Round & About Magazine
Round & About Magazine is a privately held, family-run UK regional media publisher founded in 1994, producing 31 free monthly print editions reaching over 620,000 homes across six southern English counties and generating revenue from advertising sold to over 600 local SMB advertisers each month.
- Company typePrivate
- Founded1994
- HeadquartersWallingford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Round & About Magazine does
Round & About Magazine, trading through Round & About Publications Ltd (company number 03858537), is a privately held, family-run regional media business founded in 1994 and headquartered at the Windrush Innovation Centre, Howbery Business Park, Crowmarsh Gifford, Wallingford, UK. The company publishes the largest circulating free regional magazine in southern England, operating 31 localized editions distributed monthly to over 620,000 homes across Berkshire, Buckinghamshire, Hampshire, Oxfordshire, Surrey, and Wiltshire. Core products include the print magazine, a WordPress-based companion website (roundandabout.co.uk), online flipbook editions (books.roundandabout.co.uk), and ancillary offerings such as an annual Recipe & Wine Compendium, Education and Care Supplements, and reader competitions.
The company's revenue model is advertising-funded, generating income from over 600 local small and medium-sized businesses per month that purchase multi-platform placements across print, digital, and social channels. Go-to-market is sales-led, executed through a team of Media Sales Account Managers who prospect and service SMB advertisers across the 31 editions. The company employs 22 people and runs multiple regional email newsletters alongside an active social presence on Facebook, X, Instagram, LinkedIn, and YouTube to support reader engagement and advertiser reach.
Round & About has won two British Media Awards (Gold for Commercial Team of the Year and Regional Media Brand of the Year, 2019) and has pursued owned-community extensions including the SO Food Festival launched in Wallingford in 2016. The technology base is conventional CMS infrastructure with no disclosed AI/ML capability, patents, or external funding rounds; the company has remained under founding-family ownership since inception.
Round & About Magazine firmographics
Firmographics- Name
- Round & About Magazine
- Legal name
- Round & About Publications Ltd
- Website
- https://roundandabout.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Round & About Magazine is a privately held, family-run UK regional media publisher founded in 1994, producing 31 free monthly print editions reaching over 620,000 homes across six southern English counties and generating revenue from advertising sold to over 600 local SMB advertisers each month.
- Ownership category
- akta.pro rank
Round & About Magazine industry classification
Industry- Product category
- Regional Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Entertainment & Celebrity Magazines (MPAJAEAK)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Round & About Magazine is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Round & About Magazine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Print Advertising: Primary revenue stream from local businesses advertising in the printed magazine distributed free to homes across 31 regional editions
- Digital/Online Advertising: Multi-platform advertising solutions including website and social media alongside print offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free magazine for readers, advertising-funded model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Round & About Magazine product offering
Product offeringCore offering
Round & About Magazine is a free regional print magazine publishing 31 local editions monthly across six southern English counties (Berkshire, Buckinghamshire, Hampshire, Oxfordshire, Surrey, Wiltshire), reaching over 620,000 homes. It generates revenue by selling print, digital, and social media advertising to local SMBs, while providing readers with local event listings, celebrity interviews, competitions, and community stories via both its print edition and companion website.
Product overview
Round & About Magazine is a free regional publication offering both print and digital products. The print edition distributes 31 local editions monthly across six southern English counties to over 620,000 homes. The companion website provides online access to articles, local event listings, competitions, celebrity interviews, and guides. The company also offers advertising services for businesses seeking multi-platform regional reach across print, digital, and social media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Round & About Magazine (Print Edition) Free regional print magazine covering six counties across southern England (Berkshire, Buckinghamshire, Hampshire, Oxfordshire, Surrey, Wiltshire) with 31 local editions distributed monthly to over 620,000 homes.
- Round & About Magazine (Website) Online platform featuring local news, events listings, competitions, celebrity interviews, guides, and articles covering the six-county circulation area. Online editions accessible via books.roundandabout.co.uk.
- Media Sales Account Management Multi-platform advertising sales service selling across print, digital, and social media platforms to businesses across Buckinghamshire and other regional titles. Account managers prospect and sell solutions to new businesses while maintaining existing client base.
