Bowral Bricks

What Bowral Bricks does

Bowral Bricks is a premium Australian manufacturer of dry pressed clay bricks and pavers, founded in 1922 in Bowral, New South Wales, and operated as a wholly-owned subsidiary brand of Brickworks Limited (ASX: BKW), Australia's largest clay building products manufacturer. The company produces bricks from clay sourced from the Southern Highlands of NSW using a time-honoured dry pressing technique combined with modern production technology, delivering products with sharp edges, distinctive textures, and characteristic earthy tones. Its product portfolio includes the heritage Bowral 76 range, contemporary Bowral 50 and Bowral Highlands lines, the vintage-effect Bowral Remastered collection, the polished Bowral Satin range, architectural Bowral Shapes, and Advanced Brick Systems such as Thin Brick and Tru Brix, complemented by mortar and pavers.

The business targets architects, builders, developers, and home buyers/renovators primarily across NSW through three Brickworks Design Centres (Bowral, Horsley Park, Albion Park), a dedicated Trade Centre at Horsley Park, and an authorised reseller network exceeding 35 partners including ABC Building Products, Petrie's Mitre 10, and Buildpro. Revenue is generated primarily through hardware sales of bricks and pavers under a Price on Application (POA) unit-pricing model, with ancillary design services (iVisualise 3D visualisation, Brick Matcher colour matching, complimentary colour consultations) provided to support specification decisions. A fuel surcharge of $7.97 per pallet applies to delivered NSW bricks and masonry from 8 April 2026. Western Australia customers are redirected to the group brand UrbanStone, indicating Bowral Bricks' commercial focus remains NSW-anchored within the broader Brickworks portfolio.

Name

Bowral Bricks

Legal name

Brickworks Limited

Website

https://bowralbricks.com.au

Company type

Public

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Bowral Bricks is a premium Australian dry pressed clay brick and paver manufacturer founded in 1922 in Bowral, NSW, and wholly owned by Brickworks Limited (ASX: BKW). It serves architects, builders, developers, and homeowners across NSW through company-owned Design Centres and a 35+ authorised reseller network.

Ownership category

akta.pro rank

Product category

Clay Bricks and Pavers

NAICS

Clay Building Material and Refractories Manufacturing (327120), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)

SIC

Structural Clay Products (3250), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Clay brick manufacturing
• Dry pressed bricks
• Building materials supply
• Premium masonry products
• Brick design services

Headquarters

HQ city

Bowral

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brick and Paver Sales: Sale of dry pressed clay bricks and pavers for residential and commercial construction projects. Products are sold through design centres, resellers, and direct inquiries with pricing typically on application (POA).
2. Design Services: Complimentary design consultation services including colour consultation and iVisualise virtual design tool to support brick product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bowral Bricks manufactures and sells premium dry pressed clay bricks and pavers produced from clay sourced from the Southern Highlands of New South Wales. Founded in 1922, the brand sells distinct product ranges such as Bowral 76, Bowral 50, Bowral Highlands, Bowral Remastered, Bowral Satin, and Bowral Shapes, complemented by advanced brick systems (Thin Brick, Tru Brix) and related products (mortar, pavers). The company distributes through company-owned Brickworks Design Centres, a Trade Centre, an authorised reseller network across NSW, and an online catalog supported by design tools such as iVisualise and Brick Matcher.

Product overview

Bowral Bricks is a premium clay brick and paver manufacturer with over 100 years of history (founded 1922), producing distinctive dry pressed bricks made in Bowral, NSW. The product portfolio includes core brick products (Bowral 76, Bowral 50, Bowral Remastered, Bowral Highlands, Bowral Satin, and Bowral Shapes), advanced brick systems (Thin Brick and Tru Brix), and complementary products (Mortar and Pavers). The company also offers digital tools including the iVisualise virtual home design tool and Brick Matcher colour consultation service. Bowral Bricks is owned by Brickworks Ltd, Australia's leading manufacturer of quality clay building products, and is a multi award winner of the Horbury Hunt Award for excellence in brickwork. The brand has been producing premium quality bricks since 1922, blending traditional craftsmanship with advanced production technology to create materials reflecting the rich colours of Australian landscapes.

Differentiator

Problem solved

Functional benefit

Brands

• Bowral 76: Distinctive dry pressed bricks made in Bowral, NSW, since the early 1900s. Known for sharp edges, inherent character, and distinctive Bowral clay colours.
• Bowral 50
• Bowral Highlands
• Bowral Remastered
• Bowral London
• Bowral Hamlet
• Bowral Satin
• Bowral Shapes

Products and services

• Bowral 76 Distinctive dry pressed clay bricks with sharp edges, inherent character, and unique granular patina in Bowral's signature earthy terracotta, creamy brown, beige, and golden tones; used in heritage, federation, modern residential, and commercial architecture across Australia.
• Bowral 50 Sleek, low-profile slimline dry pressed brick providing an elongated linear form that adds sophistication and elegance to contemporary architectural applications.
• Bowral Remastered Vintage-effect brick collection featuring distressed forms and blended colours that emulate the look of recycled bricks while offering greater strength, clarity around embodied energy, and no contaminants.
• Bowral Highlands Tactile brick range made from Southern Highlands NSW clay, blended by master brick-makers with shades morphing from light to dark and natural seams of colour within each brick.
• Bowral Satin Polished brick collection produced through a grinding and polishing process that exposes the true depth of clay colour, delivering a super smooth, high-sheen finished surface for distinctive architectural applications.
• Bowral Shapes Architectural special brick shapes used in conjunction with standard bricks to add distinctive features to projects, recalling the era of artisan bricklaying with unusual and stylish designs.
• Thin Brick Advanced brick system product offering thin brick solutions for architectural applications where full-thickness brick is not feasible.
• Tru Brix Advanced brick system within Bowral's Advanced Brick Systems range, providing innovative brick installation solutions for architectural projects.
• Pavers Paving products offered alongside Bowral's clay brick range for complementary outdoor, landscape, and architectural applications.
• Mortar Mortar products supplied for use with Bowral brick installations.
• iVisualise Virtual Design Tool Industry-leading virtual design tool that lets users visualise their home in a fully detailed, realistic 3D digital model before installation, rebuilding, or construction, with 88+ home design items across styles including Classic, Contemporary, Hamptons, Mid-Century, Modern, Provincial, and Tropical.
• Brick Matcher Expert brick colour and texture matching service that helps customers identify the best brick match for their next project.
• Free Colour Consultation Complimentary expert design consultation service that helps customers select brick materials and finishes to match their style and create their dream home.

Quantifiable outcome

• Highly prized by customers, architects and designers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Brickworks LtdcoreOthersBowral Bricks is owned by Brickworks Ltd, Australia's leading manufacturer of quality clay building products. Brickworks operates as a parent company providing corporate structure, investment, and shared brand portfolio including Austral Bricks, Austral Masonry, Bristile Roofing, and other building product brands.
• ABC Building ProductsminorChannel Partner/ Reseller/ DistributorAuthorised reseller with multiple NSW locations (Tweed Heads South, Ballina, Coffs Harbour) distributing Bowral Bricks and other Brickworks products to trade and retail customers.
• Petrie's Mitre 10minorChannel Partner/ Reseller/ DistributorAuthorised reseller with multiple NSW locations (Orange, Mudgee, Port Macquarie, Dubbo, Taree) distributing Bowral Bricks products through Mitre 10 hardware network.
• BuildprominorChannel Partner/ Reseller/ DistributorAuthorised reseller with NSW locations (Albury Wodonga, Wagga Wagga) distributing Bowral Bricks products to trade customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Boral Limited: Major Australian building materials and construction materials group with a bricks and masonry product line. Comparable as an incumbent Australian supplier of bricks to builders and developers, though Boral's portfolio spans cement, aggregates, and concrete rather than specialising in premium heritage clay bricks.
• Ibstock Brick: UK-based clay brick manufacturer offering heritage, premium and volume brick ranges. Comparable to Bowral on premium/architectural brick positioning, traditional manufacturing techniques, and focus on distinctive colour and texture palettes for design-led projects.
• Glen-Gery Corporation: US-based heritage brick manufacturer producing a wide range of clay brick products for residential and commercial construction. Comparable to Bowral on premium/architectural brick positioning, dry-pressed and moulded techniques, and design-led sub-brand portfolio.
• Wienerberger AG: World's largest producer of clay bricks and a leading supplier of façade and roof solutions. Comparable as a global clay brick manufacturer with strong product and technology capabilities, though operating at vastly larger scale and across broader geographic and product markets than Bowral.

Direct peers

• Austral Bricks: Sister brand within Brickworks Limited producing clay bricks and pavers across Australia. Directly comparable on product category (clay bricks), customer base (builders, architects, developers), and distribution model (design centres, trade centres, resellers), but positioned more toward volume/value tiers versus Bowral's premium heritage positioning.
• AdBri Masonry: Australian manufacturer of bricks, masonry and pre-cast concrete products (formerly part of Adelaide Brighton). Comparable on clay brick manufacturing scale, product portfolio breadth, and trade/reseller distribution, though broader and more value-tier than Bowral's premium heritage focus.
• PGH Bricks (CSR Limited): One of Australia's largest clay brick manufacturers, owned by CSR Limited. Directly competes with Bowral across residential and commercial brick categories, serving similar builders, developers, and architects via a comparable national design-centre and reseller model.
• Austral Masonry: Sister brand within Brickworks Limited producing masonry blocks, pavers and retaining walls. Comparable as a Brickworks-owned building products brand targeting the same NSW trade and retail channels, though focused on concrete masonry rather than premium clay bricks.
• Nubrik: Sister brand within Brickworks Limited producing premium clay bricks. Comparable as a premium clay brick brand targeting architects and builders within the same corporate family, sharing distribution and parent backing.
• Daniel Robertson: Sister brand within Brickworks Limited focused on heritage clay bricks. Directly comparable to Bowral on heritage/premium positioning, clay-brick manufacturing, and shared Brickworks distribution, but differentiated by its own heritage story and slightly different product aesthetic.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/brickworksbp
• YouTubeyoutube.com/@BrickworksBuildingProducts
• Facebookfacebook.com/BrickworksBuildingProducts
• LinkedInlinkedin.com/company/bowral-bricks
• Instagraminstagram.com/brickworksbp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowral Bricks