COELHO DA FONSECA
Coelho da Fonseca is a São Paulo-based, family-owned luxury real estate brokerage founded in 1975, operating a 350+ broker network serving high-net-worth individuals and major developers across Brazil with international expansion into Miami and the Algarve.
- Company typePrivate
- Founded1975
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What COELHO DA FONSECA does
Coelho da Fonseca Empreendimentos Imobiliários LTDA is a São Paulo-based luxury real estate brokerage founded in 1975 by Álvaro Coelho da Fonseca. The company operates as a family-owned, three-generation enterprise and runs the registered Private Brokers® service through a network of more than 350 specialized brokers serving the high-end residential segment in São Paulo's most prestigious neighborhoods, including Jardins, Itaim Bibi, Vila Nova Conceição, Pinheiros, and Alphaville, with international coverage in Miami and the Algarve.
The company monetizes luxury real estate transactions through brokerage commissions on primary-market (new developments) and secondary-market (resale) sales, recurring property management and leasing fees, professional services for developers (commercial strategy, marketing, and sales execution via Coelho Strategy, Coelho Creative, and Coelho UX), and — most recently — land development structuring through the Landbank division in partnership with ORIX, which carries a potential R$6.5 billion VGV pipeline. The proprietary technology stack includes a mobile-first website with 500,000+ monthly visits, integrated CRM, AI-powered virtual staging (Home Staging Virtual, Life Staging Virtual), and predictive analytics for market intelligence.
Customer concentration spans two segments: high-net-worth individuals transacting properties priced from R$712K entry-level studios to R$37.9M ultra-luxury penthouses, and a developer-side B2B channel serving major Brazilian luxury developers such as RFM, Mitre Realty, Plaenge, JHSF, Cyrela, Kallas, and Tegra. Coelho da Fonseca reported +30% year-over-year growth in January 2026 alongside expansion into international markets and new business lines.
COELHO DA FONSECA firmographics
Firmographics- Name
- COELHO DA FONSECA
- Legal name
- Coelho da Fonseca Empreendimentos Imobiliários LTDA
- Website
- https://coelhodafonseca.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coelho da Fonseca is a São Paulo-based, family-owned luxury real estate brokerage founded in 1975, operating a 350+ broker network serving high-net-worth individuals and major developers across Brazil with international expansion into Miami and the Algarve.
- Ownership category
- akta.pro rank
COELHO DA FONSECA industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where COELHO DA FONSECA is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
COELHO DA FONSECA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Real Estate Sales Commission: Brokerage commissions on the purchase and sale of luxury residential properties in the primary (new developments) and secondary (ready properties) markets. Transaction-based revenue model where the company acts as intermediary in property transactions.
- Rental and Property Management: Property leasing services and patrimony administration for high-net-worth clients, providing recurring management fees for ongoing administration of rental properties.
- Real Estate Development Marketing: Planning and marketing services for real estate developments, including commercial planning, media strategy, and sales execution for developer clients (incorporadores) through the Coelho Strategy and Coelho Creative divisions.
- Land Development Structuring: Land structuring services for developers through the new Landbank division, providing complete area structuring from zoning analysis to delivery of land ready for development, with a potential VGV (Gross Sales Value) pipeline of R$6.5 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Entry-level residential studios and apartments (37-200m²) |
| Transaction based/ take rate | Pay-as-you-go | Mid-range luxury apartments (200-400m²) |
| Transaction based/ take rate | Pay-as-you-go | Ultra-luxury residences and penthouses (400m²+) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
COELHO DA FONSECA product offering
Product offeringCore offering
Coelho da Fonseca is a full-service luxury residential real estate brokerage operating primarily in São Paulo, Brazil, with over 350 specialized brokers serving both primary (new developments) and secondary (resale) markets. The company brokers the purchase, sale, and rental of high-end properties, complements brokerage with property management and developer-services marketing (Coelho Creative, Coelho Strategy, Coelho UX), and has expanded into land development structuring via a Landbank division partnered with ORIX.
Product overview
Coelho da Fonseca operates as a full-service luxury real estate brokerage with a multi-product ecosystem. The core offering is Private Brokers®, providing premium property advisory through 350+ specialized associates for upper-class clients in São Paulo's primary and secondary real estate markets. This core service is supplemented by three strategic add-on modules: Coelho Creative (AI-powered virtual staging, marketing, and content production), Coelho Strategy (market intelligence, predictive analytics, and commercial planning), and Coelho UX (customer experience and event spaces). The company also operates dual marketplace platforms connecting property owners and developers with its sales infrastructure and marketing tools. A land development unit (Landbank) partners with ORIX for land structuring and developer matching with R$6.5 billion VGV potential. The Private Brokers® Collection provides editorial content and market intelligence as a curatorial extension of the brand.
