First Multiple Listing Service Center

What First Multiple Listing Service Center does

First Multiple Listing Service Center (FMLS, legally First Multiple Listing Services, Inc.) is a regional Multiple Listing Service provider and real-estate supply retailer founded in 1957 and headquartered in Atlanta, Georgia. The organization operates as a private, member-owned corporation incorporated in Georgia, serving real estate brokers and agents primarily in Georgia and, as of March 2026, northern Alabama through a data-share partnership with ValleyMLS. The core MLS service provides centralized property listing data accessible through third-party platforms — Paragon, Matrix, and Remine Pro — with the ValleyMLS arrangement enabling cross-state listing access without requiring separate system logins.

FMLS runs an integrated distribution operation combining a Shopify-powered e-commerce storefront (fmlsstore.com) with three staffed service centers (Sandy Springs, Duluth, Woodstock) and four 24/7 self-service kiosks across Georgia (Dahlonega, Monroe, Cartersville, Morrow). The product catalog spans the Supra electronic lockbox line (including the IBox BT LE model), real estate signage (yard signs, riders, decals, posts, stands, solar-powered sign lights) supporting multiple brokerage brands, and supporting categories including listing tools, apparel, greeting cards, closing gifts, jewelry/pins, automotive accessories, office supplies, and stickers/stamps. Per-item pricing ranges from under $1 (door hangers, basic accessories) to $140 (premium posts), with a one-time purchase model rather than subscription.

The business model is a hybrid of MLS membership dues (undisclosed in source materials) and retail supply sales. Customer acquisition relies on organic channels — the FMLS e-commerce site, Twitter (@Fmls_news), Facebook (FMLSmembers), and YouTube (MyFMLS) — together with physical service-center traffic. No external funding rounds, acquisitions, or institutional ownership are disclosed; the entity appears to be member-governed with no parent company.

Name

First Multiple Listing Service Center

Legal name

First Multiple Listing Services, Inc.

Website

https://fmlsstore.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

First Multiple Listing Service Center (FMLS) is a regional MLS provider and real estate supply retailer serving real estate brokers and agents in Georgia and northern Alabama, operating a Shopify-powered e-commerce store alongside three staffed service centers and four 24/7 kiosks.

Ownership category

akta.pro rank

Product category

Real Estate MLS Services

NAICS

Business Service Centers (56143), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Real estate MLS
• Multiple listing service
• Real estate supplies
• Electronic lockboxes
• Property listing data

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Supplies E-commerce: Online retail of real estate supplies including Supra lockboxes, signs, riders, cards, promotional items, and office supplies. Products are sold as one-time purchases with prices ranging from under $1 to over $100.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

First Multiple Listing Service Center (FMLS) is a Multiple Listing Service provider serving the Georgia real estate market, operating an e-commerce store (fmlsstore.com) and physical service centers that supply real estate professionals with Supra electronic lockboxes, signs, riders, decals, listing tools, apparel, closing gifts, and office supplies. The company complements its MLS data services with three staffed service centers and four 24/7 self-service kiosk locations, and has a data-share partnership with ValleyMLS extending listing access to northern Alabama.

Product overview

First Multiple Listing Service (FMLS) Service Center operates an e-commerce platform for real estate professionals, offering a comprehensive catalog of marketing supplies and professional tools. The core product lines include Supra electronic key boxes, real estate signage (yard signs, riders, decals), and listing tools (bootie baskets, open house registries, balloons). Supporting product categories encompass apparel, jewelry/pins, automotive accessories, office supplies, closing gifts, greeting cards, literature holders, and stickers/stamps. The company also provides sign hardware including posts, stands, and solar-powered lights. Services include three physical service center locations in Georgia (Duluth, Sandy Springs, Woodstock) and four 24/7 self-service kiosk locations for order pickup.

Differentiator

Problem solved

Functional benefit

Brands

• Supra: Electronic lockbox and key management systems, including I Box BT LE and related accessories

Products and services

• Supra Key Boxes Electronic lockbox systems (Supra brand, including I Box BT LE and accessories) for real estate professionals to securely store property keys at listings.
• Listing Tools Professional real estate marketing supplies including bootie baskets, balloons, banners, door hangers, key hiders, open house registries, and shoe covers used during property showings.
• Real Estate Signs Property for sale, open house, and directional signs supporting multiple real estate brands including Chapman Hall, Coldwell Banker, Compass, Keller Williams, and generic options.
• Sign Riders and Decals Corrugated riders and decals for property signs including 'Open House', 'Coming Soon', 'Sold', 'Under Contract', and custom messaging in various sizes.
• Sign Posts and Stands Metal sign posts including EasyArm posts (5' and 6' options), lightweight and heavy stands, brochure box stands, and flag stands for yard displays.
• Solar Powered Sign Light Automatic solar-powered LED light that illuminates real estate signs 24/7, compatible with any sign type and activates at nightfall.
• Greeting Cards Anniversary, thank you, and congratulations cards for real estate agents including anniversary door cards, new home cards, and referral thank you notes.
• Closing Gifts Home closing gift items including garden flags, homeowner's record books, and wine gift bags featuring various themes for real estate agents to give clients.
• Realtor Jewelry and Pins Branded lapel pins, rhinestone pins, heart pins, and name badge magnet backings for real estate professionals.
• Automotive Accessories Vehicle marketing items including license plate frames, car magnets, auto decals, and expense logs for real estate agents.
• Office Supplies Document folders, closing pouches, and virtual properties pouches for real estate transaction management.
• Literature Holders Outdoor brochure boxes and display stands for holding property information at listings.
• Stickers and Stamps Realtor logo stickers, sold stickers, and thank you stickers in various shapes and quantities.
• Real Estate Apparel Branded hats and caps featuring real estate slogans such as 'Hustle' and 'I Sell Houses' for agent marketing and team building.
• 24/7 Kiosk Locations Self-service pickup kiosks at Dahlonega, Monroe, Cartersville, and Morrow, Georgia, providing after-hours collection of pre-paid supply and lockbox orders.
• FMLS Service Center Locations Staffed in-person service centers at Duluth, Sandy Springs, and Woodstock, Georgia, where members can purchase real estate supplies, pick up online orders, and obtain support.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• ValleyMLScoreTechnology or Integration · 26 March 2026FMLS and ValleyMLS announced a new data share partnership enabling brokers and agents in both MLSs to access property listings across Georgia and northern Alabama. ValleyMLS participants can search FMLS listings via Paragon, while FMLS members can access ValleyMLS listings through Matrix, Paragon, and Remine Pro without requiring separate system logins. The enhanced data access supports comprehensive market analysis with deeper insight into pricing trends, inventory levels, and regional dynamics.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Move, Inc. (Realtor.com): Operator of Realtor.com, a national real estate listing portal that sources data directly from MLSs including FMLS. Comparable as a listing-distribution channel and potential competitor/disintermediator for traditional MLSs.
• Bright MLS: One of the largest MLSs in the U.S., serving approximately 100,000 subscribers across the Mid-Atlantic. Highly comparable to FMLS as a regional MLS providing listing data, member services, and integrated broker tools.
• California Regional MLS (CRMLS): Largest MLS in the U.S. by agent count, operating as a regional aggregator serving multiple local MLSs in California. Comparable to FMLS as a large-scale member-based MLS platform but at materially greater scale.
• Zillow Group: National real estate portal and PropTech incumbent that aggregates MLS data and competes for agent mindshare. Comparable to FMLS as a competing channel for property listing consumption and agent services.

Direct peers

• Houston Realtors Information Service (HAR): Houston Association of REALTORS MLS, a major regional MLS serving the Texas Gulf Coast. Comparable to FMLS in member-services orientation and integrated broker-tool platform.
• Northwest MLS: Regional MLS serving Washington and Oregon with a similar member-cooperative structure and integrated listing platform. Comparable peer for cross-state listing access and member-services revenue model.
• Heartland MLS: Kansas City-based regional MLS covering Kansas and Missouri. Comparable to FMLS in member-cooperative structure, single-state focus, and integration with mainstream MLS platforms.
• Midwest Real Estate Data (MRED): Regional MLS serving Illinois, Wisconsin, and parts of surrounding states. Directly comparable to FMLS in operating model, Paragon/Matrix integration footprint, and member-services orientation.
• Stellar MLS: Major regional MLS serving Florida with a comparable member-services model including Supra lockbox distribution and integrated Paragon/Matrix platforms. Closest direct peer to FMLS in scale, member services, and geographic footprint.
• Realcomp II Ltd. Michigan-based regional MLS operating across multiple local REALTOR associations. Comparable to FMLS in cooperative structure, member-services orientation, and reliance on Paragon-style MLS platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Fmls
• YouTubeyoutube.com/user/MyFMLS
• Facebookfacebook.com/FMLSmembers
• LinkedInlinkedin.com/company/fmls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Multiple Listing Service Center