What Performance Bicycle does

Performance Bicycle is a direct-to-consumer e-commerce retailer of cycling equipment, parts, accessories, and apparel, operated by AMain.com, Inc. (trading as AMain Sports & Hobbies) under its parent corporate entity headquartered in Chico, California. The company sells complete bicycles and frames (road, gravel, mountain, e-bikes, lifestyle, and kids) from brands including Specialized, Giant, Surly, and Salsa, complemented by components from Shimano and SRAM, apparel from Pearl Izumi and Castelli, and accessories from Garmin and Wahoo. The business operates a free VIP Rewards loyalty program that issues points and member discounts but does not generate subscription revenue; all sales are one-time product purchases with periodic promotional pricing (up to 70% off during major holidays).

The platform is built on the AMain.com e-commerce infrastructure and ships over 3,000 orders daily to a customer base exceeding 4 million across the United States and internationally, supported by free U.S. shipping on orders over $99, phone support (1-800-727-2453), and live chat. Approximately 106 physical store locations complement the online storefront, and the company has earned seven consecutive BizRate Circle of Excellence awards, BBB A+ accreditation since 2007, and Google Trusted Store status. Performance Bicycle positions itself as a "gravel riding HQ" and pursues a multi-channel marketing strategy including content marketing via its blog, an active social presence (Facebook, Instagram, YouTube, TikTok, Strava), pro-rider content features, and the Performance Partners affiliate and event-sponsorship program. The company is privately held with no external institutional investment or public listing.

Name

Performance Bicycle

Legal name

Performance Bicycle (operated by AMain.com, Inc.)

Website

https://performancebike.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Performance Bicycle is a direct-to-consumer e-commerce and specialty retailer selling bikes, parts, apparel, and accessories from brands like Specialized, Shimano, and Garmin to cycling enthusiasts across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Cycling Specialty Retail

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Cycling equipment retail
• Bike parts accessories
• Bicycles and frames
• Cycling apparel
• Bike maintenance supplies

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Performance Bicycle generates revenue through direct sales of cycling products including bikes, frames, parts, accessories, clothing, tires, tubes, and maintenance supplies. All products are sold as one-time purchases with no recurring revenue model. The company operates a VIP Rewards Program that offers points on purchases but does not itself generate subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Performance Bicycle is a direct-to-consumer cycling retailer operating an e-commerce storefront and physical stores that sell complete bicycles and frames, parts and components, tires and tubes, cycling apparel and helmets, accessories, and maintenance products. Its assortment spans premium third-party brands (Specialized, Shimano, SRAM, Garmin, Fox, ENVE, Zipp, Pearl Izumi) alongside private-label lines (Forte, Spin Doctor, Transit, Scattante). The retailer also runs a free VIP Rewards loyalty program with 2X points and member-only discounts.

Product overview

Performance Bicycle is an e-commerce retailer offering a comprehensive cycling product portfolio. The core offering is the online store selling complete bikes and frames (road, mountain, gravel, e-bikes from Specialized, Giant, Surly, Salsa), complemented by extensive parts/components (groupsets, brakes, wheels from Shimano, SRAM), clothing (jerseys, shorts, helmets from Pearl Izumi, POC, Giro), tires & tubes (Continental, Pirelli, Maxxis), accessories (Garmin computers, Wahoo trainers, nutrition), and maintenance products. The business also operates a free VIP Rewards loyalty program. The company is powered by AMain.com e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikes & Frames Complete bicycles and frames available across road, gravel, mountain, e-bike, lifestyle, and kids categories from premium brands including Specialized, Giant, Surly, and Salsa, sold to individual cycling consumers.
• Cycling Clothing Cycling apparel including jerseys, shorts, bibs, helmets, shoes, jackets, base layers, tights, pads, body armor, sunglasses, and casual clothing from brands like Pearl Izumi and Castelli, sold to road, gravel, and mountain cyclists.
• Bike Parts & Components Bike components including groupsets, shifters, wheels, chains, brakes, pedals, cassettes, handlebars, cranksets, suspension, electronic shifting, and bearings from Shimano, SRAM, and other major component brands.
• Tires & Tubes Cycling tires and inner tubes for road, gravel, and mountain bikes, including tubeless options and tire/tube accessories from Continental, Pirelli, Maxxis, and Specialized.
• Bike Accessories Bike accessories including computer mounts, water bottles, bags, power meters, lights, nutrition, indoor trainers, locks, pumps, and racks from Garmin, Wahoo, and other accessory brands.
• Bike Maintenance Products Bike maintenance tools, repair stands, cleaning supplies, lubes, greases, oils, brake fluid, and tubeless tire tools from Park Tool and other maintenance brands.
• VIP Rewards Program Free customer loyalty program that offers 2X reward points on purchases, member-only discounts, and extended return policies to incentivize repeat purchases from cycling consumers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• NorCal CyclingminorGTM or Marketing PartnerA master of race breakdowns, Jeff Linder of NorCal Cycling takes viewers along for ride. Competing at the top criteriums in the U.S., Jeff shares insightful commentary to help make viewers better bike racers.
• VC Adventure (The Vegan Cyclist)minorGTM or Marketing PartnerAn 'average dude trying to do above average things,' Tyler (AKA the Vegan Cyclist), shares his spirit for adventure through relatable and engaging content.
• Voler Factory RacingminorGTM or Marketing PartnerBlue-collar racing at its finest, the boys of Voler Factory Racing work hard and ride even harder.
• North State Composite Mountain Bike TeamminorGTM or Marketing PartnerWith a mission to 'get more kids out on bikes,' NSC focuses on youth access to mountain biking. Comprising riders from local high and middle schools, NSC aims to 'inspire and empower' kids to find their passion for cycling.
• Chico Cycling TeamminorGTM or Marketing PartnerPromoting rider development through lifestyle and community outreach, Chico Cycling Team is Northern California's premier race team, helping riders reach their full potential as racers and human beings.
• Distance to EmptyminorGTM or Marketing PartnerA time-honored mainstay of the California road racing season, Distance to Empty brings cyclists from across the Western U.S. to the North State for a weekend of high-caliber pedal-powered competition.
• Wildflower CenturyminorGTM or Marketing PartnerAn annual North State classic, the Wildflower Century challenges riders to push their limits on a ride through the beautiful flower-laden foothills of Butte County with multiple route options and thousands of riders.
• Chico VelominorGTM or Marketing PartnerAdvocacy, Education, and Stewardship – Chico Velo promotes cycling for transportation, recreation, and health, making cycling better for everyone.
• Velo PromominorGTM or Marketing PartnerA stalwart of California bike racing, Velo Promo has been presenting bike races in the region for over 40 years. The training grounds for numerous professional cyclists, Velo Promo races are an integral part of California cycling culture.
• Sacramento CyclocrossminorGTM or Marketing PartnerCross is coming and there is no better place to get dirty than at Sacramento Cyclocross. With races from October to December, Sac CX is the perfect place to try out this challenging and fun discipline.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jenson USA: U.S.-based direct-to-consumer cycling e-commerce retailer selling bikes, parts, apparel, and accessories across road, mountain, and gravel disciplines. Directly comparable to Performance Bicycle in product mix, target customer, and digital-first GTM motion.
• Competitive Cyclist: Premium U.S. cycling e-commerce retailer focused on road, mountain, and gravel bikes, components, and apparel. Overlaps directly with Performance Bicycle's premium assortment and enthusiast cyclist customer base.
• Chain Reaction Cycles: Global cycling e-commerce retailer based in Northern Ireland offering bikes, components, apparel, and accessories. Comparable assortment and DTC model to Performance Bicycle, serving international cyclists.
• Merlin Cycles: U.K.-based cycling e-commerce retailer offering road, mountain, gravel, and e-bikes plus components and apparel. Directly comparable DTC cycling retailer, primarily competing in international markets where Performance Bicycle also ships.

Broad incumbents

• Backcountry: Large U.S. outdoor and active-lifestyle e-commerce retailer with a meaningful cycling category. Overlaps with Performance Bicycle on bikes, apparel, and accessories but operates in a broader outdoor portfolio.
• REI (Recreational Equipment Inc.): U.S. cooperative and major outdoor retailer selling bikes, apparel, and components alongside a broad outdoor catalog. Competitor in cycling with a co-op membership model and physical store footprint comparable to Performance Bicycle's 106 stores.
• Amazon (Cycling Category): Mass-market online retailer with a substantial cycling assortment including bikes, components, apparel, and accessories from many of the same brands Performance Bicycle carries. A price-disciplined competitor for non-premium SKUs and convenience-driven purchases.

Emerging players

• Trek Bicycle: Major bicycle manufacturer that sells direct-to-consumer through its website and a global network of branded retail stores. Represents the brand-DTC threat to Performance Bicycle, particularly for Trek-equipped bikes and components.
• Specialized Bicycle Components: Premium bike manufacturer selling direct via its own website and branded retail (Specialized Retailers). As a key supplier brand to Performance Bicycle, its DTC push is a direct competitive threat to Performance Bicycle's premium bike sales.

Regional players

• Wiggle / Chain Reaction Cycles Group: U.K.-based cycling and tri-sport e-commerce retailer with a similar multi-brand DTC model to Performance Bicycle. Comparable assortment and customer demographic; primarily serves European and international cyclists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PerformanceBikes
• Facebookfacebook.com/performancebike
• Instagraminstagram.com/performancebike
• TikToktiktok.com/@performance_bicycle
• Xx.com/performancebike
• LinkedInlinkedin.com/company/performance-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Bicycle