Differentiator
Problem solved
Functional benefit
Brands
- Private Brokers Collection: Curated editorial content and market intelligence covering real estate, culture, lifestyle, design, architecture, technology, innovation, and international markets.
- Coelho Creative
- Coelho Strategy
- Coelho UX
- Landbank da Coelho
Products and services
- Private Brokers® Premium luxury real estate brokerage service providing personalized property advisory for upper-class clients across São Paulo's primary and secondary markets, delivered through a network of 350+ specialized associate brokers. Covers property purchase, sale, leasing, and property management.
- Coelho Creative Marketing and creative services suite for property listings including AI-powered virtual home staging (Home Staging Virtual and Life Staging Virtual), digital marketing strategy, paid media management, audiovisual production, and editorial content strategy. Used to enhance the visual presentation and digital reach of luxury property listings.
- Coelho Strategy Commercial strategy and market intelligence services for real estate developers, including product conception, predictive market research, digital marketing planning, and land prospecting. Leverages 50 years of company expertise combined with predictive analytics.
- Coelho UX Sales experience and showroom services including dedicated property viewing spaces, model home exhibitions, corporate event hosting, meeting spaces, and studio rental at premium São Paulo locations. Provides physical brand experience to support luxury property sales.
- Marketplace para Incorporadores Service platform connecting real estate developers with Coelho da Fonseca's 350+ sales force, marketing tools, and 50 years of market expertise for commercialization of luxury residential developments.
- Marketplace para Proprietários Platform for property owners providing tools to enhance luxury property sale performance including AI-powered virtual staging, digital marketing, and omnichannel visibility across 500K+ monthly website visits.
- Landbank da Coelho (Terrenos para Incorporação) Land development and structuring service for developers including zoning analysis, market-based pricing, legal advisory, and connection to qualified developers. Operated in partnership with ORIX and targeting R$6.5 billion in potential VGV across approximately R$2.6 billion in terrains.
- Simulação de Financiamento Property financing simulation service connecting clients with financial institutions for mortgage planning and acquisition support.
Quantifiable outcome
- 500,000+ monthly website visits with 70,000 new users per month
- +3 more outcomes
Companies that use COELHO DA FONSECA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
COELHO DA FONSECA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
COELHO DA FONSECA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- ORIXcoreStrategic partnership for the Landbank division, combining Coelho da Fonseca's real estate expertise with ORIX's capabilities in land development structuring. The partnership aims to structure land parcels with a potential VGV of R$6.5 billion, covering approximately R$2.6 billion in terrains across São Paulo's prestigious neighborhoods. Services include complete land structuring from zoning analysis to delivery of development-ready land.
- RFM (Construtora e Incorporadora)coreMajor developer partner for luxury residential projects. RFM has multiple projects listed exclusively with Coelho da Fonseca including Franca 1055 (Jardim Paulista), Plenitude Melo Alves (Jardim América), Edifício Jardim (Jardim América), and Reserva Jardins (Jardim Paulista).
- Mitre RealtymajorDeveloper partner with exclusive listings including Gio Jardins (Jardim América) and Daslu (Jardim América) projects.
- PlaengemajorPremium developer partner for the Etmo Jardins project in Jardim América, representing one of Plaenge's most sophisticated developments in the Jardins region.
- Tegra (Construtora)majorConstruction partner for the Bueno Brandão 257 project in Vila Nova Conceição, one of the company's flagship luxury listings.
- Adolpho LindenbergminorRenowned architect whose name is associated with the Lindenberg Guarara project in Jardim Paulista, providing architectural prestige to the development.
- Luciana Brito GaleriaminorCultural partnership supporting art exhibitions and gallery events, including sponsorship of new exhibitions and presence at art openings, reinforcing the company's luxury lifestyle positioning.
- JHSFmajorMajor Brazilian real estate developer with multiple luxury projects, featured in the company's developer client portfolio for exclusive sales representation.
- ideal! ZarvosmajorProminent São Paulo real estate developer featured in the company's portfolio of developer clients for exclusive sales representation.
- PSA (Cyrela)majorMajor Brazilian real estate developer (Cyrela) with projects featured in the company's sales portfolio.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
COELHO DA FONSECA competitors and assessment
Company assessmentEmerging players
- QuintoAndar: Brazil's leading PropTech platform for residential rentals and sales, growing aggressively into higher-value urban segments. Comparable as a Brazilian real estate intermediary leveraging technology, though it serves the mass-market and mid-market tiers more than the ultra-luxury niche occupied by Coelho da Fonseca.
