Autra
Autra OÜ is a Tallinn, Estonia-based equipment dealer founded in 1990 that sells, rents, and services forestry, wood processing, and waste handling machinery as the exclusive Estonian distributor for 15+ European OEMs including JENZ, KOMPTECH, PALAX, WEIMA, JUNKKARI, and PRONAR.
- Company typePrivate
- Founded1990
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Autra does
Autra OÜ is a Tallinn-headquartered, privately held Estonian equipment dealer, rental operator, and service provider established in 1990. The company specializes in forestry, wood processing, and waste handling machinery, operating exclusively as the Estonian distribution channel for a portfolio of European OEMs: JENZ (Germany) and JUNKKARI (Finland) wood chippers, PRONAR (Poland) chippers, PALAX (Finland) firewood processors, KOMPTECH (Austria) shredders and waste treatment plants, WEIMA (Germany) shredders and briquetting machines, ROBUST (Slovenia) shredders, LOGSET (Finland) harvesters/forwarders, RISUTEC (Finland) tree planters, SKYWOOD (Slovakia) sawmill lines, SLIDETEC (Finland), LUMBERLINE (Sweden), KIRMAG (Germany) branch removers, CLEANFIX (Switzerland), and PALMS (Finland) forest trailers. Distribution is direct from the Männiku tee 104 headquarters with a sales-led motion: customers request quotes through the website, and dedicated sales managers handle consultation, financing coordination via Estonian programs (PRIA, KIK, business support grants), and delivery.
The company monetizes the equipment lifecycle across four revenue streams: new equipment sales (multi-OEM portfolio), used equipment resales via a dedicated marketplace at kasutatud.autra.ee, equipment rental across all 15 Estonian counties (Harjumaa, Tartumaa, Pärnumaa, Saaremaa, Hiiumaa, Ida-Virumaa, and nine others), and a maintenance/repair service department that supports the installed base with fast response times and OEM spare parts. Pricing is quote-based and not publicly disclosed, though sample used equipment listings show widely varying per-unit prices (e.g., Pronar MR15 at EUR 16,900 versus JENZ HEM 583 truck-mounted chipper at EUR 780,000), implying a mix of compact and industrial-scale units.
Autra serves five primary customer segments through a horizontal segmentation approach: professional forestry contractors and municipal forestry departments; sawmills and wood processing facilities; waste management companies and municipal recyclers; firewood producers; and agricultural operators. The company employs between 11 and 50 people, has no disclosed external investors or parent company, and operates solely within Estonia. There are no disclosed leadership bios, AI capabilities, patents, awards, or regulatory actions in the source data.
Autra firmographics
Firmographics- Name
- Autra
- Legal name
- Autra OÜ
- Website
- https://autra.ee
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autra OÜ is a Tallinn, Estonia-based equipment dealer founded in 1990 that sells, rents, and services forestry, wood processing, and waste handling machinery as the exclusive Estonian distributor for 15+ European OEMs including JENZ, KOMPTECH, PALAX, WEIMA, JUNKKARI, and PRONAR.
- Ownership category
- akta.pro rank
Autra industry classification
Industry- Product category
- Forestry and Wood Processing Equipment Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)
- akta.pro secondary industry
- Sawmilling & Lumber Production (IMADADAA)
Keywords
Where Autra is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Autra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- New Equipment Sales: Sale of new forestry, wood processing, and waste handling machinery through dealer network representing brands such as JENZ, KOMPTECH, PALAX, WEIMA, JUNKKARI, PRONAR, and others. Equipment ranges from compact wood chippers to industrial-scale waste processing plants.
- Used Equipment Sales: Sale of pre-owned machinery through dedicated used equipment platform at kasutatud.autra.ee, including JENZ, KOMPTECH, and other branded equipment with verified service histories.
- Equipment Rental: Rental services for forestry and wood processing equipment across multiple Estonian counties, with flexible rental regions covering all 15 counties including Harjumaa, Tartumaa, Pärnumaa, and others.
