Kitman Labs
Kitman Labs provides a unified, cloud-based performance intelligence platform serving 2,000+ professional sports organizations, leagues, federations, and defense agencies across 26 countries, integrating medical, performance, coaching, and operations data on a single codebase.
- Company typePrivate
- Founded2012
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Kitman Labs does
Kitman Labs is a Dublin-headquartered sports performance intelligence company founded in 2012 by practitioner Stephen Smith. The company develops and sells the iP: Intelligence Platform, a unified, cloud-based operating system that integrates performance medicine, performance optimization, coaching and development, and league operations into a single platform with a shared data model. The platform serves professional sports teams, leagues, federations, collegiate athletics programs, and — through a dedicated Defense Solutions line — military and government organizations. Reported scale includes 2,000+ elite sports organizations across 26 countries, with anchor deployments including all 32 NFL clubs (Performance Medicine), MLS league operations, and English rugby's RFU.
The underlying technology is built on a single codebase (not assembled via acquisition) and includes proprietary modules such as Risk Advisor (a machine learning model for injury risk identification), C3Logix (concussion management), and My iP (AI-enhanced personalized reporting developed with Google Cloud using the Gemini Enterprise Agent Platform). The platform natively integrates with 150+ third-party data providers including Catapult, Polar, StatsBomb, and Stats Perform, and exposes a RESTful Sports Data Integration API for programmatic data access. The company holds GDPR, HIPAA, CCPA, and SOC 2 Type 2 compliance posture to support healthcare-adjacent data processing.
The business model is enterprise subscription SaaS with quote-based pricing, annual billing, and multi-year contracts. Revenue derives from per-organization platform licensing (priced on solutions enabled and user count) and professional services revenue from Custom Analytics engagements. The go-to-market is direct enterprise field sales targeting technical directors, performance directors, medical staff, and C-suite executives at sports organizations, with league-wide contracts driving downstream adoption across member clubs. The company has raised approximately $76M across nine funding rounds, most recently a $52M Series C led by Guggenheim Investments in November 2021, and operates dual legal entities in Ireland (Kitman Labs Limited) and the United States (Kitman Labs Inc., Menlo Park).
Kitman Labs firmographics
Firmographics- Name
- Kitman Labs
- Legal name
- Kitman Labs Limited
- Website
- https://kitmanlabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kitman Labs provides a unified, cloud-based performance intelligence platform serving 2,000+ professional sports organizations, leagues, federations, and defense agencies across 26 countries, integrating medical, performance, coaching, and operations data on a single codebase.
- Ownership category
- akta.pro rank
Where Kitman Labs is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Kitman Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: Subscription-based licensing model for the iP: Intelligence Platform sold to sports organizations, leagues, and federations. Pricing is quote-based and negotiated per organization based on solutions enabled and user count.
- Custom Analytics Services: Custom data science projects and services including data strategy assessment, injury review, and bespoke analytical projects delivered as professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing with configurable solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kitman Labs product offering
Product offeringCore offering
Kitman Labs builds and sells the iP: Intelligence Platform, a unified cloud-based operating system that integrates performance medicine, performance optimization, coaching and development, league operations, and reporting for elite sports organizations and defense customers. The platform is delivered as enterprise software subscriptions, with the Risk Advisor machine learning capability for injury risk prediction, the My iP reporting workspace built with Google Cloud Gemini, the C3Logix concussion management module, and a RESTful Sports Data Integration API enabling data export to customer systems.
Product overview
Kitman Labs offers iP: Intelligence Platform as a unified, cloud-based operating system that integrates performance intelligence across sports and defense organizations. The platform combines core infrastructure (iP Core for operations, My iP for reporting) with specialized solution modules including Performance Medicine (EMR replacement), Performance Optimization (AMS), Coaching & Development, League Operations, and Risk Advisor (AI-powered injury risk prediction). Supporting capabilities include C3Logix concussion management, Custom Analytics services, and a Sports Data Integration API. The company also serves the defense sector with dedicated performance intelligence solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- iP: Intelligence Platform Unified, cloud-based advanced operating system that integrates data, workflows, and decision-making across sports and defense organizations. Connects performance medicine, performance optimization, coaching and development, and league operations into one consolidated platform with a shared data model and single source of truth. Sold as enterprise subscription to professional sports clubs, leagues, federations, collegiate programs, and defense customers.
- Sports Data Integration API RESTful API providing secure, programmatic access to structured data from the iP: Intelligence Platform, spanning athlete profiles, training variables, medical records, session data, development plans, competition schedules, and availability data. Enables external analysis, integrations, automation, and custom development via token-based authentication and role-based permissions. Available as an add-on to existing iP environments.
- Defense Solutions Dedicated performance intelligence solutions for defense and military organizations. Establishes and maintains records of service member performance from pipeline to retirement, scales service member development, and tracks optimization of student or service member progress across training cohorts.
- Custom Analytics Services Custom data science projects and professional services including data health assessment, success landscape analysis, injury review, head coach/manager selection, and bespoke analytical projects delivered to sports organizations.
Quantifiable outcome
- 66% reduction in injuries achieved by Getafe CF using Zone7 AI injury prediction technology in the sports analytics market
- +1 more outcomes
Companies that use Kitman Labs
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Kitman Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature7 records
Kitman Labs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and standard.
