Clarus

What Clarus does

Clarus operates a wholesale-led, multi-channel go-to-market, selling through outdoor specialty retailers, online retailers, third-party distributors, and original equipment manufacturers (OEMs) globally across approximately 50 countries, supplemented by direct-to-consumer brand websites (BlackDiamondEquipment.com, RhinoRack.com, MAXTRAXUS.com, RockyMounts.com, TREDOutdoors.com, Pieps.com). Revenue is generated almost entirely from hardware product sales — climbing and ski gear, vehicle racks and boxes, recovery boards, bicycle racks, avalanche safety equipment, and apparel — with consumer pricing set at standard retail levels through both wholesale and DTC channels. The business is currently sub-scale profitable on a GAAP basis (FY2025 EBITDA approximately -$9.7M, net loss ~$46.6M), but FY2026 adjusted EBITDA is guided to $9–11M, and Q1 2026 revenue of $61.94M grew 2.5% year-over-year, with institutional ownership around 90.3% and a quarterly $0.025/share dividend signaling a turnaround posture under long-tenured Executive Chairman Warren B. Kanders.

Name

Clarus

Legal name

Clarus Corporation

Website

https://claruscorp.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Clarus Corporation is a publicly traded Salt Lake City–based designer, manufacturer, and distributor of outdoor equipment and vehicle accessories under heritage brands including Black Diamond, Rhino-Rack, MAXTRAX, TRED Outdoors, RockyMounts, and Pieps, selling globally through specialty retailers, OEMs, distributors, and direct brand websites to outdoor recreation and 4x4 consumers.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment

NAICS

Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)

akta.pro primary industry

Climbing & Mountaineering Gear Retail (CRAMAMAB)

akta.pro secondary industries

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Outdoor recreation equipment
• Climbing and mountaineering gear
• Vehicle roof racks
• 4x4 recovery boards
• Bicycle transport racks

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Equipment Product Sales: Sale of outdoor recreation equipment and lifestyle products including climbing gear, ski equipment, backpacks, vehicle racks, and accessories through wholesale and direct-to-consumer channels.
2. Brand Direct-to-Consumer Sales: Products sold through company's own brand websites including BlackDiamondEquipment.com, RhinoRack.com, MAXTRAXUS.com, and RockyMounts.com.
3. Wholesale/Retail Distribution: Products sold to outdoor specialty retailers and online retailers globally.
4. OEM/Industrial Sales: Products sold to original equipment manufacturers and industrial customers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Clarus Corporation designs, develops, manufactures and distributes best-in-class outdoor equipment and lifestyle products through a portfolio of heritage brands. Its core product offerings include active outdoor performance equipment and apparel for climbing, mountaineering, backpacking and skiing (Black Diamond), vehicle racks, boxes and accessories (Rhino-Rack), 4x4 vehicle recovery boards (MAXTRAX, TRED Outdoors), bicycle racks (RockyMounts), and avalanche safety equipment (Pieps). Products are sold globally through outdoor specialty and online retailers, the company's own brand websites, distributors, and OEM partners.

Product overview

Clarus Corporation is a global designer, developer, manufacturer, and distributor of outdoor equipment and lifestyle products for outdoor enthusiasts. The company operates as a portfolio of iconic brands, not a single unified platform. Its core products include Black Diamond (climbing, mountaineering, skiing, and backpacking equipment and apparel), Rhino-Rack (vehicle racks and accessories), MAXTRAX and TRED Outdoors (4x4 vehicle recovery boards), RockyMounts (bicycle racks), and Pieps (avalanche safety equipment). Products are sold globally through outdoor specialty and online retailers, the company's own websites, distributors, and OEMs. The Adventure segment includes Black Diamond and Pieps brands, while the company's automotive/rack segment includes Rhino-Rack, MAXTRAX, TRED Outdoors, and RockyMounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Diamond Black Diamond Equipment is a global leader in active outdoor performance equipment and apparel for climbing, mountaineering, backpacking, skiing, and year-round outdoor recreation. Products include technical climbing gear, ski equipment, and outdoor apparel, designed for performance, innovation, durability and safety.
• Rhino-Rack Rhino-Rack is a global manufacturer of high-quality, innovative vehicle racks, boxes and accessories for a range of vehicles, serving thousands of loyal customers globally with roof racks, cargo boxes and related accessories. Incorporated in 1992.
• MAXTRAX MAXTRAX manufactures vehicle-specific recovery boards for four-wheel drive recovery, including the current MAXTRAX Xtreme product. Founded in Far North Queensland in 2001; current product sold under both maxtrax.com.au and maxtraxus.com brands.
• TRED Outdoors TRED Outdoors provides 4x4 vehicle recovery boards and outdoor adventure accessories for overlanding and off-road enthusiasts.
• RockyMounts RockyMounts designs premium roof and hitch rack solutions for bicycles, compatible with SUVs, vans and trucks. Founded in Boulder, Colorado in 1993 by Bobby Noyes; award-winning products sold in local and national retailers across North America and Australia.
• Pieps Pieps manufactures avalanche safety equipment including beacons, probes and shovels for winter sports enthusiasts, part of the Adventure segment product portfolio.
• SKINOURISHMENT SKINOURISHMENT provides skincare products focused on skin protection and nourishment for outdoor activity users.

Quantifiable outcome

• Q1 2026 revenue $61.94 million, up 2.5% year-over-year
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YETI Holdings: U.S. public company (NYSE: YETI) designing premium outdoor and lifestyle products with a powerful DTC brand-led model. Closely comparable to Clarus's brand-portfolio, multi-channel DTC-plus-wholesale architecture, and target outdoor enthusiast consumer.
• Johnson Outdoors: U.S. public company (NASDAQ: JOUT) selling outdoor recreation equipment including watercraft, diving, marine electronics, and outdoor gear. Comparable to Clarus in outdoor recreation end markets, multi-brand model, and similar small-cap public-equity profile.
• Thule Group: Swedish public company and global leader in vehicle racks, cargo boxes, bike carriers, and active-lifestyle transport solutions. Directly comparable to Clarus's Rhino-Rack and RockyMounts brands across product, channel (specialty retail + DTC + OEM), and end markets.
• Petzl: French family-owned climbing, mountaineering, and headlamp equipment leader. Closest direct global competitor to Black Diamond across climbing hardware, headlamps, and alpine equipment, sharing the same specialty-outdoor retail channel.
• Vista Outdoor: U.S. public outdoor and shooting-sports products company with multiple consumer brands. Comparable to Clarus in operating a portfolio-of-brands model spanning outdoor recreation categories with both retail and OEM/government channels.
• Mammut: Swiss private outdoor equipment brand specializing in climbing, mountaineering, and backcountry gear including avalanche safety (Barryvox). Directly comparable to Black Diamond and Pieps in technical mountaineering and snow-safety categories.

Broad incumbents

• Garmin: Large public GPS, wearable, and outdoor electronics company. Directly comparable in the Pieps avalanche-beacon/rescue safety category (Garmin inReach and mountain sports devices) and adjacent outdoor navigation device market.
• Columbia Sportswear: Large U.S. public outdoor apparel and equipment brand. Comparable to Clarus in outdoor consumer base and wholesale + DTC distribution, but operates at substantially larger scale and broader apparel focus.
• Topgolf Callaway Brands: Large public active-lifestyle and golf equipment company. Broader and more diversified than Clarus, but overlaps in the active-outdoor consumer segment and shared specialty-retail plus DTC go-to-market motion.
• Fox Factory Holdings: U.S. public company (NASDAQ: FOXF) producing ride dynamics and vehicle aftermarket products including off-road/4x4 suspensions. Comparable to Clarus's MAXTRAX, TRED Outdoors, and Rhino-Rack 4x4 / off-road accessory portfolio and shared enthusiast consumer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarus