What ELITMENT does

ELITMENT SA is a Swiss private corporation headquartered in Sion, Valais, founded in 2016 by Patrick Flaction following the sale of his prior accelerometer company Myotest SA. The company provides individualized physical preparation, reathletization, and sports performance services across four owned training centers in Sion, Lausanne, Bulle, and Geneva. Its core customers are elite and amateur-elite professional athletes, young talents under 18, injured athletes requiring structured return-to-sport programming, and sports clubs and federations (notably Swiss-Ski, Swiss Golf, and Swiss Fencing). Public case studies include Olympic and World Cup athletes such as Lara Gut-Behrami, Loïc Meillard, Daniel Yule, and Alexis Monney.

The product portfolio is structured as a five-product suite supported by a proprietary web-based athlete management platform. Performance Pro delivers multi-month individualized coaching subscriptions; Éducation / Young Talents offers growth-stage-adapted physical development programs; Réathlétisation bridges post-injury physiotherapy back to elite training; Mandat Club provides consulting mandates to sports organizations; and Bilan delivers a one-time physical capacity assessment against elite norms. The proprietary IT platform enables remote training management, real-time evolution monitoring, and statistical analysis, and integrates third-party hardware including Myotest accelerometers (also founded by Flaction), Blazepods, and the Sensimo VR/6-axis dynamic platform developed in Valais. A small branded equipment e-commerce shop and a franchise/licensed-operator pathway round out the offering.

Revenue is generated through subscription coaching engagements (3/6/12-month terms), monthly reathletization and youth talent subscriptions, bespoke professional-services mandates for clubs and federations, one-off Bilan assessments, e-commerce hardware sales (CHF 15–295 per item), franchise royalties, and corporate speaking engagements. The company is founder-controlled, has no disclosed external funding, employs approximately 10 staff, and is led by Patrick Flaction as CEO. Go-to-market relies on personal brand equity, federation endorsements, earned media in Swiss sports press, and high-profile center opening events.

Name

ELITMENT

Legal name

ELITMENT SA

Website

https://elitment.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss physical preparation and reathletization firm founded in 2016 by Patrick Flaction, operating four centers across Switzerland to deliver individualized training programs, athlete assessments, and return-to-sport services to elite athletes, young talents, and sports federations.

Ownership category

akta.pro rank

Product category

Sports Performance & Physical Preparation Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Athletic performance coaching
• Sports physical preparation
• Reathletization services
• Youth athlete development
• Sports club mandates

Headquarters

HQ city

Sion

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Pro Coaching: Individualized physical preparation programs for elite and amateur-elite athletes. Billed on a monthly or annual subscription basis (3, 6, or 12-month engagements). Includes bilan, planning, training sessions, real-time coaching, and network coordination.
2. Young Talent Development: Physical education programs for young athletes (under 18) tailored to growth and biological development. Minimum 2-month commitment, then billed monthly.
3. Club Mandate Services: Bespoke physical preparation mandates for sports clubs and federations (e.g., Swiss Golf youth fitness, FC Savièse juniors). Involves strategy consulting, coach training, and athlete assessments, billed per mandate.
4. Reathletization: Personalized reathletization programs acting as a bridge between physiotherapy rehabilitation and return to elite training. Billed monthly per mandate.
5. Athletic Assessment (Bilan): Comprehensive muscular capacity evaluation using force, power, speed, stability, and sensorimotor tests compared against elite athlete norms. One-time assessment lasting 2 hours.
6. Training Equipment & Merchandise: E-commerce sales of branded training equipment (bottles, bags, jump ropes, swiss balls, balance boards, rolla bolla) and apparel. Prices range from CHF 15 to CHF 105 per item, with a bundle pack at CHF 295.
7. Franchise Licensing: Regional franchise model where qualified physical trainers can become independent operators using the Elitment brand, method, and tools after demonstrated regional success.
8. Conference & Speaking Engagements: Patrick Flaction delivers custom seminars, workshops, and conferences on performance management and leadership to federations, clubs, and corporate audiences. Pricing and duration defined per client.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elitment is a Swiss physical preparation and sports performance company that delivers individualized muscular and sensorimotor training programs for elite athletes, young talents, and injured athletes across its owned training centers in Switzerland. Its offerings — Performance Pro, Young Talents Education, Réathlétisation, Club Mandates, and Bilan — are supported by a proprietary web-based IT platform enabling real-time training planning, remote athlete monitoring, and algorithmic performance benchmarking.

Product overview

Elitment is a Swiss physical preparation and sports performance company founded in 2016 by Patrick Flaction, operating as a unified service offering across a portfolio of five interconnected products plus a proprietary IT platform. The core offering is structured around the athlete career lifecycle: Performance Pro serves elite and amateur-elite athletes; Éducation / Young Talents supports junior athletes' physical development; Réathlétisation bridges post-injury rehabilitation back to competitive training; Mandat Club delivers physical preparation mandates to sports clubs and federations; and Bilan provides physical capacity evaluation as the assessment foundation. All services are supported and managed through Elitment's proprietary Plateforme IT, which enables real-time training planning, athlete monitoring, remote coaching, and algorithmic performance analysis across web and mobile interfaces. A training equipment shop offers branded and partner merchandise as an add-on. The company operates centers in Sion, Lausanne, Bulle, and Geneva, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Pro Personalized physical preparation program for elite and amateur-elite professional athletes, including bilan and tracking of physical qualities, individual planning, sport-specific training, base aptitude construction with long-term development plan, real-time training management, staff coordination, and expert network organization. Available as 3-month, 6-month, or 12-month engagements.
• Young Talents Education Physical development program for young athletes (up to 18 years) designed to support harmonious physiological growth alongside competitive sport. Includes physical capacity evaluation, weekly educational sessions, injury-preventive and complementary exercises, and real-time monitoring with 24-hour adaptation. Minimum 2-month engagement; also available à la carte with 9 sessions.
• Réathlétisation (Reathletization) Personalized bridging program between physiotherapy rehabilitation and return to high-level sport training. Includes individual needs assessment, training session planning with medical and physiotherapy collaboration, reconstruction of pre-injury physical abilities, real-time monitoring with 24-hour plan adaptation, and regular reporting with coaching staff exchanges.
• Mandat Club On-demand physical preparation support for sports clubs and organizations, complementing or structuring the physical training of one or more athletes in line with sporting authority expectations. Includes bilan and needs analysis, strategic recommendations, committee and coaching staff engagement, action plan definition with budget and timeline, and coaching integration and training.
• Bilan (Physical Assessment) Evaluation of physical capacities — including force, power, speed, stability, control, and sensorimotor qualities — with comparison to elite athlete norms. Provides understanding of athlete functioning, identification of strengths and limits, and definition of progression axes. 2-hour comprehensive assessment.
• Plateforme IT (IT Platform) Proprietary web-based platform connecting athletes with coaches for agile training management and real-time athlete tracking and evolution monitoring. Supports individual training plans accessible on smartphones, remote feedback and session adjustment, statistical reporting, and algorithmic data analysis. Enables both in-person and remote training delivery.
• Training Equipment Shop Online store selling branded and partner training equipment including Elitment water bottles (CHF 29), J.Lindeberg T-shirts (CHF 49), Rolla Bolla balance boards (CHF 105), balance boards (CHF 65), jump ropes (CHF 25), Swiss balls with pump (CHF 25), Elitment bags (CHF 15), and full packs (CHF 295).

