What Hauseins does

Hauseins is a Munich-based podcast label founded in July 2017 by Susanne Klingner and Katrin Rönicke as hauseins UG (haftungsbeschränkt). The company produces, hosts, and distributes more than 30 journalism-focused podcast shows covering politics, economics, science, culture, feminism, and social issues, with flagship originals including Wochendämmerung (weekly news commentary), Just Love (investigative on the Bhakti Marga sect), Frag mal Agi (sexual education), Lila Podcast (feminism), and the recently added Einschlafen Podcast (sleep, launched January 2025 with Toby Baier). Distribution is delivered through the third-party Podigee hosting platform and the Podlove Web Player on hauseins.fm, syndicated to Spotify, Apple Podcasts, Deezer, and Audible — there is no proprietary technology stack. The label also provides B2B podcast consulting, format development, and full-cycle production services for external clients such as Süddeutsche Zeitung (Plan W), Greenpeace (Klimawende, Gas-Machenschaften), WDR (Erlebnis Erde), Bundeszentrale für Politische Bildung (APuZ), LinkedIn (Nett Work), Spiegel/Paper Trail Media (Putins Krieg im Netz), and Audible (Mind The Gap, Blaupause).

Revenue is generated across five streams: host-read advertising and sponsorship, recurring listener support via the Steady platform, PayPal, and Triodos Bank direct transfers; B2B production fees; conference ticket sales for the annual So Many Voices podcasting conference (Standard €150 / Soli €180 in 2025, raised 20% after a €5,000 prior-year loss); and two-day storytelling workshops (€780 corporate / €580 freelancer, plus VAT). The customer base is bifurcated between distributed B2C listeners/supporters and a small set of high-profile B2B enterprise and public-sector clients. The company follows an explicit "slow business" philosophy, is founder-owned with no disclosed external funding, and operates from Munich with a secondary Berlin office.

Name

Hauseins

Legal name

hauseins UG (haftungsbeschränkt)

Website

https://hauseins.fm

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hauseins is a Munich-based German podcast label founded in 2017 that produces 30+ journalism-focused podcasts (politics, science, culture) and provides B2B podcast production services to media companies, NGOs, public broadcasters, and government clients, monetized through advertising, listener support, B2B fees, and an annual industry conference.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Other Sound Recording Industries (512290), Sound Recording Industries (5122), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

akta.pro secondary industries

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast production
• Audio journalism
• Branded podcasts
• Podcast consulting
• Editorial audio content

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: Host-read advertisements placed in podcasts, presented by hosts themselves at beginning, middle, or end of episodes. Advertising and editorial content are clearly separated.
2. Crowdfunding and Listener Support: Direct listener support through PayPal, bank transfers to Triodos Bank, and subscriptions through Steady platform. Individual podcasts like Wochendämmerung have dedicated supporter bases paying monthly.
3. B2B Podcast Production: Consulting, format development, and production services for external clients including Süddeutsche Zeitung, Greenpeace, WDR, Bundeszentrale für politische Bildung, and LinkedIn.
4. Conference Tickets: Annual So Many Voices podcast conference with ticket sales (Standard 150€, Soli 180€ in 2025) including attendance and catering.
5. Workshops and Training: Two-day storytelling workshop in Berlin priced at 780€ (companies) or 580€ (freelancers) plus VAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hauseins is an independent German podcast label producing and distributing journalism-focused podcasts covering politics, economics, science, and culture for the DACH audience. The company also provides B2B podcast consulting, format development, and end-to-end production services for media publishers, broadcasters, NGOs, and public institutions, alongside paid podcast storytelling workshops and the annual So Many Voices industry conference in Munich.

Product overview

Hauseins is a German podcast label offering a comprehensive portfolio of original podcasts alongside client production services. The company's own productions include flagship shows such as Wochendämmerung (news commentary), Just Love (investigative), Frag mal Agi (sexual education), Einschlafen Podcast (sleep aid), and approximately 30+ additional branded shows covering politics, economics, science, culture, and social topics. For external clients, Hauseins provides end-to-end podcast production including format consultation, editorial planning, audio recording, editing, and multi-platform distribution. The company also offers workshops on podcast storytelling and production techniques, and organizes the annual So Many Voices podcasting conference. Revenue is generated through advertising partnerships, listener support via PayPal and Steady platform, and client production fees.

Differentiator

Problem solved

Functional benefit

Brands

• HAUSEINS: Podcast label producing journalism-focused podcasts covering politics, economics, science, and culture.

