What Peterson Instruments does

Peterson Instruments, founded in 1975 and headquartered in Calgary, Canada, is a private specialty distributor of industrial process measurement and control equipment serving the oil, gas, and petrochemical industries. The company markets a portfolio organized into three functional areas: recording and monitoring instruments (Dri-Flo II circular chart recorders, Sonceboz battery and spring-wound chart drives), sampling and injection systems (SA-77 automatic liquid samplers in single-stroke, multi-stroke, and electrically operated variants, and Sidewinder pneumatic/electric chemical injection pumps for high-pressure service), and safety controls (HLR Controls line of over 300 pneumatic and hydraulic instruments, including 7970 pressure pilot-based products). It also distributes complementary components and consumables — Graphic Controls recording charts and pens, Barton and other OEM chart recorder replacement parts, HiP high-pressure valves, Exair cabinet coolers, orifice plates, Garzo actuators, and Sonney orifice computers — and runs an in-house repair and exchange service for legacy Barton Type 199 differential pressure units.

The company operates an ISO 9001:2015 certified operation and generates revenue primarily through hardware sales (instruments, replacement parts, consumables) plus professional services revenue from repair and exchange programs. Its go-to-market combines direct enterprise sales (toll-free 1-800-667-7993 and [email protected]) with a regional North American distributor network listed on its website. Primary customer segments are oil and gas extraction and production operators and petrochemical processing facilities requiring reliable measurement, recording, sampling, chemical injection, and safety-system control instrumentation for hazardous-location and harsh-environment applications. Pricing is quote-based and not publicly disclosed.

The company has 11-50 employees per its firmographic data, owns multiple proprietary product brands (Dri Flo II, HLR Controls, SA-77, Sidewinder), and has operated continuously for nearly fifty years with no disclosed funding rounds, M&A activity, leadership changes, or material ownership restructuring. There is no evidence of digital, software, or AI-native capabilities in the product set, which remains centered on mechanical and analog industrial instrumentation.

Name

Peterson Instruments

Legal name

Peterson Instruments

Website

https://petersoninst.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterson Instruments is a Calgary-based, privately held specialty distributor founded in 1975 that supplies measurement and control instrumentation — including chart recorders, liquid samplers, chemical injection pumps, and safety controls — to oil, gas, and petrochemical operators across North America through direct sales and a distributor network.

Ownership category

akta.pro rank

Product category

Industrial Instrumentation

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL)

akta.pro secondary industries

Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Chemical Processing Equipment (Reactors, Mixers, Agitators) (IMAHAEAA), Oilfield & Refining Specialty Chemicals (IMAEABAI)

Keywords

• Industrial instrumentation distribution
• Process measurement equipment
• Flow recording instruments
• Chemical injection pumps
• Oil and gas controls

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Industrial Instrumentation Hardware Sales: Sale of measurement and control instruments including chart recorders, samplers, pumps, and safety controls. Products are sold directly and through distributors to industrial customers.
2. Replacement Parts and Accessories: Replacement parts for Barton, Clif Mock, American Meter, Canadian Meter, Briar Equipment, PMC, and Natco circular chart recorders. Includes links, levers, seals, gaskets, brackets, plates, and sensing elements.
3. Repair and Exchange Services: In-house repair of Barton Type 199 differential pressure units with new zinc dichromate electroplating and convolution assemblies. Exchange programs available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Peterson Instruments distributes and supplies industrial process measurement and control instrumentation for the oil, gas, and petrochemical industries. Its portfolio spans proprietary brands (Dri Flo II circular chart recorders, SA-77 liquid samplers, Sidewinder chemical injection pumps, HLR Controls safety instruments) and complementary third-party lines (Sonceboz chartdrives, Graphic Controls charts/pens, HiP high pressure valves, Exair cabinet coolers), along with cross-brand replacement parts and in-house repair/exchange services.

Product overview

Peterson Instruments provides industrial process measurement and control solutions since 1975. The company offers a diversified portfolio of instrumentation products organized around three core categories: (1) Recording and Monitoring instruments including the Dri-Flo II circular chart recorders and Sonceboz battery/spring-wound chart drives; (2) Sampling and Injection systems featuring the SA-77 automatic liquid sampler in single-stroke, multi-stroke, and electrically operated variants, plus Sidewinder chemical injection pumps; and (3) Safety Controls encompassing the HLR Controls line of over 300 pneumatic/hydraulic instruments for oil, gas, and petrochemical applications. The company also distributes Graphic Controls branded recording charts and pens as consumables, stocks Barton recorder replacement parts, and offers complementary accessories including TimeMate XT/Tripmate/Pumpmate monitoring devices, Garzo actuators, HiP high pressure valves, orifice plates, and Exair cabinet coolers.

Differentiator

Problem solved

Functional benefit

Brands

• Graphic Controls: World leader of recording charts and high quality disposable pens, pen arms, inks and accessories for gas measurement systems. Offers circular, strip, rectangular and fanfold charts in various materials including ink-writing, heat-sensitive, pressure-sensitive and electro-sensitive.
• Dri Flo II
• Sidewinder
• SA-77
• HLR Controls

Products and services

• Dri-Flo II Precision Flow Recording Circular chart recorder systems for precision flow recording engineered to withstand tough industrial conditions, available in pressure/temperature and flow recorder variants for process measurement.
• SA-77 Liquid Sampler Automatic liquid sampler that extracts samples of produced liquids for subsequent laboratory analysis, available in single stroke, multi-stroke, and electrically operated configurations.
• Sidewinder Chemical Injection Pumps Highly reliable pneumatic or electric chemical pump systems designed for high pressure and extreme service chemical injection applications.
• HLR Controls Pneumatic/hydraulic safety system control instruments with over 300 SKUs for oil, gas, and petrochemical applications, including 7970 Pressure Pilot Based Products.
• Sonceboz Chartdrives Battery and spring-wound chart drives including CDS 820, CDS 830, and Clock Chartdrive 725 for circular chart recorders, with UL/cUL hazardous-location ratings and -40°F to 160°F temperature range.
• Graphic Controls Charts Recording charts in circular, strip, rectangular, and fanfold formats with ink-writing, heat-sensitive, pressure-sensitive, and electro-sensitive variants for mechanical and electronic recorders.
• Graphic Controls Pens Disposable pens and pen arms including series 39 and 72/79 pens for various makes and models of mechanical and electronic recorders.
• Barton Recorder Parts Replacement parts for Barton, Clif Mock, American Meter, Canadian Meter, Briar Equipment, PMC, and Natco circular chart recorders, including differential pressure units, range springs, static elements, thermal systems, thermowells, and instrument leveling saddles.
• TimeMate XT Time recording and monitoring device for industrial applications.
• Tripmate Industrial time and monitoring device.
• Pumpmate Pump monitoring device.
• Garzo Actuators Actuators and diaphragms for industrial valve applications.
• HiP High Pressure Valves High pressure valves and accessories for demanding industrial applications.
• Orifice Plates Primary measurement devices for flow measurement applications.
• Exair Cabinet Coolers Cooling systems for electrical cabinets and enclosures in industrial environments.
• Sonney Orifice Computers Computing devices for orifice plate flow calculations.
• Floco Meter Parts Parts and accessories for Floco meter instruments.
• Barton Type 199 Repair and Exchange Services In-house repair of Barton Type 199 differential pressure units with new zinc dichromate electroplating and convolution assemblies, with exchange programs available.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Graphic ControlscoreTechnology or IntegrationGraphic Controls is a world leader of recording charts and high quality disposable pens. Peterson Instruments stocks Graphic Controls charts and pens for various makes and models of mechanical and electronic recorders. Graphic Controls has over 50 years of custom chart design experience and ISO 9001:2000 certification.
• SoncebozcoreTechnology or IntegrationSonceboz manufactures CDS 820 Battery Chartdrives and Clock Chartdrive 725 products. Peterson Instruments distributes Sonceboz products including chart drives with hazardous location ratings (UL and cUL Listed) and temperature ranges from -40°F to 160°F.
• Dri Flo IIcoreTechnology or IntegrationDri Flo II is a proprietary brand of Peterson Instruments featuring precision flow recording products including circular chart recorders, chart drives, and associated accessories designed for tough industrial conditions.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Honeywell Process Solutions: Honeywell provides industrial process measurement instruments, control systems, and safety solutions to oil & gas, petrochemical, and refining customers. A larger incumbent competitor with overlapping pressure, flow, and safety instrumentation products, though typically bundled into broader automation solutions.
• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement instruments for flow, level, pressure, temperature, and analytical parameters. Overlaps with Peterson's measurement portfolio, particularly in petrochemical and oil & gas applications, but offers a much broader digital and IIoT-enabled product range.
• Emerson Automation Solutions: Emerson's Process Management / Automation Solutions business offers a broad portfolio of flow, pressure, level, and temperature measurement instruments alongside valves and process control systems. Overlaps Peterson's portfolio at the industrial measurement level but serves a much wider customer base with integrated control systems.
• KROHNE: KROHNE manufactures industrial process measurement solutions including flowmeters, level meters, and analyzers for oil & gas, chemical, and petrochemical markets. Competes with Peterson's Dri-Flo II flow recorder and broader measurement portfolio, though with broader geographic reach and a more digitally focused product set.
• Schlumberger (Cameron): Schlumberger, through its Cameron division, supplies wellhead equipment, valves, and process equipment to oil & gas operators. Overlaps with Peterson's HiP high pressure valves and broader wellhead-related instrumentation distribution.

Direct peers

• ITT Barton: ITT Barton (a unit of ITT Inc.) manufactures chart recorders, differential pressure instruments, and other process measurement products for oil and gas. Historical direct competitor to Dri-Flo II, and Peterson still supports the installed base with Barton replacement parts and repair services.
• Mustang Sampling: Mustang Sampling provides automatic liquid and gas sampling equipment, composite samplers, and related accessories for the oil, gas, and chemical process industries. Closely comparable to Peterson's SA-77 sampling product family and overall focus on process measurement in upstream and downstream applications.
• Welker: Welker is a direct peer that designs, manufactures, and distributes oil and gas sampling and measurement equipment, including automatic liquid samplers, gas samplers, and flow conditioning products. Highly comparable to Peterson's SA-77 sampler and Dri-Flo II flow recorder lines in serving upstream and midstream oil & gas customers.

Emerging players

• Beta Calibrators: Beta Calibrators designs and manufactures portable calibrators and process measurement instruments for oil and gas, petrochemical, and refining applications. A niche peer overlapping with Peterson's pressure, temperature, and flow measurement customer base.

Others

• Sonceboz: Sonceboz manufactures chart drive mechanisms and motion components used in industrial recorders and instruments. Peterson is an existing North American distribution partner for Sonceboz's CDS 820 Battery Chartdrives and Clock Chartdrive 725 products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2901602
• Xx.com/petersoninstru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Instruments