- Advertising Services Print and digital advertising options including contract publishing, education supplements, and care supplements for local and regional businesses across the six-county distribution area.
- Competitions Platform Reader competitions offering prizes including event tickets, subscriptions, hospitality experiences, and product bundles, with both online and postal entry options. Engages readership and provides promotional value for advertisers.
Companies that use Round & About Magazine
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Round & About Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Round & About Magazine partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Round & About Magazine competitors and assessment
Company assessmentBroad incumbents
- Archant: Archant is a long-established UK regional media group publishing local newspapers and lifestyle magazines across East of England. Comparable regional print + digital advertising model, but at greater scale and geographic breadth.
- Reach plc: Reach plc is the UK's largest commercial news publisher, operating the Mirror, Express and Star national titles plus regional newspapers. Comparable regional SMB and digital ad sales, but with national scale and programmatic capability.
- JPI Media: JPI Media publishes regional newspapers and digital platforms (Yorkshire Post, Scotsman, The National). It is comparable as a UK regional print + digital advertising business, though with a broader northern focus.
- Newsquest: Newsquest is one of the UK's largest regional publishers, operating hundreds of local titles and websites. Comparable regional SMB advertising motion, but with a national sales infrastructure and broader portfolio.
Direct peers
- Surrey Life: Surrey Life covers one of Round & About's core counties with lifestyle editorial and local advertising. Comparable audience (affluent southern England readers) and monetization (regional SMB advertisers).
- Hampshire Life: Hampshire Life is a county lifestyle magazine with celebrity interviews, food features and local event listings. It is directly comparable as a regional consumer lifestyle title serving an adjacent southern England county.
- Country Life: Country Life is a UK consumer magazine covering rural lifestyle, property, food, and culture. It shares Round & About's mix of lifestyle editorial (food, walks, fashion-adjacent content) and advertising-supported consumer model.
- Sussex Life: Sussex Life is a county-level consumer lifestyle magazine covering local events, celebrity interviews, food, and culture. It shares Round & About's format of curated local lifestyle editorial supporting regional advertising.
- Oxfordshire Life: Oxfordshire Life is a county lifestyle magazine based in the same region as Round & About's headquarters. It serves overlapping local advertisers and uses a similar lifestyle-content + advertising model.
- Berkshire Life: Berkshire Life is a county lifestyle magazine in the same six-county footprint as Round & About. Its format (celebrity interviews, local events, food and culture) and SMB advertising model make it a direct comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Round & About Magazine social profiles
Digital presenceRound & About Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Round & About Magazine leadership team
Management profileNumber of profiles
Profiles2 records
Round & About Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Round & About Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Round & About Magazine
What does Round & About Magazine do?
Round & About Magazine is a free regional print magazine publishing 31 local editions monthly across six southern English counties (Berkshire, Buckinghamshire, Hampshire, Oxfordshire, Surrey, Wiltshire), reaching over 620,000 homes. It generates revenue by selling print, digital, and social media advertising to local SMBs, while providing readers with local event listings, celebrity interviews, competitions, and community stories via both its print edition and companion website.
Is Round & About Magazine a public or private company?
Round & About Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Round & About Magazine founded?
Round & About Magazine was founded in 1994. It employs 11 to 50 people.
Where is Round & About Magazine based?
Round & About Magazine is headquartered in Wallingford, United Kingdom, in the Europe region.
How does Round & About Magazine make money?
Two revenue lines are on record. Print Advertising is the primary driver. The others are digital/Online Advertising.
Who are Round & About Magazine's main competitors?
Broad incumbents on record are Archant, Reach plc, JPI Media and Newsquest. Direct peers are Surrey Life, Hampshire Life, Country Life, Sussex Life, Oxfordshire Life and Berkshire Life.
Does Round & About Magazine have an API?
No public API is recorded for Round & About Magazine.
What industry is Round & About Magazine in?
Round & About Magazine's product category is Regional Magazine Publishing. Its primary akta.pro industry code is MPAJAEAK, Entertainment & Celebrity Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.