Giant Lift

What Giant Lift does

Giant Lift Equipment Manufacturing Company, Inc. is a privately held U.S. manufacturer of industrial and commercial lifting equipment, founded in 1972 and headquartered at 185 Lafayette Road, North Hampton, New Hampshire. The company designs and builds a focused product line centered on vertical reciprocating conveyors (RJS, RJS-2, and RJST telescopic models) for moving materials between mezzanines, upper floors, basements, and dock areas, complemented by ADA-compliant vertical wheelchair lifts (Life Lift), fork lift maintenance lifters (Luberlift), powered dumpers for bulk material handling, dumbwaiters up to 500 lb capacity, and GMC mobile cranes with 3,000 lb capacity. Core engineering capabilities include CAD-based design, hydraulic and cable drive systems, structural steel fabrication, and proprietary safety features such as falling-platform safety devices with hardened serrated cams, hydraulic flow-control valves, and electro-mechanical interlock gates, all built to comply with ANSI B20.1, OSHA, and ADA codes.

The business operates a project-based, quote-driven revenue model with no public pricing, requiring customers to specify capacity, dimensions, voltage, and overhead constraints via RFQ forms. Go-to-market is conducted through a nationwide network of hundreds of Material Handling Distributors augmented by direct factory sales (800-52-GIANT phone line, [email protected], fax) and an approved-installer base for on-site deployment and training. Customer base spans 250+ named end users across aerospace & defense, automotive, government, healthcare, education, pharmaceutical, chemical, food & beverage, and retail, indicating a highly fragmented long-tail of project sales rather than concentrated anchor accounts.

The company has remained continuously operational for 52 years, was designated a critical manufacturing entity during the COVID-19 pandemic, and has no disclosed funding rounds, M&A activity, or external investors. With 11-50 employees and a niche industrial equipment footprint, Giant Lift functions as a stable, founder/family-owned specialty manufacturer whose scale and reach are dependent on its distributor channel rather than organic sales force expansion.

Name

Giant Lift

Legal name

Giant Lift Equipment Manufacturing Company, Inc.

Website

https://giantlift.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Giant Lift is a 52-year-old, privately held New Hampshire manufacturer of industrial and commercial lifting equipment, including vertical reciprocating conveyors, wheelchair lifts, dumpers, and mobile cranes, sold through hundreds of U.S. Material Handling Distributors to a long-tail of enterprise and government end users.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Elevator and Moving Stairway Manufacturing (333921)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industry

Truck-Mounted & Loader Cranes (IMAHAJAF)

Keywords

• Industrial lifting equipment
• Vertical reciprocating conveyors
• Material handling equipment
• Vertical wheelchair lifts
• Powered dumpers

Headquarters

HQ city

North Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Lift and Lifting Device Sales: Manufacturing and selling industrial lifts and lifting devices including vertical reciprocating conveyors (RJS, RJS-2, RJST models), vertical wheelchair lifts (Life Lift), powered dumpers, dumbwaiters, mobile cranes (GMC), and fork lift maintenance lifters (Luberlift). Products are sold with various options and accessories. Custom design and engineering services available.
2. Installation Services: Professional installation by approved installers with not less than 5 years of experience. Installation includes functional testing of VRC and gate interlocks, safety enclosure installation, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Giant Lift designs, manufactures, and sells custom-engineered industrial lifting equipment including vertical reciprocating conveyors (RJS, RJS-2, RJST models), ADA-compliant vertical wheelchair lifts (Life Lift), powered dumpers, dumbwaiters, mobile cranes (GMC), and forklift maintenance lifters (Luberlift). Equipment is built to customer specifications for industrial, commercial, and institutional facilities, with installation delivered through approved installers.

Product overview

Giant Lift manufactures industrial lifting equipment and material handling devices, operating since 1972. Their product portfolio centers on vertical reciprocating conveyors (RJS, RJS-2, and RJST telescopic models) that provide vertical material transport between levels. Complementary products include the Life Lift vertical wheelchair lift (ADA-compliant), Luberlift fork lift maintenance lifter, Powered Dumpers for material handling, dumbwaiters, and GMC mobile cranes. The company also offers a range of add-on options and accessories including platform guards, cab options (roll up doors, freight folding gates, swing gates), and landing enclosure systems. All products comply with applicable safety codes including ANSI B20.1 and OSHA standards.

Differentiator

Problem solved

Functional benefit

Products and services

• RJS Model Vertical Reciprocating Conveyor (VRC) Vertical reciprocating conveyor that requires minimal floor space and provides access to various levels including mezzanines, upper floors, basements, and dock areas. Features hydraulic or cable drives, self-supporting design, and complies with ANSI B20.1 and OSHA codes. Custom-built to specified capacity, platform size, raised/lowered height, travel, lift speed, motor HP, and primary power requirements.
• RJS-2 Model Double Frame Vertical Reciprocating Conveyor Double frame vertical reciprocating conveyor specifically designed for vertical movement of large, bulky, heavy materials from one elevation to another. Features 2 full frames, 8 flanged guide wheels, 8 side thrust rollers, 2 solid pistons, and 4 lifting chains.
• RJST Model Telescopic Reciprocating Conveyor Telescopic reciprocating conveyor that requires less floor space on the second level and features optional bow type openers that automatically raise overhead doors. Suitable for sidewalk elevators, trash lifts, casket lifts, and mortuary applications.
• Life Lift Vertical Wheelchair Lift Vertical wheelchair lift that meets ADA requirements and ANSI A18.1 standards. Compact, easy-to-operate solution for sites where ramps are unsuitable. Lift heights up to 30 feet for residential, commercial, and institutional applications.
• Powered Dumpers High-capacity powered dumpers for free-flowing materials such as powders, granulars, sugar, chemicals, paints, stampings, castings, scraps, and ceramics. Can be operated safely by one person without a fork lift truck. Powered by electric hydraulic or electric cable drives. Custom-configured by dump height, container size, capacity, voltage, product, and overhead restrictions.
• Luberlift Fork Lift Truck Maintenance Lifter In-plant maintenance lifting equipment for fork lift trucks and other factory vehicles. Self-contained unit providing full undercarriage access without pit installation. Features adjustable counterweight support for various truck lengths.
• Dumbwaiters Self-supporting and self-contained dumbwaiters requiring no building supports. Capacity up to 500 lbs with platform up to 9 square feet. Available in electric hydraulic or electric cable configurations with safety features including falling platform safety device and slack cable limit switch.
• GMC Mobile Crane Mobile crane that operates where fork trucks cannot, providing precise movements of loads in three directions and fits through standard doorways. Features 180-degree steering handle, boom extending 4 feet beyond chassis reaching 9 feet height, standard capacity up to 3,000 lbs with built-in charger.

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves3 records

Direct peers

• Autoquip: Autoquip designs and builds scissor lift tables, container tilters, and in-plant material handling lifts closely overlapping Giant Lift's Powered Dumpers and Luberlift product lines, with comparable custom-engineering and B2B industrial distribution.
• Southworth Products: Southworth builds lift tables, VRCs, and ergonomic material handling equipment with similar custom-engineering and material-handling-distributor channels. Strong overlap with Giant Lift's Luberlift and RJS offerings.
• Ballymore: Ballymore manufactures industrial lifts, work platforms, and safety access equipment, overlapping with Giant Lift's VRC cab/accessory options and industrial-access customer base.
• Vestil Manufacturing: Vestil produces a broad catalog of industrial lifts, dumpers, ergonomic handling equipment, and drum handlers — directly competing with Giant Lift's full material-handling portfolio across industrial and warehouse buyers.
• Bishamon Industries: Bishamon manufactures EZ Lift load lifters, powered dumpers, and tilters for industrial use, directly overlapping Giant Lift's dumper and mobile lifting product lines for manufacturing and warehouse customers.
• American Lift & Elevator: American Lift manufactures dumbwaiters, material lifts, and accessibility lifts, directly comparable to Giant Lift's dumbwaiter product line and broader custom lifting-device catalog.
• PFlow Industries: PFlow Industries is a dedicated manufacturer of vertical reciprocating conveyors (VRCs) — Giant Lift's RJS/RJST product category — serving industrial and warehouse mezzanine applications. It is the closest direct competitor in spec, configuration, and ANSI/OSHA positioning.
• Harmar Accessibility / Harmar Elevator: Harmar is a leading manufacturer of residential and commercial wheelchair lifts and stair lifts, directly competing with Giant Lift's Life Lift vertical wheelchair lift product line on ADA-compliant vertical access.

Broad incumbents

• Stannah Stairlifts: Stannah is a large, established stairlift and vertical platform lift manufacturer with broader product breadth and international presence. It overlaps Giant Lift's accessibility solutions from a much larger incumbent position.
• ThyssenKrupp Access (TK Access Solutions): ThyssenKrupp Access Solutions is a global mobility and accessibility provider offering vertical lifts and stairlifts, competing with Giant Lift's Life Lift for commercial/institutional ADA projects as a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/mbIdvc3NaZs
• LinkedInlinkedin.com/company/giant-lift-equipment-manufacturing-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Lift