counterparty addressing the same Lusophone African audiences.
• M-Net (MultiChoice Africa): MultiChoice's M-Net operates African pay-TV channel platforms including niche thematic offerings across the continent — comparable to BOMSOM's African music distribution via ZAP and other operators in Southern Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Channels