- ZAP Imóveis: Brazil's largest online real estate marketplace, owned by Grupo OLX. Adjacent comparable as a digital listing and lead generation platform competing for property marketing budgets and consumer mindshare in Brazilian real estate, though it does not specialize in luxury.
Others
- Cyrela Brazil Realty: One of Brazil's largest publicly listed residential developers (B3:CYRE3). Comparable as a major developer client whose high-end launches Coelho da Fonseca markets and sells, and as a structural counterparty in the São Paulo luxury market.
- JHSF: A major Brazilian luxury real estate developer and listed corporation (B3:JHSF3). Adjacent comparable as both a developer client of Coelho da Fonseca and a luxury market participant whose projects represent a meaningful share of Coelho's inventory.
Direct peers
- Veiga Imobiliária: Historic São Paulo real estate firm offering residential brokerage and property management across premium neighborhoods. Comparable as a full-service São Paulo-based real estate firm serving owners, buyers, and renters in the city's luxury segment.
- Sotheby's International Realty (Brazil): Global luxury real estate network with affiliate operations in Brazil, competing for the same ultra-high-net-worth Brazilian clientele in São Paulo and internationally. Direct overlap in luxury branding, premium clientele, and high-ticket transactions.
- Fernandez Mera Imóveis: A traditional São Paulo luxury residential brokerage with long-standing presence in Jardins and Itaim, serving HNWI buyers of premium apartments. Comparable in target market, geography, and luxury brokerage model to Coelho da Fonseca.
- Daniel Gerard Imóveis: A São Paulo-based luxury residential brokerage focused on the high-end segment in neighborhoods such as Jardim América, Jardim Paulista, and Vila Nova Conceição. Direct overlap in customer base (HNWI buyers/sellers), geography, and luxury positioning mirrors Coelho da Fonseca's core Private Brokers® service.
- Christie's International Real Estate (Brazil): Affiliated global luxury real estate network serving HNWI buyers in São Paulo. Comparable in customer profile (luxury HNWI), cultural positioning, and exclusive property representation to Coelho da Fonseca's Private Brokers® offering.
- Lopes (formerly Lopes Premium): One of the largest traditional residential real estate brokerages in Brazil, with significant presence in São Paulo's premium neighborhoods. It is directly comparable as a transactional luxury and high-end residential brokerage serving both end buyers and developers across São Paulo.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
COELHO DA FONSECA social profiles
Digital presenceCOELHO DA FONSECA compliance and trust
Trust signalCompliance1 record
COELHO DA FONSECA financial estimates
Financial estimateRevenue estimate
Valuation estimate
COELHO DA FONSECA leadership team
Management profileNumber of profiles
Profiles4 records
COELHO DA FONSECA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COELHO DA FONSECA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COELHO DA FONSECA
What does COELHO DA FONSECA do?
Coelho da Fonseca is a full-service luxury residential real estate brokerage operating primarily in São Paulo, Brazil, with over 350 specialized brokers serving both primary (new developments) and secondary (resale) markets. The company brokers the purchase, sale, and rental of high-end properties, complements brokerage with property management and developer-services marketing (Coelho Creative, Coelho Strategy, Coelho UX), and has expanded into land development structuring via a Landbank division partnered with ORIX.
Is COELHO DA FONSECA a public or private company?
COELHO DA FONSECA is a private company. It is classified as family owned and is currently operating.
When was COELHO DA FONSECA founded?
COELHO DA FONSECA was founded in 1975. It employs 501 to 1,000 people.
Where is COELHO DA FONSECA based?
COELHO DA FONSECA is headquartered in São Paulo, Brazil, in the Latin America region.
How does COELHO DA FONSECA make money?
Four revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are rental and Property Management, real Estate Development Marketing and land Development Structuring.
Who are COELHO DA FONSECA's main competitors?
Emerging players on record are QuintoAndar and ZAP Imóveis. Others are Cyrela Brazil Realty and JHSF. Direct peers are Veiga Imobiliária, Sotheby's International Realty (Brazil), Fernandez Mera Imóveis, Daniel Gerard Imóveis, Christie's International Real Estate (Brazil) and Lopes (formerly Lopes Premium).
Does COELHO DA FONSECA have an API?
No public API is recorded for COELHO DA FONSECA.
What industry is COELHO DA FONSECA in?
COELHO DA FONSECA's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.