- Leeds UnitedcoreExpanded partnership deploying the iP: Intelligence Platform across the first team alongside Academy infrastructure already operating on the same technology. The platform connects performance medicine, performance optimisation, and coaching technology with iP Core for daily operations and My iP for reporting.
- Google CloudcoreCollaboration with Google Cloud for the launch of My iP, a personalized reporting and visualization capability within the iP: Intelligence Platform. Developed using Google Cloud's Gemini Enterprise Agent Platform, this partnership enhances the platform's AI-enhanced analytics capabilities and transforms data from a system of record into a system of insight.
- XplerecoreStrategic alliance to expand into the Middle Eastern high-performance sport market, establishing the MENA Performance Intelligence Alliance. The partnership delivers Kitman Labs' AI-driven talent identification, athlete development, and performance analytics services to federations and clubs across Saudi Arabia and the wider GCC region.
- BSC Young BoysstandardPerformance enhancement agreement providing data-driven insights to improve club operations and player performance.
- University of MiamistandardStudent athletes gain deeper medical insights through Kitman Labs' performance intelligence platform deployed across collegiate athletics.
- Rangers FCcorePartnership renewal to extend technology deployment for talent performance optimization. Building on existing relationship to expand platform capabilities across the club.
- Hibernian FCstandardPartnership to support talent development initiatives, integrating Kitman Labs' intelligence platform into the club's player development processes.
- RFU (Rugby Football Union)coreExpanded partnership strengthening player welfare, workload, and availability tracking across English rugby. Includes appointment of new director of venue as part of the expanded relationship.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Kitman Labs competitors and assessment
Company assessmentDirect peers
- Catapult Sports: A leading provider of athlete tracking wearables and performance analytics for elite sports teams; competes most directly with Kitman Labs' Performance Optimization module and is also listed as a Kitman integration partner, indicating overlapping customer bases.
- STATSports: GPS-based athlete monitoring and performance analytics provider serving professional football, rugby, and other sports; competes directly with Kitman's athlete monitoring and performance optimization capabilities.
- Hudl: Sports video and performance data platform used by professional and collegiate teams; overlapping customer base and analytics category, particularly competing for coaching/development and team-operations workflows.
Emerging players
- Zone7: AI-driven injury prediction and workload analytics for professional sports; directly competes with Kitman's Risk Advisor ML feature and is referenced in kitman's own quantifiable outcomes (Getafe CF case).
- Kinexon: Real-time player tracking and performance analytics for elite sports; competes in the GPS/wearable monitoring space that Kitman aggregates through its integrations.
- Firstbeat: Heart-rate variability, recovery, and readiness analytics used by elite teams; complementary analytics that overlap with kitman's workload and recovery insights.
- Vald Performance: Force-plate, dynamometry, and human-measurement hardware whose data is integrated into Kitman; competes indirectly in strength-and-conditioning analytics workflows inside iP.
Others
- Polar Electro: Heart-rate and wellness wearable manufacturer whose data feeds into the Kitman iP platform; relevant as both an integration partner and an adjacent data-layer player whose sports analytics ambitions overlap with kitman's athlete-monitoring value proposition.
Broad incumbents
- Genius Sports: Sports data and technology company providing official league data, betting feeds, and performance analytics to federations; competes at the league-operations and sports-data layer for federation-level contracts Kitman also targets.
- Stats Perform / Opta: Sports data, AI, and broadcast technology provider (Opta, runningdata); competes for the league and federation analytics budgets Kitman targets and serves as a kitman integration partner, indicating shared customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kitman Labs social profiles
Digital presenceKitman Labs compliance and trust
Trust signalCompliance4 records
Kitman Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitman Labs leadership team
Management profileNumber of profiles
Profiles7 records
Kitman Labs subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kitman Labs funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitman Labs M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitman Labs
What does Kitman Labs do?
Kitman Labs builds and sells the iP: Intelligence Platform, a unified cloud-based operating system that integrates performance medicine, performance optimization, coaching and development, league operations, and reporting for elite sports organizations and defense customers. The platform is delivered as enterprise software subscriptions, with the Risk Advisor machine learning capability for injury risk prediction, the My iP reporting workspace built with Google Cloud Gemini, the C3Logix concussion management module, and a RESTful Sports Data Integration API enabling data export to customer systems.
Is Kitman Labs a public or private company?
Kitman Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kitman Labs founded?
Kitman Labs was founded in 2012. It employs 101 to 250 people.
Where is Kitman Labs based?
Kitman Labs is headquartered in Dublin, Ireland, in the Europe region.
How does Kitman Labs make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are custom Analytics Services.
Who are Kitman Labs's main competitors?
Direct peers on record are Catapult Sports, STATSports and Hudl. Emerging players are Zone7, Kinexon, Firstbeat and Vald Performance. Polar Electro is listed as an others. Broad incumbents are Genius Sports and Stats Perform / Opta.
Does Kitman Labs have an API?
Yes. RESTful API providing secure, programmatic access to structured data from iP: Intelligence Platform, spanning iP Core, Performance Medicine, Performance Optimization, Coaching & Development, and League Operations. Supports athlete profiles, training variables, medical records, session data, development plans, competition schedules, and availability data. Authentication via tokens with role-based permissions. Data export to owned systems for use in external analytics and visualization tools. Available as an add-on to existing iP environment. Developer documentation is at www.kitmanlabs.com/wp-content/uploads/2025/05/KL_API_Endpoints_2.pdf.