11:24 Design
11:24 Design Advertising is a Los Angeles-based, full-service entertainment advertising agency founded by Art Sims, specializing in multicultural marketing campaigns and film poster design for major entertainment studios and corporate brands.
- Company typePrivate
- Founded2014
- HeadquartersPlaya Del Rey, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 11:24 Design does
11:24 Design Advertising is a full-service entertainment communications agency headquartered in Playa Del Rey, California, providing advertising, branding, and multicultural marketing services to entertainment studios and consumer brands. Founded by Art Sims and Edna Sims and recognized as the first Black-owned design company in Los Angeles, the firm specializes in creative work that targets African-American consumers, with a service portfolio spanning strategy, social media, integrated marketing, PR, events, promotions, and most prominently, film poster design and entertainment advertising campaigns. Its enterprise client list includes Disney, Marvel, HBO Max, Warner Bros, Nike, Kia, Coca-Cola, and George Lucas's Redtails project.
The agency's core capability is cultural insight and creative execution rather than proprietary technology. Iconic posters for Do the Right Thing, The Color Purple, School Daze, Bamboozled, He Got Game, and Black Panther are held in the permanent collections of the National Museum of African American History and Culture and the Academy Museum of Motion Pictures. The business operates on a professional services model with project-based, quote-based engagements, and revenue is not publicly disclosed. The company has no disclosed funding, no external institutional investors, and operates with 1-10 employees.
The leadership team comprises Art Sims as CEO, Keith Fisher as President of Media, Jamiel Hussian as Chief Marketing Officer, and Edna Sims as a team member. Distribution is through direct enterprise client relationships within the United States, supported by an active digital presence on Instagram, Facebook, Twitter, and LinkedIn, and founder-led participation in industry events such as Art Basel Miami and the BHERC African American Short Film Festival.
11:24 Design firmographics
Firmographics- Name
- 11:24 Design
- Legal name
- 11:24 Design Advertising
- Website
- https://1124design.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 11:24 Design Advertising is a Los Angeles-based, full-service entertainment advertising agency founded by Art Sims, specializing in multicultural marketing campaigns and film poster design for major entertainment studios and corporate brands.
- Ownership category
- akta.pro rank
11:24 Design industry classification
Industry- Product category
- Advertising Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)
Keywords
Where 11:24 Design is headquartered
LocationHeadquarters
- HQ city
- Playa Del Rey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
11:24 Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Design and Creative Services: Professional services revenue from design, marketing, and consultation services for entertainment advertising campaigns. Work includes poster design, branding, sponsorship events, and global brand campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
11:24 Design product offering
Product offeringCore offering
11:24 Design is a full-service entertainment communications agency that develops creative strategies, advertising campaigns, poster designs, and branding solutions for entertainment industry clients and corporate brands. The agency specializes in campaigns targeting African-American consumers, producing print campaigns, sponsorship activations, and branded content for clients in film, streaming, sportswear, and beverage.
Product overview
11:24 Design is a full-service entertainment communications agency based in Los Angeles, offering a unified portfolio of advertising and branding services. The core offering is its Full Service Entertainment Advertising capability, which encompasses strategic creative development and campaign execution for entertainment clients. This is complemented by dedicated Branding Services for visual identity and poster design work, and documented through Case Studies/Campaign Work showcasing client projects for major brands including Kia, Disney, Nike, and George Lucas's Redtails. The agency specializes in reaching African-American consumers and has produced iconic movie posters for films including Do the Right Thing, The Color Purple, and Black Panther.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Entertainment Advertising Full-service entertainment communications offering including strategic creative development, advertising campaign execution, poster design, print campaigns, and branded content for entertainment industry and corporate clients.
- Branding Services
Quantifiable outcome
- Work displayed in Academy Museum of Motion Pictures in Spike Lee Gallery
- +2 more outcomes
Companies that use 11:24 Design
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
11:24 Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
11:24 Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
11:24 Design competitors and assessment
Company assessmentDirect peers
- UniWorld Group: New York-based multicultural advertising agency with deep African-American consumer expertise and enterprise client roster. Closely parallels 11:24's multicultural-marketing positioning and full-service agency model.
- Muse Communications: Multicultural advertising agency focused on African-American, Hispanic, and Asian-American consumer segments with enterprise client work. Similar niche specialization and full-service creative offering.
- GlobalHue: Minority-owned, full-service multicultural advertising agency serving major enterprise clients across entertainment, automotive, and CPG. Directly comparable business model and multicultural specialization.
- Burrell Communications Group: Chicago-based, Black-owned full-service advertising agency focused on African-American and multicultural consumer marketing. Directly comparable in mission, ownership heritage, and enterprise client base to 11:24 Design.
- BLT Communications: Entertainment marketing and creative agency working across film, television, and streaming campaigns. Closely parallels 11:24's entertainment-advertising specialism and project-based creative delivery model.
- Translation LLC: Independent creative and brand strategy agency with strong multicultural and urban-culture credentials, serving major enterprise clients including entertainment brands. Comparable boutique creative model with cultural-marketing emphasis.
- MOCEAN: Los Angeles-based entertainment marketing agency specializing in film, TV, and streaming campaigns. Comparable to 11:24's entertainment-advertising core, including key art and theatrical/streaming campaigns.
Broad incumbents
- 72andSunny: Global creative agency with strong entertainment and cultural-brand storytelling credentials. Overlaps with 11:24 on entertainment advertising but operates at materially greater scale and geographic reach.
- Hearts & Science: Data-driven media and creative agency serving major enterprise clients with multicultural capabilities. Broader incumbent with overlapping enterprise client base but wider portfolio focus.
- Cultura (Publicis Groupe): Publicis-owned multicultural creative agency serving African-American and Hispanic consumers with enterprise scale. Comparable multicultural offering but embedded within a global holding-company network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
11:24 Design social profiles
Digital presence11:24 Design compliance and trust
Trust signalCompliance2 records
11:24 Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
11:24 Design leadership team
Management profileNumber of profiles
Profiles4 records
11:24 Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
11:24 Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 11:24 Design
What does 11:24 Design do?
11:24 Design is a full-service entertainment communications agency that develops creative strategies, advertising campaigns, poster designs, and branding solutions for entertainment industry clients and corporate brands. The agency specializes in campaigns targeting African-American consumers, producing print campaigns, sponsorship activations, and branded content for clients in film, streaming, sportswear, and beverage.
Is 11:24 Design a public or private company?
11:24 Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 11:24 Design founded?
11:24 Design was founded in 2014. It employs 1 to 10 people.
Where is 11:24 Design based?
11:24 Design is headquartered in Playa Del Rey, United States, in the North America region.
How does 11:24 Design make money?
One revenue line is on record: design and Creative Services.
Who are 11:24 Design's main competitors?
Direct peers on record are UniWorld Group, Muse Communications, GlobalHue, Burrell Communications Group, BLT Communications, Translation LLC and MOCEAN. Broad incumbents are 72andSunny, Hearts & Science and Cultura (Publicis Groupe).
Does 11:24 Design have an API?
No public API is recorded for 11:24 Design.
What industry is 11:24 Design in?
11:24 Design's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.