EDUCO

What EDUCO does

EDUCO (동화세상에듀코) is a South Korean coaching education company founded in 1995, headquartered in Dongdaemun-gu, Seoul, operating a multi-brand platform that integrates online and offline 1:1 learning coaching, foreign-language instruction, corporate training, and study-abroad consulting. The company's core methodology is a proprietary teaching-plus-coaching pedagogy developed over 30+ years that combines academic tutoring with coaching psychology to develop study habits, self-directed learning ability, motivation, and character — distinct from pure knowledge-transfer tutoring. Its portfolio is organized as a platform-plus-modules architecture with distinct brands serving different market segments: 상상코칭 (Sangsang Coaching) for K-12 students, Kids상상코칭 for early childhood and elementary, 와와학습코칭센터 (Wawa Learning Coaching Centers) for nationwide direct-managed physical coaching centers, 파워잉글리시 (Power English) for 1:1 foreign-language instruction with native speakers, and subsidiaries 쏠루트_교육지원 (Sollute Education Support) for school/corporate B2B and 쏠루트_유학 (Sollute Study Abroad) for international placement including the jointly-operated St. Paul American School in Shanghai.

Revenue is generated primarily through monthly subscription-based coaching fees across multiple consumer brands, supplemented by professional-services revenue from corporate leadership/employment training delivered to companies, schools, and regional education offices, and transaction-fee revenue from study-abroad placement. Distribution combines directly-operated physical coaching centers, 1:1 home/video coaching, online group classes, phone/video foreign-language sessions, B2B delivery through dozens of partner schools and education offices, and affiliated offices in Washington D.C. and Beijing supplying native-speaking instructors. Supporting capabilities include 바인아카데미 (Vine Academy) for systematic coach training and certification, a dedicated 신입코치연수과정 (new coach training program), and a group 연수원 (training center) for corporate and professional development. The company markets through its corporate website, Naver blog, Instagram, YouTube, and a coaching magazine with free-trial/consultation funnels, and reports tens of thousands of monthly members and a 93% learning satisfaction rate for its Kids brand. The company is private with no disclosed funding rounds, 51-100 employees, and operates across South Korea with international study-abroad placement covering the US, Canada, China, Philippines, Australia, and New Zealand.

Name

EDUCO

Legal name

(주)동화세상에듀코

Website

https://educo.co.kr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

EDUCO (동화세상에듀코) is a Korean coaching education company operating multi-brand 1:1 learning coaching, nationwide tutoring centers, foreign language programs, corporate training, and study abroad consulting — serving K-12 students, families, schools, and corporations.

Ownership category

akta.pro rank

Product category

Education and Coaching Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Language Schools (611630), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Learning coaching services
• K-12 student coaching
• Study abroad consulting
• Corporate leadership training
• Foreign language tutoring

Headquarters

HQ city

Yongdudong

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 1:1 Learning Coaching (상상코칭): Individual tutoring and coaching services for students covering academic subjects, study skills, and character development. Revenue from per-session or package-based coaching fees.
2. Kids Coaching Services: Early childhood and elementary specialized 1:1 tutoring including 1:1 home/video lessons, online group classes, coding lessons, and character coaching. Monthly subscription-based service.
3. 와와학습코칭센터 (Wawa Learning Coaching Centers): Directly-operated nationwide learning coaching center franchise model providing 1:1 coaching services. Revenue from coaching fees at center locations.
4. Corporate/Institutional Training (기업교육, 공교육 지원): B2B training services for corporations, schools, and government education offices covering leadership development, vision/career coaching, learning coaching, and employment competency programs. Delivered as workshops, camps, and after-school programs.
5. Foreign Language Learning (파워잉글리시): 1:1 foreign language instruction via phone and video systems using native teachers from US and China offices. Languages include English, Chinese, and Japanese, with curriculum tailored to student level and needs.
6. Overseas Study Consulting (쏠루트 유학사업): Study abroad program consulting and placement services for students seeking education in USA, Canada, China, Philippines, and other countries through partner institutions and schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

EDUCO is a South Korean education company that delivers 1:1 personalized learning coaching programs integrating instruction with coaching methodology for K-12 students. The company also operates directly-managed nationwide coaching centers, foreign-language tutoring with native speakers, corporate leadership training, school-partnership education support programs, and overseas study consulting through branded subsidiaries.

Product overview

EDUCO (동화세상에듀코) is a Korean education company operating a multi-brand platform focused on learning coaching and personal development. The core product portfolio includes: 상상코칭 (Sangsang Coaching), a 1:1 tutoring and coaching program for K-12 students combining teaching with coaching methodology; Kids상상코칭, a specialized version for preschool and elementary students; 와와학습코칭센터, a nationwide coaching center network; and 파워잉글리시, a foreign language learning program (English/Chinese/Japanese). The company also operates 쏠루트 education support services for schools (public education support, career coaching, after-school programs) and 쏠루트 study abroad division (exchange programs, international schools including St. Paul American School Shanghai). Supporting offerings include various talent development programs (leadership training, digital transformation) and the 바인그룹 training center. The portfolio is organized as a platform-plus-modules architecture with distinct brands serving different market segments (K-12 students, parents, schools, corporations, and prospective international students).

Differentiator

Problem solved

Functional benefit

Brands

• 상상코칭 (Sangsang Coaching): 1:1 learning coaching program for elementary to high school students combining teaching and coaching methodologies
• 와와학습코칭센터 (Wawa Learning Coaching Center)
• 파워잉글리시 (Power English)
• 쏠루트 (Sollute)
• Kids상상코칭 (Kids Sangsang Coaching)
• 세인트폴 미국학교 (St. Paul American School)

Products and services

• Sangsang Coaching (상상코칭) 1:1 personalized learning coaching program integrating instructional tutoring with coaching psychology for K-12 students; delivered monthly through a subscription model.
• Kids Sangsang Coaching (Kids상상코칭) Customized 1:1 learning coaching tailored for preschool and elementary-age children, designed around age-specific developmental patterns.
• Power English (파워잉글리시) Foreign-language learning program delivered by native-speaker instructors through 1:1 video calls, online group classes, and in-person lessons for individual learners.
• Wawa Learning Coaching Center (와와학습코칭센터) Franchised and directly-managed physical coaching center network providing in-person 1:1 learning coaching sessions for K-12 students.
• Sollute Education Support (쏠루트 교육지원) B2B school partnership program delivering coaching, talent development, and learning programs to public schools under contracts with education offices.
• Sollute Study Abroad Division (쏠루트 유학사업단) Overseas study consulting and admissions-placement service providing counseling, program matching, and admission support for families sending students abroad.
• St. Paul American School Shanghai (세인트폴 미국학교) Affiliated international K-12 school located in Shanghai delivering an American-style curriculum.
• Talent Development Programs (인재양성프로그램) Comprehensive corporate leadership and self-development program suite covering leadership, self-discovery, coaching, and self-direction for B2B organizational clients.

Quantifiable outcome

• 93% learning satisfaction rate reported by Kids상상코칭 brand
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gezhi Science High School (제기과학교)coreStrategic or Co-development Partner세인트폴 미국학교 (St. Paul American School, Shanghai) was established through a partnership between EDUCO's subsidiary 쏠루트 유학사업단 and Shanghai's Gezhi Science High School. The school operates mutual credit recognition and joint academic management, providing a bilingual global education program with campuses in Beijing and Shanghai.
• US Schools and Education Institutions (미국 학교 및 교육기관)coreStrategic or Co-development PartnerStudy abroad programs conducted through official partnerships with US institutions, education bureaus, and schools. Programs include exchange student (J-1 visa), private institution (F-1), and private managed (F-1) programs with Connecticut religious schools and overseas management partners.
• Canadian Public Education Bureaus (캐나다 공립교육청)coreStrategic or Co-development PartnerStudy abroad programs administered through partnerships with Canadian public education bureaus, offering exchange student and managed programs for students from elementary through high school.
• Korean Schools and Education Offices (한국 학교 및 교육청)coreChannel Partner/ Reseller/ DistributorExtensive network of partnerships with Korean schools across all levels (elementary, middle, high school including general academic and specialized/vocational), universities (한남대학교, 호서대학교), and regional education offices (교육지원청) for delivery of coaching and training programs.
• International Camps and Schools (미국/캐나다/영국/호주/뉴질랜드/중국/필리핀 캠프 및 학교)minorChannel Partner/ Reseller/ DistributorSummer and educational camp programs conducted in partnership with institutions across USA, Canada, UK, Australia, New Zealand, China, and Philippines for language training and cultural exchange camps.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDP Education: IDP is a global leader in international student placement and English-language testing (IELTS). Its study abroad placement and language testing business is comparable to EDUCO's Sollute Study Abroad consulting and Power English preparation services, but operating globally rather than Korea-focused.
• Skillsoft: Skillsoft is a global corporate learning and talent development platform delivering training content, coaching, and leadership programs to enterprises. It is directly comparable to EDUCO's corporate education (기업교육) and Vine Group Training Center offerings — both sell leadership and professional development content into B2B customers.
• Kaplan International: Kaplan International provides English-language training and university pathway programs for international students. It is closely comparable to EDUCO's Sollute Study Abroad division and St. Paul American School Shanghai, both targeting Korean students seeking overseas education.
• EF Education First: EF is a global private education company offering language learning, study abroad, and academic programs across 50+ countries. It is comparable to EDUCO's Power English (language coaching) and Sollute Study Abroad (international placement) businesses in particular, but at a much larger global scale.

Direct peers

• Chungdahm Learning (청담러닝): Chungdahm Learning runs branded English-immersion afterschool academies and online English programs for Korean students. Its 1:1 / small-group language coaching model for kids and teens overlaps directly with EDUCO's Power English and Kids Sangsang Coaching offerings.
• MegaStudy (메가스터디): MegaStudy is a leading Korean K-12 EdTech and tutoring company offering online live lectures, teachers, and self-study content. It is the most direct Korean competitor to EDUCO's 1:1 coaching and academic tutoring services, serving the same K-12 households via subscription and per-session models.
• Woongjin ThinkBig (웅진씽빅): Woongjin is a major Korean education group offering textbooks, digital learning, and K-12 tutoring under brands such as Woongjin ThinkBig. It competes directly with EDUCO in K-12 self-study, online tutoring, and school-district content distribution.
• Daesung (대성마이맥): Daesung/MyMAC operates a diversified Korean private education platform across K-12 tutoring, online lectures, and adult/finance education. It directly competes with EDUCO for K-12 students and families, with both consumer subscriptions and school/corporate training channels.
• Daekyo / Eye Level (대교): Daekyo operates the Eye Level supplemental learning franchise across 20+ countries along with publishing (Good Sense) and K-12 educational products. It is directly comparable to EDUCO on K-12 personalized coaching and the use of branded learning center networks as the primary distribution channel.
• YBM (와이비엠): YBM is a long-established Korean English-education provider offering classroom instruction, textbooks, and online learning. It is directly comparable to EDUCO's Power English sub-brand in delivering English-language coaching for Korean students across ages and skill levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa7UiGYDh8x9CyW6MumPjIA
• Instagraminstagram.com/sangsangcoaching
• Xx.com/educo7470

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDUCO