White Rock Center of Hope

What White Rock Center of Hope does

White Rock Center of Hope is a 501(c)(3) faith-based nonprofit organization headquartered at 10021 Garland Road in Dallas, Texas, serving low-income residents of five East Dallas zip codes (75214, 75218, 75223, 75228, 75238). Founded in 1988 by Donagene Christian with support from 13 area churches and now backed by 50+ churches and organizations, the organization delivers basic needs services — a Food Pantry, Clothing Closet, and Financial Assistance for rent and utilities — alongside Personalized Empowerment programs in financial education and career services. The service portfolio is operationalized through appointment-based neighbor services, drive-thru food distribution on the 1st and 3rd Saturdays, SMU student-led 1-on-1 financial coaching, and Frost Bank-hosted financial workshops. Underlying technology consists of a standard nonprofit website and donor management systems (Kindful), with no proprietary technology stack.

The organization's business model is hybrid. Approximately half of cash operating revenue comes from the White Rock Center of Hope Thrift Store, a co-located resale shop selling donated gently-used goods and a boutique section that generates roughly $500,000 per year (over $4 million cumulatively since the store's 1997 founding). The remainder comes from individual donors, member churches, grants, planned/legacy giving via the Hope Legacy Society and FreeWill partnership, and affiliate-style donations through grocery reward programs at Albertsons, Kroger, and Tom Thumb. Services to neighbors are provided free of charge. Operations are lean: 10 paid employees supported by 850+ local volunteers. Recent strategic priorities, codified in a four-year plan approved in summer 2023, are centered on Living in Relationship, Expanding Community Impact, and Growing from Good to Great, with leadership under CEO Dr. Greg Smith.

Name

White Rock Center of Hope

Legal name

White Rock Center of Hope

Website

https://whiterockcenterofhope.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

White Rock Center of Hope is a Dallas-based 501(c)(3) nonprofit providing food, clothing, financial assistance, and empowerment programs to low-income residents of five East Dallas zip codes, funded by a thrift store, donor contributions, and church/community partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Donor Contributions: The majority of cash revenue is provided by donors, individuals, organizations, and member churches. Includes online donations via Kindful platform.
2. Thrift Store Revenue: The White Rock Center of Hope Thrift Store generates nearly half of the organization's cash operating revenue. The store has raised over $4 million to support the Center's basic needs service and now provides $500,000 a year to help fund the Center's community services.
3. Grocery Shop to Support Hope Program: Program where participating grocery stores (Albertsons, Kroger, Tom Thumb) donate a small percentage of purchases to White Rock Center of Hope when customers link their rewards cards.
4. Legacy Giving: Planned giving options including bequests, beneficiary designations on IRAs/401(k)s/life insurance, through the Hope Legacy Society.
5. Grants: Funding from member organizations, local businesses, and grants.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

White Rock Center of Hope is a 501(c)(3) nonprofit that provides free Basic Needs services (Food Pantry, Clothing Closet, and Financial Assistance to prevent eviction and utility disconnection) and Personalized Empowerment programs (Financial Education and Employment Services) to qualifying residents of five East Dallas zip codes. The organization also operates a Thrift Store that sells donated gently-used clothing, furniture, and household items, generating nearly half of the organization's cash operating revenue to fund the basic needs services.

Product overview

White Rock Center of Hope is a community nonprofit organization offering a portfolio of basic needs services and empowerment programs to East Dallas residents. The core service portfolio consists of a Food Pantry, Clothing Closet, and Financial Assistance (for rent and utilities) for immediate crisis support, complemented by a Thrift Store that generates revenue to fund operations. The organization also provides Personalized Empowerment Programs including 1-on-1 Financial Coaching with SMU students and monthly Financial Workshops in partnership with Frost Bank. Additional offerings include volunteer engagement, a Grocery Shop to Support Hope retail rewards program, and monthly Drive-Thru Food Distributions. The Thrift Store, which includes a Boutique section, sells donated merchandise and provides nearly half of the organization's operating revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Pantry Provides free food assistance to qualifying East Dallas residents, distributing food valued at over $1,250,000 annually. Families may visit monthly by appointment.
• Clothing Closet Distributes free clothing (up to four outfits per family member) to qualifying East Dallas residents once every three months with each seasonal change. Over 75,000 pieces of clothing are distributed annually, plus household items and bedding as needed.
• Financial Assistance Provides free utility assistance (one time per twelve-month period) and rental assistance to help qualifying East Dallas families avoid loss of utilities or eviction. Currently able to assist more than 730 people in need.
• Personalized Empowerment Programs Free Financial Education and Career/Employment Services for neighbors ready to take the next step toward lasting change, including 1-on-1 financial coaching and financial workshops.
• Thrift Store Retail thrift store selling donated gently-used clothing, furniture, household items, jewelry, books, and electronics, including a Boutique section featuring high fashion items. Generates nearly half of the organization's cash operating revenue (approximately $500,000 per year) and has raised over $4 million since founding.
• Drive-Thru Food Distribution Drive-thru style food distribution event held on the 1st and 3rd Saturday of each month at 10:00 a.m. No pre-registration required.
• Financial Workshop Free monthly workshop hosted by Frost Bank covering Budgeting Basics, Debt Management, Credit Scores, and Loans. Held on the last Thursday of each month.
• 1-on-1 Financial Coaching Free financial coaching program with SMU finance students providing personalized guidance on financial plans, debt management, credit building, and job opportunities. Appointments available on Fridays.
• Food Stamp/SNAP Registration Assistance On-site assistance with applying for or renewing SNAP/Food Stamps benefits, available Mondays from 9 AM to 1 PM with a representative on site.
• Grocery Shop to Support Hope Affiliate-style program where participating grocery stores (Albertsons, Kroger, Tom Thumb) donate a percentage of supporters' purchases to White Rock Center of Hope when customers link their rewards accounts.

Quantifiable outcome

• 6,362 unique individuals helped to thrive in 2022
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• FreeWillminorGTM or Marketing PartnerOnline tool partnership that guides users through creating wills or trusts at no cost. White Rock Center of Hope benefits from legacy giving referrals.
• AlbertsonscoreGTM or Marketing PartnerGrocery Shop to Support Hope program. Customers link reward cards at customer service desk to donate a percentage of purchases to White Rock Center of Hope.
• KrogercoreGTM or Marketing PartnerKroger Community Rewards program. Customers enroll through Kroger website to designate White Rock Center of Hope (Organization ID: KM001) to receive a percentage of qualified purchases.
• Tom ThumbcoreGTM or Marketing PartnerGood Neighbor Program. Customers complete Good Neighbor form with GNP #552 and return to Tom Thumb customer service to designate White Rock Center of Hope for donations.
• Southern Methodist University (SMU)minorStrategic or Co-development PartnerSMU finance students provide 1-on-1 financial coaching to neighbors. Free personalized guidance on financial plans, debt management, credit building, and job opportunities.
• Frost BankminorStrategic or Co-development PartnerHosts monthly free Financial Workshop on the last Thursday of each month. Topics include Budgeting Basics, Debt Management, Credit Scores, and Loans.
• North Texas Food BankcoreStrategic or Co-development PartnerPartner endorsement from North Texas Food Bank. Food Bank Partner providing food pantry inventory and support.
• Dallas Area Rapid Transit (DART)minorGTM or Marketing PartnerBus #214 stops in front of the Center, providing public transit access for neighbors seeking services.
• Member Churches and OrganizationscoreGTM or Marketing PartnerOver 50 churches and organizations provide financial and volunteer support. Originally founded with 13 area churches in 1988.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Austin Street Center: Dallas-based nonprofit providing shelter and support services to people experiencing homelessness and poverty. Comparable mission (emergency relief, self-sufficiency) with overlap on financial assistance and basic needs.
• Community Council of Greater Dallas: Dallas-area antipoverty nonprofit administering programs across housing, financial stability, and basic needs — overlapping with WRCOH's empowerment and crisis-prevention focus.

Direct peers

• Brother Bill's Helping Hand: Dallas-area faith-based nonprofit offering food pantry, clothing, financial assistance, and adult education — a closely comparable community-services peer with similar scale and zip-code-based service area.
• Goodwill Industries of Dallas: Operates a thrift retail operation funding job-training and workforce programs. Highly comparable social-enterprise thrift store model that monetizes donated goods to fund mission services.
• North Texas Food Bank: Regional food bank and current WRCOH partner that distributes food across North Texas. Directly comparable on food pantry operations, but at vastly larger geographic scale and with institutional funding.
• Metrocrest Services: Community-based nonprofit in the Dallas suburbs providing food, clothing, financial assistance, and self-sufficiency programs — a near analog to WRCOH in a neighboring geography.
• Minnie's Food Pantry Foundation: Dallas-area faith-based food pantry providing direct food distribution and meal programs. Comparable faith-based, volunteer-driven model with overlapping basic-needs focus.
• Catholic Charities of Dallas: Faith-based social services nonprofit serving the Dallas region with food, clothing, financial assistance, and refugee services. Closely comparable mission, funding model, and service portfolio.

Broad incumbents

• Salvation Army of North Texas: Large national faith-based nonprofit with significant Dallas presence offering food, rent/utility assistance, and clothing — overlapping with WRCOH's basic needs services at greater scale.
• Habitat for Humanity of Greater Dallas: Regional affiliate of national housing nonprofit addressing housing instability — comparable to WRCOH's eviction-prevention and housing stability outcomes but with a build-and-mortgage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wrchdallas
• LinkedInlinkedin.com/company/white-rock-center-of-hope

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rock Center of Hope