- Maintenance and Repair Services: Service department providing maintenance and repairs for sold equipment, with fast response times and professional service as a key competitive advantage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom equipment packages with configuration options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Autra product offering
Product offeringCore offering
Autra OÜ sells, rents, and maintains heavy industrial equipment for forestry, wood processing, and waste handling operations. As an exclusive Estonian distributor for more than 15 European OEMs (including JENZ, KOMPTECH, PALAX, WEIMA, JUNKKARI, PRONAR, ROBUST, SKYWOOD, SLIDETEC, LUMBERLINE, RISUTEC, KIRMAG, IRONHORSE, and PALMS), it supplies wood chippers, firewood processors, shredders, screens, composting equipment, sawmill lines, band and circular saws, tree-planting machines, compact tractors, branch removers, and complete waste treatment plants, alongside OEM spare parts, used equipment, equipment rental, and in-house maintenance and repair services.
Product overview
Autra OÜ is an Estonian company (established 1990) specializing in the sale, rental, and maintenance of forestry, woodworking, and waste management equipment. The company operates as a distributor of multiple international brands forming a comprehensive portfolio of wood processing machinery. The core product categories include: (1) Wood chippers from JENZ, JUNKKARI, and PRONAR brands, ranging from manual feed to professional mobile units; (2) Firewood processors from PALAX including circular saw and chainsaw models; (3) Material and waste management equipment from KOMPTECH, WEIMA, and ROBUST including shredders, screens, composters, and briquetting machines; (4) Wood processing equipment from SLIDETEC, SKYWOOD, LUMBERLINE, and others for sawmill operations; (5) Forestry equipment including RISUTEC tree planters, IRONHORSE compact tractors, and KIRMAG branch removers; (6) A used equipment marketplace; and (7) Supporting services including maintenance, rental, and financing assistance. The company serves customers across Estonia with complete waste treatment plant solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- JENZ Wood Chippers
- JUNKKARI Wood Chippers Junkkari brand disc chippers including tractor-towable models (HJ 250, HJ 252, HJ 262, HJ 320 C, HJ 500, HJ 550) with various feed mechanisms and power requirements for processing wood up to 50cm diameter. Targeted at professional forestry and biomass applications.
- PRONAR Wood Chippers PRONAR brand wood chippers including the MR-15 manual feed chipper with up to 150mm material diameter, designed for light but powerful processing of wood and shrub residues. Targeted at smaller-scale forestry and land clearing operations.
- PALAX Firewood Processors PALAX firewood processors including circular saw and chainsaw models (D360, D410, C751, C900, C1000) for cutting and splitting wood up to 40cm diameter, with various power options and splitting forces, plus PALAX accessories. Targeted at commercial firewood producers and heating fuel suppliers.
- KOMPTECH Material and Waste Processing Equipment KOMPTECH brand equipment including shredders, screens, separators, and composters for processing various materials including wood, plastics, and construction waste. Targeted at waste management companies, recycling operators, and municipal waste departments.
- KOMPTECH Waste Treatment Plants Complete KOMPTECH waste treatment plants for industrial-scale material processing and recycling operations, offered as turnkey solutions. Targeted at large-scale waste management operators, municipalities, and recycling companies.
- WEIMA Shredders and Briquette Machines WEIMA brand shredders, briquetting machines, granulators, and material presses for processing wood, plastic, paper, waste, and metal materials, with 40 years of manufacturer experience in waste processing. Targeted at recycling, waste management, and wood processing operations.
- ROBUST Shredders ROBUST brand shredders for processing various materials including wood, wood chipboards, plywood, waste wood (with nails), MDF boards, cardboard, various plastics, and other materials. Targeted at wood processing and waste management operations.
- SLIDETEC Circular Saws SLIDETEC circular saws for wood processing applications. Targeted at sawmills and wood processing facilities.
- SKYWOOD Sawmill Equipment and Lines SKYWOOD sawmill equipment and complete sawmill lines for professional wood processing and lumber production. Targeted at sawmill operators and wood processing companies.
- LUMBERLINE Band Saws LUMBERLINE band saws for wood processing. Targeted at sawmills and professional wood processing operations.
- RISUTEC Tree Planting Machines RISUTEC tree planting machines for forestry applications. Targeted at forestry contractors, forest owners, and reforestation operations.
- IRONHORSE Compact Tractors IRONHORSE compact tractors for forestry and wood processing operations. Targeted at agricultural businesses, small-scale forestry operators, and farms.
- KIRMAG Branch Removal Equipment KIRMAG branch saws and branch removal equipment for forestry. Targeted at forestry operations and wood processing facilities.
