Landmann
Landmann, founded in 1966 and headquartered in Cape Town, South Africa, designs, manufactures, and supplies outdoor cooking products including gas and charcoal barbecues, fire pits, spare parts, and accessories for consumer and retail customers.
- Company typePrivate
- Founded1966
- HeadquartersCape Town, South Africa
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Landmann does
Landmann is a privately held South African manufacturer founded in 1966 and headquartered in Cape Town. The company designs, manufactures, and supplies a broad range of outdoor cooking products, including gas barbecues, charcoal barbecues, fire pits, and related spare parts and accessories. The firm's website surface indicates a multi-channel operating model with direct-to-consumer e-commerce (country-specific storefronts including landmann.com/za) and named product series such as the Avalon gas barbecue line, alongside what is presumed to be traditional wholesale and retail distribution in South Africa and selected international markets. Landmann employs between 251 and 500 people and is referenced in third-party market research covering the global outdoor kitchen appliances category, positioning it as an established regional manufacturer in a competitive global category.
The company's business model centers on consumer durable manufacturing and sale of outdoor cooking equipment. Revenue is generated through unit sales of manufactured goods — gas and charcoal barbecues forming the core, with fire pits and accessories extending average revenue per customer and providing recurring/aftermarket demand via spare parts. The Avalon Series gas barbecue product line represents a visible branded SKU family marketed through the South African DTC storefront, suggesting product family segmentation (premium versus entry-level gas, charcoal, fire pit) typical of category incumbents. Specific pricing models, customer segments, distributor relationships, and revenue split by channel or geography are not disclosed in available source data.
From a strategic posture standpoint, Landmann's nearly six decades of continuous operation, headcount scale of 251–500, and presence across multiple fuel types and accessory categories indicate a mature, established manufacturer rather than a high-growth disruptor. The company's appearance in international outdoor kitchen appliances market research and its active DTC web presence suggest continued relevance, though specific recent strategic moves — funding rounds, acquisitions, expansions, or leadership changes beyond a named CFO (Sol Bezuidenhout) — are not documented in the available material. The company's website was inaccessible beyond a verification page, materially limiting the depth of extractable company-level intelligence.
Landmann firmographics
Firmographics- Name
- Landmann
- Legal name
- Not available - No legal name found in source data (website showed verification page only)
- Website
- https://landmann.com
- Company type
- Private
- Founded year
- 1966
- Headcount range
- 251–500 employees
- Short description
- Landmann, founded in 1966 and headquartered in Cape Town, South Africa, designs, manufactures, and supplies outdoor cooking products including gas and charcoal barbecues, fire pits, spare parts, and accessories for consumer and retail customers.
- Ownership category
- akta.pro rank
Landmann industry classification
Industry- Product category
- Outdoor Cooking Appliances
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
- akta.pro secondary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Landmann is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Landmann business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Landmann product offering
Product offeringCore offering
Landmann designs, manufactures and supplies a wide range of gas barbecues, charcoal barbecues, fire pits, spare parts and accessories for outdoor cooking and heating. The product mix is led by the gas barbecue category, including the Avalon series, and is complemented by charcoal units, fire pits, and aftermarket spare parts and accessories.
Product overview
Unable to extract product information. The source data contains only a market research article about the outdoor kitchen appliances industry and a verification/waiting page from landmann.com that did not return actual content.
Differentiator
Problem solved
Functional benefit
Products and services
- Avalon Series Gas Barbecues
Companies that use Landmann
Customer profileIdeal customer profiles1 record
Landmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Landmann partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Landmann competitors and assessment
Company assessmentDirect peers
- Big Green Egg: Iconic kamado-style charcoal grill brand with a strong accessory and parts ecosystem. Comparable to Landmann's charcoal BBQ segment and aftermarket parts business.
- Traeger Grills: Leading manufacturer of pellet grills, smokers, and related accessories. Overlaps with Landmann's charcoal BBQ segment and accessories/spare-parts revenue stream.
- Napoleon (Wolf Steel Ltd.): Manufacturer of premium gas and charcoal grills, fireplaces, and outdoor heating products. Closely comparable to Landmann in product breadth across grilling and fire features, with overlapping accessory and spare-part offerings.
- Camp Chef: Outdoor cooking brand offering gas griddles, pellet grills, and camp stoves. Comparable to Landmann in outdoor cooking product breadth and accessory ecosystem.
- Broil King: Manufacturer of premium gas and charcoal grills, smokers, and outdoor kitchen equipment. Comparable to Landmann in manufacturing-led product range and dealer distribution model.
- Weber: Global leader in gas, charcoal, and electric grills with a strong portfolio of BBQs, accessories, and replacement parts. Directly comparable to Landmann across core product categories, brand positioning, and accessories/spare parts revenue stream.
- Char-Broil: Long-standing grill manufacturer offering gas, charcoal, and electric BBQs alongside accessories. Direct competitor in mass-market outdoor cooking with similar multi-fuel positioning.
Emerging players
- Pit Boss Grills: Manufacturer of pellet, gas, and charcoal grills at accessible price points. Comparable product breadth and competitive overlap in the value-tier outdoor cooking segment.
- Blackstone Products: Fast-growing outdoor griddle brand with a strong accessories and consumables business. Comparable aftermarket/spare parts model and overlapping outdoor cooking customer base.
Regional players
- Outback (Global Outdoor Brands): BBQ brand with a strong regional footprint and multi-fuel product range. Comparable to Landmann in product positioning and channel approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Landmann social profiles
Digital presenceLandmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmann leadership team
Management profileNumber of profiles
Profiles1 record
Landmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmann
What does Landmann do?
Landmann designs, manufactures and supplies a wide range of gas barbecues, charcoal barbecues, fire pits, spare parts and accessories for outdoor cooking and heating. The product mix is led by the gas barbecue category, including the Avalon series, and is complemented by charcoal units, fire pits, and aftermarket spare parts and accessories.
When was Landmann founded?
Landmann was founded in 1966. It employs 251 to 500 people.
Where is Landmann based?
Landmann is headquartered in Cape Town, South Africa, in the Africa region.
Who are Landmann's main competitors?
Direct peers on record are Big Green Egg, Traeger Grills, Napoleon (Wolf Steel Ltd.), Camp Chef, Broil King, Weber and Char-Broil. Emerging players are Pit Boss Grills and Blackstone Products. Outback (Global Outdoor Brands) is listed as a regional player.
Does Landmann have an API?
No public API is recorded for Landmann.
What industry is Landmann in?
Landmann's product category is Outdoor Cooking Appliances. Its primary akta.pro industry code is CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail, with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its SIC code is 3433.