Celebrity Health Services

What Celebrity Health Services does

Celebrity Health Services, Inc. is a privately-held home health care company founded in 1996 in the San Fernando Valley of California. The company operates under the doing-business-as name "Celebrity HomeHealth" (effective January 1, 2023) and provides six core clinical service lines delivered in patients' homes: skilled nursing, physical therapy, occupational therapy, speech therapy, home health aide services, and medical social worker services. It serves home-bound seniors and post-acute patients recovering from illness, injury, or surgery, with a particular emphasis on personalized plans of care coordinated with the patient's physician and family. Operations span three locations (Sherman Oaks, CA; Upland, CA; Tempe, AZ), with the latter offering hospice services; a wholly-owned subsidiary, Advanced Senior Placement, provides senior placement advisory.

The business model is reimbursement-driven, with the majority of revenue flowing from Medicare Part A/B (which covers 100% of qualifying home health services) and Medicare Advantage, supplemented by long-term insurance and private pay. The company uses electronic medical records and digital care coordination technology to maintain patient records and communicate progress to physicians. Go-to-market is dual-channel: (1) referrals from physicians, hospitals, and rehabilitation facilities requiring signed MD orders and clinical documentation, and (2) direct-to-consumer self-referrals from patients and families, supported by a Medicare-driven right of patient choice. Marketing leverages the company website, social media (Facebook, LinkedIn, Instagram), and patient testimonials.

Strategically, the company has executed limited expansion activity since its 2008 multi-state buildout. It maintains a long-standing exclusive home health partnership with Greater Los Angeles Evangelistic Home (GLEH) and has diversified into senior placement via its subsidiary. There is no evidence of external institutional investment, M&A activity, leadership changes, or technology platform launches within the source data.

Name

Celebrity Health Services

Legal name

Celebrity Health Services, Inc.

Website

https://celebrityhomehealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Celebrity Health Services, operating as Celebrity HomeHealth, is a privately-held regional home health care provider founded in 1996, delivering skilled nursing, therapy, and aide services to home-bound seniors across Southern California and Arizona under Medicare and private reimbursement.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

Keywords

• Home health care
• Skilled nursing services
• Physical therapy
• Occupational therapy
• Medical social services

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare/Medicaid Services: Home health care services primarily paid through Medicare Part A or B, which covers 100% of the cost in most cases. Medicare Advantage plans are also accepted. This represents the primary revenue stream for the company.
2. Long-term Insurance: Services covered under long-term insurance plans. The company negotiates rates and charges with patients prior to start of care for insurance plans other than Medicare.
3. Private Pay: Patients can pay with their own resources when insurance coverage is not available. Additional insurance plans mentioned include AARP, MedPlus, and HealthNet.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Celebrity HomeHealth delivers skilled clinical care directly in patients' homes across Southern California and Arizona. Services span Skilled Nursing, Physical Therapy, Occupational Therapy, Speech Therapy, Home Health Aide, and Medical Social Worker Services, coordinated through physician-ordered personalized plans of care. The company also operates a hospice arm (Celebrity Home Health and Hospice in Tempe, AZ) and a senior placement service (Advanced Senior Placement).

Product overview

Celebrity HomeHealth operates as a home healthcare service provider offering a unified suite of clinical services delivered in patients' homes. The company provides six core service lines: Skilled Nursing, Physical Therapy, Occupational Therapy, Speech Therapy, Home Health Aide, and Medical Social Worker Services. These services work together as an integrated care model where clinicians develop personalized plans of care in coordination with physicians and families, providing continuous care to help patients regain self-reliance and avoid hospital readmission. The company operates under the DBA 'Celebrity HomeHealth' for agencies employing highly skilled personnel, with locations in Sherman Oaks, Upland, and Tempe serving Southern California and Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing

Quantifiable outcome

• Reduced hospital readmission rates through proactive in-home care
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GLEH (Greater Los Angeles Evangelistic Home)coreStrategic or Co-development PartnerGLEH is the only home health organization that Celebrity HomeHealth works with for their residents. Georgia from Celebrity HomeHealth has presented three times at GLEH events with great attendance from residents. The partnership has been ongoing with anticipation of continued collaboration for many years.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Help at Home: Leading personal-care and home-care services provider serving Medicaid and dual-eligible populations — comparable to Celebrity's home health aide and personal-care service lines, especially for Medicaid waiver patients.
• Aveanna Healthcare: Multi-state home health and hospice provider with strong footprint in California and Arizona — competes head-to-head for the same physician referrals, hospital discharges, and skilled-nursing labor pool in Celebrity's core geographies.
• Addus HomeCare: Personal care, hospice, and home health provider with active operations in California and Arizona — directly comparable in service mix (skilled home health, hospice, aide services) and in pursuing dual-eligible and Medicaid waiver populations.
• Compassus: National hospice, palliative, and home health operator — directly overlaps Celebrity's hospice (AZ) operations and home health lines, competing for referrals from hospitals and physician groups.
• Interim HealthCare: Franchised home health, hospice, and personal care provider with locations across California and Arizona — comparable service portfolio (skilled nursing, therapy, home health aide) and similar regional operating model to Celebrity.

Broad incumbents

• BrightSpring Health Services: Diversified home and community-based health services platform including skilled home health and hospice — competes with Celebrity for managed-care contracts and clinical labor across multiple states.
• LHC Group: National home health, hospice, and home- and community-based services provider acquired by Optum — comparable service mix to Celebrity and competing for the same Medicare-certified skilled home health referral market.
• Amedisys: Large national home health and hospice operator offering skilled nursing, therapy, and hospice services across 30+ states — directly overlapping Celebrity's core skilled home health and hospice offerings, but at vastly greater scale.
• Enhabit: Public home health and hospice operator spun off from Encompass Health, providing skilled nursing, therapy, and hospice services — directly comparable clinical model and Medicare-reimbursement exposure to Celebrity HomeHealth.

Regional players

• Mission Healthcare: Regional home health and hospice provider based in San Diego with multi-county Southern California coverage — competes with Celebrity in the overlapping SoCal home health referral market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity Health Services