Sunrise Electic Supply

What Sunrise Electic Supply does

Sunrise Electric Supply is a full-service electrical distributor founded in 1986 in Addison, Illinois, that supplies electrical contractors across the Chicago market. The company's core offering is a broad catalog of more than 20 product categories — including control and automation, power distribution, lighting and controls, wiring devices, wire and cable, conduit, tools, safety products, EV charging, and solar products — distributed through both physical counter sales and an e-commerce platform operated by its parent, Viking Electric. Sunrise Electric has built a 38-year reputation specifically around switchgear expertise and project-focused service for commercial and residential electrical installations.

In October 2023, Viking Electric — a subsidiary of Sonepar USA — acquired Sunrise Electric, and effective October 1, 2024, Viking Electric began operating its Chicago market under the Sunrise Electric brand, leveraging the brand's established regional equity. The company now operates as part of Sonepar's U.S. electrical distribution network with headquarters in Addison, Illinois, and additional operational presence in Chicago, Illinois, while its parent Viking Electric is headquartered in Minneapolis. The go-to-market motion is enterprise field sales combined with traditional counter sales, with pricing conducted via project quotes rather than public list pricing. The company employs between 51 and 100 people and does not disclose revenue.

Name

Sunrise Electic Supply

Legal name

Sunrise Electric

Website

https://sunriseelectric.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunrise Electric Supply is a 38-year-old Addison, Illinois-based electrical distributor serving Chicago-area electrical contractors with a broad catalog of switchgear, power distribution, lighting, and EV/solar products, now operating under Viking Electric / Sonepar USA.

Ownership category

akta.pro rank

Product category

Electrical Distribution

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Transmission & Distribution Line Equipment (Bushings, Insulators, Arresters, Conductors, Hardware) (IMAGAAAF)

Keywords

• Electrical distribution
• Electrical supplies
• Switchgear supply
• Power distribution
• Lighting controls

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Product Distribution: Revenue generated through the sale of electrical supplies, equipment, and components to electrical contractors. Products include switchgear, power distribution equipment, control automation, wiring devices, tools, and safety products. Sales occur through both counter sales and project-based orders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Sunrise Electric Supply distributes a comprehensive catalog of electrical supplies and equipment to electrical contractors in the Chicago market. Core offerings include switchgear, power distribution equipment, lighting and lighting controls, control and automation, wire and cable, wiring devices, conduit and raceway, tools and instruments, safety products, enclosures, and solar and EV charging products. The company supports both daily counter needs and project-based orders with specialized switchgear expertise.

Product overview

Sunrise Electric is an electrical supply distributor offering a comprehensive portfolio of over 20 major product categories. The core offering is a broad catalog of electrical supplies including Control & Automation, Electrical Boxes & Covers, Lighting & Controls, Power Distribution, Tools & Instruments, and Wire & Cable. The company also provides specialized services including Digital Solutions, EV Charging Solutions, Industrial Solutions, Lighting Solutions, Project Management, and Solar solutions. The company operates as part of the Viking Electric / Sonepar USA network following an acquisition in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Supply Distribution

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Viking Electric (Sonepar USA)coreStrategic or Co-development Partner · 1 October 2023Viking Electric, a subsidiary of Sonepar USA, acquired Sunrise Electric in October 2023. Following the acquisition, Viking Electric decided to conduct business in Chicago under the Sunrise Electric name, leveraging Sunrise Electric's 38-year brand reputation and established customer relationships in the Chicago electrical supply market.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• State Electric Supply: Mid-size regional electrical distributor serving commercial, industrial, and utility customers across multiple states with switchgear, lighting, datacom, and industrial product lines. Closely comparable business model and customer profile to Sunrise Electric.
• Consolidated Electrical Distributors (CED): One of the largest privately held electrical distributors in the U.S., serving electrical contractors with lighting, switchgear, datacom, and industrial controls from hundreds of locations. Closely comparable peer in product mix, contractor customer base, and counter-fulfillment model.
• Viking Electric: Parent/sister brand under Sonepar USA. Since October 2024 Viking Electric conducts Chicago business under the Sunrise Electric name using Viking's e-commerce platform, supply chain and catalog. Operates the identical business model (electrical distribution to contractors) and shares products, brand infrastructure, and management.
• Graybar: One of the largest U.S. electrical, communications, and data networking distributors with hundreds of branches serving electrical contractors and industrial customers. Same core business of distributing switchgear, wire, lighting, and control products to commercial/industrial contractors, with a much larger geographic footprint than Sunrise Electric.
• Rexel USA: U.S. arm of global electrical distributor Rexel Group, distributing lighting, electrical, communications, and data products to contractors and industrial customers. Directly comparable to Sunrise Electric on business model and customer base; broader geographic and scale footprint.
• Border States Electric: Employee-owned regional electrical distributor serving contractor, industrial, and utility customers across the upper Midwest and Mountain West. Comparable on distribution of switchgear, power distribution, lighting, and controls to electrical contractors.

Others

• Hubbell Incorporated: Manufacturer of electrical and electronic products including switchgear, wiring devices, lighting controls, and enclosures — categories that Sunrise Electric distributes. Relevant upstream supply partner and category reference for distribution peers; not a competitor.
• Eaton Corporation: Global manufacturer of power management products including switchgear, power distribution equipment, motor controls, and lighting — many of which Sunrise Electric distributes to electrical contractors. Upstream supplier rather than competitor, but the strongest comparable category reference for the product mix Sunrise Electric carries.

Broad incumbents

• W.W. Grainger: Large broad-line MRO industrial distributor with a substantial electrical product assortment serving maintenance, contractor, and facility customers via catalog, online, and branch channels. Overlaps with Sunrise Electric on electrical supply to contractors and industrial customers, but operates at much greater scale with a far broader product portfolio.

Regional players

• Werner Electric Supply: Midwest-based electrical distributor serving Minnesota and surrounding states, distributing the same core categories (switchgear, lighting, controls, wire) to electrical contractors. Comparable on business model; primary geography is Minnesota rather than Illinois so it does not directly compete with Sunrise Electric in Chicago.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VikingElectric
• YouTubeyoutube.com/@VikingElectric
• Facebookfacebook.com/VikingElectric
• LinkedInlinkedin.com/company/sunrise-electrical
• Instagraminstagram.com/vikingelectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Electic Supply