TIPS

Name

TIPS

Legal name

ООО «Типс-Рус»

Website

https://tips-rus.ru

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TIPS is a Moscow-based B2B2C mobile platform, founded in 2018, that enables Russian product vendors to run per-unit-bonus promotional campaigns for verified retail sales, paying retail sellers via app-based barcode/receipt and geolocation verification in exchange for a transaction-fee commission.

Ownership category

akta.pro rank

Product category

Sales Incentive Platform

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Sales incentive platform
• Retail trade marketing
• Promotional campaign software
• Referral marketing system
• Point-of-sale motivation

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Campaign commission and bonus distribution: TIPS charges vendors a commission on top of seller bonus payouts. Vendors pay bonuses to sellers for each promotional item sold, plus a service fee to TIPS. The company operates as an agent between vendors, the TIPS system, and contractors under an agent agreement.
2. Contractor services markup: Contractors work under the general taxation regime (OSNO) and pay VAT. TIPS adds VAT to contractor compensation, which vendors can reclaim, functioning as a pass-through mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

TIPS operates a referral industry system (referral platform) that directly connects manufacturers/vendors with retail sales staff through a mobile application. Vendors create promotional campaigns with per-unit bonuses; retail sellers install the app, scan product barcodes and cash register receipts during sales, and earn bonuses withdrawn to their bank cards. The platform provides vendors with real-time analytics on marketing spend ROI while maintaining multi-level fraud verification of each transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• TIPS Platform (Referral Industry System) A referral industry system that directly connects manufacturers (vendors) with retail sales staff. The platform enables vendors to motivate retail sellers to promote specific products through bonus-based promotions verified by barcode and receipt scanning, while providing transparent analytics on marketing ROI.
• TIPS Mobile Application A smartphone application installed by retail sellers that notifies them of active vendor promotions. Sellers use the app to scan product barcodes and cash register receipts to register promotional sales and earn bonuses, which can be withdrawn to a bank card.
• Vendor Campaign Management Dashboard A web-based interface for vendors to create promotions, upload product barcodes, set bonus amounts per product, define territories and campaign durations, monitor real-time analytics on sales and marketing spend, and manage budgets for retail seller incentives.

Quantifiable outcome

• 44% brake pad sales growth during 2-month promotional campaign (vs same period previous year)
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Trade Representatives (Vendor Sales Representatives)coreChannel Partner/ Reseller/ DistributorVendor trade representatives actively promote the TIPS app to retail sellers in stores. They are incentivized with commissions for each new seller they recruit into the system, creating aligned incentives for platform adoption.

Scale indicators2 records

Direct peers

• UpClear: UpClear is a trade promotion management and optimization platform for CPG manufacturers planning and tracking retail trade spend. TIPS shares the same underlying use case of letting manufacturers tie promotional spend directly to verified retail sell-through.
• Ibotta: Ibotta is a cashback rewards platform that pays consumers for receipt-verified purchases of promoted CPG brands. It is analogous to TIPS in using barcode/receipt scanning for verified purchase bonuses, with the buyer (rather than salesperson) as the rewarded actor.
• Shopkick: Shopkick is a receipt- and barcode-based consumer rewards platform that pays shoppers for verified purchases of promoted products. It shares TIPS' core mechanic of barcode/receipt verification tied to per-unit bonus payouts, but focuses on the consumer rather than the sales consultant.
• Varicent: Varicent provides sales performance management software covering incentive compensation, territory planning, and quota management. It maps to TIPS' vendor-side workflow of setting bonus-per-unit, defining territories, and reviewing ROI in real time.
• Xactly: Xactly is a sales performance and incentive compensation management platform used by enterprises to calculate and pay out sales commissions and bonuses. It is directly comparable to TIPS because TIPS performs the same incentive calculation/payout function but targets retail sales-floor consultants rather than enterprise sales reps.
• Channel Mechanics: Channel Mechanics offers trade promotion effectiveness software and channel incentive tools for manufacturers targeting retail partners. It is directly comparable to TIPS' vendor-side campaign management and shelf-audit offerings.

Others

• Yandex Direct: Yandex Direct is Russia's dominant performance-marketing ads platform connecting advertisers with audiences. It is thematically adjacent to TIPS as an alternative channel for vendor promotional spend in Russia, even though the audience is end consumers rather than retail sellers.

Broad incumbents

• HubSpot Sales Hub: HubSpot Sales Hub bundles CRM, sales engagement, and basic incentive tracking inside a broad marketing/CRM suite. It is comparable to TIPS as a broad incumbent SMB-focused platform that could expand into incentive-management workflows.
• Salesforce Sales Cloud: Salesforce Sales Cloud is the dominant CRM platform with incentive management and partner-rebate capabilities as part of a much wider portfolio. It competes with TIPS as an incumbent suite that could absorb TIPS' vendor-side campaign functionality.

Regional players

• MindBox: MindBox is a Russia-headquartered B2B marketing automation and personalization platform serving retail and e-commerce. It is regionally comparable to TIPS as another Russian SMB/enterprise marketing-tech vendor competing for the same marketing-budget pool.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIPS