Masotti

What Masotti does

Masotti, legally Masotti Empreendimentos LTDA, is a family-owned real estate firm founded in 1987 by Moacir Masotti and headquartered in Gramado, Rio Grande do Sul, Brazil. Operating under a "Top 1% advisory" positioning, the company combines property brokerage, in-house development, and construction services across residential and commercial segments — including apartments, houses in gated communities and subdivisions, commercial lots, rural sites, and high-standard homes. The portfolio spans over 40 delivered projects over 38+ years, with FONTANA recently delivered at the end of 2026 and TERRAZZO (launched 2026, delivery 2030) flagged as the largest enterprise in company history.

The business operates exclusively within the Gramado/RS micro-market via a single physical office on Rua Senador Salgado Filho, supported by a multi-portal digital presence: the main masotti.net advisory portal plus specialized sub-portals moraremgramado.com.br (residential) and investiremgramado.com.br (commercial/investment), and a YouTube content channel (@imoveisdegramado). Customer acquisition is relationship-driven through WhatsApp direct contact (54 3286 1515), personalized in-person consulting, and direct off-market access via long-standing relationships with local owners.

Revenue is generated from one-time real estate transactions (brokerage commissions plus development margins on own-built projects such as TERRAZZO). Pricing is not publicly disclosed and is quote-based. The team is small (1–10 employees), led by founder Moacir Masotti and his son Felipe Masotti (Civil Engineer, joined 2017), with no external investors, no funding history, and no disclosed use of AI/ML, APIs, or proprietary technology platforms.

Name

Masotti

Legal name

Masotti Empreendimentos LTDA

Website

https://masotti.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Masotti is a family-owned Gramado/RS real estate firm founded in 1987 that brokers, develops, and constructs residential and commercial properties for individual buyers and investors in Brazil's Serra Gaúcha tourist region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Development

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property development
• Residential apartments
• Commercial real estate
• Real estate advisory

Headquarters

HQ city

Gramado

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Real Estate Sales: Revenue generated from buying and selling residential and commercial properties in Gramado/RS, including apartments, houses, lots, and rural sites. The company also develops and constructs their own real estate projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Masotti buys, sells, develops, and constructs residential and commercial real estate in Gramado/RS, Brazil, while providing personalized advisory and consultancy services. The company brokers apartments, houses in condominiums and subdivisions, commercial lots, rural sites, and commercial properties, and develops its own projects such as the flagship TERRAZZO (launched 2026) and FONTANA (delivered end of 2026).

Product overview

Masotti is a real estate advisory firm established in 1987, operating as a top 1% advisory service in Gramado/RS with over 40 years of experience. The company offers a unified portfolio of properties through its main masotti.net portal supplemented by two specialized sub-portals: moraremgramado.com.br for residential properties (apartments ready and pre-construction, houses in condominiums and subdivisions) and investiremgramado.com.br for commercial and investment properties (land, rural sites, commercial real estate). Premium flagship projects include TERRAZZO (2026 launch, 2030 delivery) and FONTANA (2026 delivery), positioned as the company's largest and most recent developments on Borges de Medeiros Avenue. Services include personalized consultancy, strategic business development, and property construction across residential and commercial segments.

Differentiator

Problem solved

Functional benefit

Products and services

• TERRAZZO Premium residential apartment complex on Borges de Medeiros Avenue in central Gramado, offering 1-suite, 2-suite, 3-suite (including duplex and flat) configurations with full amenities. Targeted at buyers seeking high-end residential property in Gramado's primary tourist corridor.
• FONTANA Real estate project delivered at the end of 2026, part of Masotti's portfolio of over 40 completed commercial, residential, and high-standard developments in Gramado's gated communities. Targeted at buyers seeking recent, premium properties in established gated communities.
• Personalized Real Estate Advisory and Consulting Personalized real estate consultancy combining technical analysis, privileged market information, 40+ years of Gramado market experience, high-value connections with professionals and noble families, strategic business development, and long-term trust relationships. Targeted at individuals and investors seeking exclusive advisory for property decisions in Gramado.
• Residential Property Brokerage Buying and selling of residential properties in Gramado, including ready apartments, pre-construction launches, houses in gated condominiums, and houses in subdivisions. Targeted at families and individuals looking to live or invest in residential property in Gramado/RS.
• Commercial and Investment Property Brokerage Buying and selling of commercial real estate, land in condominiums, commercial and residential land, rural sites, and commercial properties in Gramado. Targeted at investors and businesses seeking commercial and land opportunities for development, construction, or commercial use.
• Real Estate Construction and Development Services In-house construction of commercial, residential, and high-standard homes in Gramado's best gated communities, delivered through Masotti's team and engineering capabilities. Targeted at clients of Masotti's developed projects and bespoke builds in premium locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Direcional Engenharia: Brazilian residential developer active in multiple states. Comparable in the core multifamily apartment development and sales model, though targeting broader income segments than Masotti's premium positioning.
• Cyrela Brazil Realty: Major Brazilian residential real estate developer with national presence across income segments. Comparable to Masotti in the residential development and sales function, though at significantly larger scale and broader geographic footprint.
• MRV Engenharia: Brazil's largest residential developer with nationwide footprint. Comparable in the vertical development-and-sales model, but operating at a vastly different scale and price-point focused on the entry-level segment.
• Even Construtora: Brazilian residential developer active across multiple states. Comparable in the multifamily apartment development and sales model that Masotti is pursuing with TERRAZZO, though at a substantially larger scale.
• Lopes Consultoria de Imóveis: One of Brazil's largest real estate brokerages and consultancies, with broad coverage across residential and commercial segments. Comparable to Masotti in core brokerage/advisory services but operating nationally with much larger headcount and franchise footprint.
• Gafisa: Established Brazilian residential real estate developer listed on B3. Comparable in the residential development and project-sales business, though focused on higher-volume mid-to-upper income segments across multiple Brazilian metros.

Emerging players

• Trisul: Brazilian residential developer focused on the upper-middle and high-end segments in São Paulo. Comparable in the apartment development business relevant to TERRAZZO, with similar target buyer profile though in a different metropolitan market.
• Tecnisa: Brazilian residential developer with a focus on premium segments in São Paulo. Comparable in targeting high-end residential buyers, though with a different geographic footprint than Masotti's Gramado focus.

Direct peers

• Coelho da Fonseca: Brazilian luxury real estate brokerage and advisory firm operating in premium markets. Highly comparable to Masotti's high-end advisory positioning and relationship-driven brokerage model, though at greater scale across São Paulo and other major Brazilian metros.
• JHSF: Brazilian luxury real estate developer focused on high-end residential and mixed-use projects in premium tourism and lifestyle destinations. Comparable to Masotti in targeting affluent buyers in destination markets with vertically integrated development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@imoveisdegramado
• Xx.com/masottiimoveis
• Facebookfacebook.com/masottiimoveis
• LinkedInlinkedin.com/company/masotti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masotti