Football Factory

What Football Factory does

Football Factory (legal entity Anderbrügge Sport Konzept GmbH) is a German mobile football school founded in 1997 by former Bundesliga professional and UEFA Cup winner Ingo Anderbrügge. The company delivers football camps for children and teenagers aged 5-15 across Germany and Austria through a 3-tier training concept (Basiscamps, Bestencamps, Elitecamps) plus specialised offerings including goalkeeper camps, diabetes camps, and island camps. Camps are conducted at partner football clubs and operated through 9 franchise partners ("Local Heroes") plus the founder-led pilot region in Westphalia and the Lower Rhine.

Revenue is generated from four streams: camp registration fees (paid via the online shop with 14-day payment terms), franchise licensing fees, merchandise sales through dedicated e-commerce stores (shop.fussballfabrik.com and ichliebefussball.shop), and camp vouchers (€25/€50/€100). Beyond camps, the company operates three sub-brands — Aktivwelten (health promotion and IN FORM partner), Ich liebe Fussball (lifestyle merchandise), and Ruhrpotthelden (charity football) — and holds the BZgA's GUT DRAUF health label (first football school in Germany to do so). The company is headquartered in Recklinghausen, Germany, has 1-10 headquarters employees, and entered joint leadership with the HDAO Unternehmensgruppe in 2024.

Name

Football Factory

Legal name

Anderbrügge Sport Konzept GmbH

Website

https://fussballfabrik.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Football Factory is a German mobile football school that runs franchised camps for children aged 5-15 across Germany and Austria, combining football training with values education under a 3-tier camp concept, plus merchandise and health-promotion sub-brands.

Ownership category

akta.pro rank

Product category

Youth Sports Training

NAICS

Sports and Recreation Instruction (61162), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth football camps
• Football training services
• Youth sports education
• Mobile football school
• Children football coaching

Headquarters

HQ city

Recklinghausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Camp Registration Fees: Primary revenue stream from booking football camps for children and youth aged 5-15. Booking is conducted through the online shop with payment due within 14 days of confirmation.
2. Merchandise Sales: E-commerce sales of branded merchandise including training apparel, balls, accessories, and the 'Ich liebe Fussball' lifestyle collection. Orders shipped within 3-5 working days with payment via advance bank transfer.
3. Camp Vouchers: Gift vouchers for football camps sold in denominations of €25, €50, and €100, providing additional revenue and customer acquisition.
4. Franchise Fees: Franchise partners pay for the right to operate under the Football Factory brand and system, contributing to revenue alongside their operational activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Football Factory operates a mobile football school that travels to rented sports venues across Germany and Austria to deliver multi-day football camps for children and teenagers aged 5–15. The company offers tiered camp programs (Basiscamps, Bestencamps, Elitecamps, Torwartcamps, Diabetescamps, and location-based camps such as Borkum, Ostsee, and Nordsee) staffed by licensed coaches, supplementing camp fees with branded merchandise sales through its "Ich liebe Fussball" shop and franchise partner fees.

Product overview

Football Factory (Fussballfabrik) operates as a mobile football school for children and teenagers aged 5–15, offering a 3-tiered camp concept (Basiscamps → Bestencamps → Elitecamps) plus specialised camps (goalkeeper, diabetes, island camps) across Germany and Austria. The portfolio includes 14 distinct camp products, a merchandise e-commerce shop, the 'Ich liebe Fussball' lifestyle sub-brand, the 'Aktivwelten' health promotion programme, the 'Ruhrpotthelden' charity initiative, and a franchise system (Local Hero) enabling regional operators. The company was founded in 1997 by ex-Bundesliga pro Ingo Anderbrügge and consolidated under Anderbrügge Sport Konzept GmbH in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• Aktivwelten: Health promotion through sports projects and social initiatives - Slogan: Gesund durchs Leben.
• Ich liebe Fußball
• Ruhrpotthelden

Products and services

• Basiscamps Entry-level multi-day football training camps for children and teenagers, forming the base tier of the company's camp product line.
• Basiscamps mit Übernachtung (Overnight Basiscamps) Multi-day football camps with on-site overnight accommodation for children and teenagers.
• Ballbino Early-years football introduction program for the youngest children in the company's age range.
• Bestencamps Higher-level football training camps for more experienced young players, positioned above the Basiscamps tier.
• Bestencamps Junior Junior-age variant of the Bestencamps training program for younger children at the advanced tier.
• Elitecamps Highest-level football training camps offered by Football Factory, targeted at the most advanced young players.
• Torwartcamps Goalkeeper-specific football training camps for children and teenagers focused on the goalkeeper position.
• Diabetescamps Football training camps tailored for children with type-1 diabetes, combining sport and medically-aware programming.
• Borkumcamps Football camps delivered at the holiday-resort location of Borkum as a destination-based camp offering.
• Ostseecamps Football camps delivered at Baltic Sea coast locations as a destination-based camp offering.
• Nordseecamps Football camps delivered at North Sea coast locations as a destination-based camp offering.
• Bolzplatzduell Tournament or event-format football product tied to the Football Factory brand for child participants.
• Skillersfabrik-Camps Skills-development oriented football camps offered under the Skillersfabrik sub-brand.
• Österreich-Camps (Austria Camps) Football camps delivered in Austria, representing Football Factory's geographic expansion beyond Germany.
• Doppelpack Fussballwochenende Weekend-format ("Doppelpack") football offering delivering a two-day intensive training event.
• Ich liebe Fussball Merchandise Shop Direct-to-consumer e-commerce shop selling branded Football Factory apparel and merchandise under the "Ich liebe Fussball" label.
• Football Factory Franchise System Franchise and licensing program enabling regional partner operators to deliver Football Factory branded camps under license.

Quantifiable outcome

• 270,000+ participants trained since 1997
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• HDAO UnternehmensgruppecoreStrategic or Co-development Partner · 1 January 2024From 2024, the collaboration with the Ruhrpotthelden evolved into joint leadership of the company. The HDAO Unternehmensgruppe brings expertise and network for joint growth.
• IN FORM Initiative (Bundesministerium für Gesundheit)coreStrategic or Co-development Partner · 1 January 2019Partner in Germany's health initiative for healthy eating and more movement. Focuses on sustainable structures for positive eating and exercise behavior.
• Bundeszentrale für gesundheitliche Aufklärung (BZgA)coreStrategic or Co-development Partner · 1 January 2017GUT DRAUF-Label partner. The BZgA-developed GUT DRAUF program covers exercise, nutrition, and stress regulation, aligning with Football Factory's philosophy.
• LIDLmajorGTM or Marketing PartnerElite sponsor providing marketing and promotional support for Football Factory camps and events.
• CRAFT SportswearmajorGTM or Marketing PartnerElite sponsor providing sportswear and equipment for participants at camps.
• TönniesmajorGTM or Marketing PartnerElite sponsor providing food products for camp catering.
• Falken ReifenmajorGTM or Marketing PartnerElite sponsor providing promotional support.
• TeamSeatmajorGTM or Marketing PartnerElite sponsor providing seating solutions.
• GutfriedmajorGTM or Marketing PartnerElite sponsor providing food products.
• AOKminorStrategic or Co-development PartnerCooperation partner in health promotion activities.
• diabetes DEminorStrategic or Co-development PartnerSupporting partner for diabetes camps and the 'Doppelpack Fussballwochenende' program for children with Type 1 diabetes.
• DexcomminorStrategic or Co-development PartnerSupporting partner for diabetes camps, providing glucose monitoring support.
• VitalAireminorStrategic or Co-development PartnerSupporting partner for diabetes camps.
• Nordseeheilbad GmbH, AG Ems, TuS BorkumminorStrategic or Co-development PartnerLocal partners for Borkum island camps, providing facilities and support for football camps on the North Sea island.
• BahnBKKminorGTM or Marketing PartnerCooperation partner providing health insurance support.
• Sparkasse Vest RecklinghausenminorGTM or Marketing PartnerBest partner providing financial support and local presence.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Others

• streetfootballworld / Common Goal: Global non-profit network using football for social development with strong German and European presence — comparable to Football Factory's Aktivwelten social projects in marrying football with values/health education.

Direct peers

• IB Soccer Camps: International operator running football camps in Germany and Europe for international youth players — directly comparable to Football Factory's overnight and intensive camp offerings including the Elitecamp tier.
• Borussia Dortmund Fußballschule: Borussia Dortmund's branded youth football school delivering camps and coaching programmes for children and teenagers across Germany — competes with Football Factory for the same youth football audience.
• FC Bayern Munich Soccer Camps (FC Bayern Soccer School): Brand-anchored youth football camps operated by Germany's most successful club, including FC Bayern Soccer Schools internationally — most direct competitor to Football Factory in the premium youth football camp segment.
• KOMM MIT Sportreisen: German sports travel and football camp operator offering youth football training camps, tournaments, and football school programmes — directly comparable to Football Factory's core day and overnight camp offering in Germany.

Emerging players

• Manchester City Soccer Schools: Premier League club's branded youth football coaching operation delivering camps internationally — directly relevant premium-brand comparator in the global youth football school category.
• Juventus Soccer Schools: Italian top-flight club's branded football school network operating youth training programmes across multiple countries — directly comparable franchise-style youth football school model.
• Real Madrid Campus Experience / Real Madrid Foundation Clinics: Global network of branded football clinics and camps run by Real Madrid — comparable operating model and youth football camp niche, though positioned as a premium international offering.

Broad incumbents

• DFB-Junior-Fußballschule / DFB-Stützpunkte: German Football Association's official youth talent development infrastructure (Stützpunkte and Junior academies) — the dominant incumbent in structured youth football development in Germany, against which Football Factory positions as a private alternative.

Regional players

• Fussballschule Leipzig / regionale Fußballschulen: Regional German football schools offering youth training camps — adjacent direct peers competing for the same age groups and parent base in specific German regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fussballfabrik
• Xx.com/fussballfabrik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football Factory