MMM Multi-Media-Marketing

What MMM Multi-Media-Marketing does

MMM Multi-Media-Marketing GmbH (operating as M3) is a private, founder-managed business-to-business customer-service outsourcing company headquartered in Mönchengladbach, Germany. Founded on 16 May 2002 by brothers Daniel and Meik Hüllenhagen, M3 operates four European call-center locations — Mönchengladbach (HQ), Viersen, and Düsseldorf in Germany, plus Maastricht in the Netherlands — and, depending on the source, either 700+ employees or over 1,000 communication professionals. The company is wholly founder-owned, with no external private-equity or institutional investor disclosed, and runs a German GmbH plus a Netherlands B.V. for international business. Reported certifications include ISO 9001 (since 2023, renewed through 2026), ISO 27001 (December 2025), an EU energy audit per DIN EN 16247-1 (2025), and UN Global Compact membership (2019).

M3's core offering is dialog marketing and customer care delivered through three interlocking services: inbound customer service (telephone, email, and multichannel), outbound telemarketing (customer reactivation, lead generation, sales campaigns), and customer-service consulting (process improvement for clients' own operations). The supporting product layer — described internally as the "Heart and Soul" service methodology — is enabled by a third-party technology stack including TTCall by TTUnited for telephony, Tribe Technologies for call recording, Monday.com CRM, Brevo for marketing automation, Heyflow for lead capture, and Microsoft 365 (Teams, Azure, Power Platform, Copilot) for collaboration and AI-assisted workflows. There is no proprietary software product.

M3 makes money through negotiated per-client professional-services contracts covering service hours, SLAs, and reporting; pricing is not publicly disclosed. Go-to-market is consultative, direct enterprise sales targeting mid-to-large B2B clients across fashion/luxury, kitchen/furniture, premium lifestyle, rewards/incentives, frozen-food retail, and B2B services verticals. Customer success metrics disclosed include a frozen-food client generating over €2 million in annual revenue from reactivations and 100,000+ monthly customer contacts, as well as a project initialized in two days for a rewards-program client. The company claims 156 satisfied customers and a Gold Stevie Award in the German Stevie Awards 2021 for project manager Bernd Nilgen.

Name

MMM Multi-Media-Marketing

Legal name

MMM Multi-Media-Marketing GmbH

Website

https://m3-inspires.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MMM Multi-Media-Marketing (M3) is a founder-managed German B2B call-center and customer-service outsourcing provider operating four European sites in Germany and the Netherlands, serving 156 mid-to-large enterprise clients across fashion, retail, lifestyle, and B2B services.

Ownership category

akta.pro rank

Product category

Call Center Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

General Customer Service & Contact Center Operations (BPAAAAAA)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

Keywords

• Call center services
• Customer service outsourcing
• Dialogue marketing services
• Inbound outbound telemarketing
• Customer care consulting

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Call Center Services: Inbound and outbound call center services for telephone and email inquiries, charged according to individual contracts with clients
2. Customer Service Consulting: Strategic consulting services for optimization and development of clients' own customer service operations

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

MMM Multi-Media-Marketing (M3) provides B2B dialog marketing and customer care services, including inbound customer service (handling inquiries via phone, email, and multichannel), outbound telemarketing and customer reactivation campaigns, and strategic customer service consulting to optimize clients' own service operations. The company delivers these human-centric services across four European call center locations in Germany and the Netherlands, supported by integrated telephony, CRM, and quality assurance technologies.

Product overview

M3 operates as a dialog marketing and customer care service provider offering a unified suite of communication services rather than a traditional software product. The core portfolio consists of inbound customer service (handling incoming inquiries via phone, email, and multichannel support), outbound marketing and telemarketing services (proactive sales outreach and customer reactivation), and customer service consulting (strategic advisory for optimizing clients' own service operations). Supporting services include technology solutions (VoIP, call recording via TTCall and Tribe Technologies) and data privacy compliance management. The company delivers these human-centric services across four European call center locations in Germany (Mönchengladbach, Viersen, Düsseldorf) and the Netherlands (Maastricht), serving over 700 employees managing relationships for 156+ satisfied customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Services Customer service handling incoming inquiries via telephone, email, and other channels, providing qualitative customer support to strengthen client relationships. The service is delivered by 700+ communication professionals across four European call center locations.
• Outbound Services Proactive marketing and sales outreach including telemarketing, customer reactivation, and lead generation to build new business fields for clients. Includes large-scale campaigns such as monthly contact with over 100,000 customers for a frozen food client, generating over 2 million EUR in annual reactivated revenue.
• Customer Service Consulting Strategic advisory services helping clients optimize and develop their own customer service operations, positioning M3 as a strategic partner. Includes phone system advice, customer care consulting, and development of inbound coverage including evenings and weekends.
• Technology Services Innovative and reliable technology solutions supporting call center operations, including VoIP systems, call recording via TTCall and Tribe Technologies, and CRM/sales management via Monday.com and Brevo.
• Data Privacy Services

Quantifiable outcome

• Reactivated customers generated over 2 million EUR in annual revenue for one frozen food client
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UN Global CompactcoreStrategic or Co-development Partner · 20 September 2019M3 committed to UN Global Compact principles covering human rights, labor, environment, and anti-corruption. Supports the 10 principles including sustainable development goals and corporate social responsibility.
• Call Center Verband Deutschland e.V. (CCV)minorStrategic or Co-development Partner · 16 May 2019Industry association membership supporting the largest call center industry association in Germany.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationCRM and marketing automation tool for managing customer, prospect and contact data. Handles email newsletters, automated communication, lead nurturing, and marketing analytics.
• TTUnited GmbH (TTCall)coreTechnology or IntegrationTelephone sales and customer communication software organizing telephone contacts, call execution, and sales documentation.
• Monday.com LtdcoreTechnology or IntegrationB2B sales management platform organizing sales processes, contacts, prospect inquiries, tasks and business transactions.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationMicrosoft 365 platform including Teams for collaboration, Azure for hosting, Power Platform for applications, and Copilot AI services.
• Meta Platforms Ireland Ltd (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platforms used for marketing, advertising with Meta Pixel tracking, and Facebook Insights analytics.
• Commerzbank AGminorGTM or Marketing PartnerBanking partnership providing free checking account plus 100 euro starting credit for employees.
• Over 500 Partner CompaniesminorGTM or Marketing PartnerEmployee discount program with exclusive purchasing advantages at over 500 partner companies plus discounts at various clients.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Foundever (formerly Sitel): Major global CX/BPO provider with significant European delivery capability. Competes for the same enterprise RFPs as M3 across inbound customer service and outbound sales/retention, with stronger global scale but less DACH specialization.
• Webhelp (now Concentrix): European-headquartered CX/BPO with strong DACH and Benelux delivery presence. Directly overlaps with M3 on inbound customer service, outbound sales, and consulting-led delivery in the same customer verticals.
• Hinduja Global Solutions (HGS): Global BPO operator with European CX delivery hubs serving similar enterprise clients across inbound, outbound, and customer management. Larger scale and broader geography, but comparable functional offering.
• Capita Customer Solutions: UK-headquartered business process outsourcer with European contact center operations serving enterprise clients across inbound/outbound. Comparable in service mix, larger in absolute scale and geographic spread.
• Concentrix: Global CX and BPO player with multi-country European delivery and large enterprise customer service contracts. Competes in the same RFP pool as M3, including fashion/e-commerce and retail client segments.
• Transcom: Global customer experience services provider with operations across Europe and North America. Overlaps with M3 on inbound customer service and sales/retention outsourcing for retail and consumer brands.
• Teleperformance (now TP): Global leader in customer experience management and BPO with a major DACH delivery footprint offering inbound, outbound, and consulting at scale. Differs from M3 in scale, geographic breadth, and digital-IA services mix, but overlaps directly on core BPO services.
• Majorel (now part of Teleperformance): International customer experience and BPO company with a strong German-speaking footprint (incl. Berlin and DACH delivery) before joining Teleperformance. Directly competes for the same enterprise CX outsourcing mandates in Germany.

Direct peers

• Competence Call Center (CCC): European (AT/DE) BPO contact center operator with similar DACH regional footprint and comparable service offerings across inbound, outbound and customer-care consulting to enterprise clients. Closest direct country-cluster competitor to M3.

Others

• SD Worx: European HR and payroll services company — not a direct competitor but a related customer-care BPO and shared-services provider active across DACH/Benelux. Relevant as a parallel European mid-sized BPO profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MultiMediaMarketingGmbH
• LinkedInlinkedin.com/company/m3-multi-media-marketing-gmbh
• Instagraminstagram.com/multi_media_marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMM Multi-Media-Marketing