Mountain Sports Outlet

What Mountain Sports Outlet does

Mountain Sports Outlet is a single-location sporting goods retailer operating from 167 Meraly Way in Silverthorne, Colorado, along the Interstate 70 corridor between Keystone, Breckenridge, and Vail resorts. The business sells discount skis, snowboards, boots, winter apparel, and accessories alongside biking gear, with a stated positioning of offering the same brands carried at full-price retailers at a discount. The store is operated by 11-50 employees and runs on a Shopify e-commerce platform that supplements walk-in retail with online sales.

The company generates revenue through four streams: retail product sales (one-time purchases of winter and bike gear), a Junior Trade Program (annual purchases of children's ski gear starting at $269 with 50% credit on next year's purchase when trading in outgrown equipment), ski and snowboard rentals routed through a partnership with Epic Mountain Rentals at Keystone, and bike tune-up and repair services covering Basic, Expert, and Pro tiers. The store targets two primary customer segments: local residents seeking discount outdoor gear and families with children needing annually replaceable equipment, with a secondary segment of tourists and resort visitors needing rentals.

The business model is asset-light and seasonally weighted. Rentals are operated through a partner rather than owned, limiting capital intensity. The Junior Trade Program and bike service tiers create recurring revenue within the existing customer base. The Vail Resorts branding on the company's logo and the use of a @vailresorts.com contact email suggest operational integration with a larger resort operator, which is the most material structural feature of the business.

Name

Mountain Sports Outlet

Legal name

Mountain Sports Outlet

Website

https://mountainsportsoutlet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Sports Outlet is a single-location discount sporting goods retailer in Silverthorne, Colorado, selling skis, snowboards, winter apparel, and bikes to local residents and resort tourists, with adjacent rental, bike service, and Junior Trade Program revenue lines.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Winter sports equipment
• Ski and snowboard gear
• Bicycle repair services
• Sporting goods retail
• Outdoor apparel

Headquarters

HQ city

Silverthorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of winter sports equipment including skis, snowboards, boots, as well as biking gear, apparel, and accessories at discount prices compared to full retail.
2. Junior Trade Program: Annual trade-in program where customers buy new ski gear and receive 50% credit toward next year's purchase when trading in outgrown equipment.
3. Winter Equipment Rentals: Ski and snowboard rental services through Epic Mountain Rentals partnership, providing equipment maintained and tuned for daily use.
4. Bike Shop Services: Bike repair and maintenance services including tune-ups, bearing adjustments, brake alignment, drivetrain inspection, wheel truing, and suspension maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mountain Sports Outlet is a single-location sporting goods retail store in Silverthorne, Colorado that sells discount winter sports equipment (skis, snowboards, boots, apparel) and bicycles. The store supplements product sales with ski and snowboard rental services via an Epic Mountain Rentals partnership, an annual Junior Trade Program for children's growing gear, and professional bicycle repair and tune-up services.

Product overview

Mountain Sports Outlet is a physical retail store operating as a single-location shop in Silverthorne, CO, selling discount winter sports gear and bicycles. Their product portfolio centers on ski and snowboard equipment (skis, boards, boots, accessories) and apparel, supplemented by equipment rentals through an Epic Mountain Rentals partnership, a Junior Trade Program for children's growing equipment needs, and comprehensive bike services including tune-ups and repairs. The store does not operate a unified software platform with modular components; rather, it offers distinct product categories and services that share a common focus on outdoor recreation equipment at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Equipment Discount retail skis, snowboards, boots, and accessories offered to winter sports enthusiasts at prices below standard retail.
• Winter Apparel and Accessories Winter sports apparel and accessories sold at discounted prices alongside ski and snowboard equipment.
• Ski and Snowboard Rentals Rental services for skis, snowboards, and boots provided through the Epic Mountain Rentals partnership at the Keystone location, including complimentary storage and full-service tuning.
• Junior Trade Program Annual trade-in program for children's ski gear: customers purchase new gear starting at $269 and receive 50% credit toward the next year's Junior Trade package when trading in outgrown equipment.
• Bike Tune Services Tiered bicycle maintenance service with Basic, Expert, and Pro tune-up packages covering bearing adjustments, brake alignment, drivetrain inspection and lubrication, wheel truing, frame wipe-down, safety checks, shifting adjustment, drivetrain cleaning, loose bearing replacement, cable and housing replacement, freehub service, handlebar taping, and front and rear suspension maintenance.
• Bike Repair Services Expert diagnosis and repair of any problem affecting bicycle performance, with techs assessing and quoting repairs based on complexity; free estimates offered for complex repairs brought into the Silverthorne location.
• Boot-Only Rentals First-come, first-served boot rental service at $15-$25 per day covering ski boots up to size 16 and snowboard boots up to size 15, with binding function test available at approximately $30.
• Helmet Rentals Limited-supply helmet rentals in adult and junior sizes available first-come, first-served at most stores; not included in online rental packages.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Epic Mountain RentalscoreChannel Partner/ Reseller/ DistributorEpic Mountain Rentals serves as the primary rental partner for Mountain Sports Outlet. Customers are directed to book ski and snowboard rentals through Epic Mountain Rentals' online system, with Mountain Sports Outlet listed as one of the Keystone rental locations. Services include equipment selection by experts, complimentary ski/board storage, and full-service tuning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: National outdoor co-op retailer carrying skis, snowboards, bikes, and apparel with strong service offering—the dominant broad incumbent in the same product categories Mountain Sports Outlet competes in.
• Sun & Ski Sports: Multi-region specialty retailer selling ski, snowboard, biking, and outdoor gear across multiple U.S. states—comparable assortment and seasonal product mix but at broader geographic scale than Mountain Sports Outlet.
• Backcountry.com: Large online outdoor and ski retailer carrying premium and discounted gear across winter and cycling categories—representing the digital competition that pressures Mountain Sports Outlet's discount positioning.

Emerging players

• evo: Online-led action sports retailer for ski, snowboard, and bike equipment with growing physical footprint—competitive to Mountain Sports Outlet on e-commerce assortments and pricing in ski and bike categories.
• Skis.com: Specialty online ski retailer selling discounted and clearance skis, boots, and bindings—directly comparable to Mountain Sports Outlet's core discount ski equipment offering.

Direct peers

• Christy Sports: Colorado-based ski and snowboard retailer with multiple front-range and mountain locations selling skis, boards, apparel, and offering rentals—the closest direct competitive peer to Mountain Sports Outlet in both geography and product mix.
• Epic Mountain Gear: Ski and snowboard retail and rental shop operating at Keystone and other Colorado mountain locations—directly overlapping product lines (skis, boards, boots, rentals) and customer segments (visitors to Vail Resorts' mountains).

Others

• Vail Resorts Retail: Parent resort operator whose branding appears on Mountain Sports Outlet's logo and contact email, signaling an affiliation or strategic alignment—relevant as a partner and adjacent operator rather than a direct storefront competitor.
• Performance Bicycle (and local bike shops): Multi-brand bike retailers offering tune-ups, repairs, and apparel comparable to Mountain Sports Outlet's bike shop services—representing the bicycle-side competitive set for its summer service revenue.

Regional players

• Alpineer / local Summit County ski shops: Independent Colorado mountain ski retailers operating in nearby Summit County towns like Dillon, Frisco, and Breckenridge—competing for the same I-70 corridor locals and resort visitors with similar ski and snowboard offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mountainsportsoutlet
• Xx.com/Mntnsportsoutlt
• LinkedInlinkedin.com/company/mountain-sports-outlet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Sports Outlet