Allied Payments
Allied Payments is a privately held merchant services broker founded in 2013 in Winnipeg, Manitoba, that negotiates credit card processing rates on behalf of small and medium businesses in the Manitoba region through access to multiple payment providers and a consultative 3-phase sales process.
- Company typePrivate
- Founded2013
- HeadquartersWinnipeg, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Allied Payments does
Allied Payments is a privately held merchant services broker founded in 2013 and headquartered in Winnipeg, Manitoba, Canada. The company operates as an intermediary between local businesses and multiple unnamed payment processors, earning revenue through negotiated transaction rates and fees on credit card processing volume. It employs 1-10 people and serves primarily small and medium businesses in the Manitoba region, with a secondary enterprise tier evidenced by logos including UPS, Winnipeg Goldeyes, and Elephant and Castle.
The core service portfolio comprises six offerings: Account Management, Low Rates brokerage, Point of Sale Service, Local Support, Mobile Payments, and E-commerce Solutions. Allied Payments' technology footprint is a broker platform providing access to multiple payment processors and POS systems, with internal capability to run side-by-side comparisons of competing providers. Distribution is handled through a direct, consultative 3-phase sales process (Consultation, Analysis, Implementation & Support), with marketing reliant on the company website and phone-based customer acquisition. The firm differentiates on localized support, broker-driven rate negotiation, and ongoing account management rather than proprietary software, AI capabilities, or unique intellectual property.
The business is founder-owned or bootstrapped with no disclosed institutional investors, no parent company, no funding rounds, no subsidiaries, and no patents or trademarks. The operating geography is restricted to Manitoba, with no global footprint claims, and no leadership, M&A, or restructuring data is publicly available.
Allied Payments firmographics
Firmographics- Name
- Allied Payments
- Legal name
- Allied Payments
- Website
- https://alliedpayments.ca
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allied Payments is a privately held merchant services broker founded in 2013 in Winnipeg, Manitoba, that negotiates credit card processing rates on behalf of small and medium businesses in the Manitoba region through access to multiple payment providers and a consultative 3-phase sales process.
- Ownership category
- akta.pro rank
Allied Payments industry classification
Industry- Product category
- Merchant Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where Allied Payments is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Allied Payments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Merchant Services Brokerage: Allied Payments operates as a broker between businesses and payment service providers, earning revenue through negotiated transaction rates and fees. They access multiple payment providers who compete for business, taking a margin on processed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom negotiated pricing based on business profile |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Allied Payments product offering
Product offeringCore offering
Allied Payments is a merchant services broker that acts as an intermediary between businesses and multiple third-party payment processors, helping clients secure competitive credit card processing rates and payment infrastructure. Its offering bundles broker-led rate negotiation, point-of-sale and virtual terminal deployment, mobile and ecommerce payment integration, and ongoing localized account management.
Product overview
Allied Payments is a merchant services broker offering a unified portfolio of payment processing services. The core offering consists of Account Management, Low Rates negotiation, Point of Sale Service, Local Support, Mobile Payments, and E-commerce Solutions. These services work together as a comprehensive merchant services package where the company acts as an intermediary between businesses and multiple payment providers, helping clients select and implement the optimal payment solution for their needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Account Management Ongoing account management and localized customer support for merchant services clients, including POS hardware support, billing queries, settlement assistance, and general account-related help. Targeted at business clients in the Winnipeg and Manitoba region who want direct and immediate support rather than call-center-based service.
- Low Rates Brokerage Broker negotiation service that compares multiple payment providers on behalf of businesses and matches each client with the credit card processing account and rates that best fit the business profile. Positioned as a client-side brokerage rather than a single-processor relationship.
- Point of Sale Service Range of payment processing options including point of sale terminals, virtual terminals, mobile payment solutions, and ecommerce solutions, supported by a professional sales team that helps businesses select the right system for their transaction needs.
- Local Support Local support service staffed by a dedicated account management and support team available for POS hardware issues, billing, settlement questions, and general account assistance, serving clients in Manitoba.
- Mobile Payments Mobile payment solutions integrated with business payment systems that enable merchants to process card transactions on mobile devices.
- E-commerce Solutions Online payment processing solutions that enable businesses to accept electronic payments through e-commerce platforms.
Quantifiable outcome
- Help reduce credit card fees
Companies that use Allied Payments
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Allied Payments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Allied Payments partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Payment Providers (unnamed)coreAllied Payments operates as a broker with access to multiple payment providers who compete for client business. While specific provider names are not disclosed, this network of providers forms the core of their service delivery, enabling competitive rate negotiations and diverse solution options for clients.
Recent moves3 records
Allied Payments competitors and assessment
Company assessmentBroad incumbents
- Clover (Fiserv): POS and merchant services platform from Fiserv offering integrated hardware, software, and payment processing to SMBs. Comparable broad incumbent offering the kind of bundled POS/payments solution Allied brokers access to.
- Stripe: Global payment processor and developer-focused PSP offering online payment processing, POS, and merchant infrastructure. Competes with Allied in the ecommerce/online payments vertical and represents the self-service alternative to broker models.
- PayPal: Global payments platform offering merchant processing, POS, online checkout, and mobile payments. Comparable broad incumbent in the same merchant services space, with self-service onboarding that competes with broker relationships.
- Square (Block): Broad payments platform offering POS, mobile payments, online processing, and merchant services globally. Represents the direct-to-merchant fintech model that competes with brokers like Allied by removing the intermediary layer.
- Moneris: Canada's largest payment processor and acquirer, serving merchants of all sizes across Canada with POS, ecommerce, and merchant services. Comparable as a regional incumbent that Allied competes against for Canadian merchant accounts.
Direct peers
- SumUp: European-headquartered payment processor offering mobile POS, card readers, and merchant services to SMBs globally. Comparable as a direct competitor in mobile/SMB payment acceptance with transparent pricing.
- Merchant One: US-based merchant services broker and ISO offering credit card processing, POS, and high-risk merchant accounts. Most directly comparable peer in business model — broker model with high-risk specialty and multi-provider access — though US-focused versus Allied's Canadian focus.
- Toast: Restaurant-focused POS and payments platform serving SMB and enterprise restaurants with integrated POS, payments, and merchant services. Directly comparable given Allied's restaurant customers (Elephant and Castle) and POS/payments bundling model.
Regional players
- Helcim: Canadian payment processor and merchant services provider offering credit card processing, POS, and online payments to SMBs across Canada. Most directly comparable peer — same Canadian geography, same SMB/merchant services focus, similar broker-style competitive rate positioning.
Emerging players
- Poynt (GoDaddy): Smart POS terminal provider offering payment acceptance, ecommerce, and merchant tools to SMBs. Comparable as an emerging competitor in the SMB payments terminal space that Allied resells or competes with.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Allied Payments social profiles
Digital presenceAllied Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Payments leadership team
Management profileNumber of profiles
Allied Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Payments
What does Allied Payments do?
Allied Payments is a merchant services broker that acts as an intermediary between businesses and multiple third-party payment processors, helping clients secure competitive credit card processing rates and payment infrastructure. Its offering bundles broker-led rate negotiation, point-of-sale and virtual terminal deployment, mobile and ecommerce payment integration, and ongoing localized account management.
Is Allied Payments a public or private company?
Allied Payments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allied Payments founded?
Allied Payments was founded in 2013. It employs 1 to 10 people.
Where is Allied Payments based?
Allied Payments is headquartered in Winnipeg, Canada, in the North America region.
How does Allied Payments make money?
One revenue line is on record: merchant Services Brokerage.
Who are Allied Payments's main competitors?
Broad incumbents on record are Clover (Fiserv), Stripe, PayPal, Square (Block) and Moneris. Direct peers are SumUp, Merchant One and Toast. Helcim is listed as a regional player. Poynt (GoDaddy) is listed as an emerging player.
Does Allied Payments have an API?
No public API is recorded for Allied Payments.
What industry is Allied Payments in?
Allied Payments's product category is Merchant Services. Its primary akta.pro industry code is FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 522320.