The Wild Unknown

What The Wild Unknown does

The Wild Unknown is a founder-owned creative brand publishing spiritual art products created by artist Kim Krans. The core product portfolio consists of four offerings sold through a proprietary direct-to-consumer e-commerce storefront at kimkrans.com/shop: a Tarot Deck, an Alchemy Deck (oracle cards), an Archetypes Deck (oracle cards), and a Renunciation Board Game. Products feature Kim Krans' hand-drawn original artwork and are positioned as both functional divination/meditation tools and collectible art objects, targeting individual spiritual and mystical enthusiasts — practitioners who use the cards for divination and self-reflection, as well as collectors who value the artistic merit of the decks. The business has no third-party retail, wholesale, or marketplace distribution; all sales flow through the company's own website.

Name

The Wild Unknown

Legal name

Kim Krans

Website

https://thewildunknown.com

Company type

Private

Operating status

Operating

Short description

The Wild Unknown is a founder-owned creative brand by artist Kim Krans that publishes hand-drawn tarot decks, oracle cards, and a board game, sold direct-to-consumer to spiritual and mystical enthusiasts through its proprietary website.

Ownership category

akta.pro rank

Product category

Tarot and Oracle Cards

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAJAJ

Spiritual, Metaphysical & Inspirational Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYMPAJAHAH

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYCRALAAAE

Religious & Spiritual Books Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Books, News & Magazines Retail

Keywords

• Tarot card decks
• Oracle card decks
• Spiritual art products
• Board games
• Direct-to-consumer art

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Physical Product Sales: Sale of published works including tarot decks, oracle cards, and board games through direct e-commerce. Products include Renunciation Board Game, Alchemy Deck, Tarot Deck, and Archetypes Deck.
2. Courses and Educational Content: Online courses offered through dedicated course section of website, featuring Kim Krans' spiritual and artistic teaching.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Wild Unknown publishes and sells hand-drawn spiritual art products created by artist Kim Krans, including tarot decks, oracle card decks, and the Renunciation Board Game. Products are distributed exclusively through the founder's direct-to-consumer e-commerce website (kimkrans.com/shop). The brand also offers online courses focused on spiritual and artistic practice.

Product overview

The Wild Unknown is a brand publishing spiritual art products created by artist Kim Krans. The product portfolio centers on four core offerings: the Tarot Deck (featuring original tarot and oracle drawings), the Alchemy Deck, the Archetypes Deck, and the Renunciation Board Game. These products are distributed through Kim Krans' official website and represent influential spiritual and creative art within the tarot and oracle card deck market.

Differentiator

Problem solved

Functional benefit

Products and services

• Renunciation Board Game A board game created by Kim Krans, published under The Wild Unknown brand and sold through the company's online shop to consumers interested in spiritual and creative art products.
• Alchemy Deck An oracle card deck featuring original artwork by Kim Krans, published under The Wild Unknown brand and sold to consumers for divination, meditation, and artistic collection.
• Tarot Deck A tarot deck featuring original hand-drawn tarot and oracle illustrations by Kim Krans, sold to individual consumers for divination, spiritual guidance, and as a collectible art object.
• Archetypes Deck An oracle card deck exploring archetypal imagery and spiritual themes, published by The Wild Unknown and sold to consumers as a divination and reflection tool.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Morgan MuseumflagshipStrategic or Co-development PartnerMorgan Museum in New York is hosting an exhibition featuring Kim Krans' archived original tarot and oracle drawings. This represents institutional validation of the artistic and cultural significance of The Wild Unknown's creative output. The exhibition opens up the archive of original artwork to public viewing.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mindvalley: Mindvalley is an online personal-growth and spiritual education platform offering subscription courses from leading teachers. It is highly comparable to The Wild Unknown's recurring course business and shares the same spiritual/mindfulness customer persona, though it operates as a multi-instructor marketplace rather than a single-creator brand.
• Hay House: Hay House is a major spiritual and self-help publisher that sells oracle card decks, books, and online courses directly to consumers. It is highly comparable to The Wild Unknown in combining published spiritual art products with an online course business serving the same customer persona.
• Llewellyn Worldwide: Llewellyn is one of the oldest metaphysical publishers, producing tarot decks, oracle cards, and spiritual books. It overlaps directly with The Wild Unknown in publishing artist-created tarot and oracle products for spiritual practitioners, though at a broader, multi-author scale.
• Gaia: Gaia is a streaming platform and content company offering yoga, meditation, spiritual, and metaphysical programming via subscription. It is comparable to The Wild Unknown in serving spiritual-curious audiences with educational content and recurring engagement, though through video streaming rather than physical art products.
• Sounds True: Sounds True publishes spiritual books, audio programs, and online courses from leading teachers. It mirrors The Wild Unknown's combined publishing-plus-online-course model targeting spiritual and personal-growth audiences, but operates across many authors rather than a single creator brand.
• Labyrinthos: Labyrinthos is a modern tarot brand offering a popular tarot learning app, branded card decks, and online tarot education. It is highly comparable as a digitally native, artist-led spiritual brand selling directly to a similar millennial/Gen Z spiritual-enthusiast audience.
• U.S. Games Systems: U.S. Games Systems is the world's largest publisher of tarot and oracle card decks, including Rider-Waite and other iconic titles. It is a direct competitor in the tarot/oracle deck publishing category, though it operates with a broader publisher/retailer model rather than a single-artist brand.

Broad incumbents

• Chronicle Books: Chronicle Books is a major independent gift book publisher producing art books, illustrated titles, and lifestyle products sold through retail and DTC channels. It overlaps with The Wild Unknown in illustrated creative publishing and gift-oriented positioning, though it is a broad publisher rather than a spiritual specialist.
• Running Press: Running Press is a publisher of gift books, novelty titles, and illustrated lifestyle products distributed through retail channels. It shares The Wild Unknown's positioning at the intersection of art, gift, and lifestyle publishing but does not specialize in spiritual content.

Regional players

• Blue Angel Publishing: Blue Angel Publishing is an Australian publisher specializing in oracle cards, spiritual books, and children's mindfulness titles. It overlaps with The Wild Unknown's product mix (oracle decks plus children's books) but primarily serves the Australian and Asia-Pacific market rather than North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thewildunknown1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wild Unknown