- Used Equipment Sales Pre-owned and demo machinery including wood chippers, firewood processors, tractors, and construction equipment from JENZ, KOMPTECH, and other brands with verified maintenance history, condition ratings, and working hours. Targeted at mid-market and smaller operators seeking lower entry-price equipment.
- Maintenance and Repair Services Professional maintenance and repair services for all sold equipment, with fast response times and a professional service department ensuring long-term reliable operation. Targeted at owners of equipment purchased from Autra across all product lines.
- Equipment Rental Services Equipment rental services covering various machinery categories including wood chippers, firewood processors, and other forestry machinery, with flexible rental regions across all 15 Estonian counties (Harjumaa, Tartumaa, Pärnumaa, Saaremaa, Hiiumaa, Ida-Virumaa, and 9 others). Targeted at operators with short-term or seasonal capacity needs.
- Financing Assistance Assistance with financing options and support with grant applications including PRIA, KIK, and other Estonian business support programs for equipment purchases. Targeted at customers seeking capital support for equipment acquisition.
- OEM Spare Parts OEM spare parts supply for JENZ, KOMPTECH, PRONAR, and PALAX equipment. Targeted at owners of equipment from these distributed brands requiring genuine replacement parts.
Companies that use Autra
Customer profileSegments5 records
Ideal customer profiles5 records
Autra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Autra partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- JENZ (Germany)coreExclusive dealer for JENZ wood chippers and waste processing equipment in Estonia. JENZ is a German manufacturer specializing in technology for processing biomass, mobile chippers, stationary chippers, chipper trucks, and special machines.
- KOMPTECH (Austria)coreExclusive dealer for KOMPTECH shredders, screens, separators, and composting equipment in Estonia. Austrian manufacturer specializing in turnkey waste processing plants and individual machines.
- PALAX (Finland)coreDealer for PALAX firewood processors, saws, and accessories in Estonia. Finnish manufacturer known for high-quality firewood processing equipment including saws, splitters, and cleaners.
- WEIMA (Germany)coreDealer for WEIMA shredders, briquetting machines, granulators, and material presses. German manufacturer with 40 years of experience in waste processing for wood, plastic, paper, refuse, and metal.
- JUNKKARI (Finland)coreDealer for JUNKKARI wood chippers in Estonia. Finnish manufacturer producing professional wood chippers for forestry and biomass applications.
- PRONAR (Poland)coreDealer for PRONAR wood chippers and forestry equipment. Polish manufacturer producing agricultural machinery, recycling equipment, and municipal vehicles.
- ROBUST (Slovenia)majorDealer for ROBUST shredders in Estonia. Slovenian manufacturer specializing in shredding equipment for various materials including wood, wood-based panels, waste wood, MDF boards, cardboard, and plastics.
- LOGSET (Finland)majorDealer for LOGSET harvesters, forwarders, and harvesting heads in Estonia. Finnish manufacturer of professional forest machines.
- RISUTEC (Finland)majorDealer for RISUTEC tree planting machines in Estonia. Finnish manufacturer producing specialized forestry planting equipment.
- SKYWOOD (Slovakia)majorDealer for SKYWOOD sawmill equipment and production lines. Slovakian manufacturer of sawmill machinery for lumber production.
- SLIDETEC (Finland)majorDealer for SLIDETEC circular saws. Finnish manufacturer of sawing equipment for wood processing applications.
- LUMBERLINE (Sweden)minorDealer for LUMBERLINE band saws. Swedish manufacturer of band saw equipment for wood processing.
- KIRMAG (Germany)minorDealer for KIRMAG branch saws in Estonia. German manufacturer producing branch removal equipment for forestry.
- CLEANFIX (Switzerland)minorDealer for CLEANFIX cleaning equipment. Swiss manufacturer producing professional cleaning systems.
- PALMS (Finland)minorDealer for PALMS forest trailers and cranes in Estonia. Finnish manufacturer of forestry trailers and loading equipment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Autra competitors and assessment
Company assessmentBroad incumbents
- Komptech GmbH: Austrian manufacturer of shredders, screens, separators, compost turners and complete waste treatment plants, including mobile and stationary systems. Komptech products are a core part of Autra's portfolio and both companies serve waste management operators across Europe with comparable shredding/screening technology.
- Vermeer Corporation: US-based diversified industrial and environmental equipment manufacturer with chipper, horizontal grinder, and forestry equipment lines as well as a broad used-equipment program at vermeerused.com. Vermeer's product portfolio intersects with several categories Autra distributes across forestry and waste.
- Komatsu Forest GmbH: Sweden/Finland-based manufacturer of harvesters, forwarders, and harvester heads for cut-to-length forestry, part of the Komatsu Group. Komatsu Forest competes with the LOGSET brand Autra distributes in the Baltic forestry harvester/forwarder market.
- JENZ GmbH & Co. KG: German manufacturer of wood chippers, biomass processing technology, hammer mills, and chipper trucks. JENZ is Autra's exclusive principal brand for mobile, tracked, and stationary chippers in Estonia, and both companies sell comparable chipping equipment into biomass, forestry, and waste applications.
- Bandit Industries, Inc. US-based manufacturer of hand-fed and whole tree chippers, horizontal grinders, and beast recyclers widely used in biomass and arborist applications. Bandit's product categories overlap directly with Autra's JENZ, JUNKKARI, and PRONAR chipper offerings to biomass and forestry customers.
- Morbark, LLC: US-based manufacturer of wood chippers, horizontal and tub grinders, and whole tree chippers serving forestry, biomass, and recycling customers. Morbark's product line is directly comparable to the biomass and wood processing equipment Autra sells through JENZ and other distributed brands.
Direct peers
- Willibald GmbH: German manufacturer of slow-speed shredders and recycling equipment for wood, green waste, and industrial materials. Willibald competes directly with the WEIMA and ROBUST shredders Autra distributes, serving comparable waste and recycling customers.
- Ponsse Plc: Finnish forest machine manufacturer producing harvesters, forwarders, and harvesting heads for cut-to-length forestry. Autra distributes the competing LOGSET forest machines, and both firms serve Nordic and Baltic forestry contractors with high-end mechanized harvesting technology.
- Pronar Sp. z o.o. Polish manufacturer of agricultural, recycling, municipal, and forestry machinery including wood chippers. Pronar products are distributed by Autra in Estonia, and both companies sell chipper and forestry equipment into similar Central and Eastern European customer bases.
- Doppstadt Group: German manufacturer of slow- and high-speed shredders, trommel screens, and wood/biomass processing equipment widely used across Europe. Doppstadt competes head-to-head with the KOMPTECH and WEIMA brands Autra distributes for shredding and screening customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Autra social profiles
Digital presenceAutra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autra leadership team
Management profileNumber of profiles
Autra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autra
What does Autra do?
Autra OÜ sells, rents, and maintains heavy industrial equipment for forestry, wood processing, and waste handling operations. As an exclusive Estonian distributor for more than 15 European OEMs (including JENZ, KOMPTECH, PALAX, WEIMA, JUNKKARI, PRONAR, ROBUST, SKYWOOD, SLIDETEC, LUMBERLINE, RISUTEC, KIRMAG, IRONHORSE, and PALMS), it supplies wood chippers, firewood processors, shredders, screens, composting equipment, sawmill lines, band and circular saws, tree-planting machines, compact tractors, branch removers, and complete waste treatment plants, alongside OEM spare parts, used equipment, equipment rental, and in-house maintenance and repair services.
Is Autra a public or private company?
Autra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autra founded?
Autra was founded in 1990. It employs 11 to 50 people.
Where is Autra based?
Autra is headquartered in Tallinn, Estonia, in the Europe region.
How does Autra make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rental and maintenance and Repair Services.
Who are Autra's main competitors?
Broad incumbents on record are Komptech GmbH, Vermeer Corporation, Komatsu Forest GmbH, JENZ GmbH & Co. KG, Bandit Industries, Inc. and Morbark, LLC. Direct peers are Willibald GmbH, Ponsse Plc, Pronar Sp. z o.o. and Doppstadt Group.
Does Autra have an API?
No public API is recorded for Autra.
What industry is Autra in?
Autra's product category is Forestry and Wood Processing Equipment Distribution. Its primary akta.pro industry code is IMAHALAI, Industrial Waste Handling & Compaction Equipment (Balers, Compactors), with a secondary code of IMADADAA, Sawmilling & Lumber Production. Its NAICS code is 42382 and its SIC code is 5082.