Products and services

• Wochendämmerung Weekly news commentary podcast co-hosted by Katrin Rönicke and Holger Klein, covering the most remarkable news of the past week with fact-checking.
• Just Love Investigative podcast examining the Bhakti Marga sect, covering allegations of manipulation, brainwashing, abuse of power, and sexualized violence.
• Frag mal Agi Sexual education podcast for young people aged 12-21, co-hosted with sexual educator Agi Malach, answering questions about sex, puberty, relationships, and consent.
• Einschlafen Podcast Sleep-inducing monologue podcast by Toby Baier, Germany's pioneer of sleep-focused podcasting since 2010, distributed under the Hauseins label.
• Lila Podcast (Feminismus für alle) Feminist podcast covering feminism, emancipation, and the experiences of women, trans*, and LGBTQIA+ people, relaunched with a new diverse team in 2020.
• Erlebnis Erde Nature documentary podcast for WDR featuring wildlife stories and interviews with animal researchers worldwide, hosted by Marie Eickhoff.
• APuZ – Aus Politik und Zeitgeschichte Podcast adaptation of the Bundeszentrale für Politische Bildung publication, making political and contemporary history content available as audio.
• Klimawende – Der Greenpeace Podcast Climate policy podcast produced for Greenpeace Germany, accompanying climate lawsuits against the German government with expert interviews.
• Gas-Machenschaften Investigative podcast produced for Greenpeace examining the gas lobby's influence on German and European politics.
• Putins Krieg im Netz Six-episode investigative podcast co-produced with Spiegel Original and Paper Trail Media, documenting Russia's cyber warfare operations.
• Plan W Podcast produced for Süddeutsche Zeitung's Plan W brand, exploring economics and business topics from female perspectives.
• Maschallah! Podcast about Muslim everyday life in Germany, winner of the Deezer/re:publica #Originalsgesucht competition, moderated by Merve Kayikci.
• Nett Work LinkedIn podcast about career entry and professional development, hosted by Sara Weber (LinkedIn News Editor).
• Beratung, Entwicklung, Produktion (B2B Podcast Production Services) Consulting services for podcast format development from initial concept to first episode, including editorial planning, production support, and distribution assistance for external clients such as Süddeutsche Zeitung, Greenpeace, WDR, and Bundeszentrale für Politische Bildung.
• So Many Voices Conference Annual podcasting conference in Munich bringing together podcast creators for sessions, networking, and the podcast industry's Code of Fairness development. Sold via Eventfrog with Standard €150 and Solidarity €180 tickets for the 2025 edition.
• Podcast Storytelling Workshop Two-day workshop on podcast storytelling techniques, covering narrative structure, audio recording, editing software, and hands-on production practice, taught by Katrin Rönicke; priced at €780 plus VAT for companies and €580 plus VAT for freelancers.

Quantifiable outcome

• Wochendämmerung reached #1 in iTunes charts

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• PodigeecoreTechnology or IntegrationPodigee UG provides podcast hosting services for Hauseins productions. Podcasts are loaded and transmitted through Podigee infrastructure, with IP addresses and device information processed for statistical data.
• Süddeutsche ZeitungflagshipStrategic or Co-development PartnerProduces Plan W podcast for SZ, appearing in Plan W family alongside quarterly magazine. Partnership exemplifies B2B podcast production for major German media.
• GreenpeaceflagshipStrategic or Co-development PartnerProduces Klimawende (Greenpeace podcast on climate) and Gas-Machenschaften (investigative podcast on gas lobby) for environmental organization.
• WDRcoreStrategic or Co-development PartnerProduces Erlebnis Erde podcast for WDR, a nature documentary audio series about wildlife research.
• Bundeszentrale für Politische BildungcoreStrategic or Co-development PartnerProduces APuZ (Aus Politik und Zeitgeschichte) podcast for federal political education center.
• LinkedIncoreStrategic or Co-development PartnerProduced Nett Work podcast with LinkedIn News about career beginnings, featuring editor Sara Weber.
• Spiegel/Paper Trail MediaflagshipStrategic or Co-development PartnerCo-produces Putins Krieg im Netz as Spiegel Original Podcast in collaboration with Paper Trail Media.
• AudiblecoreStrategic or Co-development PartnerProduced Audible Original Podcasts including Mind The Gap (women and economics) and Blaupause (utopian futures), available on Audible platform.
• Deutsche BahnminorGTM or Marketing PartnerDB event tickets available for So Many Voices conference attendees, now compatible with Sparpreis fares and BahnCards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Bummens: Hamburg-based podcast production company known for award-winning shows like "Apokalypse und Filterkaffee." Direct German podcast production peer with comparable focus on editorial quality and brand-led podcast formats.
• Podstars by OMR: One of Germany's largest independent podcast labels and networks, producing and marketing podcasts for brands and publishers. Direct competitor for B2B podcast production clients and host-read advertising inventory in the DACH market.
• Sounds Like a Production: German podcast production company working with brands, media, and NGOs. Comparable B2B podcast production model serving similar enterprise and institutional clients in the DACH market.
• Schöpfer GmbH: German podcast production and consulting studio producing branded and editorial podcasts for media and corporate clients. Direct peer in the DACH B2B podcast production market.
• Frequenz Podcast Agentur: German podcast agency producing and consulting on branded and editorial podcasts. Direct peer in B2B podcast production and consulting for media, brands, and public institutions.

Broad incumbents

• Audio Now (Westdeutscher Rundfunk / WDR): WDR is both a client and a broader incumbent: a major German public broadcaster producing and distributing large volumes of podcast content. Comparable in editorial podcasting and audio production scale, with overlap on brands like Erlebnis Erde.
• Audible (Amazon): Audible is both a Hauseins client (Mind The Gap, Blaupause) and a broader incumbent in spoken-word audio. Comparable in audiobook/podcast original production, with significantly larger scale and a direct-to-consumer subscription model.
• Spotify (Podcasts): Dominant global audio streaming platform and a major podcaster. Indirectly competitive as a distribution channel, advertising marketplace, and increasingly a producer of original German-language podcasts that compete for host talent and listener attention.

Emerging players

• detektor.fm: Independent German podcast and online radio network producing editorial podcasts. Comparable in producing journalism-focused podcasts for German-speaking audiences, with overlap in B2B and public-broadcaster partnerships.
• Podimo: European podcast and audiobook subscription platform operating in Germany. Partial overlap — provides distribution and monetization infrastructure for independent podcasts that competes for audience attention and advertising relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hauseins
• YouTubeyoutube.com/channel/UCZJylEpa7JgNdL-H01lFuhg
• Facebookfacebook.com/hauseinspodcasts
• LinkedInlinkedin.com/company/hauseins
• Instagraminstagram.com/hauseinspodcasts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauseins