Columbia Pediatrics

What Columbia Pediatrics does

Columbia Pediatrics Medical Group, Inc. (founded 1979) is an independent, physician-owned pediatric medical practice headquartered at 3833 Worsham Ave, Suite 301, Long Beach, California 90808. The practice provides comprehensive pediatric care for infants, children, and adolescents across the greater Los Angeles area and Long Beach community, with a clinical staff of eight board-certified pediatricians, a nurse practitioner, a certified lactation consultant, a referral coordinator, and an office manager. Service offerings span well-child checkups, sick visits, vaccinations per AAP/CDC schedules, newborn hospital rounds at Long Beach Memorial and Miller Children's Hospital, developmental screening, ADHD evaluation and treatment, asthma and allergy management, sports physicals, telehealth video visits, a dedicated in-house lactation clinic (Tuesdays/Thursdays at 9:00 am, $20 per visit), and pediatric ear piercing ($50-$125). The practice also co-runs the SUPER Kids nutrition and fitness program with CSULB and the Lakewood-Weingart Family YMCA.

The underlying technology stack is built on a commercial Electronic Medical Records system that went live on May 3, 2021, paired with a MyHealthRecord patient portal (myhealthrecord.com) for messaging and record access. Patient intake is handled through the Phreesia online pre-registration platform (text and email workflows), TeleHealth is delivered via Zoom, and online bill payment is integrated directly into the website. Lab and imaging are routed to third-party partners including Quest Diagnostics, LabCorp, RadNet Wave Imaging, and United Medical Imaging.

Columbia Pediatrics operates a direct-to-consumer go-to-market, with no public-facing API, mobile app, or developer platform. Revenue is generated primarily through insurance-reimbursed office visits billed to PPO, EPO, HMO, and Tricare networks — including Optum Care Network Long Beach, MemorialCare Select, and AppleCare Medical Group — with copays collected at the time of service. Cash-pay ancillaries include the $20 lactation clinic visit, $50-$125 ear piercing procedures, and selected vaccinations paid outside of insurance billing. The practice acquires new patients through prenatal consultations, hospital newborn visits, community word-of-mouth, an Instagram and Facebook presence, Yelp reputation, and a website publishing health education content.

Name

Columbia Pediatrics

Legal name

Columbia Pediatrics Medical Group, Inc.

Website

https://columbiapediatrics.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Columbia Pediatrics Medical Group, Inc. is an independent, physician-owned pediatric practice in Long Beach, California serving infants through adolescents across the greater Los Angeles area with eight board-certified pediatricians, hospital newborn rounds, lactation services, telehealth, and community nutrition programs.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAJAI

Pediatric Urgent Care & After-Hours Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pediatric medical services
• Primary care pediatrics
• Childhood vaccinations
• Lactation consulting
• Newborn care

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Patient Office Visits: Revenue generated from office visits for well-child checkups, sick visits, sports physicals, and specialized services. Billed through insurance (PPO/EPO/HMO) or paid at time of service for cash accounts. Copayments are due at time of visit.
2. Specialty Services: Lactation clinic visits at $20 per visit; ear piercing services ranging from $50-$125 for jewelry and procedure; breastfeeding education sessions.
3. Vaccination Services: Vaccine administration including flu vaccines and COVID-19 vaccines, billed through insurance or VFC program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Columbia Pediatrics is an independent pediatric medical practice providing comprehensive healthcare for infants, children, and adolescents in the greater Los Angeles and Long Beach area. Core offerings include well-child checkups, sick visits, vaccinations, TeleHealth video consultations, lactation consulting, ADHD and behavioral health evaluations, developmental screening, and specialty services such as sports physicals and ear piercing. The practice is staffed by 8 pediatricians plus a nurse practitioner, lactation consultant, and support staff.

Product overview

Columbia Pediatrics is a single-location pediatric medical practice in Long Beach, CA offering comprehensive pediatric healthcare services. The practice provides a unified set of core medical services including well-child visits, sick appointments, vaccinations, TeleHealth video visits, and specialized care for conditions such as asthma, allergies, ADHD, and developmental concerns. Additional services include a Patient Portal for accessing medical records, ear piercing for children 3 months and older, and breastfeeding education through a dedicated lactation clinic. The practice has implemented Electronic Medical Records and a Patient Portal to manage patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pediatric Services Comprehensive pediatric medical care including well-child visits, sick visits, and routine examinations for infants, children, and adolescents in the Long Beach and greater Los Angeles area.
• TeleHealth Video Visits Remote video consultation services using the Zoom platform, enabling patients to receive certain pediatric medical care from home; introduced during COVID-19 and maintained as an ongoing option.
• Vaccines

Quantifiable outcome

• Dr. Sandi Smith-Lang has expanded office hours specifically for ADHD evaluations and well child care
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• CSULB Nutrition and Dietetics DepartmentcoreStrategic or Co-development Partner · 1 January 2019Collaborative partnership providing the SUPER Kids program - a six-week nutrition and fitness course for grade-school children and their parents, offered free-of-charge. The program is a collaborative effort between Columbia Pediatrics, the CSULB Nutrition and Dietetics department, and the Lakewood-Weingart Family YMCA.
• Lakewood-Weingart Family YMCAcoreStrategic or Co-development Partner · 1 January 2019Collaborative partnership providing the SUPER Kids program - a six-week nutrition and fitness course for grade-school children and their parents, offered free-of-charge. The program is a collaborative effort between Columbia Pediatrics, the CSULB Nutrition and Dietetics department, and the Lakewood-Weingart Family YMCA.
• Optum Care Network Long BeachcoreChannel Partner/ Reseller/ DistributorHMO insurance network partnership through which Columbia Pediatrics accepts patients. Patients can be assigned to Columbia Pediatrics under this medical group with Dr. Janet Chou or Dr. Markus Quinn as assigned doctors.
• MemorialCare SelectcoreChannel Partner/ Reseller/ DistributorHMO insurance network partnership through which Columbia Pediatrics accepts patients for pediatric care services.
• AppleCare Medical GroupcoreChannel Partner/ Reseller/ DistributorHMO insurance network partnership through which Columbia Pediatrics accepts patients for pediatric care services.
• Long Beach Memorial Medical Center / Miller Children's HospitalcoreStrategic or Co-development PartnerHospital affiliation for newborn rounds and pediatric hospitalist services. Dr. Jacobson previously worked as a pediatric hospitalist at Miller Children's and Women's Hospital. The practice rounds at Long Beach Memorial Hospital.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UCLA Health (Mattel Children's Hospital): Academic health system with pediatric primary care clinics and a children's hospital. Comparable as an LA-area provider offering general pediatrics, specialty referrals, and TeleHealth for families across the metro.
• Cedars-Sinai Medical Center (Pediatrics): Large LA-based health system with a pediatric primary and specialty care network. Overlaps with Columbia on general pediatric services and competes for insured families in the Westside and greater LA market.
• Children's Hospital Los Angeles (CHLA): Major pediatric academic medical center serving the LA region. Comparable as a destination for pediatric specialty referrals (ADHD, developmental, allergy) that Columbia occasionally refers into; competes for high-acuity pediatric cases in the same geography.
• Kaiser Permanente Southern California (Pediatrics): Integrated health system with pediatric primary care clinics across Southern California. Comparable as a large-scale pediatric provider in the same geography that competes for HMO-insured families with a closed-network model.
• MemorialCare (Miller Children's & Women's Hospital): Regional health system that operates Miller Children's Hospital where Columbia Pediatrics rounds newborns. Comparable as the parent of Columbia's primary hospital partner, with overlapping pediatric services in primary and specialty care across Long Beach and Orange County.
• One Medical (Amazon One Medical) - Pediatrics: Membership-based primary care provider (now owned by Amazon) that includes pediatric services in select markets. Comparable as a tech-enabled, consumer-centric primary care competitor expanding into family/pediatric care for urban parents.

Regional players

• Children's Hospital of Orange County (CHOC): Major regional pediatric health system serving Southern California including Orange County and the greater LA area. Several Columbia Pediatrics physicians trained at CHOC, and it overlaps on pediatric specialty services (asthma, developmental, behavioral) although it operates at a larger hospital-based scale.

Direct peers

• Pediatric Associates: Large multi-site independent pediatric group practice offering well-child care, sick visits, and specialty services across multiple locations. Highly comparable as a physician-owned pediatric group serving families with similar service lines (immunizations, lactation, behavioral health).

Emerging players

• Blueberry Pediatrics: Subscription-based virtual pediatric care service providing 24/7 chat and video access to pediatricians. Overlaps with Columbia's TeleHealth offering and competes for parents seeking on-demand pediatric advice outside of scheduled visits.
• Summer Health: Digital-first pediatric care platform offering on-demand messaging, TeleHealth, and asynchronous visits for parents. Targets the same millennial parent demographic Columbia serves, with a value proposition centered on convenience and technology versus traditional office visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/columbiapediatrics
• Instagraminstagram.com/columbiapediatrics
• Xx.com/columbiapedsla
• LinkedInlinkedin.com/company/columbia-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Columbia Pediatrics