Quantifiable outcome

• Loïc Meillard achieved bronze, silver, and gold medals at Milan-Cortina 2026 Winter Olympics under Elitment's physical preparation program.
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Swiss GolfcoreGTM or Marketing PartnerElitment supports the Swiss Golf Federation at the youth development level in fitness training. The partnership involves designing and delivering physical preparation programs for young Swiss golfers, with Elitment-branded content produced in collaboration with Swiss Golf.
• Swiss-SkicoreGTM or Marketing PartnerLong-standing collaboration with Swiss-Ski and its regional organizations (Ski Valais, Ski Romand). Elitment provides physical preparation expertise for national team athletes and develops programs for affiliated clubs and regional performance centers.
• Swiss Fencing (Swiss-Fencing)coreGTM or Marketing PartnerElitment serves as a GTM partner for Swiss Fencing, providing physical preparation support for elite and developing fencers. Athlete Alexis Bayard represents the partnership as both athlete and Elitment trainer.
• MOVARE SàrlcoreStrategic or Co-development PartnerElitment's Bulle center is co-located within MOVARE Sàrl's physiotherapy clinic, creating an integrated care and training environment. Loïc Bel, co-founder of MOVARE, participates in Elitment's Bulle opening event as a physiotherapy expert.
• Volodalen SàrlminorStrategic or Co-development PartnerVolodalen (Cyrille Gindre) collaborates with Elitment on applied sports science, particularly in endurance and performance training. Audrey Aerni Chaperon worked at Volodalen alongside her Elitment role, reflecting cross-pollination of expertise.
• Christian Constantin SAcoreStrategic or Co-development PartnerPatrick Flaction was engaged to design the sports component of LE SIGNAL — a 6,000 m2 high-tech rehabilitation, reathletization, and performance center built in collaboration with Christian Constantin SA architects. LE SIGNAL opened in Verbier.
• Hôpital de La Tour GenèvecoreStrategic or Co-development PartnerElitment collaborates with the Swiss Olympic Medical Center at Hôpital de La Tour Genève (Dr. Maxime Grosclaude, Dr. Maxime Moreillon). The hospital provides medical infrastructure and expertise that Elitment's athletes access as part of the integrated care network.
• Léman BleuminorGTM or Marketing PartnerGeneva local TV station that produced a feature report on Elitment's training sessions with skier Romain Droux, Patrick Flaction, and Louis Chavanton, providing media exposure for the Elitment brand in the Geneva region.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Orreco: Sports science and data analytics company providing biomarker-driven training and recovery insights to elite athletes and teams — overlaps with Elitment's reathletization and bilan assessment workflows.
• Sparta Science: Force-plate based athlete readiness and injury risk platform used by professional sports organizations — comparable to Elitment's bilan assessment and Myotest-based physical evaluation process.
• Kitman Labs: Sports science and athlete performance management software platform used by professional clubs and federations for monitoring, injury risk reduction and return-to-play workflows — competes with the digital/analytics layer of Elitment's offering.

Broad incumbents

• Catapult Sports: Global leader in athlete monitoring technology (GPS, inertial sensors, analytics) used by elite teams and federations. Overlaps with Elitment's Myotest/Sensimo/IT-platform stack but operates at the B2B technology layer rather than delivering coaching services.
• WHOOP: Wearable performance monitoring company providing continuous physiological data (HRV, strain, recovery) to athletes and coaches. Comparable to Elitment's Myotest accelerometer integration, but consumer-direct and global in scale.
• Polar Electro: Established sports performance and heart-rate monitoring brand offering wearables and training platforms widely used in elite physical preparation. Comparable to Elitment's sensor/monitoring stack at a far broader commercial scale.

Direct peers

• P3 Applied Sports Science: Sport-science led physical preparation provider combining applied research, athlete monitoring and individualized training — closely aligned with Elitment's science-backed, data-driven methodology.
• Michael Johnson Performance: Elite performance training center founded by Olympic sprinter Michael Johnson, offering individualized speed, strength and conditioning coaching to professional and youth athletes. Closely aligned model to Elitment's founder-led, methodology-centric coaching business.
• EXOS (formerly Athletes' Performance): US-based elite human performance company offering integrated physical preparation, nutrition, mental performance and recovery services to professional athletes, teams and the military. Closest direct peer to Elitment's integrated performance model, though operating at significantly larger scale.
• Altis (formerly Athletes' Performance Center): Phoenix-based elite athlete training center providing individualized physical preparation, sport science, and rehab/recovery services to Olympic and professional athletes. Comparable specialized, methodology-led coaching business targeting elite performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elitment
• Instagraminstagram.com/elitment
• LinkedInlinkedin.com/company/elitment-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELITMENT