What DigiWheel does

DigiWheel (legal entity Transigo Ltd) is an Irish gaming equipment vendor that designs and manufactures patented 360-degree rotating HD digital spinning wheels for the land-based casino industry. Founded in Cork in 2010 by John Purcell, the company launched its flagship DigiWheel Classic (a 2-meter P2 LED rotating screen) at G2E Las Vegas in 2019, where it was named the 6th best new product. The product line has since expanded to include DigiWheel Go (1-meter compact version), DigiWheel with Terminals, the DigiWheel Kiosk for loyalty-driven promotions, and Lightning Roulette products (table and automated versions), all of which can run Evolution Group game content including Crazy Time, Dream Catcher, and roulette variants.

The company's technology centers on a proprietary rotating HD screen architecture that functions simultaneously as a gaming device, a digital signage surface for live TV/sports/promotions, and a CMS-integrated promotional engine capable of running tier-based targeted campaigns. DigiWheel holds patents on the spinning-wheel concept and integrates with casino management systems for player-tier personalization, loyalty card compatibility, and campaign analytics.

Commercially, DigiWheel operates a B2B enterprise model selling high-ticket hardware on quote-based multi-year contracts to land-based casino operators, supplemented by professional services for custom game and promotional design. Distribution combines direct enterprise sales from Cork (Ireland) and Las Vegas with regional channel partnerships: Abbiati Casino Equipment for EMEA, Toocann International for APAC, and INAG for North America. Following its November 2021 acquisition by Evolution AB (publ) for EUR 1 million up-front plus an EBITDA-linked earn-out, DigiWheel operates as a brand within the Evolution Group alongside Evolution, NetEnt, Red Tiger, Ezugi, and Big Time Gaming, leveraging the parent's content library and global operator relationships.

Name

DigiWheel

Legal name

Transigo Ltd

Website

https://digiwheel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

DigiWheel (Transigo Ltd), founded in Cork, Ireland in 2010 and acquired by Evolution AB in 2021, manufactures patented 360-degree rotating HD digital spinning wheels for land-based casinos. It sells hardware and game content to casino operators globally via direct sales and regional distributors.

Ownership category

akta.pro rank

Product category

Casino Gaming Equipment

akta.pro primary industry

Skill-Based & Hybrid Gaming Machines (MPAEAJAE)

Keywords

• Digital gaming wheels
• Casino floor solutions
• Wheel-based gameshows
• Electronic table games
• Casino promotional tools

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of DigiWheel hardware systems including the 2-meter DigiWheel Classic, DigiWheel Go (1-meter compact version), terminal configurations, table setups, and kiosk units. Products are sold to casino operators globally through direct sales and channel partners.
2. Gaming Content Licensing: Licensing of branded Evolution gaming content including Dream Catcher, Crazy Time, and Lightning Roulette for use on DigiWheel hardware in land-based casinos.
3. Promotional Services: Professional services including custom game development, marketing planning, and promotional campaign design. DigiWheel Services team provides expertise in gamified interactive promotions.
4. Online Gaming Integration: Technology integration bringing DigiWheel's HD spinning wheel technology into Evolution's online Live Casino games and game shows, strengthening Evolution's online gaming portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DigiWheel designs, manufactures and sells HD rotating digital gaming wheel cabinets and the games that run on them, targeting land-based casinos, cruise ships, lottery operators and TV gameshow producers. Its flagship products combine a patented motorized HD wheel with a multi-touch screen and run proprietary games (Last Man Standing, Wheel of Fortune-style formats, Money Drop-style formats, and tournament templates) managed through the in-house DigiWheel Wizard CMS.

Product overview

DigiWheel offers a portfolio of hardware and software products centered on the world's first patented HD spinning gaming wheel. The core product line includes the DigiWheel Classic (2-meter promotional wheel), DigiWheel Go (1-meter compact version), and DigiWheel with Terminals (gaming configuration with 5 terminals). Supporting products include the DigiWheel Kiosk for loyalty programs and Lightning Roulette products (both table and automated versions). The ecosystem includes software tools for content management (DigiWheel Wizard, Media Manager & Scheduler) and supports Evolution game titles including Dream Catcher, Crazy Time, and various roulette variants. DigiWheel operates within the Evolution Group and serves land-based casinos, online gaming, TV game shows, and lottery companies worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• DigiWheel Classic: 2-meter HD spinning wheel for promotional and entertainment use in casinos
• DigiWheel Go
• DigiWheel Kiosk
• DigiWheel with Terminals
• Lightning Roulette Table
• Automated Lightning Roulette

Products and services

• DigiWheel DMX digital wheel cabinet
• Last Man Standing wheel game
• Wheel of Fortune–style game templates
• Money Drop–style game templates
• DigiWheel Wizard content management system

Quantifiable outcome

• 6th best new product at G2E 2019
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered strategic, minor and major.

• Latvijas LotostrategicStrategic or Co-development Partner · 21 January 2024Partnership with Latvian national lottery company to bring DigiWheel technology to TV game show 'SuperBingo' in January 2024. Marked DigiWheel's television debut. John Purcell called it 'a huge milestone to have a world's first with DigiWheel on a gameshow on TV.' Aiga Roziņa (Marketing Director, Latvijas Loto) stated: 'The world's first DigiWheel brings a new dimension of entertainment to players and viewers throughout Latvia.'
• INAGminorChannel Partner/ Reseller/ Distributor · 1 January 2024California-based distributor for DigiWheel products in North America. Facilitated the first North American installation at Sycuan Casino Resort in California in January 2024.
• Toocann International Pty LtdmajorChannel Partner/ Reseller/ Distributor · 18 August 2020Distribution agreement signed August 18, 2020 for Australia, Macau, Philippines, Singapore, Malaysia, New Zealand, Vanuatu & Sri Lanka. Toocann is an Australian-based supplier serving casino, pub, and club markets with a network throughout the region. John Purcell (CEO) stated: 'The Toocann team are well recognised and respected people in the casino supply chain in the Australasian region.'
• Abbiati Casino EquipmentmajorChannel Partner/ Reseller/ Distributor · 7 August 2020Distribution agreement signed August 7, 2020 for UK, Europe, Middle East and Africa, and the online gaming and betting market worldwide. Abbiati is a family-owned Italian company with 40 years of experience in casino equipment manufacturing (roulette wheels, gaming tables, chips, layouts). John Purcell (CEO) stated: 'We look forward to bringing the DigiWheel products to the casinos of EMEA with the incredible professionals at Abbiati Casino Equipment.'

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Novomatic: Austrian gaming giant producing casino equipment, electronic table games, and slot machines globally. Represents a broad incumbent that could enter or expand in the HD digital wheel space.
• Cammegh: UK-based manufacturer of premium roulette wheels and gaming equipment. DigiWheel's Automated Lightning Roulette product already integrates a Cammegh/TCS wheel, illustrating the technology overlap and adjacency in the wheel-based gaming category.
• Playtech: Global gaming software and services company supplying both online and land-based casino operators. Sister-brand dynamic to Evolution creates a comparable competitive positioning in the gaming technology stack.
• AGS (PlayAGS): US-based supplier of electronic gaming machines, table products, and casino content. Operates in overlapping casino floor categories with DigiWheel, particularly table-side gaming equipment.
• Scientific Games: Major global gaming and lottery supplier offering electronic table games, casino systems, and gaming content. Overlaps with DigiWheel in serving lottery and casino operator customers with electronic gaming products.
• TCS John Huxley: Long-established UK-based supplier of casino equipment including roulette wheels, gaming tables, and electronic table games. A broad incumbent serving the same casino operator customers DigiWheel targets, with overlapping mechanical and electronic wheel products.
• IGT (International Game Technology): Global lottery, gaming, and digital casino supplier with broad electronic table game and casino floor equipment portfolios. Competes for the same casino operator budgets as DigiWheel at scale.
• Abbiati Casino Equipment: Italian family-owned casino equipment manufacturer (roulette wheels, tables, chips) with 40+ years of history. Both a DigiWheel channel partner for EMEA and a competitor in adjacent casino equipment categories, making it a partial peer.
• Inspired Entertainment: US-listed provider of gaming technology, electronic table games, and casino content. Competes in the same electronic wheel and server-based gaming space DigiWheel addresses in land-based casinos.

Direct peers

• Interblock: Slovenia-based manufacturer of luxury electronic table games and gaming machines for casinos. Competes directly with DigiWheel in the electronic wheel-based and table game category, particularly in land-based casino deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DigiWheel
• YouTubeyoutube.com/channel/UCdyIBSXc8Ui90P9pOjhgr2w
• Facebookfacebook.com/DigiWheelIreland
• LinkedInlinkedin.com/company/digiwheel
• Instagraminstagram.com/digiwheel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigiWheel