Asker Turnforening

What Asker Turnforening does

Asker Turnforening is a member-owned, non-profit gymnastics association founded in 1926 in Asker, Norway, and recognized by the club itself as one of Norway's largest gymnastics foreninger. It operates across four disciplines \u2014 apparatus gymnastics (apparatturn), TeamGym (tropp), rhythmic gymnastics (rytmisk gymnastikk), and parkour \u2014 serving a full age range from toddlers aged 2 through senior citizens. The club runs a dual model combining breadth/recreational participation (bredde) and elite sport development, with active athletes competing at Norwegian championships and FIG international events.

The service is delivered through seven physical venues across Asker municipality, anchored by Holmen Turnhall (the main headquarters at Vogellund 28, Nesbru), Askerhallen at Risenga Idrettspark, Fjellhallen, Leikvollhallen, Varner Arena, Gymlekfabrikken, and multiple school gymnasiums. Day-to-day operations are led by Daglig leder \u00c5sa Essebo and four department heads covering bredde, apparatturn, tropp, and rytmisk gymnastikk, supported by permanently employed coaches and hourly-paid instructors. The technology stack is non-proprietary: membership and event registration runs through the Rubic digital portal (app.rubic.no), competition scoring uses SportEvent Systems, and merchandise is sold through dedicated online storefronts (ourwear.shop, gympasport.se) in partnership with Craft and Intersport Asker.

The business model is membership- and course-fee-driven with a supplementary merchandise stream. All participants pay a mandatory annual membership of 375 NOK plus per-day or per-semester course fees of 2,050\u20134,600 NOK depending on activity type, age group, and number of weekly training days. Revenue is complemented by mandatory and optional competition attire sold through the online shop. The club is member-funded with no disclosed external investment, no parent company, and no publicly reported financials. Distribution is entirely direct-to-consumer and self-serve, and marketing relies on community events, open houses, social media, newsletters, and the visibility generated by hosting large competitions such as Glade RG-dager, MiniSTARS, Asker Open, FIG events, and Lucia Cup.

Name

Asker Turnforening

Legal name

Asker Turnforening

Website

https://askerturn.no

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Asker Turnforening is a member-owned, century-old non-profit gymnastics association in Asker, Norway, offering apparatus gymnastics, TeamGym, rhythmic gymnastics, and parkour for participants aged 2 through senior across multiple training venues in Asker municipality.

Ownership category

akta.pro rank

Headquarters

HQ city

Nesbru

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership fees and course fees: Annual membership fee (375 NOK per person per calendar year) plus per-course/per-day activity fees ranging from 2,100 to 4,600 NOK depending on activity type and frequency. Activities include gymnastics, parkour, rhythmic gymnastics, Gymlek, TeamGym, etc. This is the primary revenue stream.
2. Club merchandise sales: Club shop sells official club clothing, competition costumes (parade dress/defileringsdress), and apparatus-specific competition attire via online stores (ourwear.shop, gympasport.se) in partnership with Craft and Intersport Asker. Revenue from the sale of mandatory and optional club attire.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Asker Turnforening is a Norwegian non-profit gymnastics club founded in 1926 that delivers organized gymnastics training and competition programs across four disciplines (apparatus gymnastics, TeamGym, rhythmic gymnastics, and parkour). It offers membership-based recreational classes, competitive team training, summer camps, and after-school programs for participants aged 2 years through seniors, and also hosts national and international gymnastics competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Club Membership
• Gymlek (Children's Gymnastics 2–4 years with parent)
• RG Perler (Rhythmic Gymnastics Pearls 3–6 years)
• School Gymnastics Classes (Turn 1st–2nd grade)
• Showdans and RG Classes (1st–5th grade)
• Parkour Classes (7–9 years)
• Aspirant Apparatus Training (6–9 years)
• Parkour Classes (10–13 years)
• Acrobatics Classes (10–13 years)
• GymX Turn (Adult Gymnastics 19+)
• GymX Strength/Condition (Adults 19+)
• GymX GlaTrim / Senior Gymnastics
• TurnGlede (After-School Gymnastics Program, grades 1–5)
• Glade RG-dager (Rhythmic Gymnastics Summer Camp)
• Open Parkour Day
• Club Merchandise (Official Apparel & Competition Costumes)

Quantifiable outcome

• 800 children and youth aged 8-20 gather annually at Glade RG-dager in Asker
• +3 more outcomes

Named customers3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Thon Hotel VettreminorOthersListed as a partner on the club's website. Thon Hotel Vettre likely provides accommodation services for visiting athletes, coaches, and families attending competitions and events.
• AB KlinikkenminorOthersListed as a partner. AB Klinikken is likely a healthcare/physiotherapy clinic providing medical support services to the club's athletes.
• Asker Idrettsråd – SolidaritetsfondetcoreOthersAsker Idrettsråd runs a solidarity fund supporting members who need financial assistance to participate in sports. Asker Turnforening advertises this fund to its members to reduce financial barriers to participation.
• Godt BrødminorOthersListed as a partner on the club's website. Godt Brød is a bakery likely providing food/bakery products for events, kiosks, and club functions.
• Gjensidige StiftelsenminorOthersListed as a partner supporting the club. Gjensidige Stiftelsen provides sponsorship/funding support for club activities and athlete development.
• Craft × Intersport AskercoreGTM or Marketing PartnerAsker Turnforening's official equipment and clothing partner. Craft provides official club apparel and training wear, sold through Intersport Asker. The partnership covers everything from daily wear to competition attire for all levels. Official parade dress and competition costumes are supplied through this partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USA Gymnastics: National governing body for gymnastics in the United States; comparable only at a category level as a broader gymnastics organizer running elite and grassroots programs at national scale.
• Norges Gymnastikk- og Turnforbund (NGTF): National federation for gymnastics in Norway, of which Asker Turnforening is an affiliated member; comparable as the umbrella governing body that organizes Norwegian championships and international competition pathways.
• Norges idrettsforbund (NIF): Norwegian Olympic and Paralympic Committee and Confederation of Sports; the umbrella organization for all Norwegian sports clubs, including gymnastics, and a key counterpart for funding, policy, and Solidaritetsfondet-type support programs.

Direct peers

• Sandefjord Turnforening: Norwegian gymnastics club delivering apparatus, rhythmic, and TeamGym activities with both grassroots and competitive offerings; closely comparable as a regional gymnastics association.
• Larvik Turnforening: Norwegian gymnastics association offering apparatus, TeamGym, and rhythmic gymnastics programs in a single municipality; comparable size and member-owned structure to Asker Turnforening.
• Bærum Turnforening: Major gymnastics club in Bærum municipality adjacent to Asker; directly comparable as a member-owned Norwegian gymnastics club serving children, youth, and adults across competition and recreational tracks.
• Oslo Turnforening: One of Norway's oldest and largest gymnastics clubs, based in Oslo; offers a comparable multi-discipline gymnastics and recreational sports program with both elite and broad participation pathways.
• Drammen Turnforening: Established Norwegian gymnastics club in Drammen offering apparatus, rhythmic, and TeamGym programs; similar member-owned, multi-discipline structure serving the Greater Viken region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/askerturn
• Instagraminstagram.com/asker_turnforening
• LinkedInlinkedin.com/company/asker-turnforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asker Turnforening