GYTR GRT Yamaha WorldSBK

What GYTR GRT Yamaha WorldSBK does

GYTR GRT Yamaha WorldSBK Team is an Italian professional motorcycle racing team operated by FSquared Racing S.r.L., based in Milan, Italy. The team competes in the FIM Superbike World Championship (WorldSBK) with Yamaha R1 motorcycles and, since 2024, in the FIM Women's Circuit Racing World Championship (WorldWCR) with Yamaha R7 motorcycles through its Terra&Vita GRT Yamaha WorldWCR Team sub-brand. The organization functions as a satellite factory effort under Yamaha Motor Europe, which provides technical support, GYTR (Genuine Yamaha Technology Racing) parts, and development resources. The team fields riders Remy Gardner and Stefano Manzi in WorldSBK, and Maria Herrera and Natalia Rivera in WorldWCR, supported by a staff of approximately 20 professionals including mechanics, technicians, and management.

Name

GYTR GRT Yamaha WorldSBK

Legal name

FSquared Racing S.r.L.

Website

https://grtracingteam.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GYTR GRT Yamaha WorldSBK Team is an Italian professional motorcycle racing team operated by FSquared Racing S.r.L., competing in FIM WorldSBK and WorldWCR championships on Yamaha motorcycles with factory support from Yamaha Motor Europe.

Ownership category

akta.pro rank

Product category

Professional Motorcycle Racing

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Professional motorcycle racing
• Superbike racing team
• Motorsport sponsorship services
• Women's motorcycle racing
• Racing team merchandise

Headquarters

HQ city

Terni

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Sponsorship Revenue: Corporate sponsorship deals providing brand exposure on motorcycles, rider gear, team uniforms, and paddock presence during World Championship events. Major sponsors include Pata Snack, DP World, GYTR, WALlfe, K&B by Puricelli, and numerous technical partners including Pirelli, Akrapovic, and Yamaha Motor R&D Europe.
2. Race Winnings and Prize Money: Performance-based prize money and championship winnings from FIM Superbike World Championship and FIM Women's Circuit Racing World Championship race results and final standings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GYTR GRT Yamaha WorldSBK Team, operated by FSquared Racing S.r.L., is a professional motorcycle racing organization that competes in the FIM Superbike World Championship with Yamaha R1 motorcycles and in the FIM Women's Circuit Racing World Championship (WorldWCR) with Yamaha R7 motorcycles. The team delivers competitive racing services, brand activation for corporate sponsors, and rider development across premier FIM-sanctioned motorcycle racing championships worldwide.

Product overview

GYTR GRT Yamaha WorldSBK Team operates two professional motorcycle racing teams competing in premier world championships. The GYTR GRT Yamaha WorldSBK Team competes in the FIM Superbike World Championship using Yamaha R1 motorcycles, featuring riders Remy Gardner and Stefano Manzi. The Terra&Vita GRT Yamaha WorldWCR Team competes in the FIM Women's Circuit Racing World Championship using Yamaha R7 motorcycles, featuring riders Maria Herrera and Natalia Rivera. Both teams are operated by FSquared Racing S.r.L. based in Milan, Italy, and maintain a Pro-Shop for team merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• GYTR GRT Yamaha WorldSBK Team A professional motorcycle racing team competing in the FIM Superbike World Championship using Yamaha R1 motorcycles, featuring riders Remy Gardner and Stefano Manzi, and operating as a Yamaha Motor Europe satellite factory effort.
• Terra&Vita GRT Yamaha WorldWCR Team A professional women's motorcycle racing team competing in the FIM Women's Circuit Racing World Championship using Yamaha R7 motorcycles, featuring riders Maria Herrera and Natalia Rivera.
• GRT Pro-Shop

Quantifiable outcome

• Stefano Manzi won 2025 FIM Supersport World Championship with 11 victories and 21 podiums in single season
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core, major and minor.

• Yamaha Motor EuropeflagshipStrategic or Co-development PartnerFactory-supported WorldSBK team with Yamaha Motor Europe providing technical support, GYTR (Genuine Yamaha Technology Racing) parts, and development resources for Yamaha R1 and R7 motorcycles competing in FIM World Championships
• PirellicoreTechnology or IntegrationOfficial tire supplier for WorldSBK, providing racing slick and wet tires for all team motorcycles across championship events
• AkrapovičcoreTechnology or IntegrationOfficial exhaust system supplier providing titanium and carbon fiber racing exhaust systems for Yamaha motorcycles
• Yamaha Motor R&D Europe (YMRE)coreTechnology or IntegrationYamaha's European R&D facility providing technical development and engineering support for the WorldSBK program
• Pata SnackmajorGTM or Marketing PartnerPrimary sponsor providing brand exposure on team livery and rider gear at World Championship events
• DP WorldmajorGTM or Marketing PartnerOfficial sponsor with branding on team assets as part of their motorsport marketing activation
• K&B by PuricellimajorGTM or Marketing PartnerKitchen and bathroom brand from Puricelli Group sponsoring both WorldSBK and WorldWCR teams for 2025-2026 seasons
• yamalubecoreTechnology or IntegrationYamaha's official lubricant and chemical products brand providing engine oils and maintenance fluids for racing motorcycles
• NGK Spark PlugscoreTechnology or IntegrationOfficial spark plug supplier providing racing-grade ignition systems for Yamaha engines
• iXScoreTechnology or IntegrationTechnical partner providing protective racing apparel, helmets, and safety gear for team riders
• YouFinanceminorGTM or Marketing PartnerFinancial services sponsor providing brand visibility through team association
• BarracudacoreTechnology or IntegrationTechnical partner supplying motorcycle protection components and crash elements for racing
• ShipmindsminorGTM or Marketing PartnerB2B and B2C shipping management company sponsoring Terra&Vita GRT Yamaha WorldWCR Team for 2026 season
• HowdenminorGTM or Marketing PartnerInsurance and risk management company sponsoring the women's racing team
• Frigerio ViaggiminorGTM or Marketing PartnerTravel and transport company (75 years in transport, 40 years in travel) sponsoring WorldWCR team for 2025 season
• TotalEnergiescoreTechnology or IntegrationOfficial fuel and lubricant supplier providing racing fuels and engine oils for competition
• BETA ToolscoreTechnology or IntegrationProfessional tool manufacturer supplying workshop equipment and hand tools for motorcycle service and maintenance
• Terra&VitamajorGTM or Marketing PartnerTitle sponsor for the women's racing team (Terra&Vita GRT Yamaha WorldWCR Team), providing primary branding for the WorldWCR program

Scale indicators4 records

Direct peers

• Gresini Racing: Italian satellite team currently running Ducati machinery in MotoGP. Comparable as an independently owned, sponsor-funded racing team operating factory motorcycles in premier two-wheel motorsport with similar scale and operational footprint.
• Team HRC WorldSBK: Honda Racing Corporation's factory WorldSBK effort. Comparable as a factory-supported multi-rider WorldSBK team competing for championship honors with manufacturer technical resources.
• Kawasaki Racing Team WorldSBK: Official Kawasaki factory effort in WorldSBK. Comparable as a manufacturer-backed WorldSBK team running factory machinery, riders, and sponsorship activation in the same championship series.
• Pramac Racing: Yamaha's satellite MotoGP team. Highly comparable in operating model — an independent organization running factory Yamaha motorcycles with manufacturer technical support and sponsorship-driven revenue, only in MotoGP rather than WorldSBK.
• BMW Motorrad WorldSBK Team: BMW's factory WorldSBK team. Directly comparable as a manufacturer-backed WorldSBK program with sponsorship-driven revenue and global racing calendar.
• Crescent Motorsport: British team with prior Yamaha WorldSBK involvement. Comparable as an independent team operating factory-supported motorcycles in WorldSBK with sponsorship-based revenue model.
• Bonovo Action BMW: BMW-supported satellite team in WorldSBK. Comparable as a manufacturer-aligned independent team running factory machinery in the same championship with sponsorship revenue.
• Barni Racing Team: Independent Italian team running Ducati machinery in WorldSBK. Comparable as a privately operated, sponsor-funded satellite team competing at championship level with similar headcount scale.
• Pata Ten Kate Racing: Yamaha satellite team in WorldSBK, structurally the most direct peer — operates as an independent team with factory Yamaha support and sponsorship-driven economics, mirroring GRT's operating model.
• Aruba.it Racing Team: Official Ducati factory team competing in the FIM Superbike World Championship. Directly comparable as a manufacturer-supported WorldSBK team running multiple riders across the championship calendar with similar sponsorship-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grtyamahawsbk
• YouTubeyoutube.com/channel/grtracingteam
• Facebookfacebook.com/grtyamahawsbk
• LinkedInlinkedin.com/company/grtyamahawsbk
• Instagraminstagram.com/grtracingteam
• Pinterestpinterest.com/grtracingteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GYTR GRT Yamaha WorldSBK